Entrepreneurial and Small Business Operations Commons^™

All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy

Atlantic Marketing Association Proceedings

Patients Beyond Borders (2014) defines a medical tourist as anyone who travels across international borders for the purpose of receiving nonemergency medical care. It has been estimated that the market size in USD ranges from 38.5 to 55 billion based upon eleven million cross-border patients worldwide spending an average of 3,500 – to 5,000 USD per visit. Further, Patients Beyond Borders suggests that the top Medical tourism destinations are Costa Rica, India, Israel, Malaysia, Mexico, South Korea, Taiwan, Thailand, Turkey and the United States.

A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack

Atlantic Marketing Association Proceedings

When reviewing the subject of airport marketing, much of the literature is broken down into issues external or internal to the airport. The external literature tends to divide and differentiate airports on the issues of size (passenger counts) and who is the target of the marketing campaign. Those articles and books that tend to focus on the larger commercial airports (Jarach, 2005; Halpern and Graham, 2013) note the role the airport can play in economic development. Much of the external marketing tasks for the larger commercial airports are aimed at either attracting more airline service to the community or working …

Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields

Atlantic Marketing Association Proceedings

The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions, sporting …

Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting

Atlantic Marketing Association Proceedings

Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …

Multi-Stakeholder Assessment Of A Mobile And Temporarily Interconnected Systems Prototype: People-First Tourism, Fay Cobb Payton, Duarte Morais, Ernie Heath

The African Journal of Information Systems

While tourism has often been proposed as a mechanism for equitable and sustainable development in developing countries, most destination communities remain relegated to the role of passive “tourees” who are unable to participate in economic opportunities often controlled by tourism retail monopolies. Guided by information systems (IS) research on mobile and temporarily interconnected systems (MTIS), this work examines the ubiquitous nature of information services for users on the move. That is, users that are largely dependent on mobile telephones and temporary tourism services. Stakeholder interviews included local South African micro-entrepreneurs from under-resourced rural and peri-urban communities and other national and …

Economic Recession As A Catalyst To Increased Collaboration In Rural Tourism, Catherine Gorman, Ziene Mottiar

Books / Book chapters

Purpose: This chapter illustrates the collaborative strategies used by a rural village and community to counteract the rapid decline in economic and social activity in tourism that occurred during and after the recession in Ireland.

Design/methodology/approach: A review of literature focuses on collaborative strategies evident within a rural context, and considers benefits, challenges, inter and intra- relationships including ties, structure and communication. Motivational factors relating to social and economic need are also discussed. The case study is set in context with a brief review of the Irish economic environment, rural policy and rural tourism.

Findings: In a community rich in …

Adventure Tourism Management, Nikki Fabrizio

Honors College Theses

Adventure tourism management is one of the fastest growing sectors in the tourism market, and while much is known about the rapid expansion of this niche as well as the consumers of it, little is known about its management side. This study seeks to discover why managers enter this industry and what keeps them here, while also gathering demographic data. The data gathered from this study will help flesh out the little information there currently is about the managerial aspect of the industry. The results of this study can be used to better recruit and train future employees, a vital …

The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda

Honors Scholar Theses

At their cores, hotels and hostels are similar in that they provide a place for travelers to stay. Despite this core similarity, the structures of the two industries are radically different. The hotel industry began in the Middle Ages and has given rise to massive multinational companies, many managing more than four thousand hotels. In stark contrast, the hostel industry began in 1909 and is mostly comprised of independently owned and operated guesthouses, with the largest global chain comprising of less than twenty properties. This study first defines the hotel and hostel industries and examines the different experiences they offer …

Motivations Of Social Entrepreneurs: Blurring The Social Contribution And Profits Dichotomy, Karla Aileen Boluk, Ziene Mottiar

Articles

Research has typically identified social entrepreneurs as characteristically superior to conventional entrepreneurs as they are motivated by making a contribution to society rather than by profits. Yet, few published papers investigate the motives of social entrepreneurs and explore if there are indeed any additional motivations aside from community interests. The aim of this study is to empirically investigate the additional motives, aside from the social interests that motivate social entrepreneurs. This paper does so by using an inductive approach and specifically carrying out a re-examination of two pieces of research examining social entrepreneurship that were carried out independently by the …

Ecotourism Enterprises: The Case For Indigenous Community-Owned Tourism In Ecuador, Simone A. Berkovitz

