International Business Commons^™

Determinants And Consequences Of Consumer Satisfaction Toward Hypermarkets In Thailand: Stimulus-Organism-Response Model, Kittichai Watchravesringkan, Chompunuch Punyapiroje

Journal of Applied Marketing Theory

In the early 2000s, Thailand's hypermarket sector experienced rapid growth, drawing significant foreign direct investment. However, increasing competition from local retailers, the rise of convenience stores and community malls, and evolving consumer shopping habits have contributed to a post-pandemic slowdown in sales growth. Understanding how consumers evaluate hypermarkets' marketing practices is crucial for both academics and managers, as their strategies may depend on the strength of consumer attitudes toward these practices. Guided by the stimulus-organism-response (S-O-R) paradigm, this study investigates how consumers’ attitudes toward marketing practices, including business provision, deceptive advertising, fair price, and retail services—affect consumer satisfaction, which, in …

Caterpillar Strategic Audit, Tyler Vander Woude, Grant Kingston, Kaiden Bedient, Drew Shafer

Honors Program: Senior Projects (Public)

This strategic audit evaluates Caterpillar Inc.'s business-level and corporate-level strategies, examining how the company maintains its competitive advantage in the heavy machinery and industrial equipment sectors. The research focuses on Caterpillar's hybrid approach, combining differentiation and cost leadership strategies to offer high-quality, durable products while optimizing costs through technological innovation, supply chain efficiencies, and product longevity. The methodology for this audit includes a comprehensive internal and external analysis, incorporating frameworks such as SWOT, PESTEL, VRIO, and Porter’s Five Forces. Additionally, Caterpillar’s strategic initiatives in vertical and horizontal integration, governance structure, and financial performance were assessed. The research also explores the …

Navigating Local Values And External Strategies: Marketing And Development At Mayflower Bocawina National Park, Sophia E. Citro

Economics Undergraduate Honors Theses

This thesis explores the cultural and operational disconnect encountered while developing a marketing strategy for Mayflower Bocawina National Park (MBNP) in Belize. During a summer internship, my partner and I aimed to enhance MBNP’s visibility through targeted marketing initiatives, including website updates, promotional materials, and partnership proposals. However, our efforts revealed a deeper tension between external marketing objectives and the park staff’s prioritization of authenticity and experiential promotion. Through firsthand experience and reflection, this paper analyzes the challenges of aligning development strategies with local values, emphasizing the critical role of community engagement, cultural pride, and participatory planning in sustainable tourism …

When The Going Gets Tough: How Multinationals And Local Companies Used Dynamic Capabilities During Pandemic, Maha Barry, Ashar Saleem

Business Review

This study uses dynamic capability (DC) lens to explore how multinational companies (MNCs) and their local competitors make use of DCs during pandemic to achieve competitive advantage. The paper deploys a qualitative research methodology and collects primary and secondary data from 8 companies (4 MNCs, 4 Locals) in the pharmaceutical industry of Pakistan. We find that multinationals and local companies rely on different sets of DC to effectively deal with the pandemic. While multinationals make use of branding, alliancing and effective deployment of their R&D capability, locals deployed seizing, reconfiguration and strong external relationship better. In the immediate aftermath of …

From Doing Business To B-Ready: World Bank’S New Rankings Represent A Rebrand, Not A Revamp, Fernanda G. Nicola, Dhaisy Paredes Guzman

Popular Media

In 2021, the World Bank shut down one of its flagship projects: the Doing Business index, a global ranking system that measured how easy it was to start and run a business in 190 countries. It followed an independent investigation that found World Bank officials had manipulated the rankings to favor powerful countries, including China and Saudi Arabia. The scandal raised serious concerns about the use of global benchmarks to shape development policy. Now, the Bank is trying again. In October 2024, it launched its newest flagship report, Business Ready. The 2025 spring meeting of the World Bank and its …

Cross-Cultural Communication Of China’S Electronic Commerce Platforms In Malaysia: A Comparative Case Study On Taobao And Lazada, Wan Xueli

Student Works (2020-2029)

As China’s e-commerce platforms accelerate their globalisation process, their cross-cultural communication strategies in overseas markets have become a focal point of academic interest. This study examines the strategies and challenges of China’s e-commerce platforms in cross-cultural communication, using Taobao and Lazada’s operations in the Malaysian market as case studies. The research employs qualitative methods, combining literature analysis, observation, semi-structured interviews, and case studies. It constructs a theoretical framework drawing from cross-cultural communication theory, globalisation and localisation theory, cross-cultural marketing communication theory, and cultural adaptation theory. The study focuses on four core issues: the current development of China’s e-commerce platforms in …

