Entrepreneurial and Small Business Operations Commons^™

Product Photography For Agricultural Products, Madison Ann Somerday

Agricultural Education and Communication

The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product …

An Actor's Process In Bridging The Gap Between First-Generation And Multi-Generational African-American Identities., Mutiyat Ade-Salu

Electronic Theses and Dissertations

This thesis reflects my process assimilating into the role of Chelle in the production of Detroit '67 at the University of Louisville. Although there have been instances of actors crossing lines of gender, nationality, race, and even sexuality, to perform roles in contemporary theatre, discussion about generational differences is almost non-existent. Through historical research, first-hand interviews, and conventional acting methods, I explore the world of my role, searching for spirituality, authenticity, and identity. Additionally, I explain my use of The WAY Method ®, a process I began creating in 2014 to help actors be clear with who they are before …

A Comparison Of Entrepreneurship: Uganda And The United States Of America, Jordan Killen

Independent Study Project (ISP) Collection

In this preliminary research assignment I compared and contrasted entrepreneurship and what it means to be an entrepreneur or small business owner in the United States and Uganda as well as offer suggestions that could potentially strengthen the Ugandan economy using American business practices and solutions. I utilized both secondary sources and my own experiences and knowledge about small businesses and entrepreneurs in Uganda. This data is compared to both my own experiences in the United States as well as information provided by scholarly articles to provide a more complete and well-rounded comparison of the two countries. Uganda, being a …

“Design For Enterprises”: Developing European Smes Capabilities For Design-Driven Innovation, Marinella Ferrara, Chiara Lecce

Markets, Globalization & Development Review

This article aims to present Design for Enterprises (DfE) tender project, founded by the European Commission, designed and provided by the Consortium composed by D’Appolonia, MIP/Politecnico di Milano and ADI. DfE has been settled as a training program on design-driven innovation customized in order to prepare intermediary business development organizations to support SMEs managers and entrepreneurs. After a short introduction of the topic and a general presentation of the project, the article proposes a follow-up on the ADI contribution to support design thinking processes during the entire set-up of the training course. The article reports also the critical points that …

Thinking And Designing With Design Thinking, Ahmet Can Ozcan, Yasuko Takayama

Markets, Globalization & Development Review

Design Thinking is a popular phrase especially for the last ten years penetrating into the discourse of management and design, business and academia in many ways. The contributions in the form of articles, commentaries and reviews in this MGDR Design Thinking Special Issue show us the examples, how and where we can use Design Thinking especially as an integral part of the design process. The area of design is expanding in diverse ways lately and sometimes it is causing the confusion such as Design Thinking is either a magical design tool, or another buzzword destined to go extinct after inevitable …

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Intelligent Art, Lindsay Covington

MA Projects

This proposal outlines the development of software, composed of a network of machine learning algorithms, which aims to eliminate risk associated with investment in Post-War and Contemporary art.

While art funds employ specialists to inform decision-making, there still remains an unsettling level of volatility in the art market, especially in the Contemporary art sector. This program will inform art fund specialists on what to buy and sell based on a variety of factors. These factors, which the program include economic predictors, changes in political climate, art news, celebrity sales and social media trends. Sentiment analysis of articles will be used …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

African American Women Bloggers’ Lived Experiences With Digital Entrepreneurship: A Transcendental Phenomenological Study, Melissa Mcdowell

Walden Dissertations and Doctoral Studies

The professionalization of blogs has elevated blogging to an organizational field whereby bloggers develop a legitimate career path. For many minority women bloggers, the transition from being traditionally employed to managing a one-person digital enterprise is often met with racial and gender imbalances created by nontraditional modes of work. The purpose of this qualitative transcendental phenomenological study was to gain a deeper understanding of how African American women bloggers described their lived experiences with managing a one-person digital enterprise and the implications of their racial and gender identity within this nontraditional mode of work. To address this gap, a transcendental …

The Business Of 19th Century American Landscape Paintings: A Case Study Of The Connection Between Art History And Economics, Claire Di Meglio

Scripps Senior Theses

This thesis explores the economic incentives of both businessmen and artists who shared a mutual interest in the business of producing 19th century American landscapes paintings.

