Open Access. Powered by Scholars. Published by Universities.®
Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Western Kentucky University (837)
- Kennesaw State University (107)
- Coastal Carolina University (103)
- University of Nebraska - Lincoln (24)
- University of Nevada, Las Vegas (22)
-
- Singapore Management University (21)
- Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw (21)
- Syracuse University (18)
- Liberty University (15)
- California Polytechnic State University, San Luis Obispo (14)
- Chapman University (13)
- City University of New York (CUNY) (12)
- San Jose State University (12)
- University of Dayton (11)
- Munster Technological University (9)
- Bryant University (8)
- University of Arkansas, Fayetteville (8)
- Bowling Green State University (7)
- Claremont Colleges (7)
- East Tennessee State University (7)
- Old Dominion University (7)
- Pittsburg State University (7)
- Sacred Heart University (7)
- Nova Southeastern University (6)
- Technological University Dublin (6)
- Walden University (6)
- California State University, San Bernardino (5)
- Eastern Illinois University (5)
- Georgia Southern University (5)
- Marshall University (5)
- Keyword
-
- Western Kentucky University (666)
- African Americans (557)
- Blacks (530)
- Athletics (WKU) (520)
- Student Government Association (251)
-
- Class of 1995 (WKU) (224)
- Class of 1994 (WKU) (219)
- Class of 1993 (WKU) (218)
- Class of 1992 (WKU) (185)
- Class of 1996 (WKU) (166)
- Class of 1991 (WKU) (163)
- Class of 2001 (WKU) (150)
- Student Government Association (WKU) (150)
- Class of 2000 (WKU) (136)
- Class of 1990 (WKU) (112)
- Class of 1997 (WKU) (111)
- Class of 1998 (WKU) (111)
- Alumni (103)
- Athletics (97)
- Class of 2002 (WKU) (95)
- Events (91)
- Clubs (87)
- Fraternities and Sororities (84)
- Class of 1999 (WKU) (82)
- Marketing (78)
- Fraternities & Sororities (69)
- Class of 2003 (WKU) (68)
- Advertising (64)
- Class of 1989 (WKU) (57)
- Class of 1932 (47)
- Publication Year
- Publication
-
- WKU Administration Documents (764)
- The Coastal Business Journal (103)
- Atlantic Marketing Journal (75)
- Student Organizations (50)
- Journal of Marketing and Consumer Behaviour in Emerging Markets (21)
-
- Library Marketing Materials (21)
- Renée Crown University Honors Thesis Projects - All (17)
- Masters Theses (16)
- Anti-littering Programs (10)
- Business Faculty Articles and Research (10)
- Library Philosophy and Practice (e-journal) (10)
- Management and Marketing Faculty Publications (10)
- Electronic Theses and Dissertations (9)
- Honors Projects (8)
- WKU Archives Collection Inventories (8)
- Atlantic Marketing Association Proceedings (7)
- College of Journalism and Mass Communications: Student Advertising Projects (7)
- Faculty Submissions (7)
- CMC Senior Theses (6)
- Honors Projects in Marketing (6)
- Journalism (6)
- The Qualitative Report (6)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (6)
- Walden Dissertations and Doctoral Studies (6)
- Research Collection School Of Economics (5)
- Theses and Dissertations (5)
- Theses, Dissertations and Capstones (5)
- WCBT Faculty Publications (5)
- Asian Management Insights (4)
- Bullion (4)
- Publication Type
- File Type
Articles 1381 - 1410 of 1541
Full-Text Articles in Advertising and Promotion Management
Ua68/13/4 Bowling Green, Vol. 6, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America
Ua68/13/4 Bowling Green, Vol. 6, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Combs, Susan. Unique Shop in Old Barn - Glass Place
- Fowler, Holly. Celebrate Christmas Many Ways
- Reagan, Stan. City Police Nigh Shift - More Than a Joy Ride
- Jones, Paige. Bonding, Brightening Without Pain - Dr. Jerry Blevins
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/4 Bowling Green, Vol. 5, No. 2, Kelly Thompson Chapter, Public Relations Student Society
Ua68/13/4 Bowling Green, Vol. 5, No. 2, Kelly Thompson Chapter, Public Relations Student Society
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Dunkel, Missy. It's 3:30 p.m. What Are Your Kids Doing? - Drug Abuse
- Thomley, Mike. Illiteracy: The Hidden Handicap
- Jones, Linda. Education: Improvement at the Grass Roots Level
- Rappaport, Jessica. Poems Mirror Poet's Life - Lillie Carter
Ua68/13/5 Pr Perspectives, Kelly Thompson Chapter, Public Relations Student Society Of America
Ua68/13/5 Pr Perspectives, Kelly Thompson Chapter, Public Relations Student Society Of America
Student Organizations
Newsletter created by the WKU Kelly Thompson Chapter of PRSSA regarding members, activities and alumni.
