Business and Corporate Communications Commons^™

2024 Homecoming Flyer, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The 2024 Homecoming Flyer.

The Reception Of Anglo-American Contractual Standards In Selected Droit Civil Systems: German And Polish Examples., Dr. Pawel Mazur, Dr. Hab. A. Szlęzak

Loyola of Los Angeles International and Comparative Law Review

The reception of Anglo-American contractual standards in droit civil countries is not as straightforward as it would seem at first glance. The language expressing notions such as “breach of contract,” “representations & warranties,” or “indemnities” cannot be merely copied into agreements subject to the law of droit civil countries. They need to be transposed thereto, i.e., rendered in terms of legal institutions characteristic of the legal systems of such countries, to achieve the same functional results as those achievable in the place of origin of such notions.

The authors discuss the process of such transposition in the examples of Germany …

Dark Carnival Returns October 18, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 10/07/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2024 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2024.

"Finding Your People: Seeking Strength And Solidarity In Employee Resource Groups (Ergs)" - The One Club For Creativity's "Where Are All The Black People?" 2024 Conference Proceedings & Reading List, Javier O. Garcia

Publications and Research

Employee Resource Groups (ERGs) help create community in the workplace, and can serve as a source of strength for employees of marginalized identities.

This panel, originally held at The One Club for Creativity's "Where Are All the Black People?" conference and career fair in 2024, explores the value of intersectional identities in the workplace.

The featured panelists offer insights into the changing landscape of DE&I (diversity, equity, & inclusion) - particularly in the advertising, marketing communications, and creative industries - the impact it is having on employees, and how ERGs can serve as a catalyst for professional and organizational growth. …

From Fury To Forgiveness: Exploring The Mediating Role Of Emotions In The Relationship Between Crisis Type, Corporate Social Responsibility Fit, And Organizational Outcomes, James Ndone

Communication, Media, and Culture

This study investigates how three types of emotions (anger, affective empathy, and cognitive empathy) mediate the relationship between crisis type and corporate social responsibility (CSR) fit and organizational outcomes such as purchase intentions, negative word-of-mouth (nwom), organizational reputation, as well as forgiveness. An online 2 (crisis type: product-harm vs. moral-harm) x 2 (CSR fit: high fit vs. low fit) between-subjects design (N = 412) was conducted with the participants recruited via CloudResearch, a crowdsourcing platform. The findings indicate that anger significantly mediates the relationship between crisis type and crisis outcomes, with product-harm crises increasing anger and leading to more negative …

Big Bad Voodoo Daddy Returns To J. Scheidegger Center For The Arts, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Use Of Selected Social Media Platforms By South African-Listed Companies For Stakeholder Engagement, Kashmira Hansjee, Zakiyyah Varachia, Dannielle Cerbone

The African Journal of Information Systems

This study aimed to determine whether South African-listed companies use social media to engage with stakeholders. Emerging economies are experiencing rapid growth, which increases the need for transparent communication to build trust with investors to facilitate resource exchange. Social media has changed many aspects of communication by offering instant, interactive channels that can reach numerous stakeholders. However, there is limited research into the utilization of social media for stakeholder communication within emerging economies. This study aimed to address that topic and examined the social media practices of listed entities to determine whether companies use Facebook, Twitter, Instagram, and LinkedIn for …

Lindenwood Recognized For Active-Duty And Veteran Support Services, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Warhol Speaks: How One Museum Leverages Communications Strategies To Engage In An Era Of Innovation And Value Creation, Kristina Kaufman, Peter Kaufman

Atlantic Marketing Journal

As museums face increasing competition for guests amidst a growing number of cultural options, these institutions are challenged to reinvent themselves to offer a more modern experience for guests that addresses inclusivity, and a balance of active (engaging) and passive (reflective) experiences. This paper documents researcher observation at The Andy Warhol Museum in Pittsburgh, Pennsylvania. Through the lens of sensory perception theory, several themes emerge as communication strategies that aim to offer visitor engagement and added value. This paper analyzes and highlights how museums can offer multisensory experiences which cater to guests’ ability to cognitively invest and engage with the …

The Impact Of Rising Interest Rates, Bank Deposit Betas, And Credit Risk, Abby Craig, Jarrett Grose, Justin Tersoglio, Noah Vanhoy, Brooke Vivenzio

James Madison Undergraduate Research Journal (JMURJ)

