Marketing Commons^™

Do Marketing Media Have Life Cycles? The Case Of Product Placement In Movies, Ekaterina Karniouchina, Can Uslay, Grigori Erenburg

Business Faculty Articles and Research

This article examines the economic worth of product placement in movies over a time span of 40 years (1968-2007). The authors find an inverted U-shaped relationship between the year of the movie release and the returns associated with product placements. In addition, a similar inverted U-shaped relationship characterizes the economic worth of tie-in campaigns associated with product placements. These findings are consistent with the habituation tedium theory used to explain the inverted U-shaped pattern in response to novel advertisements and suggest that the same mechanism could be influencing the response to an entire marketing medium. Overall, the results reinforce the …

The Death Of Music Videos?: An Analysis On The Effectiveness Of Music Videos As A Promotional Tool, Carmen Cheng

Business and Economics Honors Papers

This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music videos were distributed, this project asked the following research questions: 1. What impact has the airing of music videos on MTV had on music sales? 2. What was the impact of music videos on sales when music videos moved from airing on television to being distributed over the Internet?

Constructing And Disciplining The Working Body: Organisational Discourses, Globalisation And The Mobile Worker, Marian Crowley-Henry, Paul Donnelly

Books/Book Chapters

We consider the ethical treatment of people working in organizations along the relativism/absolutism continuum. Work is a dominant activity in people’s lives and a core part of people’s identities. In it is the managerial realm of Human Resource Management where the focus on the working body primarily resides. The construction and disciplining of the working body is theoretically and empirically explored in this chapter. Do organizations construct and discipline their workforce as a means to their organizational ends (as resources), or do they treat them as means in themselves (as humans)? We trace organizational discourses that emphasize resources rather than …

Does An Academy Award Affect Stock Return?, Kelli M. Maltsbarger

CMC Senior Theses

This study examines the affect of winning an Academy Award on the stock price of parent companies.  On average, receiving an Oscar has no significant impact on the stock of parent companies during the few days surrounding the broadcast of the Academy Awards.  The findings of this study introduce questions of external interference and possible limitations on this type of research.  However, my study sheds light on future topics of investigation for analyzing the effects of televised award shows on the stock market.

Circus: An Integrated Curriculum Unit, Institute For The Development Of Gifted Education, Ricks Center For Gifted Children, University Of Denver

Ricks Curriculum Units Series

An integrated curriculum is an instructional approach that connects the disciplines to an underlying theme or topic. Immersing students in an integrated-thematic unit provides the backdrop for experiences to occur across the disciplines. Shaping coursework around integrated themes is especially appropriate for gifted students, however using an integrated-thematic curriculum is appropriate for all learners as it develops students' abilities to make connections, to solve problems by looking at multiple perspectives, and to integrate information from different fields of experience. An integrated-thematic curriculum permits students to be active participants in their own learning as they design their own explorations and take …

A Theory Of Mental Credit, Jason Soll

CMC Senior Theses

Many philosophical subjects attempt to analyze the basis of human welfare. Theories of desert, distribution of property, and happiness tend to dominate philosophical discourse. Mental credit, which is the mental acquisition of credit for one’s accomplishments and the satisfaction one derives from this credit, is absent from this discourse despite its underlying role in the way people think about their lives. Mental credit is an eternal cognitive good that deserves thoughtful attention and pious decisions for implementation. The following theory of mental credit seeks to serve as a unifying theory for the mental calculations that guide life’s most imperative decisions, …

Antecedents And Consequences Of Channel Alienation: An Empirical Investigation Within Franchised Channels Of Distribution, Ivan Lapuka

USF Tampa Graduate Theses and Dissertations

Investigating an important overlooked phase of interorganizational relationship evolution, which is currently hypothesized to progress through five stages of awareness, exploration, expansion, commitment, and dissolution, this dissertation proposes that in the long road between commitment and dissolution, the quintessential interfirm relationship is likely to be characterized by aprolonged period of relationship alienation, which then becomes the immediate precursor to the dissolution stage.

The dissertation utilizes social learning theory, behavior constraint theory, and alienation theory to explain apathetic behaviors of franchisees. The principal proposition is that certain characteristics of the franchise system’s operating environment inadvertently condition franchisee estrangement and failure, and …

Shorts, Roberta (Fa 520), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 520. Material collected by Roberta Shorts for a Western Kentucky University folk studies class. Included are recordings and fieldnotes for interviews with six individuals on personal experience narratives, ghost stories, and jokes and photographs, fieldnotes, and a PowerPoint presentation on material culture and of a 2004 String Cheese Incident concert at the Louisville Palace Theatre in Louisville, Kentucky.

Redefining Green: The Green Marketing Dilemma And Redirecting Our Actions With Purpose, Amberley Gutscher

Honors Capstone Projects and Theses

No abstract provided.

Gen Ms 25 T.A. Huston & Co. Salesman's Catalog Finding Aid, Karin A. France

Search the General Manuscript Collection Finding Aids

Description:

In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is a 3-ring binder containing a color facsimile of a salesman's catalog, ca. 1912, of T. A. Huston & Co.

Date Range:

ca. 1912

Size of Collection:

0.25 ft.

Gen Ms 24 T.A. Huston & Co. Chocolate Box Finding Aid, Karin A. France

Search the General Manuscript Collection Finding Aids

Description:

In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is the original packaging of "Clover Leaf Chocolate Peppermints," produced by T. A. Huston & Co.