Program Evaluation Of A Black Barbershop Health Outreach Campaign, Berkina Denise Porter

Walden Dissertations and Doctoral Studies

Black-owned barbershops in the Black community lack barber administered interventions to provide education and health screenings to Black men. Increasing knowledge of health assessments in a black barbershop setting increases the number of health screenings and preventative care among Black men. Grounded in general systems theory, the purpose of this qualitative summative program evaluation was to explore the extent to which a nonprofit Black barbershop health program aligns with the Health Research (HR) program objectives. The evaluation was performed for a nonprofit organization located in Maryland, 6 years after the organization implemented the HR Program Network of barbers and salon …

Nigerian Women Entrepreneurs’ Strategies For Financial Inclusion: A Generic Qualitative Inquiry, Oluwatoyin Madein

Walden Dissertations and Doctoral Studies

Women in Nigeria are approximately 50% of the population and operate significantly in the micro, small, and medium enterprises. Women entrepreneurs in Nigeria are experiencing business failure, early exit, stagnant growth, and low return on investment due to inadequate finance. This study’s specific management problem is that many women entrepreneurs in Nigeria lack strategies to develop financial literacy and access to external loans for business sustainability. Using the concepts of financial inclusion and financial exclusion, the purpose of this qualitative inquiry was to explore the strategies women entrepreneurs use and whether they have the required experience and knowledge of financial …

Female Transnational Entrepreneurs (Ftes): A Case Study Of Korean American Female Entrepreneurs In Silicon Valley, June Y. Lee, Jane Lee

Research Collection School of Social Sciences

Increasingly, studies of entrepreneurship and migration have examined the role of immigrant entrepreneurs in revitalising and diversifying the economy of the host society. Further, recent transnational skilled entrepreneurs have been understood as being much more mobile in building international networks and collaborations between their home and host societies. These studies have tended to focus on the technically oriented entrepreneurs and to produce a single grand narrative about a particular migrant group that transfers knowledge and becomes a technical pioneer in their home society. This article scrutinises a group of first-generation Korean American female transnational entrepreneurs (FTEs) living in Silicon Valley …

Features Of Formation Of The Competitive Environment In Small Business In The Conditions Of Development Of Innovative Economy, Rano Sadikova Phd

The Light of Islam

In a market economy, small business is the leading sector that determines the rate of economic growth, the composition and quality of the gross national product. The development and expansion of the sphere of production and services of small businesses in the Republic will eventually lead to an increase in employment and the development of the country’s economy as a whole.

Further enhancement of the role of small business in the national economy and further improvement of its participation in economic growth largely depends on the state of the competitive environment in this area. It is connected with creation of …

Design As Entrepreneurship: Towards A Design-Specific Entrepreneurship Framework, Con Kennedy

Conference papers

Current thinking on entrepreneurship states there is no specific link between the entrepreneur and their enterprise. Design is an individual creative act; therefore, the practitioner is not separate from their idiosyncratic process. The Designer is the product offering. Designers form Design Enterprises, meaning that with this aspect of inseparability, the Design Entrepreneur is a different kind of entrepreneur than currently discussed. The literature on the topic discusses design as a creative output, not as entrepreneurship output. Like any enterprise, Design Enterprises must be profitable. There are many entrepreneurship processes, none of which seem to address the needs of the Design …

The Bluebox Practicum: Integrating Technology, Culture, And Academic Service-Learning, Charles Braymen, Dustin Ormond

Jesuit Higher Education: A Journal

Advancing education in marginalized communities has been more difficult compared to more privileged communities due to the lack of infrastructure, which in part results in an absence of educational materials. The BlueBox Project was created to minimize this divide by bringing a wealth of information to these communities. Using a small digital computer, faculty, staff, and students across many disciplines built the BlueBox, a stand-alone digital library which hosts an array of books, articles, educational games, and videos to inspire learning in a variety of subjects including science, technology, math, music, and literature. The BlueBox is powered by solar energy, …

Does Spotify Really Hurt Artists?, Daniel Witt

Marriott Student Review

For years, members of the music industry have debated whether music streaming services like Spotify help or hurt artists. This article explores the pros and cons of music streaming and argues that overall, Spotify and services like it are helping artists to achieve their career goals.

Strive To Survive: The Redbox Example, Jake N. Conlin

Marriott Student Review

As technology continues to progress, companies can either adapt with technology or die. Advancements in technology should be used to better satisfy consumers. Companies that refuse to update their technology will not be able to survive in the future. Each company must make the most of its current technology, utilize new technology, and notify its customers of changes in its use of technology. Redbox finds itself at the crossroads of adapting or dying. Redbox can apply these three steps by milking its existing disc rental market, making the move to streaming, and marketing the new streaming service to consumers.

Factors Of Women-Founded High-Growth Technology Startup, Renee Gillard

Dissertations

Purpose: The purpose of this mixed-methods study was to identify and describe critical startup factors of high-growth technology startups as identified by women founders in Seattle, Washington.

Methodology: This mixed-method study identified and described 15 women founders of high-growth technology startups in Seattle. Participants were chosen based on specific criteria and recommendations of a sponsor and expert panel. Interviews were conducted with the participants and they completed an online survey.

Findings: Ten major findings emerged from the data. Founders fostered a strong network of professional and personal relationships to help develop and solidify their identity; they also …

Law Library Blog (June 2019): Legal Beagle's Blog Archive, Roger Williams University School Of Law

Law Library Newsletters/Blog

No abstract provided.

Creating Visuals For A Start-Up Company, Andrea Goetting

Honors Projects

As part of the capstone in the Visual Communication Technology major, this project is intended to help a community member with a visual/graphic need as well as help me to understand the process of being a professional in the field. The main objective was to determine the basic visual needs of a start-up company and how to successfully produce those materials.

Islands In A Sea Of Aaruul: Globalization And Mongolian Cheesemakers, Pearse Anderson

Independent Study Project (ISP) Collection

Despite being a sparsely-populated country with less than 2% of its land arable, Mongolia has developed a rich and complex food culture, notably for its meat and dairy products, which could soon be at an historic high thanks to the tens of millions of animals on Mongolian pastureland. Many Mongolians and non-Mongolians view the countryside as a sea of milk that is currently being underutilized for economic exploitation. Various projects, whether funded and organized by international NGOs, the Mongolian government, or private companies, have tried to use Mongolian’s dairy resources to fill Mongolian demand, with more recent private ventures also …

Spun Truths: Outcomes Of Mongolia’S Cashmere Program In Domestic Processing Facilities And Supply Chain, Daniel Strodel

Independent Study Project (ISP) Collection

Since Mongolia’s transition to a market economy cashmere goats' population quintupled and their share of the nation’s total live-stock doubled. Cashmere is Mongolia’s third largest export and herders’ primary source of cash income. However, Mongolian cashmere processing facilities operate well below capacity because they cannot compete with high prices paid by Chinese traders. The latest intervention in a series of industry reforms is the four year Cashmere Program, which is being implemented by the Mongolian Ministry of Agriculture and Light Industry. In order to increase the amount of cashmere processed and exported from Mongolia, the program invests in domestic processing …

The Impact Of Social Dominance Orientation On Female Entrepreneurial Intention, Jeffrey Muldoon, Carol Lucy, Sheryl Lidzy

New England Journal of Entrepreneurship

Purpose – Understanding the factors that influence entrepreneurs throughout the entrepreneurial process has been a vital topic of entrepreneurial research. Despite societal changes, male entrepreneurs still outnumber females. The purpose of this paper is to develop a greater grasp on the factors that contribute to this phenomenon. Design/methodology/approach – Utilizing social dominance theory and social cognition theory, the authors suggest that a female entrepreneur’s social dominance orientation (SDO) and mentorship experiences will influence her social and conventional entrepreneurial intention. Findings – The authors’ theorizing suggests SDO can lower entrepreneurial self-efficacy which in turn can lower conventional entrepreneurial intentions but increase …

