Business and Corporate Communications Commons^™

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

Electronic Intervention And Platforms And Their Impacts On Crowdfunding Behavior, Susan Cockrell, Dan Meyer, Alan D. Smith

Atlantic Marketing Association Proceedings

Crowdfunding is a method of raising funds for projects, creative pursuits, peer-to-peer lending, and charitable causes. The idea of crowdfunding stems from the more encompassing concept of crowdsourcing, which refers not only to the gathering of funds, but to group participation in the convergence of ideas and content creation. Thus, crowdfunding can be considered to be one type of crowdsourcing. The following study examines the crowdfunding behavior of a sample of business professionals located in the service sector of metropolitan Pittsburgh, PA. In general, the empirical findings suggested that smaller goals tend to have better success ratios, while getting the …

Ada News - 09/21/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

The Legacy Continues At Homecoming Weekend Oct. 15-18, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Peter Carlos Awarded Fulbright For Film Studies, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

President Announces Nationwide Searches For Provost And Athletics Director, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lemonade Week Teaches Children How To Run A Business, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Kiel Wins Terry Leet Researcher Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Ranked Among Top Midwestern Universities, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Virologist Wolfe To Speak About Pandemic Dangers, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Social Media Campaign Aims To Bring Swift To Grandmother's Alma Mater, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 09/07/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Conservative Columnist Star Parker To Speak, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Boiling The Ocean, Singapore Management University

Perspectives@SMU

Social entrepreneur Durreen Shahnaz set out to change Social Entrepreneurship in Asia, which she likens to “boiling the ocean”; it is now at least lukewarm

2015 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2015.

Confessions Of An Angry Employee: The Dark Side Of De-Identified “Confessions” On Facebook, Arunima Krishna, Soojin Kim

Research Collection Lee Kong Chian School Of Business

Employees’ communication behaviors are an important area of research for public rela-tions. In this study, employees’ communication behaviors in a de-identified context havebeen studied from the perspective of online flaming by analyzing “confessions” posted on aFacebook confessions page. The theoretical perspectives of the uses and gratification theoryand employee communication behavior in public relations literature were adopted in thisstudy. Positive and negative “confessions” were analyzed to identify employees’ motiva-tions in posting them. While negative posts expressing anger and frustration at policies,personnel, and the management in general dominated the page, positive posts indicatedexpressions of pride, nostalgia, and gratitude for social support from …

Federal Reserve Bank Senior Vice President Coughlin To Speak In Dunseth, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lcie Program To Celebrate Anniversary, Honor 40 Top Alumni, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Gateway Science Academy Exceeds State Averages In Spring Assessment, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 08/17/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

St. Charles Issues Permit For New Post Office In University Commons, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 12, 2015.

Monticello Foundation Awards Lindenwood $10,000 Grant, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Alumnus Honored As One Of Business Journal's '30 Under 30', Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

23rd Annual Lou Brock Golf Classic Set For Aug. 31, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Rugby Coach Named Assistant For Men's Junior All-American Team, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 08/03/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Creative Collaboration On A Creativity Book, Jane Harvey

Creativity and Change Leadership Graduate Student Master's Projects

Based on existing roles as writer and designer, two Master’s students partnered on one project. This project was dually about the creative product and creative process. The final product result is a book on creativity, but much of the project learning was about collaboration during the creative process itself. The project included the creation of written and visual content and a production-ready book layout on the subject of creativity. This paper describes the process followed to create a fast reading, jargon-free book with a special academic end section.

2015 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2015.

Four Athletes Achieve Academic All-American Status, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.