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Entrepreneurial and Small Business Operations Commons™

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Business and Corporate Communications

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Articles 241 - 270 of 426

Full-Text Articles in Entrepreneurial and Small Business Operations

Buzzwords Dec 2017

Buzzwords

Marriott Student Review

Learn how to use the following buzzwords correctly:

  • Kill chain
  • Storytelling
  • ROR
  • Moat
  • Push Tolerance


Why We Write, Victoria Beecroft Dec 2017

Why We Write, Victoria Beecroft

Marriott Student Review

Victoria discusses the importance of writing in business fields as a means of expressing and furthering ideas.


Unexpected Connections: Full Issue Of Volume 1, Issue 3, Marianna E. Richardson Dec 2017

Unexpected Connections: Full Issue Of Volume 1, Issue 3, Marianna E. Richardson

Marriott Student Review

Unexpected Connections is the Fall 2017 Issue of Marriott Student Review.


7 Habits Of High Effective People Book Review, Ian Bristol Whatcott Aug 2017

7 Habits Of High Effective People Book Review, Ian Bristol Whatcott

Marriott Student Review

A book review of 7 Habits of Highly Effective People.


Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford Aug 2017

Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford

Marriott Student Review

A review of Dr. Craig Manning's The Fearless Mind. Manning provides understanding of and strategies for high mental performance. With a sports psychology background, he provides concrete examples that can be applied in any setting, be it on the field, in school, or at the office.


Option B Book Review, Shelby J. Anderson Aug 2017

Option B Book Review, Shelby J. Anderson

Marriott Student Review

Review of "Option B."


Originals, Tanner Hafen Aug 2017

Originals, Tanner Hafen

Marriott Student Review

A book review of Adam Grant's Originals.


Faculty Interview With Scott Petersen, Jacob Thorpe Aug 2017

Faculty Interview With Scott Petersen, Jacob Thorpe

Marriott Student Review

Scott Petersen serves as the Director of the Rollins Center for Entrepreneurship and Technology at BYU. He is a remarkable man with an impressive resume. Nonetheless he is humble and selfless, always looking to lift and elevate others. This is an interview with him, discussing what he views to be vital in budding business people as well in life in general.


Where Are The Women Of Silicon Slopes?, Wyatt Pagano Aug 2017

Where Are The Women Of Silicon Slopes?, Wyatt Pagano

Marriott Student Review

No abstract provided.


Standing Out: Women In The Marriott School, Shelby J. Anderson Aug 2017

Standing Out: Women In The Marriott School, Shelby J. Anderson

Marriott Student Review

No abstract provided.


Unsung Hero Of The Tanner - Tina Ashby, Elisabeth J. Andersen Aug 2017

Unsung Hero Of The Tanner - Tina Ashby, Elisabeth J. Andersen

Marriott Student Review

Tina Ashby's work in the Finance Department at BYU is applauded.


Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout Aug 2017

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout

Marriott Student Review

This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.


The Perks Of Being A Young Professional, Elisabeth J. Andersen Aug 2017

The Perks Of Being A Young Professional, Elisabeth J. Andersen

Marriott Student Review

Perks and company culture can improve employee satisfaction and the ability to achieve work/life balance. The trends and issues a young professional should look for when finding a job are discussed.


The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge Aug 2017

The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge

Marriott Student Review

Explores perceptions of millennials in the workplace and what is and can be done to better integrate millennials employees into the workplace.


What I Wish I Would've Known, Jacob Thorpe, Matthew Stradley Aug 2017

What I Wish I Would've Known, Jacob Thorpe, Matthew Stradley

Marriott Student Review

Starting school can be intimidating. At BYU, there are hundreds of resources available to help incoming students acclimate and prepare themselves for business majors. This article highlights resources and keys to success that will help any student be more successful.


Buzzwords: Jargon That Will Keep You Going Through The Year, Hayoung Lee Aug 2017

Buzzwords: Jargon That Will Keep You Going Through The Year, Hayoung Lee

Marriott Student Review

Business jargon to help you throughout the year.


Marriott Student Review Volume I Issue 2: Women And Millennials In Business, Marianna Richardson Aug 2017

Marriott Student Review Volume I Issue 2: Women And Millennials In Business, Marianna Richardson

Marriott Student Review

Our second edition of MSR is dedicated to two populations – millennials and women. Currently, millennials comprise approximately 35%[1] of the United States’ workforce. Women hold 51.7% of the jobs in the U.S. job market.[2] This MSR issue focuses on the status of these groups in the business world. The reason for this emphasis is that most MSR writers and readers are millennials (which is defined as people between the ages of 18-24) and all of us work with or for women (as well as some of us are women).


Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson Jun 2017

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …


Implementation Of A Supply Chain Management "Intern For A Day" Program, Erin K. Mcconnell May 2017

Implementation Of A Supply Chain Management "Intern For A Day" Program, Erin K. Mcconnell

Honors Projects

This program was developed to send students to local corporations to attain a better understanding of a business professional environment and the Supply Chain Management departments at those companies. Students were sent to Therma Tru Doors, in Maumee, Ohio to be "interns for a day". They received the chance to shadow employees in all aspects of the Supply Chain field and learn about what their day to day job responsibilities entail. There are many benefits to this externship program for both the students and Therma Tru. Students gain valuable experience and knowledge while Therma Tru gains access to some of …


The Importance Of Branding In Small Businesses, Amber J. Rabie Apr 2017

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …


Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape Apr 2017

Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape

Senior Honors Theses

The aim of this paper is to analyze the role that nonprofit organizations can play in utilizing economic development to alleviate poverty. The thesis components will be analyzed by answering six research questions (RQ): (1) What is economic development in developing countries? (2) What is the connection between economic development and poverty alleviation? (3) What are some examples of economic development lessening poverty? (4) What are the essential features of a nonprofit organization? (5) What can nonprofit organizations do to create economic development? and finally, (6) What are archetypical examples of nonprofits creating economic development and reducing poverty? To understand …


David And Goliath, Jacob Thorpe Apr 2017

David And Goliath, Jacob Thorpe

Marriott Student Review

Book review of David and Goliath by Malcolm Gladwell.


Work Rules! Insights From Inside Google, Krista Johnson Apr 2017

Work Rules! Insights From Inside Google, Krista Johnson

Marriott Student Review

Book review of Work Rules! Insights from Google written by Laszlo Bock.


Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl Apr 2017

Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl

Marriott Student Review

This is a book review of "Multipliers: How the Best Leaders Make Everyone Smarter", by Liz Wiseman, with Greg McKeown.


An Unsung Hero Of The Tanner--Jeffrey Subramanian, Kempton Cox Apr 2017

An Unsung Hero Of The Tanner--Jeffrey Subramanian, Kempton Cox

Marriott Student Review

Jeffrey Subramanian beautifies the grounds surrounding the Tanner Building, but he also writes poetry and plays the cello. The author calls Jeffrey an "unsung hero" because he is, in fact, the author's hero.


Two Perspectives On Violence In Business, Ian Bristol Whatcott, Karson Fronk Apr 2017

Two Perspectives On Violence In Business, Ian Bristol Whatcott, Karson Fronk

Marriott Student Review

Violence has become common place in business strategy, taking on many forms. Some use violence in rhetoric as they compete with other companies while others use sell violence as entertainment. Many people are familiar with violence in their organizations. This article looks more into how effective violence is to a company's performance. It examines recent research done by professors at different universities on the subject. It offers two perspectives, looking first at violent rhetoric and then how violence advertisements affects a firm's bottom line. The article finds that exposure to violent rhetoric outside a firm affects employee's ethics more than …


E-Commerce Industry Spotlight, Krista Johnson Apr 2017

E-Commerce Industry Spotlight, Krista Johnson

Marriott Student Review

A highlight of the E-Commerce industry.


Byu Tech Club: At The Base Of Silicon Slopes, William R. Adams Apr 2017

Byu Tech Club: At The Base Of Silicon Slopes, William R. Adams

Marriott Student Review

As technology continues to drive Utah's economic growth, Brigham Young University students have launchd the BYU Tech Club to inform their peers with technical and non-technical degrees of career opportunities in technology, build the skills and knowledge to be attractive job candidates, and earn internship and full-time offers from high-grow startups and leading technology companies.


Obamacare: Under The Knife, Kylan Rutherford Apr 2017

Obamacare: Under The Knife, Kylan Rutherford

Marriott Student Review

President Trump and Congress have tried and failed to pass through a replacement plan for Obamacare. This article details why this effort failed, and several issues extant in Obamacare that may move the law toward insolvency. These issues are the mandate, guaranteed issue, and the 'risk corridor' funding set up to back struggling insurance companies.


Buzzwords: Jargon That Will Keep You Going Through The Year, Annie Pond Apr 2017

Buzzwords: Jargon That Will Keep You Going Through The Year, Annie Pond

Marriott Student Review

Business jargon to help you throughout the year.