Fashion Business Commons^™

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines …

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced …

An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta

The Qualitative Report

Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …

Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data …

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after a …

Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri

Dissertations, Theses, and Capstone Projects

This dissertation deals with economic aspects of the fashion industry. It begins with a discussion of the complex industrial organization aspects of the industry. A wealth of information in this area has been assembled and is presented for the first time. The focus is on the high-end fashion market: how it started, how it works, New York Fashion Week, and its significance for the industry. Then a comprehensive review of the economics literature as it pertains to the industry is presented, also for the first time. The empirical sections of the dissertation contain estimates of demand functions for apparel and …

Understanding The Influencers Of Second-Hand Apparel Shopping Behavior, Robyn Hobbs

Theses and Dissertations (Comprehensive)

Shopping for second-hand apparel is rapidly growing and has become a notable segment of the retail market. The purpose of this study is to determine what influences consumers when shopping second-hand for apparel products in-store and online. According to the existing literature, a number of key factors play significant roles for second-hand apparel shopping consumer decisions. They include: social, costs, trends and environmental influencers. Past research has not concentrated in-depth on the hedonistic and social influences of second-hand apparel shopping, financial factors, and time spent shopping for second-hand apparel. This study has observed the socio-demographic profile of second-hand shoppers, what …

Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives

WKU Archives Collection Inventories

Records created by and about Annie Reis during her years as a student at Western Kentucky State Normal School.

The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy

Conference papers

This paper draws upon Foucauldian theory and considers Eric Anderson's (2009) more recent inclusive masculinity theory to explore how young Irish men construct their masculine identities and come to know themselves through their engagement with consumption and leisure practices. Locating the subject within influential discursive regimes allows for the consideration of identity construction as interconnected with one’s lived existence in the social world. This paper focuses on two practices: national sport and fashionable self-presentation. My findings show how new patterns of power relationships gradually develop, cultivating new constructions of masculinity. However, and challenging Anderson’s emancipatory tone of inclusive masculinities as …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

The Beauty Industry's Influence On Women In Society, Ann Marie Britton

Honors Theses and Capstones

There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women. From …

Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi

Journalism

No abstract provided.

[Owning My Own Business], Dominique T. Dillard

Undergraduate Research Award

No abstract provided.

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson

Publications and Research

Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.

Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.

Findings – Participants’ used the models as a point of …

Employment Creation And Opportunities In The Manufacturing Sub-Sector. The Millinery Industry In Nigeria., Mark Chito Mrs.

Bullion

This paper examines the establishment of millinery factory in Nigeria, the capital outlay, equipment, landscape, sources of materials, profitability and target market. The paper contends that anybody can learn hat making skills and procedure but sustainability in the millinery industry is a function of creativity, foresight and artistic venturesome-ness. The study argues that the foreign market for Nigerian hats may well exceed that of the local in leaps and bounds. Nigeria appears to have a traditional attitude of disdain against their own locally produced materials even when such is internationally recognised and accepted.

Enslaved To Fashion: Corporations, Consumers, And The Campaign For Worker Rights In The Global Economy, George Demartino

Human Rights & Human Welfare

A review of Levi’s Children: Coming to Terms with Human Rights in the Global Marketplace by Karl Schoenberger. New York: Atlantic Monthly Press, 2000. 288pp.

Levi’s Children presents a sobering account of the tribulations of a transnational corporation with a heart trying its best to navigate honorably the polluted moral waters of the global economy. San Francisco-based Levi Strauss and Company, maker of the iconic Levi’s jeans and other apparel, sought to maintain a commitment to social responsibility in the face of intensifying financial pressures to do otherwise. Author Karl Schoenberger puts this account to good effect, illuminating the extraordinary …

Ua37/21/2 Research Interview, William Jenkins, Suzanne Hansen

Faculty/Staff Personal Papers

Research interview with Suzanne Hansen owner-operator of Recycled Revolution. The tape has quite a lot of background noise which occasionally make it difficult to hear what is being said.

For more information regarding Recycled Revolution see:

• Apodaca, Rose. New-Age Junkies, Los Angeles Times, 4/23/1993.

• Kelly, John. Bowling Green Firm Turns Old Junk Into Fashion, Kentucky News Era, 11/1/1993

Ua12/2/1 Spring Style, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Stewart, Nikita. Clean Cut: Men’s Styles Go Back to Basics
• Patrow, Dixie. Women’s Styles Going a Go-Go

Ua12/2/1 Return To The Past, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald:

• Dorris, Donna. Brush Off the Dust: Popularity of Traditional Clothes Revamped in the 1990s
• Lawson, Jamie. Classic Chic in Business
• Phillips, Noelle. Bold Oldies: Flashy Ethnic, Antique Accessories Come in Vogue
• Baldwin, Paul. Short or Long Hair, No In-Betweens
• McKnight, Ashley Elizabeth. Students Step Out in Suede Shoes

Ua12/2/1 Spring Into Fashion, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

Carter, Darla. Striped Shirts Line Men’s Business Wear

• Poynter, Chris. Bold Pleats, Polka Dots Spring Men into Fashion
• Jones, Angie. Beaches to Boom with Bikinis
• Weber, Rob. Sports Wear Glows from Shoes to Cap
• Dice, Tracey. Bracelets, Big Hats Add to Accessories
• Lawson, Jamie. Women’s Casual Wear to be Real Big and Bold

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald regarding fashion.

