Gaming and Casino Operations Management Commons^™

A Critical Conversation On Responsible Gaming In Canada And Beyond, Lena Quilty

International Conference on Gambling & Risk Taking

No abstract provided.

Responsible Gambling Training In Ontario Canada, Janine Robinson

International Conference on Gambling & Risk Taking

No abstract provided.

Responsible Gambling Training: How Do We Know What’S Working?, Janine Robinson

International Conference on Gambling & Risk Taking

No abstract provided.

The Economic And Social Effects Of Casino Development In Macau, Christopher Benton

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper explores the economic impacts that took place in Macau after the gaming monopoly ended in 2002, as well as the resulting social effects to the local region. The broader research on casino gaming was analyzed, and was then compared to the social and economic impacts that took place in Macau. Specifically, economic indicators such as employment and GDP were evaluated, along with social issues such as problem gambling, crime, and educational attainment. Many countries, specifically Asian countries, are now entertaining the idea of introducing casinos to their local communities in an effort to try and replicate the type …

The Impacts Of A Smoking Ban On Gaming Volume And Customers' Satisfaction In The Casino Industry In South Korea, Sojeong Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

A growing number of countries have legislated smoke-free policies in enclosed public areas and have extended the policies to hospitality facilities. However, some states and countries exempt gaming areas from the smoking law fully or partially. Anti-smoking policy is controversial for a number of reasons, such as smokers’ strong opposition, government ordinance, public health, and economic anxiety. Casino management may worry that a smoking ban policy will result in a significant decline of casino revenue because the break for smoking may interfere with continuing play.

This thesis examined a smoking ban impacts on gaming volume and customers’ satisfaction in the …

Learning From Las Vegas: Gambling, Technology, Capitalism, And Addiction, David T. Courtwright

Occasional Papers

Gambling has always led to addictive behavior in some individuals. However, the number and types of addicted gamblers have changed over time and in response to specific gambling environments. Recent work by historians, journalists, and anthropologists, reviewed in this paper, suggests that the situation worsened during the modern era, and that it has become worse still during the last half century. Technological, organizational, and marketing innovations have “weaponized” gambling, increasing both the likelihood that people will gamble and that they will gamble compulsively—a phenomenon with parallels to several other consumer products, including processed food, digitized games, and psychoactive drugs.

Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña

UNLV Theses, Dissertations, Professional Papers, and Capstones

Casinos employ marketing and promotional activities to attract and retain customers within the competitive industry. Promotions awarding players thousands of dollars are not uncommon. To capitalize on this investment, the success of these promotional activities is crucial. The effectiveness of casino promotions has been scarcely examined within research. Only a few studies have directly examined the impact of casino lottery promotions (Lucas & Bowen, 2002; Lucas et al., 2006; Suh et al., 2014). Literature on promotional games can be used to fill the gap in knowledge regarding casino lottery promotions and to provide a starting point for future research. This …

Should Las Vegas Pursue Establishing An Online Gaming Cluster? An Exploratory Study, Laimonas Gubista

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research was to determine whether (1) clustering benefits cities, (2) Las Vegas is a cluster of the worldwide gaming industry, and (3) online gaming cluster is forming in Las Vegas in spite of unfavorable business environment. The exploratory study should be useful to lawmakers and business leaders in shaping Nevada’s future. It could provide essential information focusing on whether Las Vegas should actively pursue an online gaming cluster.

Mapping The Online Gambling E-Servicescape: A Conceptual Model, Brett L. Abarbanel

UNLV Gaming Research & Review Journal

A conceptual model is proposed that examines the potential influence of an online casino’s atmospheric cues and functional qualities on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers’ approach or avoidance behavioral intentions. Theorized elements of the virtual stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors, as well as demographic characteristics, are proposed to moderate the relationship between …

This Is The Place: Utah's Gaming History And Current Attitude, Jackson Tad Butterfield

UNLV Theses, Dissertations, Professional Papers, and Capstones

Global gambling is what it is. It is global. Gambling has become an economic force to be reckoned with. It has spread to all corners of the globe, from Europe to North America to Asia. There are regions that have widely supported the introduction of gambling into their economy and society but there are also those that have shunned it, despite the clear economic advantages associated with gambling. The AGA estimated that total gambling revenue in the United States for 2012 was approximately $37.74 billion, with commercial casinos contributing approximately $8.6 billion to local communities via taxes (AGA, 2013c). This …

