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Articles 241 - 261 of 261
Full-Text Articles in Business and Corporate Communications
More Than, Joslyn Maenner, Katie Knobbe, Joel Girouard, Desiree Botica, Molly Deaver, Alex Vasey, Ramon Diaz De Leon, Lucy Grant, Kyle Thompson, Adam Weisenberger
More Than, Joslyn Maenner, Katie Knobbe, Joel Girouard, Desiree Botica, Molly Deaver, Alex Vasey, Ramon Diaz De Leon, Lucy Grant, Kyle Thompson, Adam Weisenberger
College of Journalism and Mass Communications: Student Advertising Projects
This project was developed in response to the following challenge: create messaging to promote a more welcoming and inclusive climate on campus while branding the Jackie Gaughan Multicultural Center.
American Dental Association Board Member Dr. Jonathan Shenkin Receives Prestigious Fulbright Specialist Grant, American Dental Association
American Dental Association Board Member Dr. Jonathan Shenkin Receives Prestigious Fulbright Specialist Grant, American Dental Association
News Releases
This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.
Ada Announces Distinguished Service Award Winner Dr. Jeanne Sinkford, American Dental Association
Ada Announces Distinguished Service Award Winner Dr. Jeanne Sinkford, American Dental Association
News Releases
This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.
Ada Foundation Accepting Applications For Its 2015 Samuel D. Harris Fund, American Dental Association
Ada Foundation Accepting Applications For Its 2015 Samuel D. Harris Fund, American Dental Association
News Releases
This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.
American Dental Association Releases Ada Practical Guide To Substance Use Disorders And Safe Prescribing, American Dental Association
American Dental Association Releases Ada Practical Guide To Substance Use Disorders And Safe Prescribing, American Dental Association
News Releases
This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.
Arizona Dentist Installed As American Dental Association Trustee, American Dental Association
Arizona Dentist Installed As American Dental Association Trustee, American Dental Association
News Releases
This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.
Texas Dentist Installed As American Dental Association Trustee, American Dental Association
Texas Dentist Installed As American Dental Association Trustee, American Dental Association
News Releases
This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.
Ada News Convention Daily - 2015 Day 1, American Dental Association, Publishing Division
Ada News Convention Daily - 2015 Day 1, American Dental Association, Publishing Division
ADA News
The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.
Ada News Convention Daily - 2015 Day 3, American Dental Association, Publishing Division
Ada News Convention Daily - 2015 Day 3, American Dental Association, Publishing Division
ADA News
The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.
Ada News Convention Daily - 2015 Day 4, American Dental Association, Publishing Division
Ada News Convention Daily - 2015 Day 4, American Dental Association, Publishing Division
ADA News
The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.
Boomers Vs. Gen Y—The New Communication Gap, Sara Bennett
Boomers Vs. Gen Y—The New Communication Gap, Sara Bennett
White Papers
A key issue between Baby Boomer managers and Generation Y employees is a difference of opinion on how often feedback regarding performance should be administered and the mode of feedback that is appropriate. Effective communication is essential for performance and productivity.
Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying Mak, Suwichit Chaidaroon, Augustine Pang
Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying Mak, Suwichit Chaidaroon, Augustine Pang
Research Collection Lee Kong Chian School Of Business
Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies …
The Persuasive Aspect Of Brands, Kaylie A. West
The Persuasive Aspect Of Brands, Kaylie A. West
Williams Honors College, Honors Research Projects
This is a state-of-the-art review, which discusses the tactics and Theories that go into enhancing a brand’s persuasive ability, and discusses how corporations go about creating an influential and successful brand identity. With constant technological innovation and evolving buyer behavior, it is important for corporations to take into account the importance of constantly developing and enhancing their brand. In this review, there is a discussion of the differences between brand and brand image, the importance of congruence between the brand and the consumer, an overview of marketing and advertising communication, and the use of endorsements and celebrities to strengthen brand …
The Business Of Creative Industries, Chong, Mark
The Business Of Creative Industries, Chong, Mark
Research Collection Lee Kong Chian School Of Business
Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand). Singapore, too, understands the potential for creative ideas to transform the economy. Among its more high-profile projects include attracting Lucasfilm and video gaming giant Ubisoft to set up base in the country.
