Fashion Business Commons^™

Secondhand Shopping Is Now The Coolest Way To Get Your Clothes, Camryn Quick

Capstones

Shopping secondhand has experienced an uptick in popularity in the past few years. There are a few reasons for this, all of which are examined in the project. One reason for the increase in secondhand shoppers is the daunting news about the state of our environment. Another reason, perhaps even more powerful than the fear of environmental collapse, is that thrifting has become a fashion phenomenon showcased and distributed throughout social media apps like TikTok. Essentially, shopping secondhand has become cool. This project explores these driving forces behind the thrifting boom, as well as the possible impacts, including "thrift store …

Linda Welters And Abby Lillethun, Fashion History: A Global View (2018), Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

No abstract provided.

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

If The Shoe Fits: A Historical Exploration Of Gender Bias In The U.S. Sneaker Industry, Rodney M. Miller Jr

Senior Projects Spring 2019

In its short history, which barely spans 100 years, sneakers have quickly become a polarizing and captivating commodity, gaining the attention of consumers, fashion houses and major retailers everywhere. Unfortunately, the sneaker industry also has a history of implicit, unconscious bias towards women. A thorough examination of the history of sneakers has discovered three major social movements that can be identified as the key contributors to the growth of the sneaker industry: (1) physical activity, (2) professional sports, and (3) Hip-Hop—the culture not the music genre. Upon further examination, it became evident that each of these social factors have their …

The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …

Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study, Carol Brathwaite

Dissertations, Theses, and Capstone Projects

This thesis is an explanatory case study that applies geographic information systems (GIS) data, biographical data, and other secondary data. It includes mainly qualitative data collection and analysis; furthermore, the study examines quantitative data on the cultural events offered within each city. Overall, this case study adopts a theoretical perspective. The two individual cases (based on a multiple, holistic case-study design framework) of fashion culture in New York City and London, as per Michael Kors and Alexander McQueen respectively, represent ‘confirmatory cases or presumed replications of the same phenomenon’ (Yin 2014:59). Each describes the house’s fashion aesthetics as well as …

Dress And Sex: A Review Of Empirical Research Involving Human Participants And Published In Refereed Journals, Sharron J. Lennon, Alyssa Dana Adomaitis, Jayoung Koo, Kim K. P. Johnson

Publications and Research

Our research purpose was to assess research addressing relationships between dress and sex. Our review was focused on a 25 years span (i.e., 1990–2015) and on empirical research utilizing human participants published in refereed journals. Three main areas of research emerged: (1) dress used as cue to sexual information, (2) dress and sexual violence, and (3) dress, sex, and objectification. Our analyses revealed parents do invest their young children with sex-typed dress however sometimes children demand to wear such dress. Some women intentionally use dress to communicate sexual information but inferences about women who wear sexy dress can be misinterpreted …

Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman

Dissertations, Theses, and Capstone Projects

The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt …

Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson

Publications and Research

Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.

Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.

Findings – Participants’ used the models as a point of …

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion:

• Pack, Todd. Topper Wear
• Hoppes, Lynn. A Long, Bold Winter
• Duff, Jill. Classy Styles
• Patrick, Kelli. Leather Weather
• Carger, Darla. Just a Jewel in the Rough

Ua12/2/1 Deja (Pre)Vu Fall Fashion 1987, Wku Student Affairs

WKU Archives Records

Special fashion edition of the College Heights Herald

• White, Douglas. Non-Fashion: No Style
• Harris, Carla. Women’s Fashion: Buy and Buy
• Woehler, Eric. Men’s Fashion: Big Time
• Woehler, Eric. Fragrance: Swell Smell

Ua12/2/1 Window Shopping, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Harris, Carla. Men Cotton to Big Styles
• Goheen, Mike. Baggy Boxers Now Appealing to Women as Men String up Colorful Bikini Briefs
• Albrecht, Dana. Femininity Returns with Full, Lacy Skirts
• Jones, LaMont. Genuine Pleated Pants and Double-Breasted Sport Coats Are Dapper
• Sullivan, Sheila. Stylish, Comfy Linens Are Hip as Denims Go Dressy
• Fullen, Rebecca. Patterned Hose, Textured Bags & Bows Tie Up Trends
• Hutcherson, Jackie. Two-Piece Sandals, Snakeskin Slip-Ons Fit Women; Men Catch on to Huaraches
• Eagleston, Leigh. One-Piece Suits May Draw Bikini Fans (Especially Those with Something to Hide)
• Duff, …