How Can The Adoption Of Biodegradable Packaging In The Beverage Industry Specifically Contribute To Reducing Single-Use Plastic Waste, And What Regulatory Or Cost-Related Challenges Hinder Its Widespread Implementation In Developing Countries?, Rebecca Aba Gaisie

2025 Awards for Excellence in Student Research and Creative Activity - Documents

This research investigates the potential of biodegradable packaging to reduce single-use plastic waste in the beverage industry and explores the regulatory and cost-related barriers to its adoption in developing countries. The beverage sector is a major contributor to global plastic pollution, and biodegradable alternatives offer a promising path toward sustainability. Using a mixed-methods approach, this study combines qualitative interviews with industry experts and case studies of businesses implementing biodegradable solutions, alongside quantitative survey data from 100 manufacturers and 200 consumers across Africa, Asia, and Latin America. Findings reveal that while biodegradable packaging significantly reduces plastic waste and appeals to environmentally …

Impact Of National Chain Restaurants On Small Family-Owned Restaurants, Valeria Ortiz

Honors Projects in Management

This Honors Thesis discusses the impact of national chain restaurants on small family-owned restaurants, emphasizing how the expansion of chain restaurants has negatively impacted small family-owned businesses. National chain restaurants are managed and owned by large corporations, which can potentially overpower traditional establishments, putting pressure on smaller restaurants to remain profitable and face the risk of closing. Despite the reduced pricing and greater convenience provided by chain restaurants, family-owned restaurants provide a sense of local community, a better dining experience, higher food quality, and a wider variety of food. In addition, this thesis also emphasizes the significance of customer satisfaction, …

Combating Forced Labor In Global Supply Chains Through Modern Technology: A Case Study Of Uyghurs In Xinjiang, Samuel Donohue

Senior Theses

This thesis examines how modern traceability technologies can help combat forced labor in global supply chains, focusing on the case of Uyghur workers in Xinjiang, China. The research addresses the pressing challenge of verifying ethical labor practices in complex, multi-tiered supply networks, using the case study alongside an extensive literature review. It evaluates advanced technological solutions, including blockchain ledgers, isotope analysis, radio-frequency identification (RFID) tagging, and microbiome tracing as tools to improve supply chain transparency. Through qualitative case analysis and analysis of current research, the thesis assesses each technology’s capability to trace product origins and authenticate labor conditions. The findings …

The Use (And Misuse) Of Tariffs In North America: A New Trade War?, Maroula Khraiche, Armando R. Lopez-Velasco, Jean-Baptiste Tondji

School of Economics and Finance Faculty Publications

Trade wars may have started. At the time this report was published, the Trump administration had threatened, then paused, a 25 percent tariff on Canadian and Mexican goods. Before the pause, Mexico and Canada were preparing retaliatory tariffs. After the pause, Trump ordered a 25 percent import tax on all steel and aluminum entering the United States to start in March 2025 and announced a plan for tariffs on US trading partners. In this brief, we document the different perspectives and economic consequences of North American trade wars and beyond.

The Influence Of Consumer Dispositions In Cross-Cultural Consumer Behavior: The Mediating Roles Of Cosmopolitanism, Affinity, Ethnocentrism, And Animosity, Md Abrar Fahad Khan, Attila Yaprak, Andrew Byungwook Chung

AMTP Proceedings 2025

This paper investigates how socio-demographic factors, cultural variables, and attitudes interact with positive and negative consumer dispositions—cosmopolitanism, affinity, ethnocentrism, and animosity—to influence pre-purchase, purchase, and post-purchase behaviors. Anchored in five key theories—attitude theory, laddering theory, social identity theory, self-identity theory, and identity theory—the study highlights the mediating roles of these dispositions in cross-cultural consumer behavior. Positive dispositions such as cosmopolitanism and affinity foster openness to foreign brands, while negative dispositions like ethnocentrism and animosity deter purchases of foreign products. This integrated framework offers a comprehensive understanding of consumer behavior by bridging socio-demographics, cultural influences, and psychological dispositions. The study contributes …