CMC Senior Theses

With the rapid growth of the global ecotourism industry, the sector has had difficulty attaining its intended goals of environmental responsibility and local development. In recent years, there has been a recognized need for greater incorporation of local communities into tourism operations. This thesis explores the challenges facing ecotourism, while arguing for the potential found in ecotourism enterprises owned and operated by indigenous communities in Ecuador. An analysis of two distinct Ecuadorian cases demonstrates the potential for multi-faceted environmental and social impact in diverse contexts. Finally, by understanding the processes that build impact embedded in the business models, this study …

Profiling Tourism Entrepreneurs And Their Enterprises Along The Wild Atlantic Way, Dr. James Hanrahan, Dr. Áine Conaghan

Irish Business Journal

This paper discusses the profile of tourism entrepreneurs and their enterprises along the WAW (Wild Atlantic Way). Ireland had witnessed less numbers of some holidaymakers in particular the British market visiting over the past five years, resulting in a significant loss of market share from GB. This research undertook a proactive approach to investigating regional qualitative stakeholders profiles while identifying factors that impact on the management of tourism Small and Medium sized Enterprises (SMEs) to develop the International market. The research provides the industry with a snapshot of a current typology of successful tourism entrepreneurs. Furthermore, the research develops a …

Fisheries & Tourism Fact Sheet Series: Tourism And Your Lobster Fishing License, Maine Sea Grant, Lobster Institute

Maine Sea Grant Publications

This fact sheet is part of a series intended to provide resources for fishermen and aquaculture farmers who seek to augment their earnings through tourism. Licensing is nothing new to commercial lobstermen, but those who might also want to run lobstering tours may have questions about licensing. This document reviews basic requirements and limitations of licensing as they relate to carrying paid passengers on lobster tours. Although this fact sheet targets the lobster industry, those targeting groundfish and other species also may want to consider the tourism market.

Fisheries & Tourism Fact Sheet Series: Marketing 101, Maine Sea Grant, Lobster Institute

Maine Sea Grant Publications

This fact sheet is part of a series intended to provide resources for fishermen and aquaculture farmers who seek to augment their earnings through tourism. A marketing strategy includes everything you do to inform potential customers what you have to offer, and to influence their decision to spend their money with you. This fact sheet describes customer identification, defining the experience, establishing prices, promotion, and marketing resources.

Fisheries & Tourism Fact Sheet Series: What Makes A Great Tour?, Maine Sea Grant, Lobster Institute

Maine Sea Grant Publications

Happy, satisfied customers will return, and they will tell their friends about your business. They are your best marketing tool. This fact sheet outlines "tried and true" methods of running tours that lead to happy customers.

Fisheries & Tourism Fact Sheet Series: Creating Partnerships With Tourism Businesses, Maine Sea Grant, Lobster Institute

Maine Sea Grant Publications

Fishermen and aquaculture farmers who partner with tourism industry members can leverage respective skill sets to save costs and increase visibility and marketing options. This fact sheet outlines types of partnerships such as informal cooperation, packaged experiences, specialized agreements, and related resources.

Fisheries & Tourism Fact Sheet Series: Maritime Law, Liability, And Insurance, Maine Sea Grant, Lobster Institute

Maine Sea Grant Publications

According to maritime law, once tourists step on your fishing boat or visit your aquaculture site, they become passengers for hire, you are responsible for their welfare, and issues of liability and insurance become extremely important. This fact sheet outlines "duty of reasonable care," maritime liability, jurisdiction, liability, and insurance as they apply to fisheries tourism businesses.

Fisheries & Tourism Fact Sheet Series: Getting Your Boat Ready For Passengers: Vessel Requirements, Maine Sea Grant, Lobster Institute

Maine Sea Grant Publications

Federal law requires that vessels used to take passengers for hire from Maine ports are owned and constructed in the United States. A fishing boat may be classified as an inspected vessel or an uninspected vessel, depending on the number of passengers it will carry and whether it meets the required construction and safety requirements.

Fisheries & Tourism Fact Sheet Series: Want To Get Your Captain's License?, Maine Sea Grant, Lobster Institute

Maine Sea Grant Publications

Are you interested in taking passengers for hire aboard your fishing boat or another vessel? Here are some facts about captain's licenses that can assist you in your decision. Any person who operates a vessel that carries one or more paying passengers is required to have a valid U.S. Coast Guard captain's license, also known as a Merchant Mariner Credential. There are several grades of captain's licenses and endorsements that a person may earn depending on their experience and the activity that they want to perform.

