Business Administration, Management, and Operations Commons^™

Lemonade: Mini-Case Study Report, Grace Boguslawski, Seth Daup, Aditya Jain, Chaitra Pirisingula, Caden Punteney

B-Corp Case Studies by UNL Raikes Seniors

Lemonade disrupts the traditional insurance industry through its innovative use of AI-driven underwriting and claims processing. By leveraging AI to replace traditional brokers, Lemonade positions itself as a technologically advanced and socially responsible alternative in a legacy-driven market. As a certified B-Corp, the company emphasizes its mission-driven approach, notably donating leftover premiums to nonprofit organizations selected by its customers. This case study examines the strategic challenges arising from Lemonade’s position in an evolving AI landscape. It explores how Lemonade can maintain its differentiation while navigating increasing competition, ethical considerations, and the diminishing sustainability of AI as a unique long-term competitive …

Applications Of Systems Thinking In Honors Education: The Justice Challenge, Rebecca C. Bott, Jonathan D. Kotinek, Timothy J. Nichols, Heidi Appel, Andrea Radasanu, Joy L. Hart

Honors in Practice Online Archive

Honors education has long been praised for its potential as a test bed for curricular innovation. A wide variety of high-impact practices have been employed to prepare honors students to think critically and tackle complex problems. Examination of the use of systems thinking within pedagogical practices in honors education is, however, nearly nonexistent in the literature. The authors present a brief introduction to systems thinking; review its use within honors curricula; and examine how a nationwide collaborative of honors educators equips students with systems thinking tools to learn about and engage with complex interdisciplinary problems. The authors characterize systems thinking …

Reconciling Jekyll And Hyde: The Future Of Masculinity Research Within The Domestic Violent Extremism Context, Sam T. Hunter, Brett H. Neely, Carter Welch, Amanda N. Moeller

Department of Management: Faculty Publications

Violence among young men in the United States has escalated in recent years, leading to two contrasting perspectives of young men—either as (a) agentic aggressors or (b) by-products of societal shifts that have caused disadvantage. The first perspective characterizes men as entitled and reactionary, prone to aggression when their societal expectations are unmet. This view aligns with the frustration-aggression hypothesis in which unmet desires lead to hostile behaviors, particularly among individuals who perceive a loss of status and significance. Conversely, the second perspective views men as victims of rapid societal changes, such as job displacement, educational disparities, and shifting gender …

Mcdonald’S Corporation Case Analysis Fall 2025, Madalynn Janousek

Honors Program: Senior Projects (Public)

McDonald’s Corporation has experienced rapid growth and expansion across the United States and globally, entering diverse markets despite evolving regulations, dietary trends, and consumer preferences. The company’s marketing strategies and ability to adapt have been strongly influenced by the leadership of its CEOs over time. Most recently, CEO Chris Kempczinski has been tasked with guiding the company through a post–COVID-19 market marked by staffing shortages, economic pressures, declining customer service, and rising consumer expectations. While McDonald’s continues to hold a significant share of the market, it must invest in improved customer service, innovative marketing, and healthier menu options to remain …

Take-Two Interactive Software, Inc Strategic Audit, Carter Herchenbach

Honors Program: Senior Projects (Public)

Abstract:

This case study focuses on Take-Two Interactive, Inc (TTWO). Take-Two is a video game developer and publisher most well known for their 2K Sports and Grand Theft Auto video games. By focusing on issues critical to strategic management, this paper provides a detailed analysis of Take-Two Interactive and its subsidiaries. To accomplish this, the paper uses different analysis to examine how, where, and what actions Take-Two uses to compete in the video game industry. The analysis implemented to accomplish this includes a PESTEL analysis, Porter’s Five Forces analysis, and an analysis of Take-Two’s senior leadership team and corporate strategy. …

Leaders’ Experiences Of An Organizational Journey To Inclusive Leadership, John Allan Slieter