Inflation of the U.S. dollar drove the Federal Reserve Board to enact four interest rate hikes of 0.75% and additional smaller hikes between March 2022 and April 2023. This paper examines how interest rate hikes affect bank deposit betas and credit risk for community banks, hot money banks, and alternative lending institutions based on data from March 2022 to April 2023. After analyzing data from the Federal Reserve Economic Database, this research found that bank deposit betas increase as interest rates rise, that community banks’ betas increase at a slower rate than hot money banks’ betas, and that the level …

Lindenwood Launches Bachelor Of Science In Nursing (Bsn) Program For Fall 2025, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 09/09/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Danielle Darling ’17 Named To Delta Zeta’S 35 Under 35, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2024 September News Report, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The September 2024 Morehead State University News Report.

2024 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2024.

The Link Between People's Social Perceptions Of Cultivated Meat Eaters And Their Acceptance Of Cultivated Meat, Xiaoyu Dai, Angela K. Y. Leung, Mark Chong

Research Collection School of Social Sciences

Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's acceptance of cultivated meat is their perceptions of other individuals who consume cultivated meat. In the current research, two online survey studies with 393 Singaporean undergraduate students and 401 American adults were conducted to explore the perceptions of cultivated meat eaters. In both studies, participants were randomly assigned to read one of three profiles that described …

Creating A Business In 50 Minutes With Ai, Mark A. Rider Vanarsdale Chair In Entrepreneurship, School Of Business

Artificial Intelligence, 2024-25

This lesson plan explores using artificial intelligence (AI) to enhance the process of business idea generation and validation. Over a dynamic 50-minute workshop, students will engage with AI tools, particularly Microsoft's Copilot, to develop viable business concepts aligned with their personal interests and market needs.

The session begins with the Ikigai exercise, guiding students to identify their passions, strengths, and potential economic opportunities. Following this, students will use AI to engage in divergent thinking, generating a wide range of business ideas and refining them through iterative prompts until they find promising concepts.

In the validation phase, students will employ AI …

The College Of Science, Technology, And Health Welcomes New Faculty, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

College Of Arts And Humanities Welcomes Nine Outstanding Faculty, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Welcomes New Students With Exciting Move-In And Orientation Week, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Raises Nearly $7 Million In Fy24, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Corporate Social Advocacy: A Study Of Brand And Consumer Activism In The Era Of Social Media, Christa L. Taylor

Student Theses and Dissertations

As corporations recognize the importance of balancing profitability with social responsibility, the adoption of corporate social advocacy has become a critical approach for addressing pressing social issues, fostering trust, and enhancing brand reputation. Growing public pressure has forced corporations to take a more vocal stance on social and political issues. Considering that corporate social advocacy is an emerging trend and is viewed as a practice outside of a corporation’s standard business practices, organizations have been presented with a new challenge of achieving legitimacy in their advocacy and taking on an expanded role as corporate citizens. This study explores the ways …

Dr. Alex Tripamer Joins College Of Education And Human Services, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Adapting Agile Principles For Digital Media Startups, Chukwudi Ukonne

Harrisburg University Dissertations and Theses

This paper explores the adaptation of Agile Project Management principles to address the unique challenges faced by media startups and digital news ventures. Operating in fast-paced and dynamic environments, these entities require flexible project management approaches to respond to evolving landscapes and rapidly changing audience demands. Drawing on existing literature and empirical studies, the paper critically analyzes the application of Agile methodologies in media contexts, examining factors influencing successful Agile transformation and the implications for project outcomes. Additionally, the paper provides a review of theories such as Agile Manifesto and Scrum, providing insights into their origins, main arguments, and applications …

Lindenwood Earns Award For Exemplary Undergraduate Business Program, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 08/05/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2024 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2024.

Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach, Egia Etha, Pijar Suciati, Ajenk N. Citra

Jurnal Sosial Humaniora Terapan

The rapid expansion of e-Commerce in Indonesia has revolutionized consumer behavior, shifting preferences from traditional retail to the dynamic world of online shopping. This paradigm shift necessitates a deep understanding of consumer online buying behavior, which unfolds in two critical stages: initial purchase intention and the all-important repurchase intention. The latter is a key determinant of e-Commerce success, reflecting customer loyalty and the overall health of an online business. This research delves into the significant factors driving Indonesian consumers' online repurchase intentions, employing a robust quantitative methodology. A comprehensive survey was conducted with 200 e-commerce shoppers, utilizing both email and …