Advertising and Promotion Management Commons^™

Why Blacks In The New Orleans Area Are Not Buying The Amc Pacer, Marketing Research Class Of 1977

Electronic Theses and Dissertations

This report, prepared by the Marketing Research Class of Xavier University of Louisiana under the instruction of Louis C. Mancuso, Ph.D., in Spring 1977, investigates why Black consumers in the New Orleans metropolitan area were not purchasing the American Motors Corporation (AMC) Pacer. Commissioned by Stephens AMC Jeep, Inc., the study was undertaken after a local dealership reported low sales volume of the Pacer among Black buyers, prompting an examination of consumer attitudes toward the vehicle's styling, price, and other features.

The class developed three survey instruments, a door-to-door questionnaire, a telephone questionnaire, and an observation study, to test sixteen …

The Effects Of Advertising On Inter-Industry Growth Rates, Norman K. Plummer

Masters Theses

No abstract provided.

Ua12/2/36 Scrapbook, Gamma Sigma Sigma

Student Organizations

Scrapbook chronicling Gamma Sigma Sigma activities and events of Fall 1970.

• Alberico, Karen
• Alpha Phi Omega
• Bacon, Dorothy
• Bader, Margaret
• Baggett, Diane
• Bambower, Paul
• Becker, Margaret
• Bradbury, Debbie
• Breeden, Nancy
• Browne, Kay
• Browne, Ray
• Browning, Gwen
• Buchanan, Sharon
• Crane, Doug
• Cropper, Sharon
• Cross, Connie
• Darnell, Linda
• Duning, Beth
• Galloway, Kaye
• Gamble, Mildren
• Gamma Sigma Sigma
• Gerard, Theresa
• Guyton, Susan
• Hagan, Barry
• Halbrook, Alice
• Harrell, Woody
• Hartle, Ginger
• Hayden, Mari
• Jackson, Jeanne
• Johnson, David
• Kinnaird, Judy
• Leopold, Beth
• Lish, Mary
• Lloyd, Martha
• McCoy, Karen
• McDonald, Aaron
• McWhorter, James
• Myers, Jim
• Pais, Vicky
• Parks, Joe
• Patterson, Jim
• Perkins, Cheryl
• Piper, Curtis
• Powell, …

The Jacksonville Market 1970, Wjxt Research Department

City and Regional Planning -- Florida

An advertising brochure detailing Jacksonville's demographics, economy, and the overall market for Television as well as the station's resources

Ua51/1/3 Wku Turns 25-Year-Old Gym Into Complete, Modern, Well-Carpeted Library, Wku University Libraries, Masland Carpets

WKU Administration Documents

Press release by contractor Masland Carpets regarding the renovation of the Health & Physical Education Building into a library.

The Development And Justification Of A Course In Alcohol Education For Secondary Schools, Ernest E. Kaster

University of the Pacific Theses and Dissertations

With the increasing pressure of the American way of life, increased tension and anxieties of our fast civilization, and increased pressure of the advertisements of the liquor industry on billboards, magazines, radio, and newspapers, the alcohol problem has been steadily increasing. It is estimated that two-thirds of the alcoholics begin their drinking while in high school. It would appear then that the high school is the proper place in which to prepare the future citizens to solve their problems in an intelligent and unbiased manner.

Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch

Business and Economics Honors Papers

This 33 page thesis examines a proposal to increase sales at a gasoline service station.

Ua94/5/1 Sadie Hawkins Dance Card, Pi Tau Nu

Student/Alumni Personal Papers

Pi Tau Nu fraternity Sadie Hawkins Dance card belonging to Julian Harper. It includes a list of Pi Tau Nu members and ads for many Bowling Green businesses.

Ua94/5/1 Kappa Beta Pi Backward Dance, Kappa Beta Pi

Student/Alumni Personal Papers

Kappa Beta Pi backward dance, dance card belonging to Leone Brewer. It includes a list of officers and members, ads from Bowling Green merchants and a dance card.

