Business Administration, Management, and Operations Commons^™

Gender Inclusion Activities In Entrepreneurship Ecosystems: The Case Of St. Louis, Mo And Boston, Ma, Banu Ozkazanc-Pan, Karren Knowlton, Susan Clark Muntean

Management and Marketing Faculty Publication Series

Women-owned businesses have an economic impact of nearly $3 trillion in the U.S. Despite the tremendous opportunity for economic growth they present, women entrepreneurs lag behind their male counterparts in terms of number of start-ups and scaling of businesses. To understand how and why this may be taking shape, we focus on the role of entrepreneur support organizations (ESOs) or those organizations that act as intermediaries between the resources of a local ecosystem and entrepreneurs. All organizations that have as their proverbial mission to serve, support or partner with entrepreneurs can be categorized as ESOs. Given their role as decision …

Sewing Garments, Sowing Lives: Two Generations Of Migrant Workers' Back And Forth To The Chinese Coast, Alice Tzou

Dissertations, Theses, and Capstone Projects

Migrant workers in China have been at the center of popular news media and scholarly attention for three decades, since they started to migrate to work in factories on the coast in the post-1978 Economic Reform era. As western and central China has developed and work opportunities have arisen in these migrant-sending regions, internal migrants have started to return home. Push and pull factors of internal migration have been reversed. Poverty and lack of job opportunities used to be the push factors; they are now replaced by new push factors—long hours of work and long-distance travel to and from the …

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

Irish Local And Artisan Foods: Multiples Make Space!, Michelle Dunne, Angela Wright

Dept. of Organisation & Professional Development Publications

Consumers are now bombarded with marketing messages in relation to food choice and consumption, but modern day consumers are very concerned with the food chain and have become discerning about their food choices.

This research examines “Local and Artisan” food choices and finds that consumers in general would like to have easy access to such products. While traditionally found at farmers’ markets, now everyday access is sought through Supermarkets. The researchers were fortunate in having access to a large supermarket rewards programme database where 14,646 supermarket shoppers responded. The study finds that Local and Artisan food products are desired by …

2017 Q2 Private Capital Access Index Report, Craig R. Everett

Pepperdine Private Capital Access Report

The Pepperdine Private Capital Access Index (PCA) is a quarterly indicator produced by the Graziadio School of Business and Management at Pepperdine University, and with the support of Dun & Bradstreet. The index is designed to measure the demand for, activity, and health of the private capital markets. The purpose of the PCA Index is to gauge the demand of small and medium sized businesses for financing needs, the level of accessibility of private capital, and the transparency and efficiency of private financing markets.

The Relationship Between The Human And Social Capital Characteristics Of Nascent Entrepreneurs And Expected Job Growth In The United States, William Dwight Burge

Dissertations

The global financial crisis (GFC) that began in 2007 negatively impacted new business creation (Davidsson & Gordon, 2015). Entrepreneurship has been identified as a viable way to generate jobs in the United States since the 1970s (U.S. Small Business Administration, 2014). However, the literature suggests that there has been a decline in entrepreneurship in the United States (Clifton, 2015; Singh & Ogbolu, 2015). Capital is important to those individuals involved in entrepreneurship (Cetindamar, Gupta, Karadeniz, & Egrican, 2012), specifically, human capital and the social network connections or social capital resources of the entrepreneur (Becker, 1993; Schutjens & Völker, 2010).

This …

Social Crm Applications And Impact In Small Businesses, Levi Bridge

Doctoral Dissertations and Projects

The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an informal CRM system causing them to not realize the full sales potential or customer engagement that could occur. The qualitative study consisted of 10 small businesses that utilize social media to engage with customers. The agency theory and resource based view served as the theoretical foundation for the study. One-on-one interviews were conducted with the employee responsible for managing the social media content. From the interviews, three themes emerged that are critical for social CRM success: visibility, interactivity, …

Senior Business Seminar Proposal, Alex C. Mcgrainer

Senior Honors Projects

How could a single idea increase the value of a university’s college of business? My project aims to do this through the successful implementation of a single class. It addresses some of the most important factors that current and prospective students should consider while they undergo their college searches, such as the post-graduation employment rate and starting salary across majors of interest.