Doing Business With China And Decoupling: Recommendations For Global Strategy, Nader H. Shooshtari, Timothy A. Manuel

AMTP Proceedings 2025

In the last several years, the effort to reduce dependence on China supply networks and in general to lead western countries’ trade away from China has gained momentum. This effort largely led by the U.S. has been a result of supply chain uncertainty post COVID and growing geopolitical tensions between the two countries. China’s increasing global ambitions under President Xi Jinping, including territorial claims in the South China Sea and Taiwan have changed the view of China as a reliable global factory and trading partner to a major threat to U.S. power. U.S. policymakers view of China evolved from a …

Aircraft Leasing And Its Effects On Ireland's Airline Sector, Aaron Christian, Jeanne Sumrall

SACAD: Scholarly Activities

The aircraft leasing industry sits at the heart of Ireland’s aviation sector, making Ireland the global leader in the business. The presence of major leasing companies’ headquarters, including Avolon, SMBC and AerCap, in Ireland, allows for country to benefit from these companies’ revenue. In return, Ireland provides the companies with supportive tax and regulatory frameworks that benefit the aviation sector. The research on this topic explores different ways aircraft leasing contributes to airline efficiency through cost reductions and fleet modernization while minimizing financial risks associated with aircraft acquisition by utilizing computer programs. Operational modeling has become an essential tool for …

Director Overseas Experience And Cross-Border Acquisitions: Evidence From China, Liu Chenxi, Mengyao Kang

Research Collection Lee Kong Chian School Of Business

This study investigates the impact of director overseas experience on firms’ cross-border acquisition decisions. We find that firms with directors who have overseas experience tend to engage in more cross-border acquisitions. This finding remains robust across various types of overseas experience. This correlation is unlikely to be influenced by omitted variable biases or driven by reverse causality, where firms deliberately employ directors with overseas experience before initiating cross-border acquisitions. Additionally, director overseas experience is associated with higher announcement returns and enhanced post-merger performance. Further analysis reveals that director overseas experience affects cross-border acquisition decisions primarily through the cultural inclusivity channel. …

China’S Readiness For Transitioning To A Low-Carbon Economy: Mitigant And Catalyst Factors For A Geopolitical Conflict, Yan Chen, Jiayi Lyu, Jaime Ortiz, Wenbin Song

International Business and Entrepreneurship Faculty Publications

The transition from a carbon-intensive economy to a carbon-neutral one has become a critical global objective to address climate change. This study examines the relationship between Low-Carbon Economic Development (LCED) and Geopolitical Risk (GPR) in China by focusing on the challenges and opportunities they present. We use a qualitative analysis to identify that rising GPR, exacerbated by market instability, resource allocation conflicts, and trade disputes, significantly hinders LCED progress. However, these geopolitical tensions also act as a catalyst for accelerating the development of renewable energy, reducing reliance on traditional energy sources, and fostering low-carbon technologies. Furthermore, LCED can ameliorate GPR …

Amidst The Frenzy Over Deepseek Ai, Us Federal Science And Tech Policy Is A Mess Of Internal Contradictions, Yujia He

Patterson School of Diplomacy and International Commerce Faculty Publications

The release of the R1 model by the Chinese artificial intelligence (AI) company, DeepSeek, shocked the US tech industry. Yujia He writes that while DeepSeek’s model may not be quite as superior compared to its competitors as originally thought, the Trump administration has responded to its innovations by further pushing for US leadership in AI. Taking a close look at US research and development policy under the second Trump administration, however, shows the significant disconnect between rhetoric and policy. Federal funding freezes and reduced funding for the National Science Foundation could have dire long-term consequences for research and international cooperation …

Internationalization And Investment Efficiency, Alireza Askarzadeh, Kenneth Yung

Graduate Student Government Association Research Conference

Conflicting results in the literature regarding the effect of internationalization on firm performance motivate this study to examine this effect through an important but less studied channel. Unlike previous literature mainly focusing on the impact of internationalization on firm financial performance, this study examines operational performance and probes how internationalization affects firms’ investment inefficiency, thus demonstrating an important aspect in determining the success of international strategies. By applying the concepts of transaction cost economics and agency theory to a sample of US firms between 1989 and 2022, we find evidence that internationalization has a positive relationship with investment inefficiency and …

Louboutin Lawfare: Exploring Conceptions Of Sanctions' Utility Through Export Controls On Luxury Goods, Vinita R. Singh