Excerpts From Donor Letters, Wku Cherry Statue Committee

2015: Cherry Statue Time Capsule

Quotations from donors to the Cherry Statue fund used in soliciting more donations.

An Analysis Of The Trend Of Newspaper Advertising For The Years 1931-1935, Lucretia Moffatt

Bachelors’ Theses

The purpose of this thesis is to show the more. definite trend toward use of newspaper advertising today than was apparent in the past, in spite of the depressing effects of the economic crash of 1929. Advertising lineage, for most products, experienced a decided decrease between the years 1931 and 1935, but as budgets begin to increase, more and more money is being given over for advertising, the largest part of which is being used for buying newspaper space.

Ua100/2/5 Training School Announcement 1934-35, Wku Training School

WKU Administration Documents

Booklet highlighting the WKU Training School for the year 1934-35.

Ua12/2/1 College Heights Herald, Vol. Ix, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Band Concert Witnessed by Many Visitors
• Ernest Miller Sought as Banquet Speaker
• Former Student Has Established Religious Record – John Price
• Museum Relics On Display at Group Meeting
• Sims, John. The Greatest Gift
• Interesting Collection of Books Presented Museum
• 11^th College Press Conference Closes at Murray College
• Our Distinguished Alumni – Woodfin Hutson
• Annual Xmas Voice …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hill is Host to Rural Life Conference
• Talisman Staff is Named; Work on Book Begins
• Letter Received from Miss Dorothy Logan Enroute to Brazil
• Monroe & Barren Lead in Educational Progress
• Organizations is Completed at New Club Here – Foreign Relations Club
• Our Distinguished Alumni – J.W. Snyder
• November 16 is Named as Annual Founder’s Day
• Judge …

Ua3/1/4 Bowling Green Booster, Selby Smith

WKU Administration Documents

Bowling Green Booster was published twice a month by Selby Smith. This issue has articles written by WKU faculty Henry Cherry, Finley Grise and Herman Lowe and Bowling Green Business University faculty J.L. Harman. The majority of the issue is dedicated to WKU's homecoming activities. There are also articles regarding the Whitney Transfer Company, the Welfare Home, General Association of Baptists in Kentucky, Highway 31-W Association, the Red Cross, and the economy.

