Food and Beverage Management Commons^™

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …

Does Sponsorship Context Matter? Comparing Local And National Sponsorship Effects On Consumer Behavior, Kathryn Flock

Honors Theses

Sponsorship use has become increasingly important as a marketing strategy for influencing consumer perceptions of the sponsoring company. This, in turn, establishes consumer relationships that result in favorable behavioral intentions. While prior research has examined national and global sponsorships, there is limited research on the differences between national and local sponsorships and how these differences could influence consumer perceptions and behavioral intentions. The purpose of this study was to examine how local or national sponsorship affects consumer perceptions, including sincerity, trust, attitude toward the sponsor, and behavioral intentions.

A mixed-methods approach was employed for this study. Study 1 used qualitative …

Evaluating Nanobubble-Enriched Water Treatments For Cleaning Stainless Steel Winery Tanks At The Gallo Winery Research Station In Livingston, California, Edgar Godoy-Garcia

Master's Theses

ABSTRACT

Evaluating nanobubble-enriched water treatments for cleaning stainless steel winery tanks at the Gallo winery research station in Livingston, California.

Edgar A. Godoy-Garcia

Sanitation of stainless steel wine storage tanks is a critical component of quality control in commercial winemaking operations. Ineffective cleaning can lead to microbial contamination, product spoilage, and safety concerns. Traditionally, wineries rely on manual scrubbing, chemical cleaning agents, and extensive water rinsing cycles to maintain sanitary tank conditions. However, these methods are resource-intensive and may pose risks to both workers and the environment due to chemical exposure and wastewater generation. In response to growing industry interest …

An Exploratory Study Of Household Alcohol Consumption From The Us Bureau Of Labor Statistics Consumer Expenditure Survey With A Focus On Market Conditions And Regulatory Structures, Mayya Makarycheva

Dissertations, Theses, and Capstone Projects

Alcohol consumption and use is not just a harmful behavior or a potential recreational activity, but it also may form a way of self-identification.

Each type of beverage apparently has their own profile of dedicated drinkers. Those drinkers are also apparently loyal to the location of purchase. However, one may also consider whether consumption in one location is a predictor of consumption in the other location. This distinct tendency highlights the intricacy of consumption patterns, as on-premise and off-premise consumption simultaneously serve as complements and substitutes in the long run in terms of both location and type of beverage.

The …

Feeding Jersey: A Fresh Look At Food In The Garden State, Zachary E. Zawila

Capstones

New Jersey is the Garden State. The food business is in its nature. But how the state's foodways work, and particularly how they shape the cities of North Jersey, brings vitality to some neighborhoods while leaving others behind. The cities of Orange, Elizabeth, and Paterson have especially interesting food pasts, and particularly promising food futures.

https://sites.google.com/view/feeding-jersey/home

On Food And Restaurants, Liya Cui

Capstones

This portfolio contains a collection of stories about New York City restaurants and broader food culture, including reported features, a profile and criticism. Food is literally inescapable; even if you believe you don’t care about what you eat, every bite is a choice. This subject deserves critical thought and exploration as it influences our lives in myriad ways and reveals cultural trends that can tell us so much about who we are right now.

https://medium.com/@LiyaC/capstone-portfolio-on-food-and-restaurants-bc4c18c7f2a9

Coffee In Brasil: Sustainability And The Role Of Intermediaries, Livia Petzinger

Capstone Collection

ABSTRACT

Coffee is traded in a highly complex global value chain where countless sustainability initiatives have emerged to address social, economic, and environmental issues, challenges which persist due to dominance of the market structure by largescale traders and roasters. Specialty coffee and direct trade have emerged as alternative trade arrangements that promote high-quality coffee through the use of sustainable practices, transparency, and a shortened supply chain. This research analyzes the role that intermediaries in the Brazilian specialty coffee supply chain play in the implementation of sustainability initiatives asking what kinds of sustainability practices they implement and why, and how this …

