Marketing Commons^™

Strategy Implementation Effectiveness In A Nonprofit Environment: The Case Of Museum Stores, Sandra A. Mottner

Theses and Dissertations in Business Administration

The character of museums in America has changed significantly in this century as museums change how they market themselves to their constituents. One of these changes has been the growth and development of museum stores. First designed to supplement museum income museum stores are now a major source of museum funding (American Association of Museums 1999) and a source of educational enhancement of the museum's educational mission (Theobald 2000). However, despite the growth of the museum store, virtually no academic research has been undertaken.

This research seeks to help fill this void in the literature of not only museum store …

The Shop Windows Were Full Of Sparkling Chains: Consumer Desire And Woolf’S Night And Day, Elizabeth Outka

English Faculty Publications

“You know the horror of buying clothes” (L2 232), wrote Virginia Woolf to her sister in 1918. This statement takes us to the heart of early critical assumptions about Woolf and consumerism. Following good modernist principles, the argument ran, Woolf’s art was naturally above shopping, distinct from and even a reaction against consumer culture. More recently, critics such as Jennifer Wicke, Rachel Bowlby, and Reginald Abbott have unsettled this separation and have started to consider the complex relations among consumption, the market, and Woolf’s writing. Most of this attention, however, has focused either on selected essays or on Mrs. Dalloway …

Teens' Use Of Traditional Media And The Internet, Carrie La Ferle, Steven M. Edwards, We-Na Lee

Temerlin Advertising Institute Research

As the teen market segment expands and spending power increases, advertisers are cognizant of the importance in understanding traditional and emerging media trends in reaching this new generation of consumers. Increasing penetration of the internet at home and at school encouraged the authors to examine teens' relationships with media. Time allocation across media and the needs fulfilled by each medium were investigated. The study further explored how the internet, given its ability for two-way communication, stacks-up against interpersonal communication sources. Influences of gender and home access to the internet were analyzed, as were the methods teens use to learn about …

An Empirical Investigation Into Significant Factors Of Moral Reasoning And Their Influences On Ethical Judgment And Intentions, Janet K. Mullen Marta

Theses and Dissertations in Business Administration

This dissertation is a partial test of the Hunt-Vitell (1986, 1993) general theory of marketing ethics, which, along with previous tests of the model and other empirical and theoretical work, serves as the basis for this research. The dissertation model is the most comprehensive test of Hunt-Vitell to date, in the sense that it tests variables at almost every stage of the ethical decision making process described in the Hunt-Vitell theory.

The sample was obtained through a mail survey of American Marketing Association (AMA) practitioner members. Empirical testing was carried out through correlation and regression analysis. Of the seventeen hypotheses, …

Ua68/18/3 Women's Studies Marketing Research, Kevin Briggs, Billy Conley, Michael Ferguson, Shannon Hendrick, Rob Lytle, Tara Strode

WKU Administration Documents

Marketing study prepared for Jimmie Price and Dawn Bolton early in the development of WKU's Women's Studies program.

Masterpieces Out Of Context: Altered Meanings Of Appropriated Art And Design In Advertisement, Karen Elizabeth Grisette

Whittier Scholars Program

This project explores the creation of advertisements with the focus of appropriation of images especially with the introduction to digital art and design. This study includes theories on art and design and advertising, addressing well-known art and design work and their portrayal in modern times.

Marketing Seventh-Day Adventist Higher Education In Southeast Asia, Geoffrey A. Pauner

Dissertations

Problem

There has been a concern by educational leaders of the Adventist church in the Asia Pacific Division that a number of parents of Seventh-day Adventist students choose to educate their children in non-Adventist primary and secondary schools. This study sought to determine if this concern is prevalent in Adventist colleges in Southeast Asia. To find answers to this concern the following questions were posed.

1. What methods do these colleges use to promote or recruit SDA students?

2. How do these colleges attract SDA students?

3. What special programs are in place in the colleges to retain SDA students? …

Understanding Collaborative Writing Of Technical Proposals With A Process/Product Model, Frank Joseph Greco

Engineering Management & Systems Engineering Theses & Dissertations

Group work creates concerns with respect to performance, collaboration, and conflict management. Writing technical proposals creates appropriate settings for gaining insight into work group efficiencies and project conflict. The research involved different work groups preparing responses to Federal Government solicitations. A proposed Process/Product model was applied to create a new framework and perception of the technical proposal development effort. There exists a rich dialectic between the forces of Process, (how the effort is accomplished), and, Product, (what the effort will produce.) The investigation attempted to learn if the P/P model provides explanations for project conflict during technical collaborative writing.

