Open Access. Powered by Scholars. Published by Universities.®

Business Administration, Management, and Operations Commons™

Open Access. Powered by Scholars. Published by Universities.®

Faculty Publications

Discipline
Institution
Keyword
Publication Year

Articles 241 - 246 of 246

Full-Text Articles in Business Administration, Management, and Operations

Basic Marketing Concepts For Forest And Conservation Nurseries, Brian J. Hill Jan 1995

Basic Marketing Concepts For Forest And Conservation Nurseries, Brian J. Hill

Faculty Publications

Basic marketing concepts can be useful for forest and conservation nurseries especially as they transition into self-sustaining financial situations. These basic marketing concepts include marketing orientation, marketing plan development, market research, target marketing, SWOT analysis, marketing mix, promotional mix, and advertising mix. These concepts are explained and applied to forest and conservation nurseries.

Go to article

Management Buyouts And Small Business Performance: An Exploratory Examination And Research Agenda, Garry D. Bruton, J. Kay Keels, Elton Scifres Jan 1994

Management Buyouts And Small Business Performance: An Exploratory Examination And Research Agenda, Garry D. Bruton, J. Kay Keels, Elton Scifres

Faculty Publications

Management buyout activity is increasingly shifting from large firms to small firms. However, to date, little is known about how such activities impact the performance of small firms. This research has identified a sample of small firms that have undergone a management buyout and found that, relative to other firms in their respective industries, these small buyout firms experienced performance gains similar to those experienced in buyouts of larger firms. Suggestions for extending this area of research are made.

Go to article

Empirical Implications For Small Business Drug Policies, Donald R. Curtis, Dillard Tinsley, Geralyn Mcclure Franklin Jan 1993

Empirical Implications For Small Business Drug Policies, Donald R. Curtis, Dillard Tinsley, Geralyn Mcclure Franklin

Faculty Publications

The results of empirical studies of small and large businesses parallel each other regarding the characteristics of drug policies. Drug policies affect organizational performance, including improved productivity and reduced accidents. EAPs are an effective approach to drug policies. and outside contractors are common sources of information and services. Pre-employment testing is usually combined with other types of testing, but careful attention is needed to meet legal requirements. Employees with positive tests may cause difficulties, but, overall. employee morale rises. Small businesses without drug policies are increasing their competitive risks.

Go to article

Discovering The Unique Synergy Potential Of Undergraduate Research And Tourism Service Needs, Deirdre Gibbons, Brian J. Hill Jan 1993

Discovering The Unique Synergy Potential Of Undergraduate Research And Tourism Service Needs, Deirdre Gibbons, Brian J. Hill

Faculty Publications

This paper explores the needs and benefits for using undergraduates as a resource at tourism University Centers. The purpose of undergraduate tourism programs varies, but programs strive to combine theory with application, and research plays a role in this process. Undergraduates stand to benefit from the managerial and decision-making skills they can learn through research. The number of university tourism research centers has increased worldwide. These centers often function on small budgets and have limited research centers, yet their services and clientele · base are increasing. This paper explores how some universities have involved undergraduates in university tourism research, focusing …

Go to article

Sbi Intervention: An Old Problem- A New Perspective, William T. Jackson, George S. Vozikis, Emin Babakus Jan 1992

Sbi Intervention: An Old Problem- A New Perspective, William T. Jackson, George S. Vozikis, Emin Babakus

Faculty Publications

This research effort attempted to determine if SB/ intervention would change the perception of business problems by not only the business owner but also the student consultants. This focus further to encompassed firms that could be classified in either Stage I or Stage II of development. Even though there were no changes in perception by student consultants, and mixed results of whether stage development affected perceptual differences, strong support was given to the proposition that owners, overall, did change their perception of existing problems after SBI intervention.

Go to article

Resort Motivations For Different Family Life Cycle Stages, Brian J. Hill, Cary Mcdonald, Muzaffer Uysal Jan 1990

Resort Motivations For Different Family Life Cycle Stages, Brian J. Hill, Cary Mcdonald, Muzaffer Uysal

Faculty Publications

Motivational differences for resort vacation travel among family life cycle stages have not been addressed in travel research. However, from a marketing standpoint, segmenting the resort market into family life cycle groups can be reasonably important. Linking an identified group of motivat􀁄ons with these stages is the purpose of this article. Descriptive analysis, factor analysis, and analysis of variance are used to evaluate the data. Twenty motivations are . reduced into five motivation factors that coincide with established travel motivations or needs. The importance of family relationship, health and social, and fun and entertainment motivations does differ among respondents single …

Go to article

First Prev