Entrepreneurial and Small Business Operations Commons^™

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

A Business Plan For The Production Of Artisanal Cheese, Caitlin Curren

Dairy Science

The objective of this study was to determine how an artisan cheese producer could be successful in California’s current economy. The significance of location, product type, and pro forma financials were examined in order to construct a complete business plan. A business plan was created using an outline of financial proposals, desired terms, use of funds and equity contributions. A company description was originated with a brief history, description of products, description of customers, business location, key strengths, mission statement, goals and objectives. Lastly, an analysis of the industry was made, focusing on main characteristics, the size of the market, …

Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder

Agribusiness

No abstract provided.

Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi

Agribusiness

Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would …

San Luis Obispo Entrepreneur's Market: Translating The Successful Aspects Of Slo's Farmer's Market Into A Model For A Talent Marketplace, Emily Swift

Liberal Arts and Engineering Studies

Details design elements of a physical space created for the purpose of economic and community development, where the guiding principles of design enable self-organizing sustainable systems for developing commerce, enterprise, business, and talent to work streams. The primary assumption is that if individuals in the community know their talent and are able to connect that talent to work with passion, meaning, and purpose, the community will thrive.

Mueller Game Bird Farm Business Plan, Karl Mueller

BioResource and Agricultural Engineering

This senior project discusses the results from the development of a business plan for Mueller Game Bird Farm which specializes in raising bobwhite quail for hunters, falconers, and other hobbyists. The plan uses current research with personal experience to develop a realistic approach to fit the needs of this business.

A business plan is a document that will continually change as the business grows and develops. This plan is for the business at the current stage of producing 500 bobwhite quail per year and discusses plans for growth over the next three years as well as strategies to obtain that …

Market Research For Kenz Kouture Accessories, Mackenzie Kassis

Recreation, Parks, and Tourism Administration

Kenz Kouture is a recently developed business venture specializing in handmade jewelry. This study was conducted to understand the market and the consumer’s wants and needs of the products and prices of this new venture. The purpose of this study was to assess the market, product development, and potential success for the custom jewelry company, Kenz Kouture. Topics for the literature review included consumer buying behavior and entrepreneurship. An online questionnaire was distributed using Facebook and utilized snowball sampling to gather data from 238 subjects. The results indicate Kenz Kouture’s current fan base and product base have the potential to …

Public Relations: The Importance Of Community Relationships Between Small-Businesses And The Community, Jayne Elizabeth Crabtree

Journalism

With the downturn of the economy public relations has been one of the first departments to be discontinued in many businesses as an effort to save more money. This paper addresses the importance of community relationships, particularly in the small town of Cambria, California. The importance of the building relationships will be addressed from the prospective of successful Cambrian businesses currently involved in the community, as well as the perspective of one business not yet getting involved, The Tea Cozy.

Recommendations For Economic Development In Guadalupe, Ca, Larissa Requa Heeren

Master's Theses

It is recommended that the City of Guadalupe prepare and implement a small-scale business expansion and retention program using existing service providers in the area.  This type of program model seems to hold the most potential for Guadalupe. A mixed-methods approach including in-depth cases studies of existing economic development programs and an analysis of opportunities and constraints in Guadalupe informs a set recommendations for future economic development in the City. Data was collected in three phases: short interviews with a variety of economic development program staff, short interviews with Guadalupe business owners and City officials and in-depth interviews with staff …

Design Of A Packaging Solution For Ifixit’S Retail Venture, Myles Bradwell, Torrance Terzian

Industrial Technology and Packaging

One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace. The only way to achieve this goal is to constantly evaluate the company’s strength and position within that marketplace, and look for ways to improve. The iFixit company has established itself as a leader in providing quality replacement components, tools, and repair instruction for customers who wish to repair their own modern electronic devices. iFixit approached the students at Cal Poly to develop a solution for differentiating their primarily online business into a retail sales environment.

This senior project is a …

Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong

Communication Studies

No abstract provided.

A Study Of The Feasibility Of Establishing A Spray And Fertilizer Equipment Outlet Store In The Paso Robles Area., Daniel C. Rodriguez

Agribusiness

The purpose of this feasibility study was to establish whether or not the proposed spray and fertilizer equipment outlet store could be opened and be profitable in the target area.  The goal was to be profitable within two years of operations.  Personal interviews proved to be important to estimate the preliminary budgets of the outlet store.  Pertinent financial information was evaluated by proforma financials.  This information proved useful as to estimate yearly profits/losses for the business and to accept or reject the author’s hypothesis.

