Entrepreneurial and Small Business Operations Commons^™

Nigerian Women Entrepreneurs’ Narratives On Collective Action For Economic Empowerment And Gender Parity, Elizabeth Oyanu Ujah

Walden Dissertations and Doctoral Studies

While entrepreneurship has offered some potential for empowering subordinated women in urban areas of Nigeria, a literature gap exists on urban Nigerian women entrepreneurs' narratives to understand better how their collective action may further support economic empowerment and gender parity. The purpose of this qualitative, narrative inquiry study was to understand how women entrepreneurs in urban Nigeria view their work to gain economic empowerment and gender parity through collective action. The narrative inquiry method was used to address the problem and answer the research question using interview data from 10 urban female Nigerian entrepreneurs. This study was framed by two …

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The Affordable Care Act And Women’S Self-Employment In The United States, Margaret Blume-Kohout

Economics Faculty Publications

The United States’ Affordable Care Act (ACA) of 2010 improved and expanded availability of non-group health insurance. Previous studies have shown that women in the US workforce value health insurance more highly than men do. Because prior to the ACA self-employed individuals did not have guaranteed access to affordable health insurance coverage, women’s relatively lower rate of self-employment may partly have reflected their greater “job lock” due to employer-based health insurance. This article employs nationally representative survey data for 2009–18 and a quasi-experimental difference-in-difference modeling approach and finds that unmarried women’s probability of self-employment increased by 1.2 percentage points in …

The Influence Of A Company's Inherent Values On Its Sustainability: Case Study Of Portuguese Small And Medium-Sized Enterprises, Charlie Lynch

Independent Study Project (ISP) Collection

SMEs are a significant portion of global corporations and, while individually might not compare to larger corporations in total emissions, holistically have significant impact. Therefore, understanding how a company's inherent values influence its ability to be sustainable is necessary to help inform the field. Thus, the project was focused on the influence of social, environmental, and economic values on the sustainability of a company. The study compared founder and company profiles generated from an interview with the founder and triangulated through secondary sources. The study found that the inherent values of Veganism, Ethical Drive, and Ecological Consciousness influenced mainly the …

Sustainability And Connection To Place: Land Stewardship Through Local Icelandic Women-Run Businesses, Hazel Deharpporte

Independent Study Project (ISP) Collection

Iceland is one of the leading countries in gender equality, but women are still underrepresented in the field of entrepreneurship. Women have unique approaches to land stewardship, and there is evidence that they are more likely than men to act sustainably. The purpose of this study is to explore the correlation between sustainability and connection to place in women-run, local businesses. I interviewed six women who run a wide range of businesses in the towns of Ísafjörður and Djúpivogur. From these interviews, I found that while the women did not necessarily think that running a business was more difficult as …

Closing The Gender Gap In Entrepreneurship Education, Carolyn J. Rodeffer

Graduate Theses and Dissertations

Entrepreneurship education in higher education has been cited as a key strategy in filling the entrepreneurship talent pool, preparing students with the skills and confidence needed to start new ventures (Westhead & Solesvik, 2016). However, outcomes of entrepreneurship education for female students are less positive than for their male counterparts (Shinnar et al., 2012; Westhead & Solesvik, 2016; Wilson et al., 2007). Working within the frameworks of Bandura’s self-efficacy theory (1977), Azjen’s theory of planned behavior (1991), and Steele and Aronson’s stereotype threat theory (1995), this quantitative study utilized an experimental research design to assess the impact of role model …

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

Dismantling Power And Patriarchy: Reconceptualizing Entrepreneurship Through Feminist Research Methods, Heatherjean Macneil

Graduate Doctoral Dissertations

Initial research has shown how male and heroic idealism of the entrepreneur (Ahl, 2006), the gendering of entrepreneurial ecosystems (Özkazanç-Pan & Muntean, 2021), and societal racism (Wingfield, 2008), contribute to othering conditions for entrepreneurs who are not white and male (Ahl, 2006). Not only does this othering effect create interlocking and compounded barriers, (Collins and Blige, 2016), but a diverse perspective of how-to entrepreneur is lost amidst dominant discourse and homogenous norms. To disrupt this patriarchal mold, this dissertation investigates: How does social identity shape early-stage entrepreneurship? It applies feminist theory and qualitative research methods to explore the lived experiences …

Inaccessible Interpolated Imagery: How Coffee Farmers In The State Of Chiapas Might Access Political Economic Opportunity Through Representation, Paolo Fiann Bicchieri

Master's Theses

Here is a useful parable to boil down the idea of this project and set the tone: when one goes to the bar to tell a story about a fight at the bar, they would never venture to place themselves as the hero of the brawl, taking out three drunkards in a single punch, unless they were really in the bar, at that time, fighting a good fight. One would never do this as the bartender, locals, and regulars would all know if this were the case or not. Yet transnational corporations, governments, and even consumers do this all the …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

For The Kingdom, Jack Conway

Marketing Undergraduate Honors Theses

For The Kingdom is a tabletop board game that I have developed for my thesis. In my thesis, I would like to cover three areas that have been crucial to the development of the game- the guidebook created to support and facilitate the board game, the changes made due to player feedback and testing, and the potential paths to getting the game to the market. Before Talking about those three areas, however, I will first describe the games genre and a bit about my approach to developing it.

Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis

Journalism

wavzine (also called .WAV or colloquially known as “The Zine”) is a music, arts, and culture multimedia website and print periodical founded by Cal Poly students in the summer of 2020. Two years on, it was comprised of roughly 45 regular staff members and even more occasional contributors, all of whom are volunteers. Along with independently publishing articles, videos, podcasts, and art online, wavzine also organizes and hosts concerts for local bands, collaborates with local cultural events such as Shabang Music Festival and the San Luis Obispo Film Festival, and sells its own branded merchandise. To its 2,700 Instagram followers, …

Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson

Senior Honors Theses

Business as Mission (BAM) is the operation of a for-profit business located in a cross-cultural setting and aimed toward the fulfillment of the great commission. This definition reveals four key success factors for BAM: support, financial and otherwise, for both the business and the missionaries; the ability to gain access to cross-cultural settings; the opportunity to advance the gospel; and the requirement of managing both missional and business goals. Examining each of these areas, along with the historical effectiveness of BAM, reveals that BAM is an efficient and effective missional strategy, which should be used to see the Great Commission …

Invited Perspective - Nutritional Needs And Implications For Children In Subsistence Marketplaces, Nagendra Rangavajla

Subsistence Marketplaces

Today, while the number of stunted children is decreasing in all geographies, the progress is not consistent. Moreover, there is an increasing prevalence of overweight and obesity among children and adolescent. Globally, about half of all children under five do not receive essential nutrients, often unnoticed until too late. On the other end of the spectrum, the incidence of overweight and obesity in 5-19 year old has increased from 4% in 1975 to 18% in 2016 ¹. These trends reflect a ‘triple burden of malnutrition’, a burden that impacts the survival, growth, and development of children, and in turn, …

In Search Of Unicorns: An Analysis Of Japan's Startup Ecosystem, Kaito Komoriya

CMC Senior Theses

While Japan previously dominated global consumer markets in innovative electronic products, the economy has failed to live up to this performance since the burst of the asset price bubble in 1992 and the subsequent lost decades. In the modern economy, startup companies have become synonymous with innovation. Most of these companies have emerged from Silicon Valley, as well as other startup hubs around the globe. However, critics have criticized Japan for the limited number of notable startup companies from the country.

My thesis seeks to answer the two following questions: First, what is the current state of Japan’s startup ecosystem? …

Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy

Creative Collaborations

In our age of ubiquitous devices and digital media it is the perceived value of the end-to-end experience that brings people to a place. Designing inspiring and emotionally engaging end-to-end experiences requires experts in a wide range of disciplines committed to an interdisciplinary collaboration that can arrive at transdisciplinary design - the sum becomes greater than its parts.

Civil engineering, hospitality, business, psychology, digital User Experience (UX) design, and experience data analysis need to be seamless integrated with the fine and performing arts and design fields:

• Architecture, interior, landscape and sound design actively engage the senses.

• Graphic and fine arts …

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Invited Perspective - Engaging Aspirations To Nurture Communities, Kentaro Toyama

Subsistence Marketplaces

For subsistence communities, the question is whether aspirations can be applied to motivate behavior that is, on the one hand consistent with people’s aspirations, but which might otherwise be difficult to elicit. Could poorer households be encouraged to save, to spend more on their children’s education, or to act against unhealthy social norms? A couple of examples suggest this is not only possible, but highly successful in contexts where other appeals fail.

Dynastic And Generative Intent For First-Generation Black Wealth Creators In A Modern Racial Enclave Economy, Latanya White

Antioch University Dissertations & Theses

This study explores the underlying causes of the racial wealth gap between Black and White Americans: the absence of intergenerational wealth transfers in Black business families. As American wealth becomes concentrated into fewer and fewer hands, the data reveal that one third of the 400 wealthiest Americans inherited their wealth from the entrepreneurial endeavors of earlier generations in their family, some creating entrepreneurial dynasties. An important aspect of succession planning is the construct of generativity. Generativity is practiced through leading, nurturing, promoting, and teaching the next generation to create things to “move down the generational chain and connect to a …

Improving Academic Success: Creating A College Planning Resource For Students, Hannah Grunden

Honors Projects

Academic performance of students is a major concern for colleges, especially with the recent COVID-19 pandemic. Research has shown that active involvement, the development of self-regulation skills, and improved mental health all have a considerable impact on college students’ academic success. Colleges like Bowling Green State University need to consider how they can use these factors and leverage resources to improve student performance. In this project, a solution is proposed in the form of a college/personal planner which is directly based off research on early academic success. While further, more specific research is needed to fully understand the issue and …

2+2=Cake: A Book Of Conversations About Possibilities In Business And Art, Elizabeth Ann Alspach

Graduate Theses and Dissertations

2+2=CAKE is a toolkit for people interested in creating their own economic container to support their livelihood. Calling upon the entrepreneurial experience of artists and creatives who founded or run organizations, the book and accompanying workbook and motivational posters serve as an incubator, buoy, and affirming resource for those looking to build the economic container in which they make their livelihood.

