Hospitality Administration and Management Commons^™

Social Media’S Impact On Customer Satisfaction In The Hospitality Industry, Alexander Freund

Hospitality Graduate Student Scholarship

No abstract provided.

The Sars Pandemic And Its Impact On The Hospitality Industry For Crisis Mitigation, Rachel Robie

Hospitality Graduate Student Scholarship

This article proves that pandemics greatly affect the hospitality and tourism industry. Certain infectious diseases and pandemics spread rapidly in hospitality settings and lead to global outbreak. Global outbreak of deadly diseases has the capability to financially hurt the hospitality and tourism industry. It’s important for the hospitality industry to have knowledge of previous global pandemic outbreak cases and their influences and effects on the industry. The following research article focuses specifically on the SARS pandemic outbreak’s impact on the hospitality industry. The information in this research article provides factual advice that can be applied and contributed to hospitality crisis …

Social Media In Experiential Marketing, Miyosha Biggs

Hospitality Graduate Student Scholarship

Through targeted tourism-related practices, the hospitality industry has been able to grow broadly over time. It has also been able to accommodate each new generation of tourists seeking unique experiences on a global level. To do so, the industry continues to successfully leverage technological advancements and improvements in business practices and experiential marketing efforts. All of which has helped the industry maintain both stability and sustainability. A significant advancement in particular involves the personalization of preferences instigated by consumers themselves, who by making such decisions become even more informed, and confident patrons, users, and customers. Much of the latter is …

The Effects Of Employee Engagement And Morale On Workforce Retention, Taryn White

Hospitality Graduate Student Scholarship

The intent of this research article is to determine the effects of employee engagement and morale on workforce retention in the hospitality industry specifically. To that end, an investigation was conducted into the role that engagement, motivation (both extrinsic and intrinsic), professional development, work related stress, talent management, organizational culture, and leadership satisfaction play, or could play, in employee retention in this industry, which historically has experienced high turnover rates. Potential revenue is lost due to disengaged employees and reduced productivity (Attridge, 2009; Saks, 2006). In the supporting studies, questionnaire-based surveys were used to gather and subsequently analyze the assessments …

Feeding The Need For Instagram, Nicole Caplan

Hospitality Graduate Student Scholarship

This research evaluated psychological motives of Instagram influencers to give insight on what elements a small independent restaurant may utilize to draw attention. A closer look into the connection of those motives and a comparison between the importance of aesthetics versus product quality was done, to aid small restaurants to maximize their efforts for more profitable decisions. Information within contains both quantitative and qualitative data, the latter being majority of the material. There is a myriad of motivators and reasons why and how millennial influencers use social media. Depending on a restaurants target market, specific considerations may be more helpful …

Turnover Rates In The Hospitality Industry And The Factors Contributing To Employee Loss Or Retention, Vincenzo Cicerale

Hospitality Graduate Student Scholarship

The predominant purpose of this paper is to determine if the hospitality industry does in fact have the highest turnover of any industry, and if so, what are the implicating factors in the lack of retention. Throughout the research conducted, a common theme that developed was the lack of training in the hospitality industry and its impact and perception employees have of their leaders, and thus its affect on retention and turnover. Moreover, another aspect to consider is the generational implications, specifically generation Y, otherwise known as millennials, who are regarded as not being loyal to their employer (Gursoy, Maier, …

Event Management: Defining Digital Marketing Trends, Teresa Gray

MBA Student Scholarship

The purpose of this paper is to define and explore the trends of digital marketing in event management. As confirmed by Hensel and Deis (2010), digital and social media must be employed in a way that will ultimately improve that will improve marketing efficiency (as cited in Cole, DeNardin & Clow, 2017). Research by Cesaroni and Consoli (2015) further established that it is important how small businesses in particular social media -as many event management firms are utilizing digital and social media in such a way that they take full advantage of every feature and tool that are available and …

Effects On Hotel Customer Service Based On Growth In Technology, Chelsea M. Temple

