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- Airline Alliances; Aviation Industry Strategy; Market Competition Control; Frequent Flyer Programme; Airline Network Expansion (1)
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- Export Competitiveness; Frozen Shrimp Industry; International Trade; ASEAN Trade; Revealed Comparative Advantage (1)
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Articles 1 - 25 of 25
Full-Text Articles in International Business
Cross-Cultural Communication Of China’S Electronic Commerce Platforms In Malaysia: A Comparative Case Study On Taobao And Lazada, Wan Xueli
Student Works (2020-2029)
As China’s e-commerce platforms accelerate their globalisation process, their cross-cultural communication strategies in overseas markets have become a focal point of academic interest. This study examines the strategies and challenges of China’s e-commerce platforms in cross-cultural communication, using Taobao and Lazada’s operations in the Malaysian market as case studies. The research employs qualitative methods, combining literature analysis, observation, semi-structured interviews, and case studies. It constructs a theoretical framework drawing from cross-cultural communication theory, globalisation and localisation theory, cross-cultural marketing communication theory, and cultural adaptation theory. The study focuses on four core issues: the current development of China’s e-commerce platforms in …
Power Elites And State-Business Relations: Malaysia-China Selected Belt And Road Initiative Projects, Khaw Mooi Hock
Power Elites And State-Business Relations: Malaysia-China Selected Belt And Road Initiative Projects, Khaw Mooi Hock
Student Works (2020-2029)
This study focuses on state-state-business ties, a new phenomenon shaped by how local power elites (LPEs) collaborate with Chinese transnational corporate elites (TCEs) to implement infrastructure projects related to China’s Belt and Road Initiative (BRI). These LPE-TCE links, in turn, have led to the creation of novel forms of state-business relations (SBRs), with diverse outcomes and implications. In Malaysia, these state-state-business ties, forged by both countries for their respective business enterprises, were primarily a consequence of an interesting confluence of two major events, which took place between 2014 and 2016: 1) Malaysia’s 1Malaysia Development Berhad (1MDB) scandal; and 2) the …
Determinants Of Defense Expenditure In South Korea, So Yeon Lee
Determinants Of Defense Expenditure In South Korea, So Yeon Lee
Student Works (2020-2029)
This research pointed out the importance of defense spending as an „economic means‟ for national security in South Korea while due to the aftermath of US-China trade war, the threats and tension between North Korea and other neighboring countries such as China have become much more severe. In this context, an empirical study was conducted to investigate the factors determining national defense expenditure with secondary data from 1960 to 2018. The domestic factors namely economic growth, arms trade, the threat of North Korea and the Republic of Korea (ROK)-United States (US) defense alliance were established as those explanatory variables. The …
A Study Of Consumers' Global Brand Attitudes In Malaysia., Cheah Yee Nin
A Study Of Consumers' Global Brand Attitudes In Malaysia., Cheah Yee Nin
Student Works (2010-2019)
Purpose – This paper aims to examine the attitudes towards global brands by inspecting the construct of materialism, cosmopolitanism, consumer ethnocentrism and perceived global brand value. The paper also inspects the moderating role of religiosity in the relationship between perceived global brand value and global brand attitude. Design/methodology/approach – Consumer from Malaysia were surveyed on the constructs, and five brands were selected to gauge the perceive value. Findings – The findings show that materialism and cosmopolitanism are the antecedents to perceived global brand value, and perceived global brand value is the key indicator to global brand attitude. Consumer ethnocentrism is …
Cross-Border Mergers And Acquisitions In Emerging Markets After The 2007 Economic Crisis., Amani John Mayage
Cross-Border Mergers And Acquisitions In Emerging Markets After The 2007 Economic Crisis., Amani John Mayage
Student Works (2010-2019)
This paper reviews the cross-border mergers and acquisitions (CBMA) activities during the period 2000-2010 of the four Southeast Asian countries most impacted by the 1997 Asian Financial Crisis namely, Indonesia, Malaysia, Philippines, and Indonesia. The selection of case of study was based on economic development categories. The selected countries are categorized as emerging markets within the ASEAN countries; and both are representative of the impact of the 1997 economic crisis. Due to these factors Singapore and Korea have been excluded. After the 1997 economic crisis that impacted most South East Asia countries, Indonesia, Malaysia, Philippines and Thailand introduced various measures …
White Supremacy Culture : A Barrier To Career Upward Mobility For Malaysian Employees In Multinational Corporations (Mncs)?., Chong Kean Woon
White Supremacy Culture : A Barrier To Career Upward Mobility For Malaysian Employees In Multinational Corporations (Mncs)?., Chong Kean Woon
Student Works (2010-2019)