To Tip Or Not To Tip: An Analysis Into Prompted Tipping, Jared Dingman

Theses/Capstones/Creative Projects

Giving tips (or gratuities) in restaurants in the United States has been and is currently a hotly debated and discussed topic. Concerns regarding proper compensation have been raised, but there is a need for empirical evidence to investigate and solve potential issues of compensation. This honors thesis aimed to answer two questions: Whether restaurant patrons tip more when prompted with tipping percentages, and whether those who have worked in the tipping industry tip more than those who have not. I administered a brief survey with tipping scenarios to gauge prompted and unprompted tipping behaviors. With these scenarios, demographic information was …

Impact Of Seasonality On Demand Forecasting Techniques For Small-Scale Food Retailers, Indu Sree Guturu

Electronic Theses, Projects, and Dissertations

This study explores the impact of seasonality on SKU (Stock Keeping Unit) demand forecasting in small-scale food retailers through the analysis of historical sales data, focusing on four key products, labelled: Product A, Product B, Product C & Product D. The research aims to assess the accuracy of different forecasting models in capturing seasonal fluctuations. The research questions are: (Q1) What is the impact of seasonality on SKU demand forecasting in case of small-scale food retailers. (Q2) How does the efficacy of Traditional model compare to alternative technologically driven forecasting techniques? (Q3) To what extent can the impact of seasonality …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Evaluating Mcdonald’S Sustainability Practices: Real Commitment Or Greenwashing?, Lorena Elizabeth Alonso De León

Business ETD Collections

This study critically examines McDonald's sustainability claims and practices, focusing on its greenhouse gas emissions and beef consumption. Through secondary research, the study contrasts McDonald's sustainable initiatives with data from reputable sources and climate institutions. While McDonald's has set a net-zero emissions target for 2050, its position as one of the largest beef buyers, contributing 1-2% of global beef consumption, undermines these efforts. The company’s approach to achieving net-zero emissions is described as vague and unattainable without significant changes to its plant-based menu, agricultural practices, and consumer awareness. The findings highlight a gap between McDonald’s sustainability claims and its operational …

Changing Nutrition Trends And Mcdonald’S Product Strategies: The Rise Of Plant-Based Products And Their Impact On Consumer Behaviour., Meryem Yildirim

Business ETD Collections

This research explores the influence of McDonald’s plant-based product development strategies on consumer behaviour and brand perception. It highlights the challenges McDonald’s faces when launching plant-based products, particularly in the US, where the desired impact on consumers has not been achieved. The study contrasts this with the success of these products in Europe, where they have enhanced the brand’s sustainability image and contributed to profitability. Additionally, McDonald’s has made strides toward promoting healthy eating by offering plant-based and diet products, while also accommodating cultural and religious sensitivities in its menu localization. The findings emphasise the importance of continuing these strategic …

Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic

Williams Honors College, Honors Research Projects

TO EXPAND THE HARTVILLE POTATO CHIP COMPANY BRAND IN A WAY THAT WILL CREATE A UNIQUE POSITION IN THE MIND OF THE CONSUMER.

Motivations And Barriers In College Students For Coffee Consumption From Coffee Shops: A Podcast, Khushi Dave

Senior Theses

The book, Uncommon Grounds: The History of Coffee and How It Transformed Our World, highlights the globalization of coffee; it was first discovered in the mountainsides of modern—day Ethiopia and has since swept the globe. Historically used for religious, medicinal, and recreational purposes, people flocked to coffee houses for the taste of the brew. Now, this beloved bean is ever prevalent on college campuses, especially through foodservice locations. This paper explores the role of foodservice locations, specifically coffee shops, in coffee consumption among college students. Specifically, it will survey the reasons that college students want to buy coffee from …

Food Marketing: The Adverse Effects Of Food Advertisements And Media Messaging On Men, Women, And Children, Lindsay Arnolds

Management Undergraduate Honors Theses

This thesis examines the impact of food marketing on different segments of the population in the United States. Specifically, the study focuses on the effects of food advertising on men, women, and children, with an emphasis on the ways in which marketing messages influence their food choices, attitudes, and behaviors. Through a comprehensive review of the literature and a survey of various participants, the thesis analyzes the various techniques used by food companies to target these groups, including packaging, labeling, and promotional strategies. Furthermore, it reviews studies on the effects of food advertising and media messaging on the physical and …

Student Attitudes And Perceptions Regarding Food Waste At Unh Dining Halls, Alexander Soule

Honors Theses and Capstones

UNH works in the hospitality sector of businesses. Over the years, food waste has grown to become an alarmingly increasing problem for both the environment and businesses operating in the sector. While UNH has many food waste mitigation efforts, there is still an opportunity for both the dining halls and students to work together to help reduce food waste. A survey was performed and analyzed which reveals that many students who frequented the dining halls are willing to better adjust their dining practices to help mitigate food waste. However, this is contingent on the dining halls presenting the information of …

The Impact Of The Covid-19 Pandemic On Online Food Delivery Apps, Lauren Morell

UNLV Theses, Dissertations, Professional Papers, and Capstones

The restaurant industry continues to change as Online Food Delivery apps (OFD) continue to gain more popularity because of the COVID-19 pandemic. The food delivery market has grown over 52% since the start of the pandemic. Online food delivery app platforms like DoorDash, UberEats, and Postmates began to offer delivery over the past decade, rapidly growing with the help of ghost kitchens. Consumer behavior factors and intention to use OFDs have changed as more advanced app technology becomes available, and as the restaurant industry navigates the COVID-19 pandemic restrictions. Many consumers favor mobile delivery apps overall convenience and perceived usefulness. …

Creation Of A Home Bakery: A Business Plan, Erika Prusak

Honors Projects

Nothing exemplifies business knowledge more than creation of a business plan, and subsequently, creation of a business. Both pull together business knowledge of marketing, management, accounting, business law, supply chain, and finance. Business knowledge is then tied together with the mentality needed of an entrepreneur to tackle challenges and thrive for the moments when everything works out perfectly. Completing a business plan will organize my ideas and help me see my business clearly. It will help me identifies areas that I need to research more as well as areas I cannot figure out until I start it. My business plan …

Investigating Restaurant Worker Well-Being In The Context Of The Covid-19 Pandemic: Occupational Stress And The Role Of Workplace Support In Retention And Career-Change Intentions., Craig Rapp

Electronic Theses and Dissertations, 2020-2023

Health and well-being have become one of the most important topics in organizational research. The Covid-19 pandemic has compounded the stress levels in all sectors across the world. The current environment has created unprecedented levels of employee turnover, in what economist have been calling the "Great Resignation," where individuals are not only quitting but are questioning their career choice and choosing to leave their profession altogether. This research utilized Conservation of Research (COR) theory and the Buffer Hypothesis (the notion that social support protects individuals from the negative impacts of workplace stress) to investigate occupational stress and well-being (i.e., burnout …

The Pandemic Changed The Face Of Retail. Here’S How Center City, Philadelphia — The State’S Leading Job Market — Is Faring On The Road To Recovery, Francisco O. Velasquez-Turcios

Capstones

The pandemic changed the face of retail. Here’s how Center City, Philadelphia — the state’s leading job market — is faring on the road to recovery.

Link to capstone project: https://franvela033.github.io/Capstone/

An Industry Under Construction, Hannah Fullmer

Capstones

A growing number of entrepreneurs (often young, frequently queer or people of color) are trying to change a restaurant industry from within by opening up their own businesses. HAGS, an upcoming queer-focused fine-dining restaurant and Daughter, a community-focused cafe in Brooklyn are just the newest of these socially-minded ventures popping up across the country. These spaces are committed to creating equitable spaces, addressing toxic restaurant and workplace cultures and are frequently tied to larger social issues like food insecurity, zero-waste initiatives or in the case of HAGS, queer representation. But these new business owners are fighting an entrenched system and …

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …

The Analysis Of Japanese Consumers’ Purchasing Behaviour Towards Single-Use Plastic Packaging., Yui Setojima

