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Articles 31 - 40 of 40
Full-Text Articles in Fashion Business
Emotional Branding Speaks To Consumers’ Heart: The Case Of Fashion Brands, Youn-Kyung Kim, Pauline Sullivan
Emotional Branding Speaks To Consumers’ Heart: The Case Of Fashion Brands, Youn-Kyung Kim, Pauline Sullivan
Human Sciences Faculty Research
In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing trend of consumers’ seeking emotional relationships with a brand. Although brand technicalities such as product attributes, features, and facts may be unmemorable, personal feelings and experiences better shape consumers’ evaluations of brands. This study illustrates why emotional branding is essential, especially to fashion brands, when developing brand strategies in a volatile marketplace. Trends that support a need for these strategies include consumers’ desires for positive experiences, …
Visualizing The Decline Of The Corset Business, Iris Finkel
Visualizing The Decline Of The Corset Business, Iris Finkel
Dissertations, Theses, and Capstone Projects
The corset defined a woman’s silhouette for nearly four hundred years. It continues to fascinate and inspire new ways to study its place in culture. Taking a digital humanities approach, my project encompasses visualizations of metadata from advertisements for foundation garments in Harper’s Bazaar, Ladies’ Home Journal, and Vogue from 1905 through 1929. These visualizations represent the marketing behavior of corset manufacturers, a well-established group of businesses that benefited from the industrial revolution to produce and sell a type of garment that held a constant place in women’s wardrobes.
Waste Size: The Skinny On The Environmental Costs Of The Fashion Industry, Elisha Teibel
Waste Size: The Skinny On The Environmental Costs Of The Fashion Industry, Elisha Teibel
William & Mary Environmental Law and Policy Review
The fashion industry is a web of complex global markets currently valued at $3 trillion that employs somewhere around sixty million people worldwide and is estimated to be one of the most labor-intensive industries on the planet. Over the past couple of decades, the industry has evolved into a highly fragmented sector with complicated supply chains and completely unstandardized production practices, which vary by factory and by country. The most significant facet of the fashion trade is the clothing and textile industry. The current total value of the clothing and textiles trade is estimated at $726 billion and a staggering …
Luxury Branding For Asia, Singapore Management University
Luxury Branding For Asia, Singapore Management University
Perspectives@SMU
Asian brands must aim to be aspirational; having employees who really understand the brand is crucial
"How Do I Look?": The Fashion Industry Needs A Makeover, Trang Chu Minh
"How Do I Look?": The Fashion Industry Needs A Makeover, Trang Chu Minh
Social Space
Despite the rise of socially responsible businesses and conscious shoppers, the fashion industry seems to be falling behind. It is common to read reports of clothing brands whose ethics and manufacturing practices are called into question—some even accused of slavery in their supply chains. But errant retailers aside, one still wonders: given the seasonal nature of what’s “on trend” and the prevalence of “fast fashion”, can this industry ever break out of the cycle of overproduction and overconsumption?
The Role Of Brand Love: Application Of The Hierarchy Of Effects Model, Dooyoung Choi, Tae-Im Han
The Role Of Brand Love: Application Of The Hierarchy Of Effects Model, Dooyoung Choi, Tae-Im Han
STEMPS Faculty Publications
Understanding the attributes that build consumer loyalty is particularly critical to fashion companies due to the prevalence of alternatives in the market with low switching costs. The significance of this study is extending the knowledge on the role of brand love using the hierarchy of effects model in the context of fashion consumer behaviors. A questionnaire in which participants provided self-reported responses was created to measure the constructs. A two-step approach, a measurement and a structural model was used for the statistical analysis. The results indicated that consumers who know more about the fashion brands are more likely to have …
An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo
An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to identify the legging features that athleisure consumers desire and the performance problems they frequently encounter. A non-probability sample (n=133) of college students who identified as female and wore leggings for non-athletic purposes were surveyed. The questionnaire was designed based upon examination of online product reviews and current complaints with legging products. The results of the survey were used to design and complete a laboratory evaluation. Laboratory samples and methods were then chosen to assess the performance qualities desired when purchasing leggings and the problems encountered when wearing leggings by the surveyed consumers. Three …
The New Frontier Of Advertising: Computer-Generated Images As Influencers, Corliss Deionn Oglesby
The New Frontier Of Advertising: Computer-Generated Images As Influencers, Corliss Deionn Oglesby
UNF Graduate Theses and Dissertations
The use of computer-generated images as influencers of consumer opinions and behavior is an emerging advertising strategy. This research investigates the advantages and disadvantages of using computer-generated images (CGI) as influencers of human behavior from the perspective of promoting a brand. The power of electronic word of mouth (social media) and how it is incorporated in computer-generated images used as influencers is discussed as a major factor in consumer decision making. The social media account content of computer-generated images was analyzed by conducting a frame analysis to discern how computer-generated images are portrayed on social media. A frame analysis of …
Objective Knowledge, Subjective Knowledge, And Prior Experience Of Organic Cotton Apparel, Han Tae-Im
Objective Knowledge, Subjective Knowledge, And Prior Experience Of Organic Cotton Apparel, Han Tae-Im
STEMPS Faculty Publications
The purpose of this research is to examine the relationships between objective knowledge, subjective knowledge, and prior experience of organic cotton apparel and their effects on purchase behaviors. The sample of the present study consisted of Millennial consumers living in the United States. Multiple regression and cluster analysis were used to assess the relationship among variables. Objective and subjective knowledge related to organic cotton apparel had a weak relationship suggesting they are distinct measures of knowledge. Direct experience, indirect experience, and education level were significant predictors of subjective knowledge, however, they had insignificant effects on objective knowledge. Furthermore, consumers who …
Postpartum Celebrity Images: Influence On Self- Thoughts And Appearance Management Behaviours Of Postpartum Women, Alyssa Dana Adomaitis, Kim K. P. Johnson
Postpartum Celebrity Images: Influence On Self- Thoughts And Appearance Management Behaviours Of Postpartum Women, Alyssa Dana Adomaitis, Kim K. P. Johnson
Publications and Research
Within previous decades, opinions about pregnancy and post-partum behaviour featured in various news articles and within popular literature emphasized issues related to pregnancy and liquor; campaigns against teen pregnancy; pregnancy and weight gain; and pregnancy and dieting behaviour. Attention has shifted from these issues to appearance-related topics including rapid weight loss, exercise regiments and food restriction. For example, photographs of celebrities have provided visual evidence that women can gain weight during pregnancy, give birth and within weeks revert to a thin, pre-pregnant body size. A qualitative method was used to explore to what extent, if any, images of post-partum celebrity …