Northwestern University Law Review

There is widespread consensus amongst scholars that sanctions—the deliberate withdrawal of customary trade and financial relations—do not work. Despite this perception, states are deploying sanctions at an increasing rate. This Article explains this paradox by arguing the predominant notion of sanctions’ utility employed by scholars is unduly constrained, narrowly focusing on the ability of such measures to modify the behavior of sanctioned parties while disregarding the alternative benefits this instrument can deliver. To support this argument, this Article uses export controls on luxury goods deployed in connection with the Russo–Ukraine War as a case study. Under prevailing perceptions of sanctions’ …

From Cypherpunks To Decentralized Finance: How Crypto-Anarchy Is Redefining Legal And Economic Systems, Alesia Zhuk

Markets, Globalization & Development Review

This article explores the evolution of crypto-anarchy, tracing its origins from the cypherpunk movement to the rise of decentralized finance (DeFi) and its transformative effects on legal and economic systems. Central to crypto-anarchy is the belief in individual empowerment through privacy, financial autonomy, and decentralization, which allows users to bypass traditional intermediaries like banks. While these technologies offer increased freedom and financial inclusion, they also introduce significant risks such as money laundering, tax evasion, and the facilitation of illegal activities, posing challenges to current regulatory frameworks. The article examines the socio-economic implications of decentralization, including both the democratization of finance …

Exploring Internal Challenges In Internationalisation: A Case Of A Software As A Service (Saas) Internationaliser, Karl Erik Õim, Tairi Leis

European Management Studies

Purpose: The article examines the internal challenges encountered in internationalisation, focusing on Software as a Service (SaaS) companies. It aims to contribute to the literature on SaaS companies’ internationalisation by examining the unique challenges they face and the challenges they share with other types of firms.

Design/methodology/approach: It encompasses a case study of an international Estonian SaaS company. It is based on a semi-structured, in-depth interview and various additional information sources: internal information, websites, and publicly available financial data.

Findings: When the company was young, it lacked the capacity to cope with competitors. Establishing itself as a …

Due Diligence Obligations Over State Economic Entities In International Investment Law, Kevin Clement

Northwestern Journal of International Law & Business

The growing importance and sophistication of State capitalism and associated implementation of governmental policies through State economic entities, such as State-owned banks, State-owned enterprises, monopolies, and other entities close to the government, has given rise to a perception that existing international law rules are inadequate to effectively accommodate the activities of such entities. Sole reliance on customary international law principles of attribution has proven particularly problematic where governments maintain links with their economic entities that create a risk of the latter being used as conduits for governmental action. Such links may exist in a variety of forms beyond mere ownership, …

Culture, Labor Laws, And Foreign Investment: An Analysis On The Impact Of Uncertainty Avoidance, Annalee Benisek

Honors Program Theses

No abstract provided.

Analysing The Us—China “Ai Cold War” Narrative, Yujia He, Richard Heeks

Patterson School of Diplomacy and International Commerce Faculty Publications

Discussions about artificial intelligence (AI) are gaining prominence in the recent revival of “cold war” narratives comparing US-China relations today to the historical rivalry between the US and the Soviet Union. Drawing on a review of existing academic and policy literature engaging with the “AI cold war” narrative, this paper examines how the narrative is justified, and numerous ways that it can be challenged. It finds that the framing is largely driven by the securitisation of AI, as state actors and policy pundits view AI innovations’ dual-use capabilities as key to national security and ideological competition. However, critics posit that …

Identifying Intangible And Biocultural Heritage Elements Toward Environmental Understanding: Engaging Stakeholders Through Art, Martha B. Lerski

Publications and Research

Grounded in a case study in Barbuda in the Caribbean, this research examines sustainability from the perspective of what arts and heritage can contribute to community engagement and local and broader understandings about the environment. This article documents a growing body of literature recognizing the role of arts and culture, including local knowledge and traditional ecological knowledge (TEK), in climate change endeavors. Art and TEK present expansive world views. Contextual information situates research done on the island of Barbuda pre- and post-Hurricane Irma. Visual arts workshops engaged community members in mixed methods research. Results documented cultural elements, particularly intangible and …

A Geopolitical Economy Analysis Of China And India’S Approaches To Transnational Data Governance, Yujia He, Ka Zeng