A Born Global Gradually Advancing Its Internationalization - A Case Study Of Internationalization Process Of A Small Tour Operator In A Niche Market, Karolina Nessel

Journal of Entrepreneurship, Management and Innovation JEMI

Today much is already known about the internationalization patterns of small and medium enterprises (SMEs). However, the research has mainly focused on outward internationalization and more in manufacturing industry than in services (and hardly in the tourism industry). Thus, the paper undertakes an exploratory research in order to verify to what extent the common framework of analysis may explain an internationalization path of SMEs in the tourism sector. To this goal, a case study of a small tour operator in a niche market of weddings abroad in Poland is undertaken. The research seeks to match the firm’s internationalization characteristics with …

Open Innovation And Crowdsourcing Communities Design: A Cross Case Analysis, Francesca Cabiddu

Francesca Cabiddu

No abstract provided.

Women Empowerment And Community Development Through Ecotourism, Katherine S. Barry

Capstone Collection

Eco-tourism is generically and broadly considered to be a trendy topic for the privileged traveler to obtain an “authentic cultural experience”. This paper aims to disprove common misperceptions and present failures the system has created. Eco-tourism is an over-exploited and under-utilized tool in the field of sustainable development. Many resorts and “cultural” tours dominant, while local people suffer economically, social and environmentally. However, in the far-reaches of the Kakamega rainforest, there is group that is filling the environmental, social and economic gap in the field of sustainable tourism. They are the Isecheno Women’s Conservation Group, empowering and educating women to …

Prelude To A Master Plan: Ware, Massachusetts, Belen Alfaro, Bruno Carneiro, Margaret Engesser, Kathryn E. Fox, Evadne R. Friedman, Timothy Inacio, Anita Lockesmith, Christina Mills, Stephanie Molden, Meagen Mulherin, Russell Pandres, Vinicius Pereira, Brian Reid, Pedro Soto, Jennifer Stromsten

Landscape Architecture & Regional Planning Studio and Student Research and Creative Activity

Prelude to a Master Plan offers ideas, recommendations, and a toolkit to help the town chart its own path towards that future. While the teams and individual students worked to ‘drill down’ into specific topic areas, the Studio defined three basic areas in order to think about how the various assets, challenges and ideas undermine or reinforce one another. The report is loosely organized in those terms: addressing the outlying rural areas and issues specific to these places, considering one of the key growth areas that has extended from town and the conflicts that arise from the many uses occurring …

External Knowledge, Territorial Inertia And Local Development: An Exploratory Case Study, Francesca Cabiddu, Daniela Pettinao

Francesca Cabiddu

This study examines the relationship between an entrepreneur’s absorptive capacity, the spiral of knowledge and local development. Although a great number of theoretical and empirical studies have pointed out the importance of local networking and informal contacts when spreading knowledge locally, very few of them provide robust evidence on the role of the entrepreneur’s absorptive capacity and external knowledge in local development. This paper tries to explain the reasons why this problem can no longer be ignored and provides a preliminary examination, through an exploratory case study, of the role that the entrepreneur’s absorptive capacity and external knowledge play in …

Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard

C. Jason Woodard

Social media was a topic that had entered into the daily vocabulary of teenagers and business executives alike. With this surge in popularity and influence worldwide the open question was what this new way of interacting would mean for businesses and whether or not social media could really be a driver of company profitability or just a nice way to share photos with friends? Circos, a Singapore-based company, developed a business that it hoped would help to answer those questions. By using a proprietary sentiment analysis tool, Circos had mined the vast world of online reviews available on various social …

Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard

C. Jason Woodard

After a successful presentation in the (A) case, Frederic Langlois, Circos.com general manager in Singapore, headed back to the company headquarters. He brought back not only the possibility of a new client, but also a specific request. The Raffles Hotel had asked him to provide new functionality beyond the existing social media analytics dashboard Circos had become known for. The Raffles Hotel manager had asked, “It would be great to have a simple and meaningful analysis of what people are saying about our property online. What would be really great, though, would be to know who is saying what. I …

F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.

MBA Faculty Conference Papers & Journal Articles

Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …

Reit White Paper, Frederic Juillet

Frederic Juillet

Subject: Resulting from the recent financial crisis, this white paper discusses how to better defend shareholders’ investments in Real Estate Investment Trusts (REITs) for the long-term and how to reduce volatility in the REITs market.

Misurazione Dell’E-Democracy Nelle Amministrazioni Provinciali: Un Caso Esplorativo, Francesca Cabiddu

Francesca Cabiddu

No abstract provided.

Does Strategy Have A Say In Times Of Technological Change?, Francesca Cabiddu, Maria Chiara Di Guardo

Francesca Cabiddu

No abstract provided.