Fashion Business Commons^™

An Examination Of "Lookism" In Scholarly Literature, Diana Saiki, Alyssa Dana Adomaitis, Gundlach Jessica

Publications and Research

No abstract provided.

Learning Styles Of Students Enrolled In Fashion Classes: Academic Level, Geographic Region, And Major, Harrison Qiu, Diana Saiki, Alyssa Dana Adomaitis

Publications and Research

No abstract provided.

Appearance Discrimination: Lookism And The Cost To The American Woman, Alyssa Dana Adomaitis, Rachel Raskin, Diana Saiki

Publications and Research

No abstract provided.

An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to evaluate the quality of design, materials, construction, appearance, and performance of mens 100% cotton jersey knit t-shirts from three retail categories: mass merchant, fast fashion, and better. These retail categories were represented by brands Fruit of the Loom, H&M, and Brooks Brothers, respectively. A convenience sample was comprised of 78 t-shirts. 13 white and 13 navy t-shirts from each brand were used for testing according to ASTM and AATCC standards and specifications. Evaluations and measurements were conducted before washing, and after one, five, ten, and twenty laundry cycles. The t-shirts were evaluated for …

Jean Genie

SIGNED: The Magazine of The Hong Kong Design Institute

Koyo William is now an internationally recognised fashion designer with his own label, but his story began at the HKDI, where he first understood the power of creativity and jeans that fit in all the right places.

Caring For Creativity

SIGNED: The Magazine of The Hong Kong Design Institute

From August to October this year fashion retailer Joyce showcased four new designer brands selected by HKDI. The pop-up boutique project at PMQ was called "Talent Shop" and aimed to provide young designers with a concrete business platform to showcase their work.

East Meets West

SIGNED: The Magazine of The Hong Kong Design Institute

A unique fashion shoot involving young designers from Hong Kong and Belgium took place at HKDI in February. Linda Van Waesberge directed the shoot and shared her insights into the contemporary fashion industry with Daisy Zhong.

Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci

Dissertations, Theses, and Capstone Projects

We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an era? …

Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi

Theses and Dissertations--Retailing and Tourism Management

The purpose of this study was to evaluate the specifications, appearance and performance characteristics of jeans at three price categories and to evaluate the relationship between price and product quality. Three brands; Lucky, Gap, and Faded Glory represented men’s jeans in the price categories of better, moderate, and mass merchant (budget). Jeans were inspected and the design, material, and construction specifications were identified and compared. The appearance and performance characteristics of jeans were evaluated initially and compared to the initial characteristics after one and five launderings. ASTM and AATCC test methods were used to evaluate color difference, colorfastness to dry …

Developing An Attitudinal Model Of Collaborative Consumption: Moderating Effects Of Consumer Traits And Situational Factors, Alyssa Dana Adomaitis, Caroline Kobia, Diana Saiki

Publications and Research

No abstract provided.

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …

Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives

WKU Archives Collection Inventories

Records created by and about Annie Reis during her years as a student at Western Kentucky State Normal School.

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.

A Fashion Paradox: Reflective Thinking For Fashion Forecasting, Alyssa Dana Adomaitis

Publications and Research

No abstract provided.

Interview With Chris Cone, Portland Fashion Week, 2011 (Audio), Chris Cone

All Sustainability History Project Oral Histories

Interview of Chris Cone by Daniel Grey on February 22nd, 2011.

The interview index is available for download.

Taylor, Carrie (Burnam), 1855-1917 (Mss 89), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 89. Pattern pieces for articles of women’s clothing, primarily jackets or shirtwaists, used in Taylor’s Bowling Green, Kentucky dressmaking business. The pieces are made of paper and in some cases carry penciled notations of names, presumably of the client(s) for whom the garment was being made.

Attitudes Toward Counterfeit Fashion Products: A South Dakota State University Case Study, Amy Frerichs

The Journal of Undergraduate Research

Ethically, morally, and legally people know it is wrong to produce and use counterfeit money, but why do we not think twice when it is a fashion product? The business of counterfeiting fashions is a growing problem with no end in sight. Over the past few decades, the problem has been increasing to an ultimate high. Purchasing a counterfeit product reflects on a person’s ethics and morals. There is a difference between a knock-off version of a designer’s product and a counterfeit product; the terms will be defined and evaluated. The ethical and legal dilemma that consumers are in will …

Punking Yoga: Reconstructing Post/Neo/Colonial Fashion And Movement, Tara Brabazon

Reconstruction: Studies in Contemporary Culture

The branded clothes worn through sporting and fitness activities confirm that any movement, practice or behaviour that seems transgressive of heteronormative masculinity and femininity is also implicated in neo/colonial incorporations and the casualized workforce that is a characteristic of sports clothing manufacture. In an environment washed by the marketing of opposition, resistance is both difficult to define and apply in cultural studies. This paper invokes 'the problem' of resistance while denying the seamless and simple determinations of positive and negative representations. The focus of study is Yogurt Activewear, a company attacking corporatized yoga wear by creating an anti-brand brand. They …

Mirror Of Culture: The Study Of A Nineteenth-Century Sewing Diary, Elizabeth M. Dellabadia

Senior Honors Projects

Hidden inside the library of the American Textile History Museum in Lowell, Massachusetts is wonderful resource for the study of late nineteenth-century America. When Ann Eliza Cunningham was middle aged, she compiled a sewing diary that included scraps of material from dresses she wore or China trade fabrics brought home by her father. Ann Eliza not only included assorted swatches; but she associated the fabrics with different events in her life. She includes swatches from dresses she wore on her wedding day in 1856, for Thanksgiving, and for various family celebrations like birthday parties. Similar to the work of a …

Ua53 Fashion From 1850 Through 1869, Wku Kentucky Museum

WKU Administration Documents

Notebook of fashion images for the period 1850 through 1869 compiled by student Lisa Massey. These images are mostly from Godeys, Harpers and Petersons periodicals. At the back of the book are copies of images from the Kentucky Library collections.

