Advertising and Promotion Management Commons^™

Ethical Judgments Of Sexual Appeals In Advertising Image - Based Products To Teens, Daniel Korn

Senior Honors Projects

The use of sexual appeals in advertising is increasingly prevalent in the United States. Perhaps the use is in response to the preponderance of advertisements in everyday life. The advertisements most often featuring such appeals are for image-based products. Actual images in ads can often convey emotions powerfully, which may explain the frequent use in marketing image-based products. These products include: candy, liquor, cigarettes, jewelry, fragrance, cosmetics and fashion goods. It is advertisements for products such as, but not limited to these, that often use sexual appeals. The use of such appeals is constantly scrutinized in terms of ethics, regardless …

Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini

Conference proceedings

Since the 1970s an argument has raged over the influence child targeted advertising has on its young audiences (Lawlor & Prothero 2003). An area of particular interest is the effect of child targeted advertising on the parent-child purchase relationship, commonly referred to as ‘pester-power’. In recent years, harnessing its power has become a Holy Grail for those who believe it to be the key to parent’s purse strings (Harding 2004). Industry spending on advertising to children has significantly increased in the past decade, from $100 million in 1990 to more than $2 billion in 2000 (www.media-awareness.ca). This paper outlines preliminary …

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Testing For A Synergistic Effect Between Online Publicity And Advertising In An Integrated Marketing Communications Context, Anca C. Micu

WCBT Faculty Publications

This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or publicity or both. Also, the indirect relationship between brand communication exposure condition and purchase intent was modeled via path analysis. 634 students participated in an online experiment. Repeated measures MANCOVA analysis results indicate that the two synergistic conditions, which included an ad-article or article-ad combination, were more effective in terms of brand communications impact than the pure advertising condition. The pure publicity condition was found to be more effective than any of the other …

Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.

Seton Hall University Dissertations and Theses (ETDs)

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An Investigation Into The Absence Of Disabled People From Commercial Advertising And Its Impact On The Disabling Experience, Mary-Ann O'Donovan

Masters

Much research has been conducted into the effects of advertising on various minority groups – women, gay people, black people, unemployed youths. However, research regarding the relationship of mainstream advertising and disable people is sparse. Disable people are one of the largest minority groups in the world and yet, they are almost invisible within advertising and consumer research, and within advertising itself. It is this lack of representation in commercial advertising that interests the researcher. Disabled people have historically been excluded from many facets of society- education, employment, leisure – with advertising viewed as one more mechanism to further this …

Advertising Online And The Development Of A Corporate Web Site, Lisa V. Soto

Seton Hall University Dissertations and Theses (ETDs)

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The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero

Articles

This paper aims to explore in detail the issue of advertising intent, with particular reference to the child. The literature review examines the importance of age, and cognitive and social development in this field, and considers whether or not children can distinguish between television programming and advertising. What the literature review illustrates is that research studies thus far have conflicting viewpoints on these areas. Within the research to date, there are also a number of important issues which do not seem to be addressed. Most notably, there is little research which considers the impact of advertising upon children, from the …

See Me, Touch Me, Feel Me':(Im)Proving The Bodily Sense Of Masculinity, Marc Ouellette

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the new man, which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements …

Cross Media Promotion Of The Internet In Television Commercials, Steven M. Edwards, Carrie La Ferle

Temerlin Advertising Institute Research

Increasing presence of internet addresses across traditional media spurred the current study. Specifically, the study examined the cross media promotion of website addresses in television commercials to determine if and when they were being used, and by whom? For comparison purposes, other formsof direct response channels were also measured. A clearer understanding of the practice of promoting web sites in television commercials was garnered by examining website addresses for their size, length, positioning, frequency, product categoy representation, and other important attributes. The findings provide an initial base from which future growth and style of web site advertising in traditional media …

Frontiers In Advertising, S Seshadri

IIMB Management Review

No abstract provided.

Advertising And Public Relations In The Next Decade, Tara Sinha, Mithileshwar Jha

IIMB Management Review

No abstract provided.

Advertising And Promotion Of Services, Umesh Rajamani

IIMB Management Review

No abstract provided.

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

Consumer Attitudes Toward The Advertising Of Professional Services By Accountants, Lawyers, And Physicians, In Perth, Western Australia: An Exploratory Study, Damien W. Millen

Theses : Honours

The accounting, law and medical professions in Australia have resisted using advertising as part of a marketing strategy until the late 1980's. Unlike their colleagues in the United States, the majority of professionals in Australia have yet to explore the benefits of utilising advertising to develop and maintain a high quality reputation, as well as informing potential clientele of available services and other necessary information that customers may use to select a professional practitioner. It is the aim of this research to investigate consumer attitudes toward accountants, lawyers, and physicians with respect to professional service advertising in Perth, Western Australia. …

The Role Of The African-American In Advertising, Anita Elaine Rivers

Theses Digitization Project

No abstract provided.

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …

A Valley Hello [Brochure], Plaza National Bank (Harlingen, Tx)

Lower Rio Grande Valley Curated Material

A promotional brochure likely compiled by local chambers of commerce that features information on regional businesses, attractions, and leisure activities. Includes fold-out map and recipes.

Also includes a brief overview of the Pan American University Marine Biology Laboratory, which is now known as the UTRGV Coastal Studies Lab.

Effects Of Advertising And Product Differentiation Upon Industry Growth Rates, David Charles Shurr

Masters Theses - Marketing

The static theory of the firm suggests that advertising expenditures may restrict output and retard growth. The specific hypothesis upon which this study is based states that advertising and product differentiation will indeed retard industry growth rates.

The Consumer As King: The Economics Of Precarious Sovereignty, Robert L. Birmingham

Articles by Maurer Faculty

No abstract provided.

Financial Resources For New And Expanding Industry In Jacksonville, Committee Of 100 Jacksonville Area Chamber Of Commerce

City and Regional Planning -- Florida

This contains resources for entrepreneurs who want to develop land and obtain capital in Jacksonville

Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch

Business and Economics Honors Papers

This 33 page thesis examines a proposal to increase sales at a gasoline service station.