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The purpose of this qualitative phenomenological study was to explore the lived experiences of fourteen leaders of a large community healthcare organization while they undertook adoption of an initiative intended to create a more inclusive culture in their organization. Utilizing a Transcendental Phenomenological approach to data collection and analysis, data generation occurred through semi- structured interviews. Analysis of data provided descriptions of the sense making that explains how these leaders experienced the phenomenon contextually. Four themes emerged from this study, (a) Our mission is to serve, (b) Who is at the table? (c) Securing our future, and (d) …

Exploring Mindfulness Within Leadership Development: A Phenomenological Study, Amardeep Kaur

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Leadership is a key to success in a complex, rapidly changing world. While scholarly and organizational interest in mindfulness is growing within the leadership and leadership development space, it remains largely unexplored from the leader's perspective. This phenomenological study explored how leaders perceived and described their mindfulness experiences within their leadership development. This exploratory research used a transcendental phenomenological approach (Moustakas, 1994) to capture their self-expression through in-depth, semi-structured interviews. Day's (2000) conceptual framework on leader and leadership development guided the study. The participants were recruited from organizations based in the U.S. that offer mindfulness-based programs, snowball sampling techniques, and …

Nebraska Department Of Transportation Strategic Audit, Chloe Hoover

Honors Program: Senior Projects (Public)

The Nebraska Department of Transportation (NDOT) is a state government agency that is responsible for the planning, development, design, construction, maintenance, and administration of the state highway system. Two strategic analyses are completed about NDOT: a PESTEL analysis and Porter’s Five Forces analysis. Both of these analyses showed that since NDOT is a state agency, it impacts foundational aspects of its strategy. NDOT’s strategy is influenced by its financial strategy, policies or political influence, and public importance. NDOT competes with other companies in its workforce and employees and/or applicants leaving NDOT for other companies. This report details NDOT’s strategy, competitive …

Leading The Way: An Exploration Of Leadership Behaviors In Academic Advising, Amanda Bergeron-Bauer

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Academic advisors in higher education serve as more than a resource for planning classes. These student affairs professionals also assist with success plans, identifying career paths, connecting students with relevant campus resources, and working through academic and personal concerns. Over time, the field of academic advising has transitioned from a prescriptive form of advising that consisted primarily of transactional interactions to a hybrid approach that incorporates developmental advising or helping to develop the whole student. As institutions emphasize the importance of developmental advising on their campuses, it is necessary for academic advisors to expand their skill sets to better meet …

An Inaugural Forum On Epidemiological Modeling For Public Health Stakeholders In Arizona, Joseph R. Mihalijevic, Carmenlita Chief, Mehreen Malik, Kayode Oshinubi, Eck Doerry, Esma Gel, Crystal Hepp, Tim Lant, Sanjay Mehrotra, Samantha Sabo

Department of Supply Chain Management and Analytics: Faculty Publications

Epidemiological models—which help us understand and forecast the spread of infectious disease—can be valuable tools for public health. However, barriers exist that can make it difficult to employ epidemiological models routinely within the repertoire of public health planning. These barriers include technical challenges associated with constructing the models, challenges in obtaining appropriate data for model parameterization, and problems with clear communication of modeling outputs and uncertainty. To learn about the unique barriers and opportunities within the state of Arizona, we gathered a diverse set of 48 public health stakeholders for a day-and-a-half forum. Our research group was motivated specifically by …

Sentinel Surveillance Of Sars-Cov-2 Rates And Equity Impacts Using Labor And Delivery Patients In Phoenix, Arizona, Caitlyn J. Linehan, Trisalyn Nelson, Celeste V. Bailey, Esma Gel, Dean V. Coonrod, Cheryl K. Roth