After the study was concluded and all of the figures were evaluated by the author, it …

Consolidating And Implementing An Employee Handbook At Souza’S Dairy, Inc., Adrianna Souza

Dairy Science

The objective of this senior project was to create a more useful handbook that employees will read, condensing the existing but still retaining the important information. Along with updating the handbook, I plan to implement the use of the employee handbooks. An employee handbook is an important solution to help employers and employees have consistent information. An outdated employee handbook can create problems in the workplace. New and changed laws occur every year and the firm will want to ensure that the employee handbook and policy handbook are up to date with the most recent laws and policies to mitigate …

Gerber Project For Lockheed Martin, Andrew Callahan, Sean Lawyer

Industrial Technology and Packaging

Lockheed Martin, the world’s premier aerial combat vehicle manufacturer was pressed to find an eco-friendly way to package their impregnated epoxy. In the current system, the epoxy would be cut on the Gerber table to a pre-determined length and then sandwiched inside of two corrugated fiberboard sheets for storage inside of a freezer. The current process was not only labor intensive, but the corrugated fiberboard had to be disregarded after one use. In conjunction with the Cal Poly San Luis Obispo Packaging program and Melmat Incorporated, we were able to find a corrugated plastic substrate to replace the currently non-reusable …

A Marketing Plan For An Artisan Bread Bakery, Audrey Campana

Agribusiness

This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth Bakery with an established nationally known artisan bread company. An expert opinion poll was also conducted to assess the market potential in supermarkets from the observations of in-store bakery managers in Modesto and the surrounding areas. A SWOT analysis was used to determine the internal strengths and weaknesses, and external opportunities and threats that …

A Study On The Feasibility Of Implementing A Replacement Heifer Enterprise, Spencer Bradley Winton

Agribusiness

No abstract provided.

Optimizing Finance Procurement For New Businesses, Kyle Schoenberger

Graphic Communication

When starting a business in the Graphic Communication field, capital is nearly always needed to purchase equipment as most of these graphics based businesses require state of the art computers, printing presses, and large facilities to conduct business. Such expenses can range from a few thousand to a few million dollars. While some might have previous experience procuring business capital, many have none. Being that these items are crucial to starting a business in the Graphic Communication industry, capital is a keystone to success. This study addresses the problem of how to optimize efforts when seeking capital through bank loans …

Analysis Of The Effectiveness Of Hughson Nuts’ Marketing Strategies In India And China, Christopher Douglas Angle

Agribusiness

This analysis for this study was undertaken to determine if Hughson Nuts’ Marketing Strategies were effective in India and China. The study was also to assess Hughson Nut’s marketing mix internationally to China and India, to evaluate the marketing mix based on projection and comparisons, to assess potential improvements of the marketing mix, and to determine how Hughson Nuts sales to India and China compared to the rest of states sales. The report represents four techniques that make up the marketing mix; place, price, product, and promotion. The research involved getting data from the California Almond Board and making a …

Layout And Evaluation Of Clavey Winery Facility, Ron Angold

BioResource and Agricultural Engineering

This senior project discusses the layout design and financial feasibility of constructing a wine facility for Clavey winery. The winery is initially designed to handle 2500 gallons and allows for expansion in the future. The facility features gravity flow which results in increased efficiency. A financial analysis compares having Clavey’s grapes custom crushed by an outside source or having a wine facility to make their wine themselves.

Business Plan For Calf Raising Facility, Brent Verwey

Dairy Science

No abstract provided.

Creekside Farms Business Plan, Amanda K. Lemm

Horticulture and Crop Science

Creekside Farms is a developing small business in Paso Robles, where the Lemms have big dreams of hosting weddings and receptions. Incorporating their prime agricultural land in Paso Robles is a necessity to help make this business special. Creekside Farms has huge potential in being the first choice for those searching for a beautiful place to get married and/or have their special reception. Part of making this plan successful, is focusing on using country rose gardens to utilize in wedding flower arrangements as well as accenting the wedding sites. These unique roses allow the Lemm’s the ability to compete with …

Feasibility Study Of Cold Room Renovations For P.O.V.E., Kurtis Kobara

Agribusiness

No abstract provided.