Is There A Market For A Multicultural Bridal Magazine In The U.S.?, Delores Dalrymple-Williams

Seton Hall University Dissertations and Theses (ETDs)

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The Influence Of Apparel Size On Shopping Behavior And Appearance Management Factors Of Caucasian And Asian International Female University Students, Yuko Sugita

All-Inclusive List of Electronic Theses and Dissertations

The purpose of this study was to investigate the influence of different apparel sizes (apparel sizes smaller than 14 and 14 and larger) on the relationships between appearance management factors and apparel shopping behavior of Caucasian and Asian international females. Appearance management factors were divided into sociocultural factors (media), personal factors, and psychological or behavioral factors. One hundred thirty-eight subjects (75 Caucasians wearing apparel sizes smaller than 14; 17 Caucasian females wearing apparel sizes 14 and larger; and 46 Asian international females wearing apparel sizes smaller than 14) completed a questionnaire, which was designed to measure subjects' appearance management factors …

Ua37/21/2 Research Interview, William Jenkins, Suzanne Hansen

Faculty/Staff Personal Papers

Research interview with Suzanne Hansen owner-operator of Recycled Revolution. The tape has quite a lot of background noise which occasionally make it difficult to hear what is being said.

For more information regarding Recycled Revolution see:

• Apodaca, Rose. New-Age Junkies, Los Angeles Times, 4/23/1993.

• Kelly, John. Bowling Green Firm Turns Old Junk Into Fashion, Kentucky News Era, 11/1/1993

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion:

• Pack, Todd. Topper Wear
• Hoppes, Lynn. A Long, Bold Winter
• Duff, Jill. Classy Styles
• Patrick, Kelli. Leather Weather
• Carger, Darla. Just a Jewel in the Rough

Ua12/2/1 Window Shopping, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion.

• Harris, Carla. Men Cotton to Big Styles
• Goheen, Mike. Baggy Boxers Now Appealing to Women as Men String up Colorful Bikini Briefs
• Albrecht, Dana. Femininity Returns with Full, Lacy Skirts
• Jones, LaMont. Genuine Pleated Pants and Double-Breasted Sport Coats Are Dapper
• Sullivan, Sheila. Stylish, Comfy Linens Are Hip as Denims Go Dressy
• Fullen, Rebecca. Patterned Hose, Textured Bags & Bows Tie Up Trends
• Hutcherson, Jackie. Two-Piece Sandals, Snakeskin Slip-Ons Fit Women; Men Catch on to Huaraches
• Eagleston, Leigh. One-Piece Suits May Draw Bikini Fans (Especially Those with Something to Hide)
• Duff, …

Ua68/13/4 Bowling Green, Vol. 7, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Gray, Beth. Caring Comes Home - Hospice
• Hornback, Todd. Alcoholics Anonymous: Finding a Better Way of Life
• McCoy, Steve. Area Underground Shared by Few - Cave & Karst
• McCormick, Rebecca. Architecture: History Lines the Streets
• McCormick, Rebecca. Landmark: Preservation & More
• Quinn, Paula. Madame Kennedy: Working with the Problem at Hand

Ua12/2/1 Western Civilization - Fall Fashion 1986, Wku Student Affairs

WKU Administration Documents

Special edition of College Heights Herald focusing on fall fashions, this issue contains articles:

• Jones, LaMont. Shoes Are Base for Building Fashionable Feet
• Jones, LaMont. Sweatshirts and Pleats Lead Fall Causal Look
• Sullivan, Sheila. Baggy and Bright the Trend in Sweaters
• Comfortable, Stylish Clothes Favored for Game
• Koniak, Joe. Bright Clothes are Best for Holiday Party Wear
• Sullivan, Sheila. Good Clunk: Bulky Jewelry Popular
• Duff, Jill. Hilltopper Winter Wear: the Long and Short of It
• Duff, Jill. Raise a Thermal Flap This Fall

Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald.

• Humphreys, Mack. Thrash! – Skateboarders
• Meehan, Mary. Out of Bounds – Essay
• Harris, Carla. South Africa: Points of View – Apartheid, Brett Kennard, Victor Ngubeni, Don Morton
• Jessie, Lisa. Stretching Your Pay Check: Women’s – Fashion
• Richards, Toya. Stretching Your Pay Check: Men’s – Fashion

Ua12/2/1 Anything Goes, Fashion '85, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring these articles:

• Meehan, Mary. Splashy, Bright, Fun, Tropical, Loose . . .
• Swift, Kim. Styles Give Subtle Personal Message
• Edelen, Mark. Pop Music World Inspires T-Shirt Trends
• Thomas, Ursula. Fabrics, from Denim to Linen, Are Used in Unusual Mixtures
• Hitchcock, Lisa. Pastels Make Up Spring Porcelain Look – Cosmetics
• Dezern, Craig. Men Facing Facts About Good Skin Care
• Coombs, Tina, Angela Struck & Sheila Sullivan. In Addition . . . – Accessories
• Strain, Jo. Splash – Bathing suits
• Reckless – Hairstyles
• Humphreys, Mack. New Colors, Designs Popular for Men
• Sullivan, Sheila. Old …