What Do They Do In Las Vegas Strip Casinos? An Analysis Of The Attitudes And Behaviors Of Gen Y Casino Customers, Mei Iok Un

UNLV Theses, Dissertations, Professional Papers, and Capstones

Totaling over 63 million, Generation Y, also known as the Millennial Generation, is the new generation of casino customers (U.S. Department of Commerce, 2011). While there are no specific dates to mark its beginning and ending, individuals born between 1982 and 1994 are generally considered as Millennials or Gen Yers. A survey conducted by the American Gaming Association (2013) revealed that Gen Y casino customers made up the highest casino visitation rate with 39% having visited a casino in the previous year; however, it is also shown that Gen Yers spends more on non-gaming departments and have less intention to …

Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas, Nevada, is a renowned travel destination attracting tourists from all over the world. Gambling has been a dominant destination image of Las Vegas in the mind of both the national and international tourists, since the history and fast development of this city has always been related with the gambling industry. In more recent years, the business model of this city has gradually changed itself to a more complete tourist destination with mega resorts, high-end shops, amazing restaurants and incredible shows and etc. Las Vegas is now turning itself into an entertainment and business oriented travel destination along with …

Session 3-4-C: Are Lottery Players Affected By Random Shocks? Evidence From China’S Individual Lottery Betting Panel Data, Jia Yuan

International Conference on Gambling & Risk Taking

I explore a unique, individual level, lottery betting panel data and show that lottery gambling is significantly affected by lottery winning history even though this winning history is shown to be merely an exogenous random shock. This panel data records lottery players’ collective lottery betting behaviors on a Chinese online lottery purchase website. This website lists each player’s lottery investment performance, the ratio between the lottery return and the lottery investment in the past three months, for lottery players’ reference and this ratio is shown to be an independent random shock across players. Based on the data with around 400,000 …

Mapping The Online Gambling E-Servicescape: Impact Of Virtual Atmospherics On The Gambler's Experience, Brett Lillian Levine Abarbanel

UNLV Theses, Dissertations, Professional Papers, and Capstones

A structural model is proposed and empirically examined that investigates the influence of an online casino's atmospheric cues on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers' approach or avoidance behavioral intentions. Analyzed elements of the online gambling site stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors and demographic characteristics were found to moderate the relationship between atmospheric …

Perception Of Macao Teachers And Students Regarding Gaming Operators' Social Responsibility, Fanny Vong

UNLV Gaming Research & Review Journal

The study brings to the forefront a discussion of corporate social responsibility of gaming operators. It assessed Macao high school students' and teachers' perceptions of the extent of social responsibility being exercised by the six local gaming operators, as well as their support for the operators, and desire for further gaming investment and work opportunities in the gaming sector. The majority of the respondents were not aware of gaming operators exercising socially responsible activities. Among those who were, the majority perceived that only one company was involved and none has participated in protecting the environment, beautifying the city, creating a …

Gambling Windfall Decisions: Lottery Winners And Employment Behavior, Bengt Furaker, Anna Hedenus

UNLV Gaming Research & Review Journal

Based on a 2005 survey among Swedish lottery winners, the article throws new light on what those receiving a sudden windfall do with their existing jobs. Many may continue to work as before the winning, but others may alter their work situation in one way or another. We focus on three possible changes: (i) quitting the job; (ii) going on unpaid full-time leave; and (iii) shortening one's working hours. In our study less than 12% quit working, approximately 24% took unpaid full-time leave, 16% reduced their working hours, but 62% did not make any of these changes. In other words, …

High Rollers From Mainland China: A Profile Based On 99 Cases, Zhonglu Zeng, David Forrest

UNLV Gaming Research & Review Journal

Macao's casinos win a high proportion of their revenue from high rollers from Mainland China but some of these generate social problems back home. We analyze 99 cases of high rollers whose activities came to media attention, building a profile of them based on information in the reports. They were mainly from areas near Macao or from particularly rich regions of China. Most were male, aged 30- 49. They tended to be government officials, managers of state-owned businesses or owners of private enterprises. They lost as much as US$12.08 million on a single trip. Their average accumulated loss amounted to …

