The Impact Of Insult Ad Reads On Podcast Listeners, Jason L. Snyder, Mark D. Cistulli

Atlantic Marketing Journal

Audio podcasts have grown in popularity. Forty-six million Americans tune into an average of six podcasts each week (Nielson, 2020) and ad revenues are projected to top $4 billion by 2024 (IAB, 2022). To enhance the appeal of ads, many podcasters use humor in their ad reads. Although humor can be effective (Weinberger & Gulas, 1992) and reinforce the parasocial relationship between podcaster and audience, are there times when that humor has negative consequences? In this study, we are concerned primarily with the use of insult advertising in which the podcaster uses humor that targes the brand/product being endorsed. Participants …

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows

Atlantic Marketing Journal

When performing survey research it is normal to collect descriptive information such as income, gender, highest education attainment, and others. This information is used to categorize the collected research responses into groups. This nominal or ordinal data may also be used to find patterns in the collected data and suggest relationships. As an exploratory research method, it can suggest future research possibilities to confirm these relationships. This paper introduces the use of Correspondence Analysis (CA) as a research technique to suggest possible relationships using nominal or ordinal data, using collected research from a survey performed to measure tourist preferences in …

Images In Service Marketing: Does Presentation Style Matter?, Can Trinh

Atlantic Marketing Journal

This research presents a pioneering attempt to examine whether the use of abstract images would be more effective than the use of concrete images in the case of service marketing. Based on construal level theory, we hypothesize that relative to the use of concrete images, the use of abstract images in service marketing will better match the intangible nature of services and will thus increase communication effectiveness. Two studies in this research provide evidence to support these propositions by showing that relative to the use of concrete images, the use of abstract images can enhance ad visuals, which in turn …

Happy Campers Or Unhappy Prisoners: How Materialism Punishes Us In Lockdown Times, Banwari Mittal

Atlantic Marketing Journal

COVID-19 and the resulting lockdowns created an unprecedented upheaval in consumers’ daily lives and lifestyles. The purpose of this research was to understand the psychological experience of life under lockdowns and the role of individual difference variables in that experience. Using survey data from U.S. consumers, the research identified two opposite feelings, coexisting: happy camper feeling or unhappy prisoner feeling. Younger, lower income, and less educated consumers felt more like prisoners than campers. Ability to maintain life as usual, and positive pre-pandemic life conditions (health, social network, and job satisfaction) led to happy camper feelings. In contrast, pre-pandemic materialism led …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Boosting Persuasion: The Attention Benefits Of Multiple Narrating Voices, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

The "Voice Numerosity Effect”: When hearing different voices narrating a marketing video facilitates persuasion. In a forthcoming paper in the Journal of Marketing Research, we investigate the role of voice (narrator) numerosity in marketing videos (Chang, Mukherjee, and Chattopadhyay 2022). For example, consider the following two real-life examples: a product video introducing Apple’s AirPods Max had two narrating voices while a product video introducing Apple’s new Macbook Pro had a single narrating voice. Does the difference in the number of narrating voices influence consumers’ attention and subsequent behaviour?

Swipe Right Into A Disciplinary Hearing: How The Use Of Dating Apps Could Earn An Attorney More Than A Bad First Date, Zachary S. Aman

Catholic University Journal of Law and Technology

The Model Rules of Professional Conduct seek to police the conduct of attorneys. Each jurisdiction adopts its own rules of professional conduct to apply to the attorneys licensed within it. Notably, the model rules prohibit any sexual relationship between the attorney and client unless that relationship precedes the attorney-client relationship. Traditionally, defining a "sexual relationship" was simple, particularly if the attorney and client engaged in sexual intercourse. The introduction of dating apps, however, has blurred the line.

