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Articles 1 - 4 of 4
Full-Text Articles in Gaming and Casino Operations Management
Inside Unlv, Cate Weeks, Shane Bevell, Diane Russell, Leora Baron
Inside Unlv, Cate Weeks, Shane Bevell, Diane Russell, Leora Baron
Inside UNLV
No abstract provided.
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to identify the optimal brand architecture for MGM MIRAGE’s Project CityCenter through synthesis of a review of branding strategies throughout the hospitality industry and a review of Project CityCenter’s goals. As Project CityCenter represents such a massive undertaking from both a financial and marketing perspective, a review of strategies external to MGM MIRAGE is critical; this paper endeavors to highlight branding strategies for potential adoption at Project CityCenter. The project’s significance is affirmed by Terri Lanni, Chairman and CEO of MGM MIRAGE, “Project CityCenter confirms a cultural and lifestyle revival of city living, …
An Investigation Of Changes In Contributions Of State Lotteries To Education Over Time, Andrea Lee Parker
An Investigation Of Changes In Contributions Of State Lotteries To Education Over Time, Andrea Lee Parker
Inquiry: The University of Arkansas Undergraduate Research Journal
Arkansas is one of many states in this country that is experiencing an education funding crisis. Despite the fact that states have started taking more responsibility for the funding of their public schools since the mid-1950s, litigation over education funding has occurred in almost every state in the United States. Litigation in Arkansas began in the 1980s and continues today with the Lake View case. Several alternatives have been proposed to reform the state's education system and its methods of funding, including school consolidation, raising taxes, and adopting an education-supporting lottery. Lotteries have become very popular revenue raising mechanisms in …
Estimating The Economic Impact Of The New Arena At The Kentucky Horse Park, Alexis R. Bwenge
Estimating The Economic Impact Of The New Arena At The Kentucky Horse Park, Alexis R. Bwenge
MPA/MPP/MPFM Capstone Projects
For the first time in its history, the World Equestrian Games (WEG) will be held outside of Europe in 2010. Kentucky has won the bid to host the event at the Kentucky Horse Park (KHP) in Lexington. The games will last two weeks in the fall of2010 and organizers estimate ticket sales of 300,000, and over 1,000 athletes from 50 countries are expected to compete (Commonwealth of Kentucky).
However, for the Horse Park to be a suitable location to host WEG, it must have a climate controlled indoor arena. The current proposal for the arena plans for a 6,000 seats, …