The Windfall Gain Effect: Using A Surprise Discount To Stimulate Add-On Purchases, Esther Kim, Sarah Tanford

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

How can the business maximize revenue while providing discounts? This research suggests that hospitality operators may stimulate add-on purchases with the adoption of surprise discounts. Two experiments investigated factors that influence hospitality consumers’ ancillary spending. Study 1 tested the discount and product type effects on additional spending intentions for a cruise booking. Study 2 identified how the depth of surprise discount and add-on product type influence consumers’ add-on purchase decisions for an online hotel booking. The findings indicate that a surprise discount and hedonic items induce consumers’ unplanned purchases. A hedonic add-on item is preferred over a utilitarian item when …

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

Increasing Investment In Stem Education For Females: Policy Considerations, Becky Harris, Andrea Dassopoulos, Daniel Sahl, Anna Starostina

UNLV Gaming Research & Review Journal

During this difficult economic time, as policy makers decide how to use their limited resources to help prepare the rising generation for the demands of an ever-changing workforce, aligning K-12 educational priorities with higher education and economic development can help maximize public dollar investments in STEM education, particularly when females are given access to STEM and STEM-related education and programs. Smart public policy initiatives can help increase the representation of women in the technology, research and development, and innovation departments.

The purpose of this article is to provide policy recommendations that could help increase gender diversity and participation in STEM …

Corporate Governance, Market Orientation And Performance Of Iran’S Upscale Hotels, Soheil Kazemian, Hadrian G. Djajadikerta, Jamaliah Said, Saiyidi Mat Roni, Terri Trireksani, Md Mahmudul Alam

Research outputs 2014 to 2021

Market orientation has been known as an efficient managerial tool to assist in sustaining the performance of organisations. Market orientation has three dimensions, namely customer orientation, competitor orientation and inter-function coordination. This paper evaluates how corporate governance influences the three dimensions of market orientation within Iran's upscale hotels. The impacts of the three dimensions of market orientation on the hotels' social and financial performance are also examined to determine if market orientation mediates the relationships between corporate governance and performance. Partial least squares structural equation modelling (PLS-SEM) is used to analyse the survey data collected from the executives of four- …

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• WKU Favorites
• Adjusting to Apartment Life During a Pandemic
• Food & Drink
• Things to Do
• Miscellaneous
• Clothing & Gifts

Analysis Of The Relationship Between Covid-19 And Employee Satisfaction In Luxury Hotels, Renee Bawcom

Senior Theses

This paper investigates the relationship between the COVID-19 pandemic and employee satisfaction in luxury hotels. Through a review of the existing body of scholarly literature about factors affecting employee satisfaction, and new collection and analysis of data on the topic, the identification and evolution of factors affecting employee satisfaction was explored. In reference to companies’ responses to the COVID-19 pandemic, luxury hotel employees’ levels of satisfaction were analyzed. The analysis concluded that the widespread changes made to the luxury hotel industry in response to the COVID-19 pandemic did not have a negative impact on employee satisfaction.

Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development And Model Comparison, Ge Zhu

Theses and Dissertations

The P2P accommodation sharing market has emerged as a disruptive innovation as it has exponentially expanded globally, even though this market is still emerging and has not been used by most people. This study investigates why tourists accept the sharing platforms and how to promote this service. A literature review on innovation adoption models was conducted to select a proper theoretical framework to investigate travelers’ motivation for using Airbnb. According to model-evaluation principles and literature analysis, this self-efficacy-based value adoption model (SVM) was selected, which is derived from social cognitive theory’s reciprocal determination. Based on the SVM, an extended SVM …

Technology Experience: Measurement Development And Validation, Hyejo Hailey Shin

Theses and Dissertations

Think about yourself traveling to somewhere in the 1990s, 2000s, 2010s, and 2020s repeatedly. What would be the most significant difference among those four periods? There would be many differences, including clearer sky and clean air. Imagine how you would plan your three-day vacation. You might need several travel guidebooks and travel agents to plan your trip if you were in the 1990s. In the 2020s, you just need to download some mobile apps to plan and even create organized travel itineraries. After arriving at the destination, how would you find the way to a tourism attraction? You just need …

The Impact Of Social Media Account Types On Travel Intention, Nuri Seo

Theses and Dissertations

The purpose of this research is to explore and understand how social media account types (DMOs, friends, and other individuals) influence traveler destination perceptions (destination trust and destination attractiveness) and visit intention. The current study also investigates the impact of the likes option on social media account types, which influence traveler perceptions and visit intention. Previous research had not explored three social media account types: DMOs, friends, and individuals based on Source Credibility Theory and the impact of likes on traveler destination perceptions and visit intention. The experimental design was used to test the research model; an experiment with a …

Positioning Customer Service Through Customer Journey Mapping In Service Consumption And Recovery, Dan Jin

Theses and Dissertations

Customer journey mapping is a marketing research tool that has increasingly captured marketers’ attention over the past decades by helping commercial businesses understand customers’ motivations and behaviors. Despite acknowledging the importance of customer experiences, previous literature has generally focused on the firm’s response (supply-side) to the customer. This often considers the service provider’s efforts in the production of goods and services using Goods-Dominant-Logic (GDL), and facilitation with the customer with Service-Dominant-Logic (SDL). However, supply-side logic has largely ignored the customer responses (demand-side) regarding the service operations that appear to be an important function in customer journey mapping. Customers’ demand-side logic …

Gambling Researchers’ Use And Views Of Open Science Principles And Practices: A Brief Report, Debi A. Laplante, Eric R. Louderback, Brett Abarbanel

International Gaming Institute Faculty Research

Scientists across disciplines have begun to implement ‘open science’ principles and practices, which are designed to enhance the quality, transparency, and replicability of scientific research. Yet, studies examining the use of open science practices in social science fields such as psychology and economics show that awareness and use of such practices often is low. In gambling studies research, no studies to date have empirically investigated knowledge of and use of open science practices. In the present study, we collected survey data about awareness and use of open science practices from 86 gambling studies research stakeholders who had attended a major …

Crisis Management Practices In The Hospitality And Gambling Industry During Covid-19, Kasra Ghaharian, Brett Abarbanel, Marta Soligo, Bo Bernhard

International Gaming Institute Faculty Research

Purpose – The purpose of this paper is to examine crisis management practices among gambling-related hospitality business stakeholders (GBSs) during the coronavirus disease 2019 (COVID-19) pandemic. Design/methodology/approach – An online survey was administered to a sample of GBSs resulting in 64 completed surveys. The survey explored the COVID-19 crisis using a three-phase framework: preparedness (prior experience and response plans), response (level of importance and use of crisis practices) and future (confidence in recovery, beliefs about consumer behavior and new strategies). Independent-samples t-tests were conducted to investigate the influence of preparedness variables on crisis management capabilities. Importance-Performance Analysis was used to …

2021 School Of Culinary Arts And Food Technology, Spring Newsletter, Tu Dublin., James Murphy

Other resources

The School of Culinary Arts and Food Technology, TU Dublin, Spring Newsletter captured the many events, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Spring period of 2021. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. In this issue we also fondly remember Cathal Brugha Street, Dublin 2 (as the school now prepares to move to our new campus facilities …

Resilient Leadership In Chicago Hotels: Case Study In A Global Pandemic, Deborah Popely Dba, Michael Krause Cha, Chia, Msed

Kendall College Research

The impact of COVID-19 on the hotel industry has been catastrophic and like elsewhere, the Chicago hotel market has faced steep declines in occupancy, revenues and profitability, resulting in severe staff cuts and drastic operating changes. Yet many hotels continued operating, albeit at a reduced level. What factors made it possible for hotels to adapt to these conditions? To answer this question, a case study was developed from in-depth surveys with 16 Chicago hotels combined with interviews with 7 leaders from these hotels, providing a snapshot of resilient leadership in the Chicago hotel market before and after the COVID-19 pandemic. …

Exploring The Relationship Between Work Engagement And Psychological Contract Fulfillment In Health Care Organization-Employed Physicians, Oyebanjo Olowe