Department of Supply Chain Management and Analytics: Faculty Publications

Proactive management of SARS-CoV-2 requires timely and complete population data to track the evolution of the virus and identify at risk populations. However, many cases are asymptomatic and are not easily discovered through traditional testing efforts. Sentinel surveillance can be used to estimate the prevalence of infections for geographical areas but requires identification of sentinels who are representative of the larger population. Our goal is to evaluate applicability of a population of labor and delivery patients for sentinel surveillance system for monitoring the prevalence of SARS-CoV-2 infection. We tested 5307 labor and delivery patients from two hospitals in Phoenix, Arizona, …

Netflix, Inc. Strategic Audit, John Kinney

Honors Program: Senior Projects (Public)

Netflix, Inc. is a large publicly traded multinational corporation within the Streaming entertainment industry. Founded in 1997, Netflix started as a mail-based DVD rental service. Soon switching from a per-rental fee model to the subscription model they still use today. In the late 2000s the company began offering the ability to stream content directly from home and have now grown to become the most successful streaming company in the world. This report will provide an overview of Netflix’s background, its position in the industry landscape, and its ability to sustain a competitive edge. Using both Porter's Five Forces and PESTEL …

Rivian Automotive Strategic Audit, Bruno Salles

Honors Program: Senior Projects (Public)

This thesis provides a comprehensive analysis of Rivian Automotive, a pioneering electric vehicle (EV) manufacturer, focusing on its background, performance, challenges, and future outlook. Founded in 2009 by Robert "RJ" Scaringe, Rivian embarked on a mission to revolutionize the automotive industry with its innovative EV offerings, driven by a commitment to performance, utility, and sustainability. The company's journey from inception to its Initial Public Offering (IPO) in 2021 and subsequent challenges amid the global semiconductor chip shortage and market dynamics are examined. A detailed PESTEL analysis evaluates the political, economic, social, technological, environmental, and legal factors influencing Rivian's operations and …

Nelnet, Inc. Strategic Audit, Jeanette Glover

Honors Program: Senior Projects (Public)

Nelnet, Inc. is a. As of 2024, Nelnet as a United States-based conglomerate operates through five divisions including: Nelnet Diversified Solutions, Nelnet Business Services, Nelnet Financial Services, Nelnet Communications Services, and Nelnet Energy Services. Under the Nelnet Diversified Solutions umbrella are: Nelnet Consumer Services, Nelnet Technology Services, Nelnet Business Process Outsourcing, Nelnet Renewable Energy, Nelnet Government Services, ScholarNet, and Nelnet Federal Loan Services. This strategic audit report will mainly focus on Nelnet’s strategy primarily through the business segments of Nelnet Financial Services and Nelnet Diversified Solutions’ service business Nelnet Federal Loan Services within the student loan industry to analyze its …

Delta Air Lines Strategic Audit, Victoria Diersen, Rebecca Koppelman, Nicholas Lauver, Aaryan Naik, Drake Vorderstrasse

Honors Program: Senior Projects (Public)

This case study focuses on Delta Air Lines, a prominent company in the airline industry. We conducted a strategic audit utilizing theories and principles central to strategic management to complete the case study. Our research used publicly available information that included the company’s website, SEC filings, news articles, and industry analysis. The goal of this case study is to collect and analyze data, apply strategic management concepts to a contemporary organization, and evaluate the firm’s potential for competitive advantage.

We looked at many factors for Delta Air Lines, including firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive …

Lockheed Martin Strategic Audit, Trevor Deboer, Gunnar Lombard, Sam Nelson, Tj Taylor, Paul Wynegar

Honors Program: Senior Projects (Public)

Abstract

This case study explores Lockheed Martin, a global leader in defense contracting. Our team performed a strategic audit using the theories of strategic management. Our research was pulled from various sources, including Lockheed Martin’s website, SEC filings, related news articles, and relevant industry analysis. The goals of this case study revolved around collecting data and performing analysis to evaluate Lockheed Martin’s potential for competitive advantage in the airplane and parts manufacturing industry.