Business ETD Collections

In recent years, the concept of sustainability has been put into the spotlight due to greater concern of environmental issues. Plastic pollution is one of serious sustainability issues which governments are rushing into making new regulations to deal with. The Japanese government is struggling to manage Japan’s heavy use of plastics and Japanese organizations are being asked to take positive actions towards reducing the use of plastic through media coverage and public pressure. However, plastic pollution requires huge efforts not only from governments but also organizations, whether large or small, and all individuals on Earth. This research aims to investigate …

Effects Of Retail Case Environment And Led Lighting Temperature On Color Of Ground Beef Patties, Mesa Kutz

Animal Science Undergraduate Honors Theses

The objective of this study was to explore different type of retail cases and case environments, primarily lighting, to quantify the impact on shelf life. Coarse ground 80:20 beef from a local retail establishment was acquired between 7 and 10 d from the box date and fine ground through a 9.5 mm grinder plate, and then formed into 150.25 g patties with an automatic patty forming machine. Each patty was then individually packaged in PVC-overwrap packages and randomly assigned to one of the four different treatments: open, multideck cases with 3000 K lighting (OPEN3000),open 3500 K lighting (OPEN3500),enclosed, …

Closing Up Shop, Rachel Green

Capstones

The pandemic has wreaked havoc across the world. One of the hardest hit types of business was restaurants. New York City is a hub for restaurants and bars. Many restaurateurs and bar owners have been struggling to survive throughout the year. This capstone will look at specific examples of struggling business owners and see what happened when COVID-19 hit the city. https://capstone-rachel-green.webflow.io/

An Analysis Of The Awareness Of Sustainability In Food Consumption In Dublin., Thayla Penzin Goulart

Business ETD Collections

Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that …

Market Coverage, Franchise Ownership, And Outlet Survival, Jingbo Zhang

Graduate Theses and Dissertations

This dissertation investigates the relationships between market coverage, franchise ownership, and franchise outlet survival rate.

In the first essay, I develop a spatial market coverage measure by integrating geocodes of outlets across five fast-food franchise systems. This spatial market coverage builds upon one navigation system algorithm by utilizing geographic coordinates. This measure can be applied by entrepreneurs to examine their geographic coverage and address issues of market oversaturation and lack of coverage.

In the second essay, I extend the spatial market coverage and examine how this spatial market coverage and franchise ownerships affect franchise outlet survival rate, which has not …

Secret Ingredients: A Comparative Analysis Of Fine-Dining Experience Design For Selected Michelin Star Restaurants, Spencer Green

Experience Industry Management

The elevated nature and intentional design of fine dining set it apart from the normalcy of eating food and create an environment where guests are valued. The purpose of this study was to compare the fine-dining experience design practices of selected Michelin star restaurants. Restaurants Azurmendi and Per Se were selected for examination in this study. Both restaurants’ Yelp and Tripadvisor reviews were analyzed using an instrument developed by the researcher. Conclusions were drawn from the findings, indicating that Azurmendi and Per Se have well-executed experience design practices with few areas for improvement in customer service, atmosphere, and food and …

21st Century Supply Chain Innovations In The Fast Food Industry, Saitoti Meekisho

University Honors Theses

In the last 20 years, attending to consumer demand for at-home delivery has been an area of concern for supply chain specialists in the restaurant industry. Applying logistically-sound processes for food delivery to its final destination (Also called last-mile delivery) has become a necessity for restaurants to gain and sustain competitive advantages. This research seeks to catalog the dynamic last-mile delivery innovations by restaurants per consumer demand, assess the competitive sustainability of four current food delivery methods (takeout, restaurant delivery, 3^rd party company delivery, & monthly meal delivery) using the VRIN framework, and suggest collaborative delivery strategies for future …

The Role Of Brand Credibility And Brand Experience In Post-Consumption Outcomes Of Hotel Choice Among Malaysian Muslim Consumers, Rosli Nadzirah

Student Works (2020-2029)

This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumption outcomes which consisted of satisfaction, revisit intention and word-of-mouth, as well as travel motivation and Islamic religiosity. A total of 474 valid and usable self-administered questionnaires were collected through purposive sampling technique. Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model and the research hypotheses. The result indicates that brand experience fully mediates the relationship between …