Fashion Business Commons^™

The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi

STEMPS Faculty Publications

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …

Ua12/2/1 Spring Fashions '78, Wku Student Affairs

WKU Archives Records

Special issue of the College Heights Herald regarding fashion.

• Hancock, Catherine. Old and New in Softness for Fashionable Spring Look
• Judd, Alan. Men’s Fashion Becoming Sportier
• The Spring Fashion Scene for Guys and Gals.
• Hancock, Catherine. Natural Fabrics Pose Washday Problems
• Hancock, Catherine. Bridal Gowns Show New, Old Fashions
• Makeup Goes Natural, Easy
• Brady, Bridget. Wet Look is Style for Dryness
• Wolfe, Bill. Casual Look: Popular Since Eve Let Fig Leaf Go Unironed
• Kerrick, Sara. Extras Supply Proper Touch
• Wright, Lynn. Flowing Curls Is New Wave
• New Swimwear Suiting Many
• Norton, Carol. Shoes: Strappy, Pastel Sandals Replace Clunky Platforms
• Sanders, …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Kerrick, Sara. Hair Clips, Simple Chains Add Accent
• Sanders, Linda. Old Jeans, Remnants Provide Materials for Creative Fashions
• Ribar, Richard. Jeans, T-Shirts are Always In on the Hill
• Owen, Karen. Diets: Students Try to Get Winter Bodies in Summer Clothes
• Hepp, Jan. Eye-Catching, Comfortable Shoes Essential Part of Spring Wardrobe
• Spring and Perfume are in the Air
• Wildman, Judy. Gowns, Traditional or Contemporary, are Special Choices for Spring Brides
• Old Shirts Passe; Stylish Sleep Water Includes Teddy
• Sanders, Linda. Three-Piece Suit, “Create-A-Dress” Perfect for the Elegant Couple
• Mears, Teresa. There’s No …

Ua12/2/1 Fall Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• O’Nan, Dennis. Layering It’s More Than Fashion; It’s an Art
• Wildman, Judy. Eyewear Frames Are Larger, More Dynamic; Designer Creations Increase Fashion Appeal
• McNally, Karen. Black Styles Are Unique with All-Together Look
• Williams, Maribeth. Smart Shopping Reduces Costs
• Cortus, Bill. Bicycle Fashions Go Mod
• Adams, Anne. Boots and Flats Dominate Fall Styles
• Hiesterman, Georgia. Simple Fall Patterns Reflect the Big Look
• Campbell, Jack. Jeans Are All Washed Out
• Merrill, Bonnie. Paris Is . . . Notre Dame, la Tour Eiffel, Champs-Elysees and a $40 Scarf
• Mami, Alfina. Versatile Denim Has Free …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald dedicated to fashion. Includes articles:

• Madison, Stephanie. Spring Fashions Feature the Loose and Shapeless
• Swanberg, Michael. Economy Affects Men’s Wear
• Henderson, Ray & J.O. Brown. Last Year’s Men’s Styles Back for Another Season
• Styles Vary in Casual Wear
• Casual Outdoor Styles
• McCamish, Jelaine. T-Shirts Set the Trend
• Matteson, Teri. Toe Socks Get Attention with Open-Toed Shoes
• McCamish, Jelaine. Slipper-Like Shoes Return
• Davenport, Beverly. Spring Jewelry Promises Something for Everyone
• Purse Styles Return to ‘40s
• Davenport, Beverly. Versatile Scarves Brighten Outfits with Color Design
• Madison, Stephanie. Hemlines Fall Dresses Ae Softer with Fluid Lines