Patterson School of Diplomacy and International Commerce Faculty Publications

Recent literature on the behavior of rising powers in digital trade and data governance highlights their discourses of data sovereignty and desire to preserve domestic policy autonomy. This article contributes to the literature by employing a political economy lens that shifts the focus from the nation-state/inter-state framework towards the dynamics of state–capital relations, allowing for a more historical and contextual understanding of the geopolitics of data governance in emerging economies. Using China and India—two of the largest emerging economies—as comparative cases, and drawing on secondary data from government documents and other sources, the article argues that the interplay between the …

The Effects Of Brand Activism On Brand Performance, Lin Zhao

Graduate Theses, Dissertations, and Problem Reports (ETD)

Brand activism—the explicit demonstration of a brand’s sociopolitical beliefs—has become increasingly prevalent and consequential. Concurrently, consumers now hold higher expectations for firms to engage in sociopolitical conversations, driven by the rise of belief-drive purchase in consumers’ decision-making and the growing ideological polarization worldwide. The interaction of brand activism and consumer behavior presents unique potential for brands to gain competitive advantages while contributing to social welfare. This dissertation comprises three essays that examine the effects of brand activism through multiple understudied yet compelling perspectives.

Essay One investigates how brand activism influences consumer-brand relationships through both transactional and relational lenses. This research …

Cross Country Analysis Of Leveraged Loan Issuance: A Comparative Case Study, Cristina D. Vasquez Boero

Honors Program Theses

This paper aims to examine the dynamics of the global leveraged loan market through a cross-country analysis of 32,635 loan issuances spanning 133 industries across 29 countries between 2005 and 2024. The study analyzes key loan-level variables; including commitment size, maturity time, facility type, pledge status, priority lien, economic sector, use of proceeds, issue year, and amortization schedule to identify cross-country variation in loan issuance patterns and borrower characteristics, comparing a selected sample of international countries with the United States. The results reveal that the market for leveraged loans has grown significantly over time, specifically due to a higher frequency …

Why Some Companies Weather Trade Was Better Than Others?, Di Fan, Daphne W. Yiu, Pengcheng Ma, Lin Cui

Research Collection Lee Kong Chian School Of Business

In 2018, the U.S. government levied tariffs affecting more than $250 billion of Chinese products. As a result, many American buyers began turning to alternative suppliers to avoid the significant new costs associated with purchasing from China. Recent research found that transactions between U.S. buyers and Chinese suppliers fell by more than 18% immediately following the start of the trade war. However, the study also found that not all companies were affected equally: Chinese firms that were more innovative or more socially responsible were more likely to retain their U.S. buyers, while buyers were more likely to distance themselves from …

Digital Battlegrounds: The Power Dynamics And Governance Of Contemporary Platforms, Richard A. Hunt, David M. Townsend, Joseph J. Simpson, Robert Nugent, Maximilian Stallkamp, Esin Bozdag

International Business and Entrepreneurship Faculty Publications

The ubiquity of digital platforms is undeniable, as is their transactional efficiency and world-flattening possibilities. Yet, these platforms are contested battlegrounds where stakeholder power struggles reflect and influence broader societal turbulence. In the emerging era, alongside the blinding speed and global reach of the gig economy are looming specters of rentier capitalism, digiserfdom, misinformation, data exploitation, digital addiction, and near-ungovernable algorithmic agents. To date, scholarly focus on digital platforms has been on their transactional features and impacts, dimensionalizing governance mechanisms as emanating from old economy conceptions of bottom-up or top-down checks and balances, or incentives and efficiencies. These emphases, while …

The Atlas Of Intercultural Communication: Navigating Conflict Resolution With Cultural Intelligence, Luz Marina Erturk

Department of Conflict Resolution Studies Theses and Dissertations

As universities become increasingly multicultural, intercultural communication is becoming an essential skill across campus roles. This study examined the role of cultural intelligence (CQ) in conflict resolution within university settings. Using a phenomenological approach, it explored how individuals in administrative, management, or counseling roles applied CQ in communication, negotiation, and conflict resolution. Twelve participants were interviewed, and data collection spanned five months. The study applied Earley and Ang’s four-factor model of CQ, which includes metacognitive, cognitive, motivational, and behavioral dimensions. The developmental model of intercultural sensitivity (DMIS) was also used to interpret how participants’ levels of intercultural sensitivity shaped their …