This article outlines the inherent risks of attorneys using dating apps at a time when most newly-licensed attorneys make up the majority of …

Why Do Relationships Matter To Project Managers? 3 Elements To Integrate Into Every Project Manager Tool-Kit, Sarah M. Dyson, Joe Deklinski

Beyond the Project Horizon: Journal of the Center for Project Management Innovation

Abstract

Emotional intelligence is one of the essential attributes of success in the workplace and life. It is a skill that can be learned and developed. The ability to manage emotions is also a part of it. Emotional intelligence can be taught, practiced, and mastered by anyone who wants to become a better manager. It is not just about managing your emotions but being able to manage them effectively if you want to become a better leader. One of the hallmarks of effective project leadership is building constructive relationships. Relationship building is essential because project managers do not typically have …

Speaking To The Head And The Heart: Prioritizing Empathetic Communication In The Post-Covid Workplace, Kevin T. Caffrey

Administrative / Professional Faculty Articles

As of August 2022, COVID-19 continues to affect our daily lives in physical, psychological, and financial ways. Many vulnerable individuals are struggling to adapt to returning to work and as a result, employee morale is at risk. In times of crises, empathy is needed in the workplace to support one another, but many leaders and employees may not have a firm grasp of the concept. This article seeks to define empathetic communication and explore the need for prioritizing empathy amid the current post-COVID-19 workplace. Through a literature review of empathy, psychological safety in the workplace, and crisis leadership, the author …

Brand Activism In The Age Of Black Lives Matter Movement, Peter M. Mwencha, Reuben K. Njuguna

Atlantic Marketing Journal

This study provides a review of brand activism phenomenon against the background of the Black Lives Matter movement. It is informed by the growing number of activist customers, leaders and corporations that are taking a stand on divisive social and political issues that exists in today’s America. It finds that while socially-conscious consumers respond better to brands that support socio-political causes that they identify with, leaders and corporations should exercise caution when engaging in activism due to its divisiveness as well as the difficulty in aligning a brand’s public stance on an issue and consumers’ beliefs. The study recommends that …

Textbook Publishing For Secondary And Higher Education, Sherry Roberts, Lucy M. Matthews

Atlantic Marketing Journal

Given the number of high school and college students in need of textbooks, there is an opportunity for individuals interested in becoming textbook authors. The process begins with conducting research to determine the appropriate type of book and the market for that book. The research for secondary education includes understanding curriculum standards for the given subject. Understanding the market for the book is important to also determine the appropriate publisher for the proposed textbook. Next, it is time to prepare the items needed for the prospectus. These items include the table of content, end-of-chapter exercises, and likely a few chapters …

Organizing (Eternal) Identity And Identification: An Upward Glance Into Religious Institutions, Casey M. Stratton

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation disrupts at least two religious spaces: First, scholars religiously adhering to (social) scientific norms, and second, people identifying with religious organizations (i.e., churches). First, we begin constructing a theoretical lens using poststructural ideas offered by Foucault, Derrida, and Bakhtin to read and disrupt (religious) discourse. Second, we complicate organizational identification as a concept, deeming it fixed and fluid—a paradox within religious discourses that endorse Truth and Perfection. Here, we draw from the communication constitutes organization (CCO) approach. Third, we further curate the lens by applying poststructuralism, identification, and CCO in a specific context: The Church of Jesus Christ …

Learning From The Lived Experiences Of African American Senior Executives In Fortune 500 Organizations: A Transcendental Phenomenological Study Of Black Corporate Trailblazers, Otis G. Jarvis

Department of Conflict Resolution Studies Theses and Dissertations

African American Senior Executives (AASE) exist as a group of American citizens who hold senior management roles in Fortune 500 organizations. AASE members are responsible for decision-making in a diverse number of industries but represent a small group of leaders in Fortune 500 organizations. The purpose of this qualitative transcendental phenomenological study was to examine the lived experiences of AASE in a Fortune 500 organization in the United States. The qualitative study examined through semi-structured interviews the experiences of eleven senior executives in Fortune 500 organizations in the United States. This phenomenological study examined how the lived experience of each …

Aadej Comm 9 1 2023

AADEJ - The Communicator

The Communicator is the official journal of the American Association of Dental Editors and Journalists (AADEJ). It is published quarterly, distributed digitally via email to members, and posted on the Association's website, AADEJ.org. Each issue includes regular updates from the editorial team and AADEJ board, as well as feature articles on current issues in the field.