Seton Hall University Dissertations and Theses (ETDs)

ABSTRACT

While physician employment by healthcare organizations (HCO) in the United States continues to rise and private practice ownership continues to decline, many physicians are disengaged and leaving their organization as their job expectations are not fulfilled. Concurrently, some are changing practice patterns that may lead to decreased access to care despite the forecasted shortage of 84,900 fewer physicians and the aging US population's project growth by 2033. Prior work on physician work engagement has been practitioner-based, never using the widely accepted validated Utrecht work engagement scale. Also, there has been little work on psychological contract fulfillment (PCF ) in …

Customer Satisfaction Index Of Singapore 2020: Full Year Overview, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. The fourth quarter results mark the end of measurement for CSISG 2020. Singapore’s 2020 national score was computed using the data collected during these four quarters.

A New Hospitality Marketing Perspective On The Emergence Of “Lifestyle Hotels”, Jun-Ichiro Tokue

Japanese Society and Culture

Hotels in Japan have long been grouped under two categories: city hotels and business hotels. While the former are relatively expensive, have a large number of guest rooms, and include a variety of French and Chinese and Japanese restaurants and bars as well as meeting rooms and huge banquet halls, the latter are relatively low-priced facilities that only have guest rooms or basic rooms destined to meals.

However, the category of lifestyle hotels, which is different from both, has been growing rapidly in Japan in the last few years. Instead of the above two categories, price categories such as luxury, …

Destination Management: Right Or Wrong Measures, Abdullah Tanrisevdi, Osman Nuri Ozdogan, Vedat Acar, Sibel Kilicdere

Journal of Global Business Insights

Planning studies are important for the competitiveness of destinations and their actions with the principles of sustainability. Kuşadası and Didim, which have been among the most important mass tourism destinations in Turkey since 1960, have also long experienced common problems such as lack of coordination, environmental and infrastructural problems, and a lack of an integrated destination approach. Although a series of initiatives have been attempted to solve these problems—with a series of initiatives and good intentions—these initiatives have ultimately failed to achieve their outcomes. The current study aims to present the problems faced with destination management in both destinations. Specifically, …

A Big Data Exploration Of The Informational And Normative Influences On The Helpfulness Of Online Restaurant Reviews, Stephanie Meek, Violetta Wilk, Claire Lambert

Research outputs 2014 to 2021

© 2020 Edith Cowan University With the proliferation of user generated online reviews, uncovering helpful restaurant reviews is increasingly challenging for potential consumers. Heuristics (such as “Likes”) not only facilitate this process but also enhance the social impact of a review on an Online Opinion Platform. Based on Dual Process Theory and Social Impact Theory, this study explores which contextual and descriptive attributes of restaurant reviews influence the reviewee to accept a review as helpful and thus, “Like” the review. Utilising both qualitative and quantitative methodologies, a big data sample of 58,468 restaurant reviews on Zomato were analysed. Results revealed …

What Happens Here? Educating Las Vegas’S Guests During Covid-19, Marta Soligo

UNLV Gaming Research & Review Journal

When, in 2003, the Las Vegas Visitors and Convention Authority (LVCVA) launched the tag line “What happens here, stays here,” it reinforced the idea, already supported by the media, that in Sin City everything is allowed. Looking at the COVID-19 crisis, one might wonder how, after being seen for years as a place without restrictions, Las Vegas could convince its tourists to respect some rigid safety guidelines. This paper tries to answer that question starting from the framework of the host-guest relationship, which is widely used in anthropology and sociology of tourism. On the one hand, I state that short-time …

Covid-19 And Its Implications For Women In Gaming: Move Towards Regulation, Policies, And Culture Changes In The United States, Shekinah Hoffman, Itzel Alanis

UNLV Gaming Research & Review Journal

COVID-19 exposes structural inequalities within American society which can no longer be ignored. Here, we highlight the structural inequalities women and women of color face that are glaringly apparent or exacerbated in the pandemic. Inequalities that play a role in the unemployment, insufficient workplace protection, and increased work-life demands of women and women of color in the gaming industry. Instead of returning to “normal” business post-pandemic, we urge gaming leaders to reflect on these inequities within their workplaces. We offer that guaranteed paid leave and permanent flexible work arrangements could improve the life of gaming women employees and their families.

