Business and Corporate Communications Commons^™

2010 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2010.

2010 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 6, 2010.

Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …

Ua3/9 Strategic Guide For 2010-12 Wku, Western Kentucky University

Presidential Publications

No abstract provided.

Legal And Ethical Issues Associated With Employee Use Of Social Networks, Gundars Kaupins, Susan Park

Management Faculty Publications and Presentations

Social networking sites such as Facebook and Twitter can help employees enhance a company’s marketing, recruiting, security, and safety. However, employee’s use of social networking sites and employers’ access of those sites can result in illegal and unethical behavior, such as discrimination and privacy invasions. Companies must gauge whether and how to rely upon employees’ use of personal social networking sites and how much freedom employees should have in using networks inside and outside of the companies. This research summarizes the latest legal and ethical issues regarding employee use of social networks and provides recommended corporate policies.

The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …

Role Of The Corporate Sector In Promoting Family Health In Uttar Pradesh: Implications For Behavior Change Communication, Population Council

Reproductive Health

The Confederation of Indian Industry, a partner in the Population Council–led Consortium, took the lead to explore a) the role of the corporate sector in family health in Uttar Pradesh, India; b) the possibility of partnering with this sector to design, leverage, and implement a behavior change communication (BCC) strategy; and c) the support and assistance the sector would require to ensure better planning and implementation of their corporate social responsibility (CSR) activities. Based on the findings, this policy brief identified the following, with implications for BCC strategy: corporate partnerships have the potential to scale up initiatives; companies can leverage …

2010 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2010.

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …

2009 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2009.

Mediating The Media: A Journalist-Centric Model In Managing The Media By Corporate Communication Practitioners, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For such a predominant and critical function, a systematic approach needs to be offered. This paper aims to address these issues. Design/methodology/approach: A new model is developed, drawing on insights from corporate communications and journalism literature. Findings: This model identifies two sets of influences that practitioners should seek to understand. The internal influences include journalist mindsets, journalist routines, and newsroom routines. The external influences include extra-media forces and media ideology. Research limitations/implications: At this juncture, …

2009 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2009.

2009 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2009.

2009 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2009.

Managing A Nation's Image During Crisis: A Study Of The Chinese Government's Image Repair Efforts In The “Made In China” Controversy, Peijuan Cai, Lee Pei Ting, Augustine Pang

Research Collection Lee Kong Chian School Of Business

The image of a nation is crucial in the conduct of international relations (Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). A favorable image plays a critical role in asserting one's influence (Benoit, W. L., & Brinson, S. L. (1994). AT&T: “Apologies are not enough”. Communication Quarterly, 42, 75–88; Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). Often, strategic communication tools like public relations and media diplomacy are used to enhance a nation's image …

2009 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 12, 2009.

2009 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2009.

Entrepreneurial Leadership And Teamwork: The Key To Innovation In The 21st Century, Connie I. Reimers-Hild, Susan N. Williams

Kimmel Education and Research Center: Presentations and White Papers

Entrepreneurial leadership and continuous innovation are vital components of 21st century communities and organizations. Entrepreneurial leaders must realize the importance of environmental, social and global issues while creating an atmosphere of innovation designed to help followers become more entrepreneurial themselves.

Entrepreneurial individuals and teams have the ability to recognize and capitalize on opportunities, innovate, take risks, adapt to rapid change and marshal resources to achieve their goals. When individuals come together as an effective team, they can produce a synergy to meet the demands of a rapidly changing and competitive work environment. Therefore, entrepreneurial leaders must develop entrepreneurial individuals and …

2009 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2009.

2009 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2009.

2009 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2009.

2009 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2009.

2009 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2009.

Second Stage Development Of The Integrated Crisis Mapping (Icm) Model In Crisis Communication: Organizational Strategies For Crises That Require High And Low Organizational Engagements, Augustine Pang, Yan Jin, Glen T. Cameron

Research Collection Lee Kong Chian School Of Business

Extending current theories in crisis communication, the authors have developed a moresystemic approach to understanding the role of emotions. The Integrated Crisis Mapping (ICM)model is based on a public-based, emotion-driven perspective where different crises aremapped on two continua, the organization’s engagement in the crisis and primary public’scoping strategy. This second-stage testing, representing the fourth in the series, found that ontop of discovering anxiety as a possible default emotion that publics feel in crises in an earlierstudy, the default response organizations embroiled in crises involving hostile takeovers,accidents, natural disasters, CEO retirement, rumor, and psychopathic acts, tend to adopt isqualified rhetoric-mix stance …

Final Stage Development Of The Integrated Crisis Mapping (Icm) Model In Crisis Communication: The Myth Of Low Engagement In Crisis, A. Pang, Yan Jin, Glen T. Cameron

Research Collection Lee Kong Chian School Of Business

Extending current theories in crisis communication, the authors have developed a more systemic approach to understanding the role of emotions. The Integrated Crisis Mapping (ICM) model is based on a public-based, emotion-driven perspective where different crises are mapped on two continua, the organization’s engagement in the crisis and primary public’s coping strategy. This final-stage testing, representing the sixth in the series, found that even though organizations need not be highly engaged in crises relating to human resource, transport failure and security issues, they were galvanized to engage in action-based stance by situational factors like external threats. The fact that the …

Project Management Use Second Life, Collaborative Project

Dyson College- Seidenberg School of CSIS : Collaborative Projects and Presentations

This entry adheres to the use of the quad chart template to provide a succint description only of the current research project undertaken by the participants. It provides for the following information:

1. Participants and Affiliations
2.Overall Project Goals
3. Illustrative Picture
4. Specific research/artistic/pedagogic foci

2009 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2009.

2009 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 7, 2009.

Corporate Social Responsibility Of Architectural Design Firms Towards Sustainable Built Environment In South Africa, Ayman Ahmed Ezzat Othman

Architectural Engineering

The construction industry makes a vital contribution to the social and economic development of every country. Buildings provide their users with places for housing, education, culture, medication, business, leisure and entertainment. None of these buildings will perform its function unless supported with efficient road networks, superlative telecommunications facilities, water and electricity. On the other hand, the construction industry has major impacts on the environment. It is a very large consumer of non-renewable resources, a substantial source of waste, pollution, land dereliction and energy consumption. This highlights the responsibility of present generations to use the available resources in a way that …