Phoenix Fine Art Business Plan, Ruomu Freda Li

MA Projects

In China, contemporary art market has been growing in both value and size for the past few decades. Today, China remains to be a global industry that is worth more than $50 billion annually. (1) Chinese art market according to a report by ArtNet accounted for 20% of the global total sales in 2017. As a result, the work of the Chinese artists fetching multimillion dollars indicates the significance of the market.(2) This growth in the art market is however attracting the attention of investors and raising the confidence of art collectors. In China, traditional Chinese art has become the …

"Relationship" - An Art Bookstore In Macau, Keer Kang

MA Projects

Mentioned to Macau, most people have the first impression of Macau is the splendid casinos and hotels. Many people think that Macau is just a gambling city. In fact, Macau has a unique culture that is memorable. There are more than 100 ancient architectural relics、20 Western-style churches、40 temples and 20 Museums in the land. As we know, many cities around the world are famous for their unique cultural identity, while Macau is characterized by a blend of multicultural. This business plan is to create and expand the field of commercial art with the background and advantages of Macau's multiculturalism. Therefore, …

Women's Entrepreneurial Leadership Practices And Enterprise Longevity: A Multiple Case Study, Debra Howard

Walden Dissertations and Doctoral Studies

Women entrepreneurs are emerging in the national economy as important players, yet gender bias and stereotypes still exist in organizations that prevent firms from taking advantage of women'€™s potential as leaders in entrepreneurial ventures. At the same time, traditional leadership models are lacking in diversity and unanswered questions remain regarding the role of gender in entrepreneurial leadership and enterprise sustainability. The purpose of this qualitative study, which used an exploratory, multiple-case research design, was to gain insight into the leadership practices of women entrepreneurial leaders and the implications of these practices for enterprise longevity 5 years after their business'€™s start-up …

Financial Strategies For Long-Term Success In Women-Owned Small Businesses, Melissa Renee Dyer

Walden Dissertations and Doctoral Studies

In the United States, many small businesses fail within the first 5 years due to poor implementation of long term financial strategies. Researchers and business practitioners indicated that women small business owners face challenges in financing their small businesses beyond 5 years due to a lack of long-term financial strategies. The purpose of this qualitative multiple case study was to explore long term financial strategies women use to sustain their small businesses beyond 5 years. The general theory of entrepreneurship was the conceptual framework for this study. Data were collected from semistructured interviews with 11 women small business owners in …

Analysis Of The Performance Of The Korean Government’S R&D Subsidy For Small Businesses, Soonjae Kwon

MPA/MPP/MPFM Capstone Projects

Investment in Research and Development (R&D) is one of the most significant governmental activities. Many countries including Korea continue the R&D investment in various fields such as defense, environment, and medical care. In addition, the Korean government has a plan to significantly expand R&D investment for small businesses because the growth of small businesses is considered as an important factor for economic development such as new job creation. Since the government budget is a finite resource in which various departments compete for the budget, the budget increase of a program can be justified when the government grants lead to better …

An Approach To Determining Customer Satisfaction In Traditional Serbian Restaurants, Florentin Smarandache, Dragisa Stanujkic, Darjan Karabasevic, Edmundas Kazimieras Zavadskas, F. Cavallaro

Branch Mathematics and Statistics Faculty and Staff Publications

The aim of this paper is to make a proposal for an easy–to–use approach to the evaluation of customer satisfaction in restaurants. In order to provide a reliable way to collect respondents’ real attitudes, an approach based on the use of smaller number of evaluation criteria and interactive questionnaire created in a spreadsheet file is proposed in this paper, whereby an easy-to-understand and simple-touse procedure is proposed for determining weights of criteria. In addition to the said, the proposed approach applies the simplified SERVQUAL-based approach, for which reason a simplified version of the Weighted Sum Method based on the decision …