The …

Greenspan Brothers & Company (Mss 92), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 92. Account books, 1910-1936 (6), including inventory, 1931, and receipts, 1930, 1934 (2), of Greenspan Bros. & Company, also known as The Bazaar, a dry goods store in Bowling Green, Kentucky. Data also about Reuben and Sego Greenspan and their store, 1902-1966 (6).

Trends In Gospel Music Publishing: 1940 To 1960, Vernon M. Whaley

Faculty Dissertations

The purpose of this study was to compile a historical survey of gospel music publishing from 1940 to 1960. Elements for investigation included the stated objectives, decisions, and marketing strategies employed by gospel music publishers to expand their markets from 1940 to 1960 and factors contributing to the growth in the gospel music publishing industry from 1940 to 1960.

The information for the study was collected through oral history methodology consisting of interviews with seven leaders in the industry including: Billy Ray Hearn, Chuck Fromm, Ralph Carmichael, John W. Peterson, Robert R. MacKenzie, Jessy Dixon, and Bill Gaither. Personal interviews …

A Marketing-Communications Plan For An Innovative Teleservice For A Nonprofit Religious Organization, Allan Howard Beeber

Theses Digitization Project

Telemarketing -- Marketing - Communications strategy.

The Loving Of The Game: A Study Of Basketry In The Mammoth Cave Area, Denis O. Kiely

Masters Theses & Specialist Projects

The production and marketing of baskets in the Mammoth Cave area of Kentucky from 1880 to the present is observed in light of the cultural, technical, aesthetic, ad traditional aspects involved. The process of making a white oak ribbed basket is documented, as well as the technical and aesthetic variables from which the basket maker renders his product. The changing role of social organization and communication in the production and marketing of a traditional craft objects is also considered.

National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore

Honors Theses

The purpose of this study is to identify the attitudes of the National Food Brokers Association Members in the East North Central states about women working in the food brokerage positions of retail sales representative, sales supervisor, and sales manager. This study examines three hypotheses: (1) The small percentage of women in these positions is due to unawareness of the job titles and opportunities available, (2) The small percentage of women in these positions is due to the fact that top management believes male employees are more effective in relating to principles than women, and, (3) The small percentage of …

An Examination Of The Male Sex Role Model In Prime Time Television Commercials, Renee Meyers

Johnny Carson School of Theatre and Film: Theses, Student Research, and Creative Work

The purpose of this thesis is to examine male role models in prime time television commercials. The plan for the study is as follows: Chapter Two will review research on the importance of television to our society and its influence on the socialization process through which children and adults learn appropriate role behavior and attitudes. Then a review of the research which examines the characteristics of the female role model on television will illustrate the stereotypic female models television is now portraying. Chapter Three will discuss the methods and procedures necessary for examination of the male sex role model in …

One Market Plaza, Southern Pacific Land Company

Mayor Moscone

Moscone giving a speech at the opening of One Market Plaza

Food Advertising To Children, George Moscone

Senator Moscone

Senate Joint Resolution 3 press release about food advertising to children

El Adobe De Capistrano, Dinner Dance Honoring The White House Staff Of President & Mrs. Richard Nixon, August 31, 1971, El Adobe De Capistrano

The Raymond Earl Oetgen Menu Collection

No abstract provided.

The Jacksonville Market 1970, Wjxt Research Department

City and Regional Planning -- Florida

An advertising brochure detailing Jacksonville's demographics, economy, and the overall market for Television as well as the station's resources

Ua12/2/1 College Heights Herald, Vol. V, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Kempusology Inside Out by Kelly Thompson
• Kollege Kampus Ravings by A. Shavings
• Personals
• Rambling ‘Round by Leon Cook
• Training School Notes

This issue contains articles:

• Kentucky Citizens, Students & Alumni of Western Teachers College Respond Splendidly to Kentucky Building Plans
• Summer School
• Western Car of Debaters in Collision
• Rocky Mountain Field Trip Progressing
• The Kentucky Education Association Convenes April 17-20 in Columbia Hall First Session Wednesday Evening 7:30
• Know Kentucky Kanters are off to Learn State
• Training …

Ua11/1 On Normal Heights, Wku Public Affairs

WKU Administration Documents

Promotional picture booklet of Western Kentucky University which includes images of the major buildings, students working on campus, faculty, Mammoth Cave, Barren River and student body.