Beating The Book: Are There Patterns In Nfl Betting Lines?, Michael R. Summers

UNLV Gaming Research & Review Journal

Las Vegas sports books provide two even-money bets (not counting commission, or "vigorish") regarding National Football League games- the point-spread between each pair of teams and the total number of points scored by each pair of teams (the "over-under"). Odds makers set the numbers ("lines") for these two bets almost a week in advance of the games, and they may change these numbers throughout the week as new information becomes available regarding the teams or as bettors bet unequally on either side of the line. This study examines whether there are any predictable patterns in the betting lines over the …

Influence Of Personal Factors On Macau Residents' Gaming Impact Perceptions, Fanny Vong

UNLV Gaming Research & Review Journal

This paper explores the influence of personal factors on gaming impact perceptions using Macau, China as a case study. The objective is to examine how residents' gaming perceptions were affected by (1) personal benefits received from gaming; (2) length of residence; and (3) demographic characteristics. The study also aims to assess the relative magnitude of influence exerted by each variable on gaming impact perceptions. All personal factors were found to contribute to differences in gaming impact perceptions among sub-groups of respondents. Regression analyses revealed that age, education and residence status had influence on gaming impact perceptions. Findings support that the …

Gambling Alone? A Study Of Solitary And Social Gambling In America, Bo J. Bernhard, David R. Dickens, Paul D. Shapiro

UNLV Gaming Research & Review Journal

In his acclaimed 2000 book Bowling Alone, Robert Putnam documents a disturbing social trend of the broadest kind. Putnam cites a wide variety of data that indicate that over the past fifty years, Americans have become increasingly socially disengaged. In developing this theme, Putnam specifically cites the increase in casino gambling (and especially machine gambling) as evidence in support of his argument. Building on the empirical and theoretical work of Putnam, this exploratory article examines the subphenomenon of "gambling alone" by exploring sample survey data on solitary and social gambling behavior among adults who reside in Las Vegas, Nevada. Specifically, …

The Need For Self Regulation And Alternative Dispute Resolution To Moderate Consumer Perceptions Of Perceived Risk With Internet Gambling, Rohan Miller

UNLV Gaming Research & Review Journal

The legislative gaps in international eCommerce and specifically in the gambling industry mean that many consumers face the market condition of caveat emptor (let the buyer beware). In terms of consumer psychology, caveat emptor increases consumer perceptions of risk and slows the diffusion of Internet gambling. This paper discusses the specific risks associated with Internet gambling and presents an industry structure designed to off-set consumer perceptions of perceived risk through industry self regulation and alternative dispute management techniques.

Gambling Participation And Prevalence Estimates Of Pathological Gambling In A Far-East Gambling City: Macao, Davis Ka-Chio Fong, Bernadete Ozorio

UNLV Gaming Research & Review Journal

This research is the first scientific study of gambling participation and pathological gambling in Macao. In 2003, a computer-assisted random digit dialing method was used to conduct 1,121 telephone interviews. Two-thirds of respondents expressed that they have participated in at least one of the fourteen forms of gambling in the past year. The three most popular forms of gambling include social gambling, Mark Six lottery, and soccer/basketball betting. As for the prevalence of pathological gambling, the Chinese DSM-IV Gambling Behavior Index was used as the screening tool and results indicate that 1.78% of respondents are classified as probable pathological gamblers …

Profile Of Internet Gamblers: Betting On The Future, Christopher Woodruff, Susan R. Gregory

UNLV Gaming Research & Review Journal

The commercial casino industry in 2002 provided more jobs, higher wages, and more tax revenues to states and local communities than ever before. At the same time Internet gambling sites operated by offshore companies have seen explosive growth since the introduction of the World Wide Web in 1995 (Rose, 2003). This research developed profiles of current land based casino patrons who have gambled on the Internet, those who have not but are willing to try, and those who have not and would not in the future consider Internet gambling. Two hundred surveys were collected at two Detroit, Michigan casinos, asking …