Ua12/2/1 College Heights Herald, Vol. Ix, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hilltopper Are Near Conference Crown
• Hundreds Flock to Heights for Reunion Event
• Tables are Added to Equipment of Periodical Room
• Our Distinguished Alumni – Dr. Paul Chandler
• International Relations Club Sees Inception
• Sacred Concert Wins Approval of Many Present
• Logan, Ralph. Wendell Johnson’s Passing Has Often Led to Victory
• Eastern Game is Canceled; U. of L. Contest …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Everything is Set for Homeocming
• ‘Toppers Defeat Murray Thorobreds 6-0
• Music Dept. to Present Sacred Concert Nov. 13
• Date of KIPA Changed to Dec. 2-3
• Local Teachers Away at State Classical Meet
• Our Distinguished Alumni – L.C. Curry
• Training School Lads Killed in Motor Accident – Raymond Runner & Brooks Holcombe
• Seniors Present Play in Chapel
• Donor …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Several Hundred Teachers Meet Here
• College News of Murray is KIPA Host
• Dr. L.Y. Lancaster Receives Honor
• Sales Contest Announced by Business Mgr.
• Murray Head is Heard here – Rainey Wells
• Bird Society Has Two-Day Meeting at Madisonville
• Tyler, Sara. Romance & History Both Surround Gift to Museum
• County Group Heads Convene
• Our Distinguished Alumni – Dr. …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Local Quartet Receive Ovation at Chapel Hour
• Concluding Issue of Year Published
• Date of Second Commencement Set for Aug. 25
• Sherry Sisters Established Record
• City Health Nurse Lectures to First Aid Class on Hill
• Farm Students Vie …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Planting Plans for Grounds of Museum Stated
• Economic Geography Contains Series of Articles by Sullivan Gibson
• Second Summer Term Innaugurated
• Geography Dep’t. Owns Rare Map
• Robey, Howard. Panorama from Herald Office Window Pictured
• Mrs. Carl Herdman Elected …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Grounds Near New Building Are Improved – Kentucky Building
• Harvard University Gives Scholarship to W.L. Matthews
• Dr. J.L. Harman Speaks Before Students Here
• Fletcher Holman & Wendell Johnson to Lead Western Teams
• Education Council Holds Summer Meet
• Students, Faculty Members Guests at Peabody Conference …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Annual Camp at Mammoth Cave is Made
• Ninety-Eight Receive Bachelor’s Degree Here
• Alumni Group Holds Annual Business Meet
• Grise, Finley. Graduate School History Reviewed by Dean Grise
• College High Graduates 32 Seniors Here
• Riflemen are Recipients of Three Awards
• Kelly Thompson & Hays Wiggins Given Ogden …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Over One Hundred Are to Participate in June Commencement Exercises
• Summer Term to Open Here on June Sixth
• County Presidents are Entertained by Dr. & Mrs. Cherry
• Clean-Up Day Held on Hill
• Camp Party Reaches 39 in Number – Mammoth Cave National Park
• Dr. Henry …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• William McAdoo Heard in Speech on Agriculture
• Annual Camping Trip is Planned – Mammoth Cave National Park
• Eleven Games Scheduled for 1932 Gridders
• Mother’s Day Brings Large Crowd to Hill
• Lorado Taft to Deliver Commencement Address
• New Pool to be Opened in Coming Week
• Robinson, …

Ua12/2/1 College Heights Herald Vol. Viii, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Directors Name Candidates for Head of Alumni
• Dr. & Mrs. Henry Cherry Entertain Students
• Mother’s Day Program is to be Presented on May 6
• H.M. Jameson Dies at Macon
• Orchestra & Glee Club Give Radio Program
• Art Students Addressed by Miss Sobotka
• Sophomores Give Annual …

Ua1a The Students Weekly, Marshall Love & Company

WKU Administration Documents

Weekly student publication regarding the students of the Bowling Green Business University featuring news, and jokes about students, faculty, staff and alumni.

Ua12/2/1 College Heights Herald Vol. Viii, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Art Students Organize Club
• Sophomores to Produce Annual Play
• Ogden College Founder’s Day is Celebrated
• J.R. Whitmer Completes Series of Lectures Here
• Intra-Mural Games End in Triple Tie
• KEA Plans Complete for Annual Meet
• Pennyroyal Geographers Meet Here
• ’32 Talisman is to Include New Features …

Ua12/2/1 College Heights Herald Vol. Viii, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ROTC Rifle Team Wins Fifth Corps Area Title
• Champion Hilltoppers
• Henry Cherry Elected Officer of National Association
• County Group Heads Launch New Program
• Annual to be Published at Earlier Date
• Sophomores to Produce Annual Play – The Whole Town’s Talking
• KEA Plans for Western Completed …

Ua12/2/1 College Heights Herald Vol. Viii, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ‘Toppers Emerge Champions
• Western Plans for KEA Are Complete now
• Physical Education, Music Program Presented on Hill
• Senior Class Presents Its Annual Play – The Meanest Man in the World
• Washington Program is Given Here
• Kiwanians to Give Program
• Peabody Founders Day is Observed by …

Ua12/2/1 College Heights Herald Vol. Viii, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Boston Editor Speaks Before Local Groups - Albert Winship
• Annual Senior Dramatic Production to be Given – The Meanest Man in the World
• Ogden Graduate Heads Chinese Air Forces Defending Shanghai – Chang Hui Chang
• Mr. R.C. Woodward Returns to Hill
• ’32 Talisman is to …