Ua68/13/4 Bowling Green, Vol. 7, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Gray, Beth. Caring Comes Home - Hospice
• Hornback, Todd. Alcoholics Anonymous: Finding a Better Way of Life
• McCoy, Steve. Area Underground Shared by Few - Cave & Karst
• McCormick, Rebecca. Architecture: History Lines the Streets
• McCormick, Rebecca. Landmark: Preservation & More
• Quinn, Paula. Madame Kennedy: Working with the Problem at Hand

Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald.

• Humphreys, Mack. Thrash! – Skateboarders
• Meehan, Mary. Out of Bounds – Essay
• Harris, Carla. South Africa: Points of View – Apartheid, Brett Kennard, Victor Ngubeni, Don Morton
• Jessie, Lisa. Stretching Your Pay Check: Women’s – Fashion
• Richards, Toya. Stretching Your Pay Check: Men’s – Fashion

Ua12/2/1 Magazine, Wku Student Affairs

WKU Archives Records

Special edition of College Heights Herald featuring articles:

• Meehan, Mary. Like, Wow – Fashion Trends
• Carlton, Chad. A Man Around the House – Jody Richards

Ua12/2/1 College Heights Herald Spring Fashions, Wku Student Affairs

WKU Archives Records

Special photojournalism issue regarding fashion.

Ua12/2/1 College Heights Herald, Fall Fashion, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring fashion photojournalism.

Ua12/2/1 Spring Fashions '79, Wku Student Affairs

WKU Archives Records

College Heights Herald spring fashion issue. Articles included in issue:

• Galloway, Amy. Small-town Thinking
• Malone, Roger & Alan Judd. Clean, Classic Look Key to Men’s Spring Fashion
• Spring Rainwear to be Collarless
• Post, Audrey. Home-sewn Clothes Can Cost 75% Less than Store-bought Ones
• Women’s Shorts, Loose Tops Popular . . .
• . . . Variety of Styles Available for Tennis
• Whitaker, David. If Something is In – Look Out
• Roberts, Lisa. A Step Beyond – Casual Fashion Not Just Jeans
• Footwear Steps Into Colorful Sandals, Shoes
• Swimsuits More Revealing
• Shipley, Margaret. Accessories Going Crazy
• Beaty, Lisa. Dresses Becoming Softer, Trimmer …

Ua12/2/1 Spring Fashions '78, Wku Student Affairs

WKU Archives Records

Special issue of the College Heights Herald regarding fashion.

• Hancock, Catherine. Old and New in Softness for Fashionable Spring Look
• Judd, Alan. Men’s Fashion Becoming Sportier
• The Spring Fashion Scene for Guys and Gals.
• Hancock, Catherine. Natural Fabrics Pose Washday Problems
• Hancock, Catherine. Bridal Gowns Show New, Old Fashions
• Makeup Goes Natural, Easy
• Brady, Bridget. Wet Look is Style for Dryness
• Wolfe, Bill. Casual Look: Popular Since Eve Let Fig Leaf Go Unironed
• Kerrick, Sara. Extras Supply Proper Touch
• Wright, Lynn. Flowing Curls Is New Wave
• New Swimwear Suiting Many
• Norton, Carol. Shoes: Strappy, Pastel Sandals Replace Clunky Platforms
• Sanders, …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Kerrick, Sara. Hair Clips, Simple Chains Add Accent
• Sanders, Linda. Old Jeans, Remnants Provide Materials for Creative Fashions
• Ribar, Richard. Jeans, T-Shirts are Always In on the Hill
• Owen, Karen. Diets: Students Try to Get Winter Bodies in Summer Clothes
• Hepp, Jan. Eye-Catching, Comfortable Shoes Essential Part of Spring Wardrobe
• Spring and Perfume are in the Air
• Wildman, Judy. Gowns, Traditional or Contemporary, are Special Choices for Spring Brides
• Old Shirts Passe; Stylish Sleep Water Includes Teddy
• Sanders, Linda. Three-Piece Suit, “Create-A-Dress” Perfect for the Elegant Couple
• Mears, Teresa. There’s No …