Some of the various analyses performed on Lockheed Martin include firm analysis, industry analysis, internal analysis, external analysis, competitive dynamics, business-level strategy, corporate-level strategy, and exploring their …

Spotify: A Strategic Analysis Of A Digital Music Streaming Industry Leader, Madison Giacomo

Honors Program: Senior Projects (Public)

Spotify (Spotify Technology S.A) is a digital music streaming platform headquartered in Stockholm, Sweden. Offering music, podcasts, and audiobooks, Spotify is the leading digital music streaming platform with over 30% of the market share. Spotify bases their business model on user growth and experience, content acquisition and expansion, monetization, and partnerships and collaborations. Spotify’s main focus is to differentiate themselves through a personalized user experience, offering music and podcast recommendations based on listening history. This analysis looks to understand Spotify’s growth and business strategy within a competitive industry, through the use of a PESTEL analysis, Porter’s Five Forces Analysis, evaluating …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Program: Senior Projects (Public)

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

A Strategic Audit Of Instacart, Taylor Durbin

Honors Program: Senior Projects (Public)

Instacart is an online grocery delivery and pick-up service that allows users to order groceries and other household items from local and large stores and retailers through its website or mobile app. Apoorva Mehta founded Instacart in 2012 with the intent to help people conveniently access the food they enjoy, and the service now reaches over 14,000 cities across the United States and Canada. This report provides a comprehensive analysis of the company as its rise to becoming a prominent player in the online grocery delivery industry has skyrocketed demand for the service and presented numerous operational challenges for the …

Target Strategic Audit, Ashley Mcrae

Honors Program: Senior Projects (Public)

Target is a prominent American retail chain known for its wide array of affordable yet stylish products. The company has built a strong reputation over several decades for its commitment to offering exclusive brands and unique shopping experiences to its diverse customer base. This strategic audit specifically focuses on the dynamic mass-market retail industry and analyzes Target’s ability to achieve a sustainable competitive advantage in an evolving industry. This report will specifically focus on an overview of the company and its operations, analysis of the competitive advantage Target possesses, and an examination of the strategy Target utilizes. Tools, like Porter’s …

Doordash, Inc. Strategic Audit, Brenna Paul, Nihaela Ponnatha, Pyper Haarala, Summer Liu, Abigail Mathiasen

Honors Program: Senior Projects (Public)

This case study analyzes DoorDash, an innovator of online delivery in the software publishing industry. We conducted a strategic audit using principles from prominent strategic management to guide our process. Our research is based on publicly available information, including IBIS World reports, industry reports, DoorDash’s SEC filings and website, academic articles, and news articles. This case study aims to collect data from a prominent business and analyze it through strategic management to evaluate the firm’s potential for competitive advantage.

Our research includes firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive dynamics, business level strategy, corporate level strategy, …

A Reflexive Interrogation Of Teaching A Course On Administrative Theory To First-Semester Ma Students, Milad Mohebali

UNL Faculty Course Portfolios

This portfolio captures the product of a year-long reflexive process on the teaching of a course on administrative theory in educational organizations (EDAD 830) to first year MA students. This class is offered Online and is delivered asynchronously, to students who are largely full-time professionals. Section one focuses on the use of backward design strategy for designing this course, while also highlighting the tensions and dilemmas for designing the course, particularly around theory and context, as well as the need to teach students how to engage in class. Section two highlights the pedagogical, instructional, and evaluative design of the course. …

Supervisor Integrity Empowers Employees To Advocate For Diversity In Problematic Climates, Timothy G. Kundro, Brett H. Neely Jr., Cindy P. Muir (Zapata)

Department of Management: Faculty Publications

Supervisors struggle to encourage employees to engage in diversity advocacy—key behaviors that help promote more equitable workplaces. Research hints that one reason for this struggle may be that employees lack the empowerment to engage in such behaviors. Drawing on perspectives that conceptualize diversity advocacy as a moral and virtuous behavior, we integrate research on leadership and empowerment to suggest that supervisor integrity can empower observers to engage in diversity advocacy. In exploring boundary conditions, we draw on performance models to counterintuitively suggest that this effect is strongest when employees perceive a negative diversity climate, as employees see the greatest need …