This study examines factors that influence White Supremacy Culture, a potential modern discrimination within multinational companies (MNCs) local subsidiaries in Malaysia. Over the years, Malaysia foreign direct investments (FDI) grew substantially, with MNCs from the United States and countries from the Europe being the important sources of Malaysian FDI. As a result, the use of white expatriates from the western countries to hold key posts in local subsidiaries has increased, with the aim to facilitate managerial and technical development as well as knowledge transfer to Malaysians. However, as time goes by, the decision power and autonomy of the local subsidiaries …
Pelaksanaan Instrumen Pelaburan Islam Di Islamic Bank Of Thailand (Isbt)., Fatimah Abdulmajid @ Ahmae
Pelaksanaan Instrumen Pelaburan Islam Di Islamic Bank Of Thailand (Isbt)., Fatimah Abdulmajid @ Ahmae
Student Works (2010-2019)
This research was carried out at Islamic Bank Of Thailand (ISBT), Wattana district, Bangkok, Thailand. The objectives of this study are try to observe and evaluate the performance and implementation of its Islamic investment instruments then analysis the performance and implementation, its effective and problem in its implementation. First chapter will describe the meaning of investment in both conventional and Islamic economic system. Chapter two will focus on Islamic Bank Of Thailand (ISBT) where will consist of history towards establishing of Islamic financial institution in Thailand, Muslim societies economic situation in Thailand until the existence of Islamic Bank Of Thailand …
Qualities And Competencies Needed For Successful Overseas Posting : The Views Of Malaysian Expatriates, Mohd Radzuan Rahid
Qualities And Competencies Needed For Successful Overseas Posting : The Views Of Malaysian Expatriates, Mohd Radzuan Rahid
Student Works (2000-2009)
In the era of globalization where of multinationals and transnational companies have their international operations spread all over the world, the area of international human resource management (IHRM) has becoming more and more important. Human factor is now considered as an important aspect in determining the success of international operations. Scholars, like Adler and Bartholomew (1992) agreed that in order to ensure the success implementation of global strategies, it would largely depend on getting the people with right skills, at the right time, which typically requires the movement of people across border. This study will focus on one of the …
The Implications Of China's Entry To World Trade Organization (Wto) : Perceptions Of Malaysia Managers In Electronic Industry, Hong Nian Gan
The Implications Of China's Entry To World Trade Organization (Wto) : Perceptions Of Malaysia Managers In Electronic Industry, Hong Nian Gan
Student Works (2000-2009)
No abstract provided.
Total Factor Productivity And Performance Of Resource-Based Industry In Malaysia, Rozilee Asid
Total Factor Productivity And Performance Of Resource-Based Industry In Malaysia, Rozilee Asid
Student Works (2000-2009)
The development of Resource Based Industries (RBIs) in Malaysia since it was first launched in 1984 has seen as turning point of the industry to gain momentum in line with the corresponding industrial policy. By using the two inputs Cobb-Douglass model specifically growth accounting model, this study tries to estimate the total factor productivity (TFP) growth for the periods of 1981-1997 in collaboration to review its development and resilient performance. Using the 3-digit-level industrial classification, it was found that six (out of 14) of the RBIs show a positive gain of TFP growth. In broad categories (5-digit-level classification), 30 industries …
A Study On Technology Region Success Factors With Comparative Analysis On The Multimedia Super Corridor, Anand Solomon Mark
A Study On Technology Region Success Factors With Comparative Analysis On The Multimedia Super Corridor, Anand Solomon Mark
Student Works (2000-2009)
Technology regions refer to regions which have densely packed technology companies and their associated supporting industries with some of those companies having achieved immense success so that they can be considered world class. This paper firstly looks at Malaysia's economic evolution and underscores the case for Malaysia's need to transform itself from a low wage manufacturing economy to a knowledge economy. Competition from other low wage countries such as Thailand, Indonesia and China is diverting investment in the manufacturing sector and eroding Malaysia's competitiveness causing growth to slow. To counter the anticipated manufacturing slowdown, the country needs to move up …
Strategies To Market Malaysian Palm Oil Overseas, Teck Chaii Lim
Strategies To Market Malaysian Palm Oil Overseas, Teck Chaii Lim
Student Works (2000-2009)
Malaysia is the world's largest producer and exporter of palm oil. With the growing volume of production of palm oil and other vegetable oils and fats throughout the world, competition for these oils including palm oil has intensified and will become more intense in the future. With the more competitive environment, Malaysia's palm oil industrial players has to put up a number of good strategies in order to maintain its position as the world's number one exporter and sustain its market share in the world's oils and fats trade. This increased competitiveness has triggered much concern and attention ought to …
Export Performance Of Malaysian Frozen Shrimp Industry Against Selected Asean Countries, Chai Fong Lim
