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Gaming and Casino Operations Management Commons™
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Full-Text Articles in Gaming and Casino Operations Management
Strategies To Customize Responsible Gambling Messages: A Review And Focus Group Study, Sally M. Gainsbury, Brett L. L. Abarbanel, Kahlil S. Philander, Jeffrey V. Butler
Strategies To Customize Responsible Gambling Messages: A Review And Focus Group Study, Sally M. Gainsbury, Brett L. L. Abarbanel, Kahlil S. Philander, Jeffrey V. Butler
Research & Economic Development Faculty Research
Background Responsible gambling messages are widely used as a tool to enable informed choice and encourage appropriate gambling behavior. It is generally accepted that gamblers have different levels of risk of developing gambling problems and require various harm minimization tools and resources. Therefore, it is reasonable to expect that responsible gambling messages should be customized and target specific groups of gamblers. This project aimed to understand hypothesized differences between cohorts of gamblers and receive qualitative feedback on archetypal targeted messages used to increase use of responsible gambling tools. Methods Focus groups were held to test messages for specific cohorts: young …
Influence Of Perceptual Factors Of A Responsible Gambling Program On Customer Satisfaction With A Gambling Firm, Brett Abarbanel, Lisa Cain, Kahlil S. Philander
Influence Of Perceptual Factors Of A Responsible Gambling Program On Customer Satisfaction With A Gambling Firm, Brett Abarbanel, Lisa Cain, Kahlil S. Philander
Research & Economic Development Faculty Research
Using data collected from customers of a Canadian provincial government-owned gambling firm, this study explores the relationship between gamblers’ perception of the organization’s commitment to responsible gambling programs and satisfaction with the firm. Results of a principal components analysis suggest that many value based judgements are closely related, and a multivariate regression model suggests that perceived adequacy of responsible gambling programs and perceived firm motives are predictive of customer satisfaction scores. We conclude that corporate social responsibility, and in particular, a commitment to responsible gambling programs, are closely related to customer satisfaction with gambling firms.