Explaining The Economic Impact Of Covid-19: Core Industries And The Hispanic Workforce, Aaron Klein, Ember Smith

Policy Briefs and Reports

As the United States prepares for a COVID-19 recovery, policymakers need to understand why some cities and communities were more vulnerable to the pandemic’s economic consequences than others. In this paper, we consider the association between a city’s core industry, its economic susceptibility to the pandemic, and the recession’s racially disparate impact across six select metropolitan areas. We find that areas with economies that rely on the movement of people—like Las Vegas with tourism—faced substantially higher unemployment at the end of 2020 than cities with core industries based on the movement of information. Further, we find the hardest-hit areas have …

It's Like A Video Game: How To Use Twine To Create Scenario Based Learning Online, Amanda Mapel Belarmino

UNLV Best Teaching Practices Expo

How can you engage students online by utilizing the online environment? Solution: a choose-your-own adventure style game. As an Assistant Professor of Hospitality Management, I teach a class in Strategic Management where I used a software called Twine to create a choose-your-adventure type scenario where the students make their own decisions for a business scenario and then see the consequences of their decisions.

Florida's Natural Springs: Exhibit Brochure, Emily Horne, Burak Ogreten

Rosen Library Exhibits

On display: January-May 2021

Featured items: materials on loan from Special Collections, including drawings, books, and photographs, along with books from the Rosen Library's permanent collections, and epoxy resin dioramas created by Emily Horne.

Primary Curators: Emily Horne and Barak Ogreten.

See more items from this exhibit

Florida's Natural Springs: Exhibit Sign, Emily Horne, Burak Ogreten

Rosen Library Exhibits

On display: January-May 2021

Featured items: materials on loan from Special Collections, including drawings, books, and photographs, along with books from the Rosen Library's permanent collections, and epoxy resin dioramas created by Emily Horne.

Primary Curators: Emily Horne and Barak Ogreten.

See more items from this exhibit

A Message From Dean Youcheng Wang, Youcheng Wang

Rosen Research Review

It has been a challenging year for us all, especially for those of us immersed in hospitality, travel and tourism. Despite the challenges, and there are many, we are continuing to move forward and persevere.

The Future Of Hospitality Management: Preparing Students For A Changing Industry, Deborah Popely Dba, Michael Krause Cha, Chia, Msed, Wook Kang Cec, Mcfe, Cfbe, Ace, Paul Romer Mba

Kendall College Research

The hospitality industry has faced and continues to face major challenges in hiring and retaining the workforce needed for recovery from the pandemic and future growth. The goal of this research was to better understand these changing needs so that hospitality educators can supply the industry with well-rounded graduates attuned to the transformed hospitality operating environment. Focus group research was conducted with 22 senior hospitality managers in summer 2021; participants also completed an inventory of 28 skills and attributes commonly associated with the delivery of hospitality services. Overall analysis indicated that the skills and attributes rated “more important” or “much …

Identifying Stabilizing And Destabilizing Factors Of Job Change: A Qualitative Study Of Employee Retention In The Hong Kong Travel Agency Industry, Monica W.C. Choy, Ken Kamoche

Faculty of Management & Hospitality (THEi)

This study aims to investigate and compare the congruent and incongruent perceptions of managers and frontline employees toward employee retention in Hong Kong travel agencies. An integrated model was developed using data from 32 interviews with 16 manager– employee dyads. Findings categorized stabilizing and destabilizing factors of job change into four themes: job nature, industry factors, organizational factors, and personal factors. Key factors influencing employee turnover include high customer contact, anti-social working hours, working environment, office location, supervisor and co-worker relations, remuneration, and career prospect. We conclude by reviewing the theoretical and practical implications for travel trade industry management with …

Infographic: 4 Ways To Build Better Relationships With Your Volunteers, Samantha Morris

Case Studies

Infographic describing four ways to look after your volunteers.

Ua42/4 Delo Knicely Center, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Knicely Conference Center.