Ralph Lauren Strategic Analysis, Baylee Christoffersen

Honors Program: Senior Projects (Public)

Ralph Lauren is an apparel company with ownership of many other well-known companies such as Polo Ralph Lauren and Polo Jeans Company. The company specializes in luxury items. Their business model focuses on providing top quality products that are timeless, authentic and inspirational. An analysis of their business strategy will discuss the influential factors on the industry and the company itself using a SWOT analysis. This will identify how Ralph Lauren approaches their opportunities and threats to the company as well as how they address their strengths and weaknesses. Porter’s Five Forces will also be used to determine how Ralph …

Stronger Together: Building Nonprofit Resilience Through A Network With A Shared Mission And Organizational Humility, Haley M. Woznyj, Oscar J. Stewart, Tammy E. Beck

Department of Management: Faculty Publications

Nonprofit organizations increasingly face surprising and disruptive shocks, beyond financial setbacks, that challenge an organization's operations, long-term survival, and success. To continue to execute their mission, nonprofits must be resilient. Despite the importance of resilience in nonprofits, more research is needed to understand the factors that build organizational resilience and how leaders can help promote resilience. We conducted a qualitative case study, consisting of 23 interviews with organizational members and key partners, fieldwork, and archival information, of a documented resilient nonprofit organization. Our findings suggest that leaders can enhance resilience by gaining access to resources through collaboration, which is in …

Audio-Technica Strategic Audit, Caleb Druckemiller

Honors Program: Senior Projects (Public)

Audio-Technica is a multinational audio equipment design and manufacturing company specializing in the production of headphones, microphones, and turntables. The company has been a gold standard for professional use since its inception and has recently ventured into consumer markets. Using both internal and external analysis tools, this audit aims to evaluate how Audio-Technica has established itself in the highly competitive audio equipment industry. Specific techniques include Porter’s Five Forces and PESTEL analyses. After conducting this examination of Audio-Techinca and its industry environment, strategic recommendations will be made to best position the company moving forward.

Union Pacific Railroad Company Strategic Audit, Alison Steger

Honors Program: Senior Projects (Public)

Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.

Strategic Audit Report Pfizer – Brand-Name Pharmaceutical Manufacturing (U.S.), Madeleine Grimm, Meghan Schuette, Trent Lockard, Connor Boudreau, Kollin Goff

Honors Program: Senior Projects (Public)

The purpose of this strategic audit report is to provide an in-depth analysis of different aspects of Pfizer Inc.’s business operations and an overview of the different types of strategies that Pfizer employs within the Brand-Name Pharmaceutical Manufacturing Industry. The audit contains analyses of the company’s history and strategic leadership strategies, external environment, internal environment, performance, and competitive dynamics. These aspects are examined to provide a foundation for further analysis of Pfizer’s strategies in the context of the environment. This report also analyzes the company’s business and corporate-level strategies, the impact of recent mergers and acquisitions, corporate governance practices, and …

Johnson & Johnson Strategic Audit, Hannah Headley, Lucy Peterkin, Ryan Nyffeler, Joshua Wiemers, Bailey Birkholtz

Honors Program: Senior Projects (Public)

Johnson & Johnson (J&J) is a healthcare company that generates economic value from its three core business segments: Consumer Health, Pharmaceuticals, and Medical Devices. Recent innovations include new pharmaceutical products, remote clinical trials, automated patient recruitment, improved scientific and digital literacy amongst employees, and innovative digitized models for supply chain planning. J&J has a competitive edge in R&D efficiency, with a 4.35 return on research capital ratio. Sociocultural, technological, and economic factors will play a large role in changing the pharmaceutical industry environment, and J&J is well positioned to benefit from sources of growth such as the increase in aging …

Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng

Honors Program: Senior Projects (Public)

Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.