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Gaming and Casino Operations Management Commons™
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Articles 601 - 630 of 634
Full-Text Articles in Gaming and Casino Operations Management
The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz
The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz
Library Faculty Research
Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …
Loyalty To Relationships: Examination Of Affluent Casino Guest Retention In Las Vegas, Adrian Y. Low
Loyalty To Relationships: Examination Of Affluent Casino Guest Retention In Las Vegas, Adrian Y. Low
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper analyzes the challenges faced by Las Vegas, Nevada casinos when catering to their affluent guests. As part of the literature review, the paper will examine the various retention efforts taken by luxury products and service providers, along with luxury hotels and hotel casinos in Las Vegas. Personal communications with casino hotel executives provides a real-world comparison of the effectiveness and limitations of various techniques discussed in the literature review.
A Comparison Of Gambling Motivation Factors Between Chinese And Western Casino Players, Lu Ye
A Comparison Of Gambling Motivation Factors Between Chinese And Western Casino Players, Lu Ye
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper explored literature on gambling motivation of Western and Chinese casino players to find out the similarities and differences of their motivation factors. Study found that they are motivated in similar ways by the desire to win, social and early memories. However, the Chinese gamblers exhibit severer cognitive errors, stronger risk-taking tendency and higher level of stress and depression, which explained the common findings of literature that Chinese have higher gambling and problem gambling rates than other ethnic groups. The findings would benefit casino operators in making marketing strategy at the Chinese players as well as problem gambling treatment …
Applying The Service Profit Chain To The Gaming Industry, Emphasizing On Table Games Dealers, In Las Vegas, David Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
Gaming has been a significant part of the tourism industry in Las Vegas. Most gamblers come to Las Vegas hoping to win big, but are often disappointed. So what keeps people coming back time and again to contribute to Las Vegas’ economy? The casinos and the gaming industry believe that the unique and individual service guests experience at their establishment is the primary reason why guests return. For example, at Harrah's employees are upbeat and positive in an effort to keep customers returning; at the Venetian the core value instilled in each and every employee is to provide un-matched guest …
Social Cost Of Gambling, Douglas Walker
Social Cost Of Gambling, Douglas Walker
UNLV Gaming Podcasts
At the 14th International Conference on Gambling and Risk-Taking, Dr. Schwartz interviews Dr. Walker, getting his perspective on the applicability of "social cost of gambling" studies, casinos and crime, his latest book, and more.
The Swedish Casino Model: A Comparative Study Of Casino Gaming Models, Daniel Sahlin
The Swedish Casino Model: A Comparative Study Of Casino Gaming Models, Daniel Sahlin
UNLV Theses, Dissertations, Professional Papers, and Capstones
This comparative study addresses the different gaming regulations that exist around the world. The study involves seven different countries, with its center of attention on the Swedish Casino Model which is owned and operated by the Swedish Government. The study of the Casino Models that originate from each country’s gaming legislation and the influence they have worldwide, as well as how and why new Casino Gaming models are developed. Lastly, a discussion is presented on how different Casino Models can have an effect upon each other and how the Sweden Casino Model may or may not effect other nations.
An Examination Of Female Poker Players, Di Ma
An Examination Of Female Poker Players, Di Ma
UNLV Theses, Dissertations, Professional Papers, and Capstones
MSN Encarta defines gambling as the wager “of money or other items of value on an uncertain event, dependent either wholly or in part on chance.” The major types of gambling are lotteries, sports betting including horse racing, and casino games including slot machines and table games (2007). A look at PokerUK.com’s Famous Gamblers of the 18th century to present shows thirteen men and zero women (2007). This gender division has experienced a recent change. In 1999, CNN.com reported that women who gambled increased 20% between 1994 and 1998. This figure doubled the percentage growth for male gamblers. The e-Commerce …
An Examination Of The Non-Gaming Nightlife Entertainment Sector Of Las Vegas Resort-Casinos, Jennifer Miyakubo
An Examination Of The Non-Gaming Nightlife Entertainment Sector Of Las Vegas Resort-Casinos, Jennifer Miyakubo
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper provides an overview of the non-gaming nightlife entertainment sector of Las Vegas resort-casinos. Three qualitative interviews with executives of The Mandalay Bay Resort & Casino, The Monte Carlo Las Vegas Resort and Casino, and The Mirage Las Vegas were conducted to examine their perceptions and needs in the industry. This paper examines the impact the current economic recession is having on the Las Vegas nightlife and also reveals what types of questions resort-casino operators want to know about their customer. This exploratory research is a useful preliminary step that helps ensure that a more rigorous, more conclusive future …
Recession And Its Affect On The Las Vegas Hospitality Industry, William Provance
Recession And Its Affect On The Las Vegas Hospitality Industry, William Provance
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this paper is to analyze the recession which began in 2007, and to study its causes, effects, and some attempted solutions through data analysis, academic literature review, public financial reporting, stock information and other news sources. Two major strip companies will be researched; Las Vegas Sands and MGM Grand, as well as a local’s company; Station Casinos. This information will be presented in a case study format that will be available as a learning tool for future hospitality leaders.
Pioneering Marketing To Hawaii With Downtown Las Vegas' California Casino, John M. Blink
Pioneering Marketing To Hawaii With Downtown Las Vegas' California Casino, John M. Blink
UNLV Gaming Podcasts
Dr. Schwartz does a quick interview with John Blink, who pioneered marketing to and in Hawaii with downtown Las Vegas' California casino in the 1970s and 1980s. Blink talks candidly about working for both Sam and Bill Boyd at the Eldorado, Union Plaza, and California casinos, the early days at the California, and the loyalty of the casino's Hawaiian patrons and vice versa. Plus, learn how to get a free bowl of saimin noodles at the Cal.
The Effects Of Gaming On Residential Real Estate Prices And Sales: A Case Study Of Las Vegas: 1990--2008, Christopher Alan Miller
The Effects Of Gaming On Residential Real Estate Prices And Sales: A Case Study Of Las Vegas: 1990--2008, Christopher Alan Miller
UNLV Theses, Dissertations, Professional Papers, and Capstones
This dissertation empirically investigates the effects of the gaming industry on a local economy, specifically housing prices and sales in the city and surrounding areas of Las Vegas. This study explores many of the economic effects that Las Vegas' relatively unrestricted gaming industry has on surrounding home prices and sales and analyzes the specific forces and the issues they involve. As of this writing, little to no research has used seminal economic theories to analyze the effects of the performance of a locale's gaming industry on the surrounding residential real estate market. This study addresses this gap by examining the …
Improving Casino Profitability Through Effective Offer Packages, Ren Zhang
Improving Casino Profitability Through Effective Offer Packages, Ren Zhang
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of the this study is to investigate effective marketing techniques to attract potential customers in a particular demographic group, young people aged from 21 to 34, as a way of exploring the local market. This demographic group constitutes a dynamic part of the local population and is characterized by its unique financial conditions and spending preferences. The hypothesis is that with well-designed price bundling, the casinos can realize increased revenue through increased visits from the local young population. The marketing technique used in this study is to utilize offer packages which bundle promotional items and other hotel-provided services. …
Taiwanese Gambling Behaviors, Perceptions, And Attitudes, Che Hao Chang
Taiwanese Gambling Behaviors, Perceptions, And Attitudes, Che Hao Chang
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study categorizes different Taiwanese gambling types using PGSI, and further evaluates the perceptions and attitudes toward the legalization of casino gambling. A survey was conducted using convenient sampling and distributed by Internet. Results indicate that across groups of different types of gamblers, there are significant differences in perceptions toward the legalized casino gambling industry. Also, across groups of different types of gamblers, there are significant differences in attitudes toward legalized casino gambling. Additionally, there are significant differences between perceptions toward the legalized casino gambling industry, and attitudes toward the legalization of casino gambling. In general, non-gamblers are relatively more …
Estimating The Indirect Contribution Of Sports Books: Sports Wagering As A Driver Of Other In-House Revenues, Brett L.L. Abarbanel
Estimating The Indirect Contribution Of Sports Books: Sports Wagering As A Driver Of Other In-House Revenues, Brett L.L. Abarbanel
UNLV Theses, Dissertations, Professional Papers, and Capstones
Using data from a repeater market hotel in Las Vegas, Nevada, the relationship between sports book and slot machine revenues is examined. Daily sports book write and daily slot handle are compared over a 250 day period. Though many industry leaders theorize that sports book gamblers also wager in slot banks, the results of this research fail to demonstrate a statistically significant relationship between sports book write and slot coin-in. In addition, the model used included race book win as an independent variable. Race book win was found to be a highly insignificant indirect contributor to slot revenue volume and …
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hotel industry has been interested in friendliness as a means of improving the relationships with customers. Upon how to operationally measure the employee’s friendliness, emerging studies have mentioned emotional labor at work. This study developed an observational tool for measuring the dealer's emotional labor in a casino by observing the smiling, eye contact, collecting in a gentle manner, greeting, thanking, and apologizing.
Managing Change: The Challenges Faced At Cne, Brandon Hill
Managing Change: The Challenges Faced At Cne, Brandon Hill
UNLV Theses, Dissertations, Professional Papers, and Capstones
Cherokee Casino Resort (CCR) is relatively new in the gaming industry compared to other casino resort locations such as the resorts in Las Vegas. From its inception less than ten years ago, when legalized gambling was passed in the state of Oklahoma, Cherokee Casino has gone from two bingo halls to seven casinos and a horse track. Included with the seven casinos are truck stops, outposts, motels, and hotels located throughout the state. It has grown from approximately 50 employees to over 3,000 companywide. Along with the rapid growth of casinos and employees, Cherokee Nation Enterprises (CNE) has been able …
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
UNLV Theses, Dissertations, Professional Papers, and Capstones
In 1987 the U.S. Supreme Court recognized that, as sovereign political entities, federally recognized Native American tribal entities could operate gaming facilities free of state regulation. Soon after, Congress introduced the 1988 Indian Gaming Regulatory Act (IGRA), which maps out the conditions under which Native American tribal entities are permitted to operate casinos and bingo parlors (Kilby, Fox, & Lucas, 2005). These terms and conditions for Native American casinos under IGRA regulation are Class II gaming methods. Class II gaming is defined as the game of chance commonly known as bingo (regardless of electronic, computer, or other technological aid) (Kilby …
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …
Effects Of An Upbeat And Positive Attitude In Customer Service Interactions, Brent Pritchett
Effects Of An Upbeat And Positive Attitude In Customer Service Interactions, Brent Pritchett
UNLV Theses, Dissertations, Professional Papers, and Capstones
In an extension of research demonstrating the effects of an upbeat and positive attitude in customer service interactions, the experiment and case studies examined in this paper identified evidence in support of displaying a positive behavior during customer service interactions. In the experiment, casino table game dealers were identified that exuded a consistent upbeat and positive attitude. These dealers were compared to other dealers who were inconsistent in their behavior. The experiment revealed that dealers, who engaged customers with a positive attitude, earned more in tipped income. In a series of case studies, service surveys were taken from customers that …
An Analysis Of The Environmental Content Of Las Vegas Strip Hotels, Andrew M. Levey
An Analysis Of The Environmental Content Of Las Vegas Strip Hotels, Andrew M. Levey
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study examines the environmental content of hotel properties websites. The central question of this study is whether Las Vegas Strip properties have gone green, or plan to go green. Thus, the purpose of this paper is to examine the frequency of the environmental content of twenty-three Las Vegas Strip hotels’ websites as well as five upcoming hotel projects and one hotel expansion project on the Strip. The twenty-eight hotels are all located along Las Vegas Boulevard, also known as the Strip. All properties examined have over two thousand rooms each. The goal is to determine how prevalent and important …
Expatriate Training For The Hotel And Gaming Workforce: Don't Leave Home Without It, Chien Chien Serene Lim
Expatriate Training For The Hotel And Gaming Workforce: Don't Leave Home Without It, Chien Chien Serene Lim
UNLV Theses, Dissertations, Professional Papers, and Capstones
Globalization is fast becoming the new trend of the hospitality industry. It remains as a highly complex and controversial concept that is not a new phenomenon. Researchers have suggested that globalization is likely an irreversible forceful process that will change the face of businesses (Mrak, 2000). In the recent Global Relocation Trends Survey conducted annually by GMAC Global Relocation Services (2007), it was reported that more than two-thirds (69%) of the multinational corporations surveyed reported an increase to the number of international assignments. This is the highest percentage that was ever reported, with more companies (65%) indicating their intent in …
Inside Unlv, Cate Weeks, Shane Bevell, Diane Russell, Leora Baron
Inside Unlv, Cate Weeks, Shane Bevell, Diane Russell, Leora Baron
Inside UNLV
No abstract provided.
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to identify the optimal brand architecture for MGM MIRAGE’s Project CityCenter through synthesis of a review of branding strategies throughout the hospitality industry and a review of Project CityCenter’s goals. As Project CityCenter represents such a massive undertaking from both a financial and marketing perspective, a review of strategies external to MGM MIRAGE is critical; this paper endeavors to highlight branding strategies for potential adoption at Project CityCenter. The project’s significance is affirmed by Terri Lanni, Chairman and CEO of MGM MIRAGE, “Project CityCenter confirms a cultural and lifestyle revival of city living, …
A Day In The Life Of A Casino Host, Chu-Huan Liu
A Day In The Life Of A Casino Host, Chu-Huan Liu
UNLV Theses, Dissertations, Professional Papers, and Capstones
Casinos usually hire junket representatives and casino hosts to act as a liaison between casino marketing departments and proven high-end guests. Junket representatives are usually independent agents who bring players into a particular casino; in return, they are compensated with commission by that casino. If these players do not spend enough time and money in playing, the casino simply loses interest in that representative. Casino hosts are in-house marketing employees who are fully responsible for retaining the existing good patrons and to bring in potential new guests (Makens & Bowen, 1994).
The Hiring Of Wynn Las Vegas, Robert E. Murray Iii
The Hiring Of Wynn Las Vegas, Robert E. Murray Iii
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this study is to examine the various human resource processes and systems that were established by Wynn Las Vegas. With a hiring of this magnitude the human resource team at Wynn faced many unique challenges. This study records these difficulties and also the decisions that were made that allowed Wynn to overcome these obstacles. Through the examination of the Wynn Las Vegas process this study will also give other employers who are considering doing a large scale mass hiring some ideas on what they should expect regarding on line hiring. It will also show how other executives …
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
UNLV Theses, Dissertations, Professional Papers, and Capstones
The proliferation of gaming is unprecedented. As many states look to gaming as a source of revenue for a poor fiscal policy, this research becomes more valuable. Many people fail to make the correlation between these new jurisdictions, Tribal or Indian gaming opportunities, and the “locals” market. The argument is, not many people are traveling to Barona or Harrah’s Rincon outside of San Diego, California for their vacation from New York City. Therefore, these primary markets are considered to be more localized. Localized markets could be referred to as geographic segmentation as opposed to other segmentation strategies. The strengths of …
Charitable Gambling In Nevada, J. Thomas Rainwater
Charitable Gambling In Nevada, J. Thomas Rainwater
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is an exploratory study about charitable gambling in Nevada. In the 1990 General Election, the voters of Nevada passed Question 2, which amended the Nevada State Constitution to allow lotteries to be operated by charitable organizations for fundraising purposes.1 Up to this point in time, lotteries of all kinds were banned by the Nevada Constitution since its passage in 1864, during Nevada’s first legislative session. Following the 1990 General Election, the Nevada Legislature approved Assembly Bill (A.B.) 449 in 1991 which enacted by statute the parameters for operating a charitable lottery. The primary forms of charitable gambling in Nevada …
The Professional Career Paths Of Members Of The Nevada State Gaming Control Board, Jason Woywod
The Professional Career Paths Of Members Of The Nevada State Gaming Control Board, Jason Woywod
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Nevada State Gaming Control Board’s main duty is to regulate Nevada’s gaming industry. The gaming industry in Nevada had seen a rapid growth in gaming revenue within the last fifty years which resulted in the casino industry being taken over by large corporations and becoming very powerful. When private industries become very powerful, they can easily persuade their regulating committees to create policies that benefit the industry and not the general public. The Capture Theory, which was originated by George Stigler, explains that regulators commonly become captured by the industry which they regulate. Moreover, once the individual regulators leave …
Consumptive Water Use At The Mirage Hotel And The Mandalay Bay Resort & Casino In Las Vegas, Nevada, Johann A. Feller
Consumptive Water Use At The Mirage Hotel And The Mandalay Bay Resort & Casino In Las Vegas, Nevada, Johann A. Feller
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Las Vegas Valley is one of the driest regions in the southwest United States. Due to limited water supplies from the Colorado River, rainfall, and groundwater sources, the water requirements of the valley’s growing population is slated to surpass the current available water supply. The purpose of this comparative study is to quantify the amount of consumptive water used at a major Las Vegas resort/casino in one year. This, being of importance, because of the resort/casino industry’s role as one of the largest, most visible, and most resource intensive industries in the Las Vegas valley. The goal of this …