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Full-Text Articles in Entrepreneurial and Small Business Operations
Crafting A Career Out Of Beer, Singapore Management University
Crafting A Career Out Of Beer, Singapore Management University
Perspectives@SMU
Craft beers may be trendy, but making a profit on them can be challenging.
India Starts To Open Up, Singapore Management University
India Starts To Open Up, Singapore Management University
Perspectives@SMU
Investors have often shied away from India, citing the difficulties inherent in its notoriously difficult businesss landscape. Yet there is a lot of money to be made in India, Dr S Narayan, Senior Research Fellow of the Institute of South Asian Studies at the National University of Singapore, told Perspectives@SMU. Many companies seem reluctant to carry out sufficient market entry analysis, he says, despite the policy changes now taking place in the world's tenth largest economy.
A New Approach To Charitable Giving, Singapore Management University
A New Approach To Charitable Giving, Singapore Management University
Perspectives@SMU
Move over social entrepreneurship: hello venture philanthropy
Once More With Feeling …The Art Of Wooing The Public, Singapore Management University
Once More With Feeling …The Art Of Wooing The Public, Singapore Management University
Perspectives@SMU
Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.
The House That Jack Built: Tales Of A Serial Entrepreneur, Singapore Management University
The House That Jack Built: Tales Of A Serial Entrepreneur, Singapore Management University
Perspectives@SMU
Over the years Charles Goetz has built nine businesses and has experienced the ups and downs of entrepreneurial life. Even now, he tells Perspectives@SMU, there’s still nothing like the thrill of a new business to get him going in the morning.
The Trojan Fish Strategy, Singapore Management University
The Trojan Fish Strategy, Singapore Management University
Perspectives@SMU
How does an ornamental fish exporter grow its bottom line? Simple: By adopting and adapting the business model of the world’s most famous safety razor company. The Gillette Business Model, also known as Freebie Marketing, is much copied because of its simplicity: sell razors at a loss, or even give them away free, but make back your money with the disposable blade replacements. That same strategy has served many industries well
Venturing Into India: Singapore-India Business Ties, Singapore Management University
Venturing Into India: Singapore-India Business Ties, Singapore Management University
Perspectives@SMU
The business strategy of transplanting business models in India is one way which companies can penetrate the economic potential of the country. It is about taking proven business models and finding strategies to bring them into India where there are opportunities to scale up dramatically and where there is an opportunity to tap into local capital and management and create value for shareholders.Yet, SMEs in Singapore are "under-invested" in India ...