Senior Capstone Projects

This study will be concentrating on the effects of technology on customer service quality in the hotel industry. The purpose of this research is to measure the satisfaction of the guests based on the growth in technology in a hospitable setting. The customer guest satisfaction ratings and responses for this research will be based on a pilot study conducted by convenience sampling. The participants in this study are guests that have visited one of the top hotel chains in the world. The method of convenience sampling is used due to the opportune surveys that are sent to guests inquiring their …

How Do Consumers Book Their Hotel Reservations? A Pilot Study, Charlotte Kasper

Senior Capstone Projects

Given the variety of options of methods available today, the pilot study is examining just computer, smartphone app, or telephone. Respondents also have the option of making a reservation directly with the brand hotel that they wish to stay with or making the reservation through other means. Originally hypnotized that respondents would make their reservations through an online travel agency using their smartphone app; over all respondents prefer to book directly with the hotel using a web browser. This study does indicate that there is potential for future study to take the survey a step further to ask more of …

The Effects Of Loyalty Programs On Profits And Customer Retention, Kennylyn Miranda

Senior Capstone Projects

The purpose of study is to do an empirical analysis of the effects of customer loyalty and how it relates to customer retention and increases overall profits, particularly in the hospitality industry. The hospitality industry is continually changing and is encompassed in a highly competitive environment. Loyalty Programs are a form of marketing strategies that are set to attract, maintain, and enhance customer relationships (Yoo, 2011). The discussion of the study indicates that there is a significant increase in company profits due to customer retention and loyal customers.

In any business customer loyalty is a factor that drives the overall …

The Effects Of Collegiate Mentoring: An Empirical Review, Rebecca Cohen

Senior Capstone Projects

The effects of mentorship have dominated discussions of strategic leadership development in the hospitality industry. At first glance, it may seem difficult to form a lasting and beneficial mentoring relationship due to the challenges inherent in creating a natural and organic rapport between two individuals. The purpose of the following review is to showcase the comparison between existing literature in regard to the effects of the mentor-mentee relationship in the collegiate setting. Through the analysis of the existing literature, three cumulative themes became apparent: career development, psychosocial support, and role modeling. The mentor-mentee relationship, which is usually positive, can become …

Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula

MBA Faculty Conference Papers & Journal Articles

With the vast array of resources available to instructors, one would think that instruction and teaching would yield success for all learners. Now, well into the 21^st century has much changed in the classroom? Certainly, movable desks and chairs, advanced audio and visual equipment, and a plethora of all types of technologies which might be able to enhance training and education. Over the last several decades research on individualized instruction, cognitive science, educational psychology, and multimedia instruction (to name a few) have permeated the literature on instruction. With all the research and the vast array of studies on improving …

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.

Training The Multi-Generational Workforce, Jamie Fredericks

Hospitality Graduate Student Scholarship

The range in generations of employees is creating differences unseen in the workplace, until now. According to Keene et al. (2015), Baby Boomers were born between 1945 and 1964; Generation Xers were born between 1965 and 1980; and Millennials were born between 1981 and 1996. This broad range of ages means that employees can now be anywhere from 22 to 73 years of age. That fifty-plus-year gap is causing frustration, stress, and confusion among employees. Each generation has been influenced by certain social and economic transitions, technological advancements, and organizational developments that have led them to develop different views of …

Barriers For Women In Career Advancement In The Hospitality Industry: A Review Of Literature, Pooja Shrestha

MBA Student Scholarship

The increasing importance of the contribution brought by the hospitality industries particularly tourism in the local as well as world economy is highly remarkable. Today, the hospitality industry is among the fastest growing economic sectors worldwide. In fact, the hospitality industry is recognized to be a multi-billion dollar industry and is still progressing.

Over the last decade hospitality industry has experienced tremendous growth. It’s one of the areas where women are employed in substantial numbers. It has no shortage of women entering the business, but underscores a high inequality in women’s empowerment and career advancement. In recent years, the increased …

Bali Bar, Aruba Caribbean, Hotel And Casino, Aruba Caribbean Hotel And Casino

Hotel Menus

No abstract provided.

