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Gaming and Casino Operations Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
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- BG/NBD model (1)
- Brand integrity (1)
- Card shuffling (1)
- Casino analytics (1)
- Casino management (1)
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- Casino revenue (1)
- Channel switching (1)
- Consumer Behavior (1)
- Cryptocurrency Gambling (1)
- Customer lifetime value (1)
- Fixed Effects (1)
- Gambling Behavior (1)
- Gambling substitutes (1)
- Las Vegas (1)
- Loyalty (1)
- Malware Analysis; Large Language Models (LLMs); Retrieval-Augmented Generation (RAG); Graph Analysis; Reverse Engineering (1)
- Market Efficiency, Sports Betting, Sports Gambling, American Football, Rules Change, Market Response, Efficient Market Hypothesis (1)
- Markov Chain Monte Carlo (1)
- Non-contractual customer relationships (1)
- Online Betting (1)
- Online gambling (1)
- Online sports betting (1)
- Pay table volatility (1)
- Poker (1)
- Probability (1)
- Prospect Theory (1)
- Rate disparity (1)
- Slot machines (1)
- Slot management (1)
- Slot marketing (1)
- Publication
- Publication Type
Articles 1 - 9 of 9
Full-Text Articles in Gaming and Casino Operations Management
Did College Football Betting Markets Correctly Assess Game-Shortening Rule Changes?, Kevin Krieger, Justin Davis
Did College Football Betting Markets Correctly Assess Game-Shortening Rule Changes?, Kevin Krieger, Justin Davis
UNLV Gaming Research & Review Journal
Established rules and norms are standard within competitive sports. However, changes are often made to create better functioning contests or improved viewer experiences. We examine the impact of one such change on sports wagering markets. To shorten college football games, starting in 2023, the National Collegiate Athletic Association (NCAA) adopted rule changes that would, in part, enable the game clock to run more frequently. This decision might create games with fewer plays, and scoring in such games might also be lower. We document the impact of these changes and question whether the sports betting markets quickly ascertained the impacts of …
Full Posterior Uncertainty Propagation In The Bg/Nbd Framework A Bayesian Foundation For Individual-Level Customer Behavior Modeling, Stuart V. Kerr
Full Posterior Uncertainty Propagation In The Bg/Nbd Framework A Bayesian Foundation For Individual-Level Customer Behavior Modeling, Stuart V. Kerr
UNLV Gaming Research & Review Journal
The Beta-Geometric/Negative Binomial Distribution (BG/NBD) model of Fader et al. (2005) is used to describe repeat-transaction behavior in non-contractual settings: a latent visitation rate, heterogeneous across customers, governs how of- ten a customer transacts while active, and a latent dropout probability, also het- erogeneous, governs when a customer permanently churns. In its classical form, BG/NBD is estimated using maximum likelihood, producing single point estimates of the underlying population parameters and, from these, point estimates of each customer’s individual behavior. This paper develops the model from first princi- ples as a fully Bayesian framework, estimated using Markov Chain Monte Carlo (MCMC), …
The Intersection Of Sport Betting And Consumer Behavior: A Systematic Review, Jackson Sears, Beth Cianfrone
The Intersection Of Sport Betting And Consumer Behavior: A Systematic Review, Jackson Sears, Beth Cianfrone
UNLV Gaming Research & Review Journal
Sport betting is a popular and lucrative entertainment segment of the sport industry. As such, understanding consumer behavior across the betting experiences is critical for the many stakeholders involved. The current study is a systematic quantitative literature review which assesses the current state of literature that intersects sport betting and consumer behavior literature, specifically cognitive, affective, conative, and consumption behavior of the sport bettors. The purpose of the systematic review is to (1) identify the most recent sport betting consumer behavior research, (2) compile and examine theoretical frameworks guiding sport gambling consumer research, (3) provide a descriptive summary of findings …
Las Vegas Casino Revenue In An Expanding Gambling Market, Kaden A. Villa-Real
Las Vegas Casino Revenue In An Expanding Gambling Market, Kaden A. Villa-Real
Undergraduate Economics Working Paper Series
This study examines whether expanding gambling substitutes disrupt the Las Vegas gambling industry using quarterly data from 2014 through 2025. Las Vegas casino revenue is used as the benchmark to gauge the health of Las Vegas, adjusted to Quarter 1 2014 dollars and using an OLS regression model. The results imply that online sports betting is a poor substitute for Las Vegas revenue, while online gambling shows a positive and statistically significant relationship with revenue. The findings indicate that Las Vegas is resilient despite the introduction of more competition and gambling alternatives within an industry it has traditionally known to …
Gambling Behaviors: How Do Gambling Losses Affect Future Wagers?, Ashley Talavera, Hannah Lopez Ibarra, Roman Rozbitskyy
Gambling Behaviors: How Do Gambling Losses Affect Future Wagers?, Ashley Talavera, Hannah Lopez Ibarra, Roman Rozbitskyy
Undergraduate Economics Working Paper Series
This study looks at how previous gambling losses affect future betting behavior in online cryptocurrency gambling markets. Using roughly 50,000 real betting observations from Bustabit, the paper tests whether gamblers become more aggressive after losses or instead pull back and bet more cautiously. Using both OLS and Fixed Effects regression models, the results show that players generally reduce their wager sizes following losses rather than engage in strong loss-chasing behavior. After controlling for individual player tendencies, the Fixed Effects models show statistically significant decreases in future bet sizes after losses, suggesting that caution and loss aversion may play a larger …
Graph-Augmented Llms For Scalable Malware Detection: Integrating Gft And Rag In Portable Executable Malware Analysis, Matthew Jackson
Graph-Augmented Llms For Scalable Malware Detection: Integrating Gft And Rag In Portable Executable Malware Analysis, Matthew Jackson
Undergraduate Research Symposium Podium Presentations
The proliferation of generative AI has exponentially accelerated the generation of novel malicious software. Las Vegas’ gaming industry is a high-value target for these attacks. In 2023, a massive ransomware incapacitated gaming operations, leading to over $100 million dollars of damages and Nevada state services disrupted by cyberattacks in 2025, underscores the critical necessity for capable automated detection frameworks. Traditionally, malware analysis relies on manual, resource-intensive signature extraction by experienced analysts. While Large Language Models (LLMs) demonstrate utility in source code analysis, applying them to compiled Portable Executable (PE) Windows files is bottlenecked by LLM context window limitations and difficulty …
Can A Slot Machine’S Allocation Of Pay Table Variance Affect A Gambler’S Time On Device?, Anthony F. Lucas, A.K. Singh
Can A Slot Machine’S Allocation Of Pay Table Variance Affect A Gambler’S Time On Device?, Anthony F. Lucas, A.K. Singh
UNLV Gaming Research & Review Journal
Modified pay tables from a licensed reel slot machine were altered to examine whether two games with equal variance and par could produce meaningful differences in the duration of play, at the level of the individual gambler. To the best of our knowledge, this was the first study to examine this possibility. Industry executives consider time on device (TOD) to be a critical measure of gaming value, especially for losing players. Additionally, TOD experiences are theorized to produce knock-on effects related to loyalty behaviors. The results of 18 simulations featuring six different player engagement protocols supported the ability of differences …
A Mechanistic Model Of The Wash Shuffle And Monte Carlo Exploration Of Its Impact On Card Shuffling In Texas Hold’Em, Michael A. Alexeev, Peter B. Chi
A Mechanistic Model Of The Wash Shuffle And Monte Carlo Exploration Of Its Impact On Card Shuffling In Texas Hold’Em, Michael A. Alexeev, Peter B. Chi
UNLV Gaming Research & Review Journal
In casino games using a standard deck of cards, a wash shuffle is sometimes performed prior to the rest of the card shuffling procedure. Unlike other methods of shuffling, the wash shuffle has not yet been well studied. To this end, we first develop a mechanistic model of the wash shuffle based on our observation of how cards tend to move when a wash shuffle is being performed. Then, we use this model to simulate the card shuffling procedure used in casino poker rooms, and explore the resulting impact on where the cards are dealt in the context of Texas …
When Price Varies Across Otas: How Room Rate Disparity Shapes Switching Behavior And Brand Trust, Ling Ling, Chich-Chien Chen, Zvi Schwartz
When Price Varies Across Otas: How Room Rate Disparity Shapes Switching Behavior And Brand Trust, Ling Ling, Chich-Chien Chen, Zvi Schwartz
Human Movement Studies & Special Education Faculty Publications
This study investigates how room rate disparity across Online Travel Agencies (OTAs) influences consumers’ switching behavior and perceptions of hotel brand integrity. Employing a scenario-based experimental design with a sample of 430 Chinese consumers, we explored price differences interact with loyalty status, price trajectory information, and brand consistency. Our findings reveal a complex non-linear inverse sigmoid relationship between rate disparity and channel switching. Contrary to expectations, loyalty membership did not reduce switching intent or increase discount thresholds. Moreover, rate disparity triggered brand integrity concerns, with brand doubt consistently exceeding switching intent. While price trajectory information did not change switching likelihood, …