Chinese Casino Gambling Behaviors: Risk Taking In Casinos Vs. Abstract Investments, Bernadete Ozorio, Davis Ka-Chio Fong

UNLV Gaming Research & Review Journal

Capitalizing on the recent developments in casino gambling in Macao and the dominance of Chinese gambling at Macao casinos, the purpose of this research was to study how Chinese behaved in gambling and how these behaviors related to another risk taking activity, investment, which has been documented to be in a different risk taking domain from gambling. A survey was carried out in Macao with casino gamblers as the target respondents. In addition to socio-economic data, each respondent was asked about the extent of his gambling involvement and his responses to some standardized investment decision making situations. Bet-to-income ratio was …

Community Leader Perceptions Of The Social And Economic Impacts Of Indian Gaming, Patricia L. Janes, Jim Collison

UNLV Gaming Research & Review Journal

The development of casino gambling in recent years whether through state-regulated or Native American gaming operations has resulted in increased concern over social and economic impacts. This study assessed perceptions of eight community leaders as to how the area was affected by a major expansion of a Native American casino. Leaders were interviewed prior to and several years after the completed expansion. Leaders felt the expansion had contributed positively to the community but noted increased social concerns. Overall, economic impacts were positive, however, the uniqueness of a Native American casino operation posed other challenges.

An Examination Of University Student Gambling Practices, Michael Yuan, Susan Yuan, Patricia Janes

UNLV Gaming Research & Review Journal

Concerns about student gambling behavior are often based on the popular opinion that students gamble all the time, that students spend too much money gambling, and that students readily become addicted to gambling. The purpose of this study was to examine whether popular opinions related to student gambling are factually based. This was done by examining the relationship among demographics, gambling practices, and views of personal gambling practices of Central Michigan University students. The study results suggest that these popular opinions regarding student gambling may not be factual, or at least may not be as serious as initially perceived.

Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min

UNLV Theses, Dissertations, Professional Papers, and Capstones

Using two years secondary data gathered from a Las Vegas hotel and casino, the effectiveness of a new casino loyalty program is examined on both daily slot coin-in and table game drop. Based on a theoretical model advanced to estimate the effects of a new loyalty program, simultaneous multiple regression analysis with Autoregressive Moving Average (ARMA) terms is used to analyze the data. The results indicate that the loyalty variable significantly increases slot coin-in at a rate of $302,455 per day, while table game drop is not significantly affected by the introduction of the new loyalty program. The coin-in increase …

Pennsylvania Casinos’ Cannibalization Of Regional Gambling Revenues, Simon Condliffe

UNLV Gaming Research & Review Journal

Gambling opportunities are expanding rapidly in the U.S. Mid-Atlantic area. Fifteen gambling venues have opened since 1996. The introduction of these venues has the potential to shift the balance of gambling activity away from New Jersey, which had enjoyed a monopoly position in the area for decades. Delaware and, more recently, Pennsylvania have entered the marketplace, raising the question of whether aggregate gambling activity has increased in the area, and whether all states have benefited. Contrary to previous research, a multivariate analysis reveals that aggregate gambling revenue among the three states has not increased with the introduction of Pennsylvania gambling …

The Market For Online Poker, Ingo Fiedler, Ann-Christin Wilcke

UNLV Gaming Research & Review Journal

The recent events of the “Black Friday” – the biggest online poker networks in the USA were shut down – demonstrated the necessity to make decisions about the regulation of online poker. But although online poker is a gold mine of data, until now nobody knows where the players and their money come from. It seems that the knowledge about the online poker market has not been able to keep up with the speed of its evolution in the past years. This paper is the first to shed light on this matter. We use data of 4,591,298 poker identities from …

Halos, Alibis And Community Development: A Cross National Comparison Of How Governments Spend Revenue From Gambling, Lynn Gidluck

Occasional Papers

This paper provides a cross-national comparison of how governments around the world distribute revenues from state-directed gambling and how these choices have been justified by proponents and vilified by critics. Case studies where governments have popularized gambling expansion by “earmarking” revenues for particular good causes and where the state has collaborated with the voluntary sector to deliver programs from this revenue stream are examined. Lessons learned from challenges of various approaches are considered.