Mokṣa, Seeking A Humanizing Way Of Being: I Am Recognized. I Am Acknowledged. I Am Human., Lauralynn Jansen

Antioch University Dissertations & Theses

This dissertation delves into the intricate dimensions of humanization by shifting the analytical focus from denial and exclusion to affirmative aspects of inclusion. The central aim of this research is to unravel the mechanisms underlying the process of humanization, or how individuals perceive and internalize their being recognized as human beings. Employing the critical incident technique, this research methodically examined the lived experiences of a highly diverse group of individuals living with varying social stigmas and how they experience humanization. This research displays the intricate interplay of language, actions, and sensory elements engendered before, during, and after a humanizing moment. …

Brides And Bridal Stores: Online Or Brick-And-Mortar, Libby C. Jones, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

This paper explores the growing global bridal industry and the different trends, traditions, and aspects of specific countries' bridal industries. It outlines western and eastern traditions and how globalization contributes to their spread. A deeper focus is dedicated to the United States' bridal industry and the issues brick-and-mortar bridal boutiques face as more brides have started shopping at online bridal stores. The relationship between brick-and-mortar and online bridal stores is explored based on various propositions about the bridal industry's emerging challenges. These propositions include trust issues in the retail environment, convenience, selection of bridal gowns in different retail formats, incorporating …

Help Or Hindrance: How Social Media Affects The Selection And Hiring Processes Of Businesses, Alexandra Krska

Management Undergraduate Honors Theses

Continually, young people have been advised to be conscientious of the imagery they put on social media regarding their personal lives in preparation for employment selection. However, the use of social media in the selection process may cause Human Resource professionals to have inadvertent biases toward candidates among other moral and ethical issues. Through extensive research of the thoughts and actions of a plethora of different corporate professionals, I will analyze whether using social media as a tool in the selection process authentically produces positive unbiased results, or whether social media poses more ethical issues. With the hopes to create …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek

Cornhusker Economics

Adapted from Right Risk, volume 10, Issue 10, October 2022.

Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.

A Pedagogical Mystique?: Lessons Of Incorporating Feminism Into Skills-Based Communication Courses, Daniela Molta, Regina M. Luttrell Ph.D., Christopher J. Mccollough

Journal of Communication Pedagogy

It is imperative that today’s advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into skills-based communication courses. The researchers conducted 20 qualitative interviews with academics to discuss various approaches, examples, and learnings. The findings suggest that using a feminist framework to teach skills: (1) enhances the skill being taught, (2) allows students to communicate more effectively, (3) builds life skills, and (4) comes in many forms. The article …

Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee

Journal of Applied Marketing Theory

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …

Legal And Ethical Considerations For Public Relations Book Review, Alan K. Caldwell

Pepperdine Journal of Communication Research

Book review and analysis of the strengths and gaps in the content of Legal and Ethical Considerations for Public Relations by Karla K. Gower.

For-Profit Business Leaders’ Perceptions Of Technology And Conflict Resolution In The Workplace, Sherry Hamilton Latten

Electronic Theses and Dissertations

This dissertation explored for-profit business leaders’ experiences with technology and conflict resolution. With the rise of technology in communications in the workplace and the risk of miscommunications leading to negative impacts on organizational and individual performance, understanding leader experiences is vital to organizational success. The purpose of this basic qualitative study was to understand for-profit business leaders’ (1) perceptions of technology and conflict resolution in the virtual workplace and (2) perceptions of their leadership styles and the impact on conflict resolution in the virtual workplace. Prior literature regarding the impact of technology on communications revealed mixed results with some studies …

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline

Undergraduate Honors Theses

Our business environment is in a period of significant change. We have a new generation beginning to enter the workforce that requires different levels of communication and the phase-out and incorporation of remote/hybrid work resulting from the pandemic. Corporate identity could be at stake as a result, and how will that affect employees at a company? This study analyzes how corporate identity applies to the business of the future, what makes an impact on its connectivity, and the links between identity and work environment and communication. The goal is to understand what can be adjusted to increase the relevance of …

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses in Science, Technology, and Society

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …