Entrepreneurial and Small Business Operations Commons^™

Content Marketing And The Creation Of A Brand With Voice., Cicero Henrique Alves Teago

Business ETD Collections

This article argues that the future of content marketing is strongly linked to the development of new technologies and how new technological devices influence the way companies engage with consumers. This paper aims to investigate how the development of personal voice assistants opens a new direction for companies to create substantial individualized, informational and engaging content. Content marketing is defined as the development of relevant and consistent brand content to create value among customers. Companies are being influenced by new technologies to conduct distinct formulas of content creation to develop a more engaging and aligned customer and brand relationship. The …

Outcomes Of Platform Openness In Complementary Markets, Franck Loic Soh Noume

Graduate Theses and Dissertations

Mobile platform ecosystems are hyper-competitive environments. They provide important entrepreneurial opportunities for businesses that develop mobile apps. Platform openness is foundational in mobile platform ecosystems as it enables interactions between complements and platform. Although there are several studies on the impact of platform openness, our understanding of the outcomes of platform openness remains limited. In this dissertation, we examine thoroughly underexplored facets of platform openness as well as understudied outcomes. In the first essay, we investigate the impact of platform openness on incumbent complements’ performance outcomes. We unravel important causal mechanisms related to competition dynamics between new entrants and incumbent …

Scaling Jobs For The Poor: Reducing Poverty Through The Impact Sourcing Bpo Approach, Aneel Karnani, Kevin Mckague

Markets, Globalization & Development Review

The best way to alleviate poverty is to increase the income of the poor by providing productive employment. A pragmatic approach is to focus on a sector of the economy that is employment intensive and growing rapidly. A good candidate is the business process outsourcing (BPO) sector. Impact sourcing is a subset of the BPO sector that focuses on reducing poverty by providing jobs to the poor. While this sounds promising, impact sourcing has not delivered on the promise, at least not yet. We illustrate our argument using in-depth case studies of three of the largest impact sourcing service providers, …

Introduction To The R-Package: Usdampr, Elliott James Dennis, Bowen Chen

Extension Farm and Ranch Management News

Why the Need for the Package? In the 1990’s, concern over growing packer concentration and a hog industry market shock resulted in discontent among producers and packers. As a result, the United States Congress passed the Livestock Mandatory Reporting Act of 1999 (1999 Act) [Pub. L. 106-78, Title IX] which is required to be reauthorized every five years. See here for a full history of the Livestock Mandatory Reporting Background.

Market reports were publicly issued in the form of .txt files with varying frequency from April 2000 to April 2020. Current and historical data were also housed in a USDA-AMS …

Business Powers Of Attorney For Nebraska Farm And Ranch Business Owners, J. David Aiken

Extension Farm and Ranch Management News

This publication introduces the POA concept and discusses the Nebraska statutory form POA and its limitations. The purpose is to familiarize the reader with POAs, including their use and misuse, so that they can interact more effectively with their attorney in developing a POA, should they need one.

Disclaimer

This information is intended for educational purposes only; it must not be taken as legal advice or as a substitute for legal advice. If you have legal questions about developing and implementing a power of attorney for operating your business should you be unable to do so yourself, contact an …

Utilizing Annual Forage Crops In Rotations, John Hewlett, Jay Parsons, Jeff Tranel

Extension Farm and Ranch Management News

First paragraph

Approximately 60 million acres of forage are harvested annually in the United States, according to the National Agricultural Statistical Service (NASS). With lower commodity grain and oilseed prices along with high pasture rental rates and/or difficulty finding range and pasture to rent, some producers are considering ways to incorporate more forages into their crop rotations.

Strategic, Tactical And Operational Decisions In Family Businesses: A Qualitative Case Study, Ravindra Hewa Kuruppuge, Ales Gregar

The Qualitative Report

Previous studies of family businesses have no common agreement on what should be the most effective and efficient approach for making decisions at different managerial levels to solve business issues. Accordingly, the main objective of this study was to understand the nature of decision-making by family members who are involved in a business in different capacities such as owners, owner managers, and managers. Locating the research in the interpretivist paradigm, and utilizing qualitative case study methods (Yin, 1994), we interviewed 24 respondents from 12 well-known family firms from different districts in Sri Lanka. Thematic analysis indicated that the consultative approach …

Changing Grid Premiums And Discounts Due To Underlying Changes In The Fed Cattle Industry, Elliott James Dennis

Extension Farm and Ranch Management News

First paragraph:

In recent weeks there has been increased attention given to the role of Alternative Marketing Arrangements, commonly referred to as AMA's, in the fed cattle market. The use of these AMA’s varies greatly by region and some of the more common AMA’s used include grid and formula pricing. AMA’s pay producers premiums and discounts from a ‘base price’ based on a combination of the yield grade, quality grade, and weight of dressed cattle. It is common for the negotiated cash price to serve as the ‘base price’ for AMA’s using the either the geographical region or the 5-market …

Sasa In Singapore: What Went Wrong?, Singapore Management University

Perspectives@SMU

Twenty-two became a somewhat unlucky number for Hong Kong-based cosmetics retail chain, Sasa, for its Singapore operations in 2019. That was the year – 22 years after it entered the market – that it decided to close all of its 22 stores on the island.