Ua12/2/1 Fall Fashions, Wku Student Affairs

WKU Archives Records

Fall Fashion issue of the College Heights Herald. This issue contains articles:

• Halicks, Richard. Corduroy & Flannel can Bring Salvation to Impoverished Student
• Budde, Neil. Vests Give Suits Flair
• Eldridge, Pam. Classics Allow Comfort
• Lee, Renee. Short Cuts Key to Minimal Care
• Crumpler, David. Men’s Hair Length is Personal Choice
• Sanders, Linda. Sewing it Yourself Saves Money
• Fall Put-Ons – Photo Spread
• Mami, Alfina. Suit Everyday Occasions with Proper Dress
• Wildman, Judy. Sweater Fashions Vary Ensembles
• Lee, Renee. Men, Women Favor Similar Coat Styles
• Wildman, Judy. Accessories Fill the Gaps & Hold Outfit Together
• Tougher, Mary. Makeup Keeps Tan Glowing …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Mami, Alfina. Dresses Turn to Softer, Natural Fabrics to Capture Romantic Mood This Spring
• McConnell, Winnie. Skirts Accent Style, Femininity
• Eldridge, Pam. Oriental Look Easternizes Western Styles
• New Swim Suits to be One-piece
• Hohman, Pat. European Cut Revives the Three-Piece Suit
• Wildman, Judy. Brimmed Hats, Scarves Top Off All Spring Outfits
• Ribar, Richard. Facial Hair Sprouts for a Variety of Reasons
• Hohman, Pat. A Tattoo of Beauty-Is it a Joy Forever?
• Ugly Duckling Fails in Swan Lake Debut

Ua12/2/1 Fall Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• O’Nan, Dennis. Layering It’s More Than Fashion; It’s an Art
• Wildman, Judy. Eyewear Frames Are Larger, More Dynamic; Designer Creations Increase Fashion Appeal
• McNally, Karen. Black Styles Are Unique with All-Together Look
• Williams, Maribeth. Smart Shopping Reduces Costs
• Cortus, Bill. Bicycle Fashions Go Mod
• Adams, Anne. Boots and Flats Dominate Fall Styles
• Hiesterman, Georgia. Simple Fall Patterns Reflect the Big Look
• Campbell, Jack. Jeans Are All Washed Out
• Merrill, Bonnie. Paris Is . . . Notre Dame, la Tour Eiffel, Champs-Elysees and a $40 Scarf
• Mami, Alfina. Versatile Denim Has Free …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald dedicated to fashion. Includes articles:

• Madison, Stephanie. Spring Fashions Feature the Loose and Shapeless
• Swanberg, Michael. Economy Affects Men’s Wear
• Henderson, Ray & J.O. Brown. Last Year’s Men’s Styles Back for Another Season
• Styles Vary in Casual Wear
• Casual Outdoor Styles
• McCamish, Jelaine. T-Shirts Set the Trend
• Matteson, Teri. Toe Socks Get Attention with Open-Toed Shoes
• McCamish, Jelaine. Slipper-Like Shoes Return
• Davenport, Beverly. Spring Jewelry Promises Something for Everyone
• Purse Styles Return to ‘40s
• Davenport, Beverly. Versatile Scarves Brighten Outfits with Color Design
• Madison, Stephanie. Hemlines Fall Dresses Ae Softer with Fluid Lines

Ua12/2/1 Fall Fashions '74, Wku Student Affairs

WKU Archives Records

Special supplement to the College Heights Herald about fashion trends. Articles included:

• Madison, Stephanie. Softness Revolution Hits Fall Fashions
• Strehl, Mary. Fall Focus is on Sweaters
• Madison, Stephanie. Skirts for Fall Will Be Bigger, Fuller
• Tewell, Terry. Personality Extension is In
• Madison, Stephanie. Dress Style? Softer
• Hair Style is Up to Individual
• Harris, Debbie. Penny Loafers Making Comeback
• Harris, Debbie. Grandma’s Knits Can Build Wardrobe
• Pants Revamped for Fall