Size of Collection:

0.25 ft.

Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.

Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.

Ua1e Wku Memorabilia Collection, Wku Archives

WKU Archives Collection Inventories

Memorabilia has been donated by and collected from various sources. Many of the earliest artifacts have come into the WKU Archives with no surviving documentation. This record group has not been completely described, and will be added to as more artifacts and items make their way into the WKU Archives. Most of the items in the collection are for exhibit purposes only. Images may be requested from the WKU Archivist. Items may be pulled for researchers by prior appointment.

Branding America: Patriotic Products And Consumerism After September 11th, Lori Bindig, M. Bosau

Communication, Media & The Arts Faculty Publications

Post-9/11 culture provided an opportunity for companies to rebrand themselves and their products as American. In doing so, they supported the president’s directive to consume, gave Americans a concrete way to express their support for their country, and made a tidy profit in the process.

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Research

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova

Art and Design

Microfinance refers to the idea of providing financial services to low-income clients. The purpose of this project was to create an animation using Adobe Flash that could be published online to inform the public about microfinance and to encourage the viewers to take part in this movement.

Terry Hoage Vineyard Re-Design, Sara Hamling

Art and Design

This document includes an introduction to the Terry Hoage Vineyard Re-Design project including the problem, the purpose and limitations of the study and a glossary of terms. It also includes an overview of the research found before the design process, a documentation of the design process and a summary with recommendations for students with similar projects. Images are referenced throughout the paper; these images can be found at the end of the paper.

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Baird, Henry Herring, 1902-1991 - Collector (Mss 279), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 279. Account books and other financial records related to Jenkins-Ryan Tobacco Company of Adairville, Kentucky. Also includes financial records associated with the farms and businesses operated by Thomas Henry Baird, Jr., as well as the 1941 monthly financial reports and a label from Scott Tobacco Company of Bowling Green, Kentucky.

Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney

Business Faculty Articles and Research

This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the size of the next-day abnormal market reaction to recommendations on Mad Money with Jim Cramer. Although viewers are actively looking for recommendations, the results show that any individual recommendation is still subject to many of the same communication challenges as traditional advertisements. A regression analysis finds that traditional advertising variables, such as message length, recency-primacy effects, information clutter, and source credibility, influence the size of the market …

Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy

Other resources

This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …

Sugar Creek Creamery Company - Louisville, Kentucky (Sc 1976), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1976. Letter from Sugar Creek Creamery Company, Louisville, Kentucky, soliciting cream for manufacture of Sugar Creek butter.

Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1948. Letter to prospective sales agents and promotional material for a beauty aid product produced and distributed by Mrs. Marion Walker of Louisville, Kentucky.

Lee, Laura Harper, B. 1946 (Fa 515), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 515. Interviews conducted by Laura Harper Lee between September and November of 1985 with Brenda Venable on the subject of itinerant selling. Venable discusses her five years as a Mary Kay consultant, including her sales strategy, the products offered by Mary Kay Cosmetics and its distribution system, and what it is like to be a Mary Kay consultant.

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …

When Corporate Policies And Consumer Values Collide: Examining The Relationship Between Religion And Controversial Business Decisions, Krist R. G. Swimberghe

Doctoral Dissertations

Religion appears to play a very important role in people's lives in the United States. Some companies, however, continue to make business decisions which appear to be contrary to the value systems of a majority of consumers in the United States. Although past descriptive research has confirmed that religiousness influences consumers' and marketing managers' ethical judgments of their own behavior, this research has not explored the influence of religion in the buyer-seller dyad. To fill this gap in the consumer behavior literature, this study uses the Hunt-Vitell theory of ethics to help explain how consumers' religiosity influences their ethical judgments …

Russian Icons And American Money, 1928-1938, Wendy Salmond

Art Faculty Articles and Research

The article explores the marketing tactics and consumer expectations with regards to icons released in the street markets and provincial cities of Soviet Russia and acquired by American collectors from 1928-1938. These icons, including those from Byzantium in the tenth century, were seen as cultural commodities during the Russian revolution and the subsequent socialist construction. The Soviet apparatus Antikvariat was tasked with appraising the icon collections held by the Gosmuzeifond or the State Museum Reserve for exports.

Lin Daiyu--An Unyielding Girl In A Stifling Society, Haiwang Yuan

DLPS Faculty Publications

Lin Daiyu is a famous Chinese young woman created by one of the four classic Chinese novels titled A Dream of the Red Mansions. The loss of her love and life was the result of a society where human choices were suppressed. Her story shows that in a society full of intrigues and corruption, a girl as pure and naive as her could never survive.

Chinese Ethnicities And Their Culture: An Overview, Haiwang Yuan

DLPS Faculty Publications

China, the most populous country in the world, is also a nation of great diversity. In addition to the majority population of Han Chinese, there are some 55 officially recognized national minorities--including Tibetan, Mongol, Manchu, Zhuang, Dai, and Gaoshan. The folklore of these minorities is often obscure and difficult to find in the English-speaking world, as is information about the people, their cultural histories, and their traditional customs. This book fills a gap by offering more than 50 representative folktales from China's minorities, as well as background information on each of the ethnic groups.

Harp, Deborah Ann, B. 1956 (Fa 231), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 231. Paper: "Dime Store Narratives" written by Deborah Ann Harp for a Western Kentucky University class.