Innovation For The Engaged Librarian, Marian G. Armour-Gemmen

Faculty & Staff Scholarship

As librarians, we constantly innovate to meet the needs of our users and to utilize new technology. Discovery is an important part of this process. When we discover our patrons’ pain points, we can more easily adapt to their needs. As the National Science Foundation’s Innovation Corps program is implemented in more and more universities, engineering and patent librarians facilitate faculty and scientists in using the Business Model Canvas. Librarians can help faculty and scientists with familiarizing themselves with library resources to fill key parts of the Canvas. Additionally, this canvas is often implemented in innovation centers across campuses, and …

Product Photography For Agricultural Products, Madison Ann Somerday

Agricultural Education and Communication

The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product …

Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll

Communication Studies

This research project examines the wants, needs, and desires of Cal Poly students to inform the creation of a financial literacy tool (tentatively named “MoneySmart”) to be created by another student. The methodologies used to gauge these metrics were a literature review and questionnaire. The literature review aids in understanding research regarding the current state of student financial literacy in the United States, including student attitudes toward the topic. Subsequent findings were used to create the questionnaire, which inquired about students’ financial stress, confidence in their abilities to manage their personal finances, specific interests for the design and contents of …

Creating Content For A Healthy New Life, Valeria C. Borja Lopez

Dissertations, Theses, and Capstone Projects

Creating Content for a Healthy New Life is a project consisting of the development of a web page to connect holistic practitioners to people. This page will also allow for the promotion and sale of Ayurvedic Skincare products and services. For the capstone project, I developed a business model for the enterprise. This model offers an educational component by educating our customers to understand the importance of using holistic approaches rather than traditional ones. For this, two videos were developed to educate customers about Ayurveda and the science behind the proposed products and services. I am an experienced Holistic Practitioner, …

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …

Learn, Adapt, And Move On: An Interview With Rajesh Lingappa, Rajesh Lingappa, Singapore Management University

Asian Management Insights

Rajesh Lingappa, co-founder and former chief technology officer of RedMart, talks about his entrepreneurial journey in the world of technology.

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …

Leveraging Digital Technology To Transform Accounting Function: Case Study Of A Sme, Gary Pan, Benjamin Lee

Research Collection School Of Accountancy

Digital transformation is taking hold of the processes and systems in accounting at a rapid pace and in a drastic way. With its emphasis on data and analysis, accounting entity is well suited to reap the benefits digital technologies have to offer. With the rapid infusion of digital technologies in accounting entity, the accounting literature has been calling for more empirical studies to examine the way accounting function leverages digital technology to enhance its analytical capabilities so as to obtain deeper business insights. This paper conducts an empirical study to examine the process of a SME's accounting function leveraging data …

Regional Advisory Councils To Support Nascent Rural Entrepreneurs, Sharon R. Paynter, Michael L. Harris, Dennis Barber Iii

Journal of Extension

Traditional economic development efforts have been unable to address the nuances of rural communities. Entrepreneurship can be an important process and a vital component for building rural resiliency. As part of RISE29, a grant funded program, regional advisory councils have been established an act as a crucial extension tool for East Carolina University. The goal of these councils is to incorporate the narrative and discourse of the importance of entrepreneurship as a part of inclusive rural economic development strategies.

Fin Vs. Tech: Are Trust And Knowledge Creation Key Ingredients In Fintech Start-Up Emergence And Financing?, Theodor Florian Cojoianu, Gordon L. Clark, Andreas G. F. Hoepner, Vladimir. Pažitka, Dariusz. Wójcik

Research Collection College of Integrative Studies

We investigate how the emergence of fintech start-ups and their financing is shaped by regional knowledge creation and lack of trust in financial services incumbents across 21 OECD countries, 226 regions and over the 2007–2014 period. We find that knowledge generated in the IT sector is much more salient for fostering new fintech start-ups than knowledge generated in the financial services sector. Additionally, the importance of new knowledge created in the financial services sector (IT sector) increases (decreases) as fintech start-ups grow and seek financing. When the level of trust in financial services incumbents falls within a region, this is …

J Mich Dent Assoc June 2020

The Journal of the Michigan Dental Association

Every month,The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story with an interview with the MDA’s 2020-21 president Dr. Stephen Meraw.
• “Implementing Teledentistry: The Why and How” discusses the background and guidance on this important – and growing – aspect of telehealth.
• “Key Tips in Communicating Evidence in the Clinical Setting”, another feature in our series of articles focusing on evidence-based dentistry. …

Estimating The Benefits And Costs Of Forming Business Partnerships, Jungho Lee

Research Collection School Of Economics

I estimate a matching model of business‐partnership formation to quantify the relative importance of productivity gains, financing gains, and the coordination failure of effort provision (moral hazard) among partners. Productivity gains account for 61% of the gain from the observed partnerships. For partners in the first quartile of the wealth distribution, however, financing accounts for 93% of the gain. The cost of moral hazard corresponds to 42% of the entire gain from partnerships. A loan policy specifically targeting partnerships is less effective in improving welfare than a conventional loan policy that provides loans to individual entrepreneurs.