The Impact Of Participative Communication On Organisational Cultural Change: Two Local Government Cases Of Change, Katie Turton
The Impact Of Participative Communication On Organisational Cultural Change: Two Local Government Cases Of Change, Katie Turton
Theses: Doctorates and Masters
Managing change is of critical importance in organisations. Communication during the change process has been the subject of considerable and highly contested academic and managerial debate. In this study, The Impact of Participative Communication on Organisational Cultural Change: Two Local Government Cases of Change, communication during the change process was closely examined to see how, if at all, participative processes impact upon the adoption of change. As a result of this research a ‘Ladder of Employee Participation in Change Management’ was developed, to better understand the nature of participative communication and provide clarity for change practitioners who develop change communication …
Deception In Cosmetics Advertising: Examining Cosmetics Advertising Claims In Fashion Magazine Ads / 化妆品广告中的欺骗:分析时尚杂志广告中的化妆品广告, Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson
Deception In Cosmetics Advertising: Examining Cosmetics Advertising Claims In Fashion Magazine Ads / 化妆品广告中的欺骗:分析时尚杂志广告中的化妆品广告, Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson
Department of Marketing: Faculty Publications
The FDA has only focused upon the physical safety of cosmetics and has ignored the significant reasonability of advertising claims. As such, the present article is intended to examine/ascertain the extent to which cosmetics claims contain deceptive content in fashion ads. Through a content analysis, the study reported herein revealed that cosmetics claims were not evenly distributed. To that end, the preponderance of the claims appeared to be described primarily by three categories (scientific, performance and subjective). The results also showed that more cosmetics claims were classified as deceptive than were deemed as acceptable. Close examination of these trends revealed …
2015 January, Office Of Communications & Marketing, Morehead State University.
2015 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2015.
2015 Web Features, Office Of Communications & Marketing, Morehead State University.
2015 Web Features, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Web features for 2015.
Third-Party Beneficiaries And Contractual Networks, Alan Schwartz, Robert E. Scott
Third-Party Beneficiaries And Contractual Networks, Alan Schwartz, Robert E. Scott
Faculty Scholarship
An increasing trend of economic agents is to form productive associations such as networks, platforms, and other hybrids. Subsets of these agents contract with each other to further their network project and these contracts can create benefits for, or impose costs on, agents who are not contract parties. Contract law regulates third party claims against contract parties with the third-party beneficiary doctrine, which directs courts to ask whether the contracting parties "intended" to benefit a particular third party. We show here what courts do with third party claims when network members fail to perform for third parties and what the …
Talk. Act. Thrive. (You)Nified, Amitynine, Amy Okell, Cristina Petrisor, Dayton Stange, Connor Schulte, Amanda Schmidt, Courtney Sehn, Brandon Weeldreyer, Colin Burt, Anh Thoai Dinh
Talk. Act. Thrive. (You)Nified, Amitynine, Amy Okell, Cristina Petrisor, Dayton Stange, Connor Schulte, Amanda Schmidt, Courtney Sehn, Brandon Weeldreyer, Colin Burt, Anh Thoai Dinh
College of Journalism and Mass Communications: Student Advertising Projects
This project was developed in response to the following challenge: create messaging to promote a more welcoming and inclusive climate on campus while branding the Jackie Gaughan Multicultural Center.
Communicating Corporate Social Responsibility In Singapore: Towards More Effective Media Relations, A. Pang, Angela Ka Ying Mak, Joanne M. H. Lee
Communicating Corporate Social Responsibility In Singapore: Towards More Effective Media Relations, A. Pang, Angela Ka Ying Mak, Joanne M. H. Lee
Research Collection Lee Kong Chian School Of Business
Organizations face several impediments when it comes to communicating their corporate social responsibility (CSR) engagement to the public via the media. This paper examines practitioners’ and journalists’ perception of CSR communication using the agenda-building model (Qiu Q, Cameron GT, Communicating health disparities: building a supportive media agenda. VDM Verlag, Saarbruecken, 2008) by examining news coverage of how practitioners and journalists understand CSR, what types of CSR stories get covered in the media, and how are CSR stories portrayed in the media. News coverage of Singapore’s mainstream publications, The Straits Times, The Business Times, and The New Paper, were analyzed. The …