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Full-Text Articles in Arts Management
"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang
"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang
MA Projects
Art is still used as a financial hedge in times of economic uncertainty. According to Artnet’s Financial Art Index, “The art market outperformed the S&P 500 from January 2022 to July 2023, with art returns rising by 4.2% in nominal terms, while the S&P 500 lost 6.6% during the same period.” 1 Although we are currently in a period of uncertainty about the future global economic outlook, the impact of fluctuations in art prices is relatively low. ArtVest will establish against post-pandemic New York in 2024, seamlessly bridging the realms of art and investment. ArtVest recognizes the potential in the …
Canvas Creations Hub, Mengting Yan
Canvas Creations Hub, Mengting Yan
MA Projects
This is a business plan about CCH that has not been implemented. With the
rapid development of the Internet in China, e-commerce market has come into the
period of explosive growth after more than ten years of market cultivation. Recently, the amount of APP online shopping in one year has exceeded 40 trillion yuan. In this situation, traditional enterprises are getting involved into e-commerce. This paper studies the situation of the e-commerce market and the art derivatives industry, elaborates the market opportunities, and makes an economic analysis of the operation of art derivatives APPs, which can be used as a …
Art And Entertainment Collaboration: The Benefits And Challenges Of Auction Houses Crossover Collaborations In The Global Art Market, Yushi Chen
MA Theses
Over the past decades, crossover collaboration has become increasingly important
in the contemporary art market as an effective strategy to reach a wholly new customer segment. This research focuses on the crossover collaboration between art and entertainment by exploring the partnerships between auction houses and singers. It uses a case study as a research methodology to analyze Sotheby’s partnerships with three famous singers, including Nigo, T.O.P., and Jay Chou, by which the auction house successfully entered the Asian art market. The research found that these examples have demonstrated Sotheby’s how has integrated crossover collaboration into its sustainable competitive advantages. The …