Coronavirus Food Assistance Program For Livestock Producers, Bradley Lubben

Extension Farm and Ranch Management News

United States Congress and the President have approved multiple phases of COVID-19 assistance to date including the $2.3 trillion CARES (Coronavirus Aid, Relief, and Economic Security) Act passed in March that provides financial support for agricultural producers as a small part of the overall relief.

While agricultural producers and agribusinesses are eligible for two programs administered through the Small Business Administration, including the Paycheck Protection Program (PPP) and Economic Injury Disaster Loans (EIDLs), the primary support for agriculture is coming from USDA through the Coronavirus Food Assistance Program (CFAP). The CARES Act provided $9.5 billion directly to the Secretary of …

Coronavirus Food Assistance Program For Crops Producers, Bradley Lubben

Extension Farm and Ranch Management News

The United States Congress and the President have approved multiple phases of COVID-19 assistance to date including the $2.3 trillion CARES (Coronavirus Aid, Relief, and Economic Security) Act passed in March that provides financial support for agricultural producers as a small part of the overall relief.

While agricultural producers and agribusinesses are eligible for two programs administered through the Small Business Administration, including the Paycheck Protection Program (PPP) and Economic Injury Disaster Loans (EIDLs), the primary support for agriculture is coming from USDA through the Coronavirus Food Assistance Program (CFAP). The CARES Act provided $9.5 billion directly to the Secretary …

A Solution For Sustainable Entrepreneurship: Compostable Consumption Across Industries, Prithvi Chauhan

University Honors Theses

This thesis paper addresses the potentials of a business model for promoting compostable alternatives to single-use plastic products. This thesis paper also proposes a survey to collect data from businesses in Portland, OR to forecast the potential impacts of integrating such a business model. Impacts of this business model for compostable products are hypothesized as best-case, mid-case, and worst-case scenarios of integration within Portland’s total market potential. Impacts will also be assessed along the triple bottom line. The triple bottom line is an accounting framework used in sustainable entrepreneurship to measure impact along environmental, social, and economic standards. First, in …

Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke

Conference papers

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and medium enterprises (SMEs) is highly context specific, and applies it within marketing practice. The resulting model is relational, iterative and context-sensitive, and considers marketing impact from the use of ICT as emerging over time. This article extends existing research by considering the role that attitudes towards ICT may play in their successful use. It also provides three propositions to guide future research towards generating an empirically based understanding …

An Analysis Of Fraud In The Context Of Depreciation Manipulation, Sydney G. Jackson

University Honors Theses

Accounting scandals such as Waste Management and Hertz Global Holding's shatter investor confidence, destroy employee retirement plans, and negatively impact the U.S. economy as a whole. By having a clear understanding of the internal and external forces that drive the motivation of fraud, accountants and businesses are better able to prep and set proper internal controls. As proper internal controls prevent fraud, this thesis will explore catching fraud through financial implications, by focusing specifically on the fraud committed through depreciation. In this paper, I will examine prior research related to fraud motivation and consequences. As an analysis of fraud in …

Alternatives To High Nebraska Agricultural Land Real Estate Taxes, Part 2 Of 2: Like-Kind Exchange, Austin Duerfeldt

Extension Farm and Ranch Management News

In part one of this series of articles, I touched on the idea that, when holding land as an investment, considering alternatives is important. We discussed the process of selling the ground, paying the capital gains and then investing in alternatives such as stocks. Here in part two, we will continue to consider the question of agricultural land being the correct investment for your portfolio but will take a different alternative approach. Now, we will look at like-kind exchanges.

1031 Like-Kind Exchange

With a 1031 like-kind exchange, we are taking a real property asset and exchanging it for another real …

Advanced Health Care Directives In Nebraska: Health Care Power Of Attorney And Living Wills, J. David Aiken

Extension Farm and Ranch Management News

First paragraph:

During this period of coronavirus pandemic, some Nebraskans may be concerned about how medical decisions will be made for them if they are unable to communicate their wishes to their health care providers themselves. In these circumstances, health care providers will normally consult with the patient’s family members who may be available (spouse, then adult children–consensus, then parents, etc.) If no family members are present, the health care providers will use their best medical judgment in making health care decisions for the patient.

Disclaimer

This information is intended for educational purposes only; it must not be taken as …

“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre

Marriott Student Review

Discussion of affects of marriage on career outcomes.

Six Steps To Starting A Successful Business, Chandler Allen

Marriott Student Review

For anyone who is interested in starting their own business, Chandler Allen provides a clear and concise overview outlining how successful startups are founded and managed. We all know that entrepreneurship is risky and that startups often fail, but following Allen’s formula can help entrepreneurs avoid potential pitfalls and achieve sought-after success in just six steps.