Business Administration, Management, and Operations Commons^™

Efficacy Of A Tr Self-Esteem Program For Emotionally Disturbed Adolescents In A Treatment Setting, Ramon B. Zabriskie

Faculty Publications

The purpose of this study was to determine the effectiveness of a modularized therapeutic recreation self-esteem program (that included outdoor adventure based components) provided for adolescents in a residential treatment center. Data were also collected on demographic variables including age, gender, and ethnicity. Subjects consisted of 112 adolescent patients ranging from ages 12 to 17, with an average length of stay of nine months to one year.

Building A Sustainable World Through Tourism, Deirdre Gibbons, Brian Hill, Steve Illum, Turgut Var

Faculty Publications

The theme of trees and Peace Parks was common to this second global conference on Building a Sustainable World Through Tourism held in Montreal, Canada, in September 1994. The opening ceremony included a tree planting ceremony on top of Montreal's Mont Royal.

The objectives of the conference were to seek participation from over 80 countries; present 200 international success stories related to how tourism contributed to sustainable development; share ideas leading to a specific proposal for action, especially in regards to a millennium project; form International Institute for Peace Through Tourism (IIPT) as a membership organization; and reunite and celebrate …

Basic Marketing Concepts For Forest And Conservation Nurseries, Brian J. Hill

Faculty Publications

Basic marketing concepts can be useful for forest and conservation nurseries especially as they transition into self-sustaining financial situations. These basic marketing concepts include marketing orientation, marketing plan development, market research, target marketing, SWOT analysis, marketing mix, promotional mix, and advertising mix. These concepts are explained and applied to forest and conservation nurseries.

Discovering The Unique Synergy Potential Of Undergraduate Research And Tourism Service Needs, Deirdre Gibbons, Brian J. Hill

Faculty Publications

This paper explores the needs and benefits for using undergraduates as a resource at tourism University Centers. The purpose of undergraduate tourism programs varies, but programs strive to combine theory with application, and research plays a role in this process. Undergraduates stand to benefit from the managerial and decision-making skills they can learn through research. The number of university tourism research centers has increased worldwide. These centers often function on small budgets and have limited research centers, yet their services and clientele · base are increasing. This paper explores how some universities have involved undergraduates in university tourism research, focusing …

Resort Motivations For Different Family Life Cycle Stages, Brian J. Hill, Cary Mcdonald, Muzaffer Uysal

Faculty Publications

Motivational differences for resort vacation travel among family life cycle stages have not been addressed in travel research. However, from a marketing standpoint, segmenting the resort market into family life cycle groups can be reasonably important. Linking an identified group of motivat􀁄ons with these stages is the purpose of this article. Descriptive analysis, factor analysis, and analysis of variance are used to evaluate the data. Twenty motivations are . reduced into five motivation factors that coincide with established travel motivations or needs. The importance of family relationship, health and social, and fun and entertainment motivations does differ among respondents single …