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Articles 1 - 3 of 3
Full-Text Articles in Arts Management
Nomad Gallery, Maria Paula Suárez, Renata Ribeiro
Nomad Gallery, Maria Paula Suárez, Renata Ribeiro
MA Projects
NOMAD Gallery is a flash retailing business model that will seek to attract consumers with discretionary spending power but are unfamiliar with highly curated art experiences. Despite its size, the art market today is not easily accessible to younger generations, as it possesses several structural barriers to access (such as the need to know and develop relationships with Art galleries and curators). NOMAD Gallery’s value proposition is anchored on sharing culture and democratizing the access to art through playful and interactive pop-up galleries that exhibit artists from around the world in different seasonal settings and structured such that it provides …
Artists In Legacy-Land: Endowing Foundations To Balance Market And Philanthropic Activity, Lucas Mischler
Artists In Legacy-Land: Endowing Foundations To Balance Market And Philanthropic Activity, Lucas Mischler
MA Theses
In this paper, artist-endowed foundations are examined to assess the direct and indirect impact of their philanthropic activity on the art market. Beginning with an overview of historical and contextual variables paving the way for private philanthropy in the 20th century, specific case studies are analyzed--established foundations, as well as varying formats for smaller foundations, that illustrate the symbiotic relationship between the art market and artist-endowed foundations. Emphasis is placed on the newfound popularity of artists establishing foundations, and securing legacy, within their lifetimes rather than upon death, as this has the potential to yield the best results. Best practices …
Would You Rather Be The Head Of A Lion Or The Tail Of A Mouse? A Comparative Study Of The Art Markets In London And New York, Clio Giner Garcia
Would You Rather Be The Head Of A Lion Or The Tail Of A Mouse? A Comparative Study Of The Art Markets In London And New York, Clio Giner Garcia
MA Theses
The purpose of this thesis is to investigate which city best suits our goals in opening a gallery abroad; London or New York. This question arises from a debate with my father about the future of our business, which is a contemporary art gallery that we opened in Spain in 2012. It opened originally in Marbella, a city with a wealthy international population. Later in September of 2020, we welcomed our second space in the capital of Spain, Madrid. We have agreed the next step for us is to open up our third space abroad within the next 5 years. …