• Summers, Kaye. Western Look Brings Leather, Boots & Indian Colors for Fall
• Green, Travis. In-Vest In Fall Styles: Suedes in Green, Brown
• Tutt, Allison. Old Coins, Pearls, Gold Chains and Elvis’ Shoes Are Fashionable – Accessories
• Lawson, Jamie. Business: Looks to Suit Anyone
• Tatum, Doug. Opposing Views: Comfort, Price Tag are the Keys
• Hoppes, Lynn. Quest to Dress No Trivial Pursuit

Ua12/2/1 Magazine - Study Of Style, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald regarding fashion.

• Green, Travis. Last Year’s Newcomer, Spandex, Now Reigns
• Hoppes, Lynn. Men’s Casual: Stripes Outline Spring Style
• Bricking, Tanya. Women’s Casual: Variety in Vogue as Anything Goes
• Tutt, Allison. Sophistication Takes Spotlight in Formal Fashion
• Duff, Jill. Designing Women: Creativity Required in Designing Career
• Patrick, Kelli. Neon Brightens Swim Scene

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion:

• Pack, Todd. Topper Wear
• Hoppes, Lynn. A Long, Bold Winter
• Duff, Jill. Classy Styles
• Patrick, Kelli. Leather Weather
• Carger, Darla. Just a Jewel in the Rough

Ua12/2/1 Spring Fashion Magazine, Wku Student Affairs

WKU Administration Documents

Special issue of the College Heights Herald focused on fashion. Articles included:

• Patrick, Kelli. Shore Thing – Men’s Wear
• Stevenson, Cindy. Crop the Clothing – Women’s Fashion
• Duff, Jill. Scarf Scene
• Hoppes, Lynn. Subtle Shades

Ua12/2/1 Deja (Pre)Vu Fall Fashion 1987, Wku Student Affairs

WKU Administration Documents

Special fashion edition of the College Heights Herald

• White, Douglas. Non-Fashion: No Style
• Harris, Carla. Women’s Fashion: Buy and Buy
• Woehler, Eric. Men’s Fashion: Big Time
• Woehler, Eric. Fragrance: Swell Smell

Ua12/2/1 Window Shopping, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion.

• Harris, Carla. Men Cotton to Big Styles
• Goheen, Mike. Baggy Boxers Now Appealing to Women as Men String up Colorful Bikini Briefs
• Albrecht, Dana. Femininity Returns with Full, Lacy Skirts
• Jones, LaMont. Genuine Pleated Pants and Double-Breasted Sport Coats Are Dapper
• Sullivan, Sheila. Stylish, Comfy Linens Are Hip as Denims Go Dressy
• Fullen, Rebecca. Patterned Hose, Textured Bags & Bows Tie Up Trends
• Hutcherson, Jackie. Two-Piece Sandals, Snakeskin Slip-Ons Fit Women; Men Catch on to Huaraches
• Eagleston, Leigh. One-Piece Suits May Draw Bikini Fans (Especially Those with Something to Hide)
• Duff, …

Ua68/13/4 Bowling Green, Vol. 7, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Gray, Beth. Caring Comes Home - Hospice
• Hornback, Todd. Alcoholics Anonymous: Finding a Better Way of Life
• McCoy, Steve. Area Underground Shared by Few - Cave & Karst
• McCormick, Rebecca. Architecture: History Lines the Streets
• McCormick, Rebecca. Landmark: Preservation & More
• Quinn, Paula. Madame Kennedy: Working with the Problem at Hand

Ua12/2/1 Western Civilization - Fall Fashion 1986, Wku Student Affairs

WKU Administration Documents

Special edition of College Heights Herald focusing on fall fashions, this issue contains articles:

• Jones, LaMont. Shoes Are Base for Building Fashionable Feet
• Jones, LaMont. Sweatshirts and Pleats Lead Fall Causal Look
• Sullivan, Sheila. Baggy and Bright the Trend in Sweaters
• Comfortable, Stylish Clothes Favored for Game
• Koniak, Joe. Bright Clothes are Best for Holiday Party Wear
• Sullivan, Sheila. Good Clunk: Bulky Jewelry Popular
• Duff, Jill. Hilltopper Winter Wear: the Long and Short of It
• Duff, Jill. Raise a Thermal Flap This Fall

Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald.

• Humphreys, Mack. Thrash! – Skateboarders
• Meehan, Mary. Out of Bounds – Essay
• Harris, Carla. South Africa: Points of View – Apartheid, Brett Kennard, Victor Ngubeni, Don Morton
• Jessie, Lisa. Stretching Your Pay Check: Women’s – Fashion
• Richards, Toya. Stretching Your Pay Check: Men’s – Fashion