Women Entrepreneurs In China: Dialectical Discourses, Situated Activities, And The (Re)Production Of Gender And Entrepreneurship, Zhenyu Tian

USF Tampa Graduate Theses and Dissertations

Despite the number of women entrepreneurs on the rise globally, the business world and the identity of the entrepreneur remain to be normed masculine and male gender stereotyped. This male gender stereotyping situates women who practice entrepreneurship in disadvantages, limiting their access to resources on which they depend to make meaning of their activities and identities. This imbalanced masculine gender order also manifests in China’s economy. Women entrepreneurs in China face complex contradictions and challenges when navigating an arena that privileges men and masculinity. However, not much is known about the micro-dynamics of Chinese women’s entrepreneurial experiences in light of …

Evaluating Microfinance And The Potential To Economically Empower Women In The Sacred Valley Of Peru, Allison Mcnamara

CISLA Senior Integrative Projects

In the past 30 years, microfinance loans have become a highly popular strategy to reduce poverty and economically empower people in developing countries. Women in particular have become the primary recipients of microfinance loans. However, recent studies show that the loans only have short-term benefits, and ultimately contribute to the indebtedness of the Global South. This paper studies the effectiveness of microfinance loans in the Sacred Valley of Peru (Cusco), and their ability, or lack thereof, to economically empower women in this region.

Are Small Businesses The Framework For A Successful U.S. Economy?, Carson Clevenger

Accounting Undergraduate Honors Theses

This thesis will investigate the impact of small businesses on the United States’ economy. I will be assessing several impact areas including gross domestic product, employment, and local economy contribution. This thesis will cover a study from the time periods of 1998-2014 of the gross domestic product and employment levels and will use numbers from the years of 2018- present for other impact areas. Furthermore, I will be analyzing certain sectors of the economy, comparing small businesses contribution to corporate contribution, in order to discuss if small businesses are necessary for our country’s successful economy.

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …

Sustainable Pathways For Successful Small Businesses In Chelsea, Massachusetts, Fabián Torres-Ardila, Lorna Rivera, Carolina Rojas-Pion, Daniela Bravo, Henry Chavez

Gastón Institute Publications

This report focuses on the critical role that small business owners and entrepreneurs play in the socioeconomic development of a predominantly Latino community like Chelsea, Massachusetts.

This report compiles the key findings and recommendations that resulted from conducting a qualitative study with small business owners and other individuals who play important roles in advocating for and supporting this community. Assuming an asset-based approach rather than a deficit-based one (Green & Haines, 2011), our study focuses on the skills and knowledge of small business owners and identifies a myriad of possibilities for City administrators to build upon existing practices and behaviors …

Editorial - Subsistence Marketplaces: Journal, Knowledge-Practice Portal, And Organization, Madhu Viswanathan

Subsistence Marketplaces

Subsistence Marketplaces: Journal, Knowledge-Practice Portal and Organization

Appropriation Of Artisans' Intellectual Property In Fashion Design Accessories: Piracy Disguised As Giving Back?, Clovia Hamilton

Technology & Society Faculty Publications

Creative industries are industries focused on the creation and exploitation of intellectual propert, including art, fashion design, and related creative services, such as advertisement and sales. During a trip to Burkina Faso in \Nest Africa, Keri Fosse was taught by an African woman how to wrap newborns with fabric in a manner that creates a strong bond and frees the mother's hands for other tasks. Burkina Faso has a craft culture and is known for its woven cotton and the textile art of Bogolan. Bogolan is a technique original to Mali and involves the tradition of dyeing threads with bright …

More Than Just Middlemen: The Legacy And Influence Of Art Dealers Joseph Duveen, Peggy Guggenheim And Leo Castelli On Shaping Art Collections, Valencia Tong

MA Theses

The purpose of this study is to examine whether art gallerists are replaceable in the current climate in which the plea for removing the middlemen has been growing. The speed and ease of art transactions through digital platforms provide an alternative to the relationship-based in-person elements of the art world. Before the pandemic, the art market was seen as notoriously opaque, and gallerists have been stereotyped as middlemen who take high commission from art sales. However, art gallerists have played an important role throughout art history, not only buying and selling works of art like traders, but also shaping the …

Introduction To Game Design, Development, And Criticism (Game 201t), Kevin Moberly, Richard E. Ferdig (Ed.), Emily Baumgartner (Ed.), Enrico Gandolfi (Ed.)

English Faculty Publications

No abstract provided.

Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

The number of internet users and online shoppers in the United States has grown at an incredible rate over the past few decades. Greater convenience and availability of a wide assortment of apparel products at a cheaper price made online shopping very enticing to consumers. Amazon.com (Amazon) gained unprecedented popularity among consumers with its Amazon Prime program. Amazon’s retail revolutions changed consumer’s way of shopping and expectations. Both online and physical store retailers are facing tremendous pressure to fulfill that level of expectation. Thus, it is essential for retailers clearly understand the shopping expectations and preferences of Amazon Prime members …