Export Performance Of Malaysian Frozen Shrimp Industry Against Selected Asean Countries, Chai Fong Lim
Student Works (2000-2009)
The recent liberalisation of trade in A SEAN has promoted more regional trade in shrimp among the ASEAN countries as well as trade with countries outside the region. An important issue arising from the liberalisation of trade concerns the increased pressure of competition and direct rivalry among Malaysia and the other ASEAN countries for the export of shrimps in the international markets. This paper analyses the export performance and competitiveness of Malaysian frozen shrimp against three other ASEAN countries, that is Indonesia, the Philippines and Thailand, in the Japanese market. Four different methods, namely constant market-share analysis, shift-share analysis, revealed …
Transnational Strategy At Nestle : A Focus On Nestle Malaysia, Pin Tat Keh
Transnational Strategy At Nestle : A Focus On Nestle Malaysia, Pin Tat Keh
Student Works (2000-2009)
Nestle is one of the few multinational companies that adopts the transnational strategy to pursue its global competitiveness. In Nestle Malaysia, it is no different with great focus on product innovation and cost leadership a real challenge to the management. With the advent of trade liberalisation upon the implementation of AFTA and WTO, it is inevitable that Nestle Malaysia should focus on its core competencies and build on its strengths as designated by the Asian Zone Management, that is to be a regional player of Milo and infant cereals In order to consolidate and build on its dominant market share …
Developing An Effective Marketing Strategy For Petlin (Ldpe), Ramu Shankar
Developing An Effective Marketing Strategy For Petlin (Ldpe), Ramu Shankar
Student Works (2000-2009)
Malaysian International Trading Corporation (MITCO), a fully owned subsidiary of Petroliam Nasional Berhad (PETRONAS) has been appointed to market the Low Density Polyethylene (LOPE) of PETRONAS's share to be produced by PETRONAS's joint-venture petrochemical plant called PETLIN. The plant would be on-stream (in production) at the end of the year 2001. A continued rapid growth in the low-density polyethylene (LOPE) market has been expected globally for the next 4 to 5 years although competition is being encountered from other resins such as polypropylene in the important consumer and industrial packaging market. The growing concern is that the impact of this …
The Impact Of Selective Capital Controls On The Malaysian Economy, Tengku Rethwan Tengku Mansor
The Impact Of Selective Capital Controls On The Malaysian Economy, Tengku Rethwan Tengku Mansor
Student Works (2000-2009)
The capital control policy adopted by Malaysia is a radical approach towards restoring its battered economy during the financial crisis of 1997. Such stance was taken by the Malaysian government to combat currency speculators from causing further damage to its economy as the earlier IMF-like prescription had failed. It may be an unpopular approach especially, to the advocates of the free market, nevertheless it provides an alternative solution for other countries to emulate in the event of facing such onslaught on their currency. It is also hoped that this study will serve as a reference on the subject of selective …
Money Attitude And Compulsive Buying Behaviour Among Urban Malaysians, Boon Chui Teo
Money Attitude And Compulsive Buying Behaviour Among Urban Malaysians, Boon Chui Teo
Student Works (2000-2009)
This paper seeks to explore the attitude of urban Malaysians towards money, Ethnic and gender differences on their money attitude were examined. In addition to exploring money attitude, compulsive buying, a specific aspect of abnormal consumer buying was investigated. Specifically, the intent of this study is to examine the extent to which money attitude influence compulsive buying. This study involved 270 respondents from the urban areas in the Klang Valley and Kuala Lumpur and was conducted using survey approach to a convenient sample of consumers. Gresham and Fontenot's Money Attitude Scale ( 1989) and later modified to reflect money behaviour …
The Competitiveness Of Malaysia Palm Oil Export By The Year 2005, Wee Chen Liew
The Competitiveness Of Malaysia Palm Oil Export By The Year 2005, Wee Chen Liew
Student Works (2000-2009)
The palm oil production in Malaysia has been on the increased trend since it was first commercially produced. In the last 10 years its contribution towards Malaysia GDP also is shadowing the trend of the production and export. Malaysia palm oil industry is getting more competitive in recent years. Indonesia, the second largest producing country is posing a huge threat to Malaysia with their vast land and cheaper labor. Hence, it is crucial to understand the competitiveness of Malaysia palm oil industry in relation to Indonesia as well as other major oils and fats producing country. Porter Five factor analysis …
The Impact Of Foreign Direct Investment On Manufacturing Growth In Malaysia, Ah Hoon Lee
The Impact Of Foreign Direct Investment On Manufacturing Growth In Malaysia, Ah Hoon Lee
Student Works (2000-2009)
It is generally perceived that FDI (foreign direct investment) plays an important role in economic development especially in the industrialisation process in Malaysia. The extent of FDI's contribution to manufacturing growth remains uncertain. By using econometric models, this study attempts to analyse the impact of FDI on manufacturing output, manufacturing exports, manufacturing imports and manufacturing employment generation. The empirical results showed that the impact of FDI on manufacturing output growth is not as critical as expected. However, a positive link emerges where an increase in FDI flows will increase the output growth in the next period. The study revealed that …
Opportunities For Competitive Strategy In The Malaysia's Food Industry, Kieng Yii Ng
Opportunities For Competitive Strategy In The Malaysia's Food Industry, Kieng Yii Ng
Student Works (2000-2009)
Competition among the food industries in the local and international environment is intensifying with the opening up of the market and the growing trends towards a wider acceptance of different foods as people and products are crossing the border more freely today. In general, market trends tend to cascade down from the more developed countries to the developing countries. With this in mind, this study started with the scanning of the environment in the global market with emphasis on the food trends in developed countries namely European Union, United States and Japan. This exploratory research used mainly secondary data. With …
The Impact Of Airline Alliances On Airlines, Saadah Huda Sholah
The Impact Of Airline Alliances On Airlines, Saadah Huda Sholah
Student Works (2000-2009)
The study is aim at analysing airline alliances and their effect on the airlines. The effects of alliances on the factors critical to the choice of airline were ambiguous. An alliance's effect on conveniency, schedules, levels of service, reliability and other critical issues depends on the strategic decisions taken by the alliance partners. The only critical factor that is affected positively by the alliance almost without exception is the Frequent Flyer Programme that gains momentum with increased route network density. The business strategy of airlines forming collaborative alliances with each other to extend market reach, control costs and to limit …
Effects Of Globalization On The Sustainablity Of A Manufacturing Company A Case Study, Chai Hong Yeow
Effects Of Globalization On The Sustainablity Of A Manufacturing Company A Case Study, Chai Hong Yeow
Student Works (2000-2009)
This case study addressed the issue of globalization effect on a Malaysian company. Business world become borderless especially with the recent advancement of telecommunication and computer technology. The case analyzed the effect of globalization on a cocoa manufacturing company. The top management has been given a business scenario using a case study methodology. ln this case analysis, in depth investigation on the management obstacles as result of globalization and strategy formulation are required to provide a remedy to the management challenges faced by the company. The analysis was performed using situation analysis, industry analysis and value chain analysis framework developed …
Lessons From The Malaysian Financial Crisis And The Tough Road Ahead For Proton, Ming Fong Khoo
Lessons From The Malaysian Financial Crisis And The Tough Road Ahead For Proton, Ming Fong Khoo
Student Works (2000-2009)
The economic crisis contagion from Thailand had imposed a serious impact on Malaysia economic. In Malaysia, the currency and financial crisis became a crisis of a real economy. The Malaysia Government undertook many policies to tum around its economy. The more significant policies are capital control and fixed exchange rate implemented in September 1997. The economic and currency crisis had severe impact on automobile industry in Malaysia. All the automobile companies had implemented various strategies to overcome the economy turmoil. However, most of these strategies are reactive action and the automotive companies implement these activities to resolve immediate problem when …
Case Study : R. J. Reynolds Tobacco Malaysia, Kok Tee Lim
Case Study : R. J. Reynolds Tobacco Malaysia, Kok Tee Lim
Student Works (2000-2009)
For this project assignment, I choose R.J. Reynolds Malaysia for my project because of a number of reasons. Firstly, there are only 3 main competitors exist in Malaysia such as Rothmans of Pall Mall, Malayan Tobacco Co and Philip Morris and the tobacco industries in Malaysia are highly regulated by government such as raising taxes, banning smoking in most public places and setting maximum limits for tar and nicotine in cigarettes can still provide competitive advantage. Furthermore, RJRM concentrates on exporting its products to Asia like Japan, Thailand, Brunei, Hong Kong and Duty Free Shops
Entry Of Proton And Perodua Into The Indian Passenger Car Market : A Study From The Marketing Perspective, Dilip Singh Mutum
Entry Of Proton And Perodua Into The Indian Passenger Car Market : A Study From The Marketing Perspective, Dilip Singh Mutum
Student Works (2000-2009)
Over dependence on the domestic market and weak brand image are the weaknesses of the two Malaysian car companies. Trade liberalisation under the auspices of WTO, APEC and AFTA presents both opportunities as well as threats. They can no longer depend on Government support for their survival and growth. The two companies also need to lower their dependence on foreign partners by speeding up their localisation programme. This is essential to reduce cost and be competitive when trade barriers fall. Merger or strategic alliance between the two companies may be one of the ways to remain competitive in the future. …