My inspiration for the topic came from students struggling to find a job. I realized that every year around March, they would begin to suffer due to the self-inflicted pressure of being unemployed after commencement. I immediately knew …

Changefest: Creating Significant Positive Change In Just One Day, Elana Rivkin

Senior Honors Projects

Upon getting involved with, and eventually becoming the President of, the student organization, Thrive, I felt a spark of innovation within me. Thrive is an entrepreneurial organization centered around helping students create socially impactful projects. While each member initially worked on their own individual projects, we capitalized on the connections and resources we had mutually to create something bigger than ourselves as a group. That is where the idea for ChangeFest came about. ChangeFest is a day-long event where students have the power to make substantial change on their campuses. Many college students lack the intrinsic motivation to push themselves …

Organization Restructuring And Leadership Development, Elizabeth Rogers, Danielle Wolf

Senior Honors Projects

The University of Rhode Island’s chapter of the American Marketing Association (AMA) has progressively grown as a student run organization throughout the past decade. During this period, the leadership team faced the challenge of engaging members and transitioning smoothly from year to year. These two issues were linked to the chapter organizational structure and the leadership transition processes, respectively. In order to improve and become competitive on a national level with other AMA collegiate chapters and marketing degree programs, it is important to continuously reevaluate the chapter’s strategy. This research aims to seek best practices that can be applied for …

Lcw Marketing Newsletter Volume 7 Issue 1, Touro College Lander College For Women, Lander College For Women

Yearbooks and Newsletters

No abstract provided.

Mcdm Method For N-Wise Criteria Comparisons And Inconsistent Problems, Florentin Smarandache, Azeddine Elhassouny

Branch Mathematics and Statistics Faculty and Staff Publications

The purpose of this paper is to present an e[xtension and alternative of the hybrid method based on Saaty’s Analytical Hierarchy Process and Technique for Order Preference by Similarity to Ideal Solution method (AHP-TOPSIS), that based on the AHP and its use of pairwise comparisons, to a new method called α -D MCDM-TOPSIS( α -Discounting Method for multicriteria decision making-TOPSIS). The new method overcomes limits of AHP which work only for pairwise comparisons of criteria to any-wise (n-wise) comparisons, with crisp coefficients or with interval-valued coefficients. α-D MCDM-TOPSIS is verified by some examples to demonstrate how it allows for consistency, …

Implementation Of A Supply Chain Management "Intern For A Day" Program, Erin K. Mcconnell

Honors Projects

This program was developed to send students to local corporations to attain a better understanding of a business professional environment and the Supply Chain Management departments at those companies. Students were sent to Therma Tru Doors, in Maumee, Ohio to be "interns for a day". They received the chance to shadow employees in all aspects of the Supply Chain field and learn about what their day to day job responsibilities entail. There are many benefits to this externship program for both the students and Therma Tru. Students gain valuable experience and knowledge while Therma Tru gains access to some of …

Restaurant Entrepreneurship: Theory And Practice, Margaret Leach

Selected Honors Theses

Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.

Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape

Senior Honors Theses

The aim of this paper is to analyze the role that nonprofit organizations can play in utilizing economic development to alleviate poverty. The thesis components will be analyzed by answering six research questions (RQ): (1) What is economic development in developing countries? (2) What is the connection between economic development and poverty alleviation? (3) What are some examples of economic development lessening poverty? (4) What are the essential features of a nonprofit organization? (5) What can nonprofit organizations do to create economic development? and finally, (6) What are archetypical examples of nonprofits creating economic development and reducing poverty? To understand …

David And Goliath, Jacob Thorpe

Marriott Student Review

Book review of David and Goliath by Malcolm Gladwell.

Work Rules! Insights From Inside Google, Krista Johnson

Marriott Student Review

Book review of Work Rules! Insights from Google written by Laszlo Bock.

Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl

Marriott Student Review

This is a book review of "Multipliers: How the Best Leaders Make Everyone Smarter", by Liz Wiseman, with Greg McKeown.

An Unsung Hero Of The Tanner--Jeffrey Subramanian, Kempton Cox

Marriott Student Review

Jeffrey Subramanian beautifies the grounds surrounding the Tanner Building, but he also writes poetry and plays the cello. The author calls Jeffrey an "unsung hero" because he is, in fact, the author's hero.

Two Perspectives On Violence In Business, Ian Bristol Whatcott, Karson Fronk

Marriott Student Review

Violence has become common place in business strategy, taking on many forms. Some use violence in rhetoric as they compete with other companies while others use sell violence as entertainment. Many people are familiar with violence in their organizations. This article looks more into how effective violence is to a company's performance. It examines recent research done by professors at different universities on the subject. It offers two perspectives, looking first at violent rhetoric and then how violence advertisements affects a firm's bottom line. The article finds that exposure to violent rhetoric outside a firm affects employee's ethics more than …

E-Commerce Industry Spotlight, Krista Johnson

Marriott Student Review

A highlight of the E-Commerce industry.

Byu Tech Club: At The Base Of Silicon Slopes, William R. Adams

Marriott Student Review

As technology continues to drive Utah's economic growth, Brigham Young University students have launchd the BYU Tech Club to inform their peers with technical and non-technical degrees of career opportunities in technology, build the skills and knowledge to be attractive job candidates, and earn internship and full-time offers from high-grow startups and leading technology companies.

Obamacare: Under The Knife, Kylan Rutherford

Marriott Student Review

President Trump and Congress have tried and failed to pass through a replacement plan for Obamacare. This article details why this effort failed, and several issues extant in Obamacare that may move the law toward insolvency. These issues are the mandate, guaranteed issue, and the 'risk corridor' funding set up to back struggling insurance companies.

Buzzwords: Jargon That Will Keep You Going Through The Year, Annie Pond

Marriott Student Review

Business jargon to help you throughout the year.

In Defense Of The Self-Help Book, Owen Barrott

Marriott Student Review

"In Defense of the Self-Help Book" explores the relationship between behavioral economics and the effects that self-help and management books have. It explores loss aversion and the optimism bias paradox and applies it to those who use success literature to improve their own abilities.

Marriott Student Review, Marianna Richardson

Marriott Student Review

This is the inaugural edition of the Marriott Student Review on BYU Scholar Archive. Marriott Student Review is a journal by students, for students. We work to inform Marriott School students about contemporary issues and to prepare them to meaningfully contribute to the global community. We also offer the opportunity for students to publish and add their voice to current events.

Developing A Crm Strategy For Small Businesses, Brianna Butler, Megan Carignan

Honors Senior Capstone Projects

In a data-driven world, it is becoming easier than ever for businesses to gain more and more information about their customers and use that to their advantage. This data, gathered from previous business dealings, social media, inbound marketing and click data can be utilized to provide goods and services that are more accurately tailored to the specific consumer, and to provide successful customer service. However, there must be a customer relationship management (CRM) system in place to retain, sort, analyze and pull up information. This can be done using expensive software, which is what large and medium-sized corporations may do, …

2017 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

People, Planet, Profit: Benefit And B Certified Corporations - Comprehension And Outlook Of Business Students, Arlene J. Nicholas, Samuel Sacco

Faculty and Staff - Articles & Papers

This paper is an overview of the emergence of Benefit and Certified B Corporations that aim to realize a profit and make a positive impact on society as measured by some third party standard. In this way, these corporations differ in corporate purpose from traditional C corporations. Directors and managers are accountable for that defined public benefit. Considerations of sustainable business practices have existed in many industries for several years. However, the recent growth in legislation to create a legal framework for Benefit Corporations is newly emergent. An examination of recent literature explains the rise of these socially responsible organizations, …

Straight From The Horse's Mouth: An Examination Of Social Media Usage And Advertising Methodologies In The Sale Of Sporthorses, Michael Willham

Undergraduate Distinction Papers

This study discovered general market conditions as well as buyer and seller behavior in the sporthorse market for the disciplines of Dressage, Show Jumping, and Eventing. The efficient sale of sporthorses in these disciplines is equally as important of a consideration as the marketing and advertising decisions for any other product such as automobiles or electronics. Equids differ from regular products in that they typically have markedly higher inventory costs associated with the maintenance of holding onto a live animal. Therefore, it is arguably more imperative for businesses to determine the quickest and most efficient means to sell them. This …