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Full-Text Articles in Training and Development
Examining Uas Employment Expectations And Requirements, Brent A. Terwilliger Ph.D., Ryan J. Wallace Ed.D., Matthew P. Earnhardt Ph.D.
Examining Uas Employment Expectations And Requirements, Brent A. Terwilliger Ph.D., Ryan J. Wallace Ed.D., Matthew P. Earnhardt Ph.D.
National Training Aircraft Symposium (NTAS)
Unmanned aircraft system (UAS) technology is radically changing how organizations, such as government agencies, non-profit corporations, and companies, apply aviation resources. Unmanned aviation is supporting improved efficiency, expanded capability, and heightened reliability through an increasing number of uses relating to: a) research and development and training-education, b) event filming, c) industrial, utility, and environmental projects, d) real estate, e) construction activities, f) agricultural, g) press and media, and h) state/local emergency services. The increasing application, and subsequent operational growth, is occurring in response to maturing technology, refined operational management and permissibility, innovative concept development, demonstrated capability, enhanced supportability, and the …
Using Incentive To Motivate Students During A Professional Selling Class Project, Ramon A. Avila, Scott. A. Inks
Using Incentive To Motivate Students During A Professional Selling Class Project, Ramon A. Avila, Scott. A. Inks
Atlantic Marketing Association Proceedings
Experiential learning methods are an important part of a robust sales curriculum. Sales call role-play, an experiential learning tool, is common in introductory and advanced sales call courses. While role-plays have several advantages, they are by definition, not “real-world.” Addressing this issue, some sales courses include sales projects/exercises in which students sell real products to real customers. This paper discusses how sales incentives were incorporated into a real-world sales exercise and the impact of those incentives on sales volume.
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Atlantic Marketing Association Proceedings
This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …