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Gaming and Casino Operations Management Commons™
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Full-Text Articles in Gaming and Casino Operations Management
Guest Retention For Casinos: An Analysis Of Online Versus In-Person Gambling, Xitlalic Rodriguez, Kiyan Shafieizadeh
Guest Retention For Casinos: An Analysis Of Online Versus In-Person Gambling, Xitlalic Rodriguez, Kiyan Shafieizadeh
ICHRIE Research Reports
Over time, technological advancements have led to a shift from physical gambling to online platforms. While physical casinos thrive, the escalating popularity of online gambling poses a challenge to customer retention. This study explores the impact of online gambling on casino resorts and devising strategies for market survival. Through qualitative interviews with casino managers and directors of sales and marketing in the United States, the study aims to elucidate the implications of online gambling platforms, reasons for choosing casinos, and operational adjustments for effective competition. This study can contribute valuable insights for casino managers by analyzing guest motivations for gambling, …
The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam
The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam
ICHRIE Research Reports
Macau surpassed Las Vegas as the top gaming destination many years ago. Entertainment is a crucial element in many gambling destinations. Associating entertainment and gambling helped create a more appealing image and package of gambling destination. This study investigated the performance of entertainment products in Macau. This study used convenience sampling to collect 300 usable questionnaires from three tourists’ departure spots. Respondents were asked to evaluate the importance and performance of seven categories of entertainment products. The most important entertainment products were Family Fun and Show. Most people did not think Beauty and Wellness, or Sports and Recreation were important. …