Hospitality News, Winter 2015-2016, School Of Hospitality - Providence

College of Hospitality Management Newsletter

No abstract provided.

Hospitality News, Fall 2015, School Of Hospitality - Providence

College of Hospitality Management Newsletter

No abstract provided.

Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He

MBA Student Scholarship

The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and …

Analysis Of The Upscale/Fine Dining Sector In The Restaurant Industry, Volha Ban

MBA Student Scholarship

Upscale segment of the restaurant industry makes up approximately 10% of total U.S. restaurant sales (Trends in Fine Dining, 2011a). Severe impact of the economic downturn on the fine-dining segment demonstrated the 13% decline in customer visits in 2009 what triggered steep decline in sales.

In 2011 industry experienced positive tendency and renewed interest to high-profile steakhouse chains and upscale seafood restaurants. As National Restaurant News stated “…fine-dining restaurants will remain popular as long as they continue to offer individuality, food quality and more casual setting …”(Trends in Fine Dining, 2011a). Trend of casualization in fine dining led to the …

F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.

MBA Faculty Conference Papers & Journal Articles

Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …

Wynn Resorts, Ltd., Myung Ji Doh

MBA Student Scholarship

Wynn Resorts, Ltd. ("Wynn Resorts"), established in 2002, is an international corporat ion, providing the luxurious casino resorts destinations in two areas: Las Vegas and Macau. A total of four properties offers casino and non-casino services including rooms, F&B, entertainment, meetings, retail outlets and otbers. The company generates approximately 70% of revenues from casino and Macau properties. The company sets up several subsidiaries to operate business more effectively and retains the most influential person, Steve Wynn, in the casino resorts business. The maturity of the casino resorts varies based on the region: the US market is in the mature stage …

Red Lion Hotel Corporation, Yin-Chia Shao

MBA Student Scholarship

This paper is a strategy executing research project of Red Lion Hotels Corporation. The research content includes the nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic history, evaluate strategy and a conclusion. The company grew from a focused differentiation strategy to a broad differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact on the company and the internal environment has a moderately weak position. The inferior position is a disadvantage to the Red Lion Hotel Corporation's growth. In addition, compared the company with Choice International Hotels, Inc and …

Carnival Corporation & Plc, Ye Zhou

MBA Student Scholarship

Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …

Do Interesting Things Increase Behavioral Intentions? A Test Of The Appraisal Structure Of Interest And Relationship Between Interest And Behavioral Intention: Applications In The Hospitality Industry, Min Gyung Kim, Anna S. Mattila

Hospitality and Tourism

The emotion of interest has significant implications for human behavior. However, prior research in interest is limited to the domain of psychology. This study applies the appraisal theory of interest to test the inducers of interest, and the relationship between interest and behavioral intentions. An experiment with hypothetical scenarios in a restaurant setting is to be completed. Stimuli appraised as new and complex and with information about them are proposed to cause interest, and interest is expected to increase behavioral intention. Implications for hospitality managers are briefly discussed.

Obesity, Educational Attainment, And State Economic Welfare, Martin W. Sivula Ph.D.

MBA Faculty Conference Papers & Journal Articles

For the first time in history, estimates of the overweight people in the world rival estimates of those malnourished. The World Health Organization (WHO, 2002) ranked obesity among the top 10 risks to human health worldwide. In the early 1960s, nearly half of the Americans were overweight and 13% were obese. Today some 64% of U.S. adults are overweight and 30.5% are obese. Even more alarming, twice as many U.S. children are overweight than were twenty years ago, a 66% increase. Non-communicable diseases impose a heavy economic burden on already strained health systems. Health is a key determinant of development …

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

Pay Dirt! San Francisco: The Romance Of A Great City, Vigilante Publications, 1949, Maury B. Campbell, Ed.

Commemorative Menus

No abstract provided.

Haarlem Philharmonic Society Of The City Of New York, Golden Anniversary Breakfast, Waldorf Astoria, 1941, Haarlem Philharmonic Society Of The City Of New York

Commemorative Menus

No abstract provided.