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/4 Bowling Green, Vol. 5, No. 1, Kelly Thompson Chapter, Public Relations Student Society
Ua68/13/4 Bowling Green, Vol. 5, No. 1, Kelly Thompson Chapter, Public Relations Student Society
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Roberts, Candace & Ann Hochgesang. WKU Groups Support Community
- McMurtry, Pam. Care Centers Teach Social Skills, ABC's
- Walton, Dreama. A Life Some Never Left - Mennonites
Ua68/13/4 Bowling Green, Vol. 4, No. 2, Kelly Thompson Chapter, Public Relations Students Society Of America
Ua68/13/4 Bowling Green, Vol. 4, No. 2, Kelly Thompson Chapter, Public Relations Students Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Berkley, Tonya. The Bits & Bytes of Computers
- Schammel, Cat & Rene Vance. Business & Pleasure Go Together - Horses
- Jones, Paige. Living it Up Downtown
- Reeder, Kristen. E.A. Diddle's Red Towel Still Waves
- Clarke, Elizabeth. The Alley Playhouse Takes a Bow
- Crime, p. 32
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/4 Bowling Green, Vol. 4, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America
Ua68/13/4 Bowling Green, Vol. 4, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Rausch, Jackie. City & Church Work Together
- Bowling Green -- a Great Place to Live
- Opinion Poll: Bowling Green Speaks
- Hall, Wendy. Professionally Speaking: Local Women Excel in Careers
Ua68/13/4 Bowling Green, Vol. 3, No. 2, Kelly Thompson Chapter, Public Relations Student Society Of America
Ua68/13/4 Bowling Green, Vol. 3, No. 2, Kelly Thompson Chapter, Public Relations Student Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Hart, Kerry. Bowling Green in the Depression
- Myers, Lawson. Industrial Development
- Sparks, Theresa. Talk of the Town
- Cheser, Karen. Shaping Up
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua35/11 Student Honors Research Bulletin, Wku Honors Program
Ua35/11 Student Honors Research Bulletin, Wku Honors Program
WKU Administration Documents
The WKU Student Honors Research Bulletin is dedicated to scholarly involvement and student research. These papers are representative of work done by students from throughout the university.
- Albin, Bettye. John Dryden's Criticism: The Neglected Link
- Allen, Christopher. Martial Reflections: Ancient Cultures and Their War-Gods
- Case, Laura. Climatic Preference
- Deller, Kathy. Regression Analysis: The Effects of Advertising, Price, Income and Import Sales on American-Made Auto Sales
- Downing, Elizabeth. Dorothy Leigh Sayers: Detective of Literary Theory in The Mind of the Maker
- Elder, Janice. A Retrospective Study on Discharge Planning and Primiparas at Breckinridge Memorial
- Flora, Joan. Narcissism and the Need for …
Ua68/13/4 Bowling Green, Vol. 3, No. 1, Kelly Thompson Chapter, Public Relations Students Society Of America
Ua68/13/4 Bowling Green, Vol. 3, No. 1, Kelly Thompson Chapter, Public Relations Students Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Denk, Tom. Computers: Homeward Bound
- Bickett, Cheryl. Bowling Green in the Year 2000
- Snowberger, Cathy. Note This Number - Utility Phone List
- Miller, Debbie. Handicap Facilities Gain Recognition
- Bowman, Kathie. Bowling Green Takes to the Sky
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/4 Bowling Green, Vol. 2, No. 2, Kelly Thompson Chapter, Public Relations Student Society Of America
Ua68/13/4 Bowling Green, Vol. 2, No. 2, Kelly Thompson Chapter, Public Relations Student Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Goetz, Julia. Fraternal Organizations
- Payne, Kenneth. Kentucky Burley: Its Gold Leaf Shines On Us All
- Humphries, Ellen. Civil War Struggles Found Bowling Green Caught in the Middle
- Denk, Tom. BRADD Provides Link - Barren River Area Development District
- Berling, Vicki. Community Assignment: Work to Maintain Quality Education in Bowling Green - Warren County
Ua68/13/5 Adventure, Wku Advertising Club
Ua68/13/5 Adventure, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/4 Bowling Green, Vol. 2, Issue 1, Kelly Thompson Chapter, Public Relations Students Society Of America
Ua68/13/4 Bowling Green, Vol. 2, Issue 1, Kelly Thompson Chapter, Public Relations Students Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Grant, Jeanne & Juanita Lusco. Volunteers Donate Their Time & Money
- Weddle, Cindy. New Residents Adjust to Bowling Green - Charlotte Flanigan
- Rudolph, Tamara. Ray Olliges
- Rudolph, Tamara. Roger Downs Family
- Weddle, Cindy. Jerome Boone
- Redding, Rick, Scott Blann, Arthur Anderson & Vicki Berling. Bowling Green Products Used Around the World
- Rudolph, Tamara. Log Cabin …
Ua68/13/5 Adventure, Vol. 2, No. 4, Wku Advertising Club
Ua68/13/5 Adventure, Vol. 2, No. 4, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/4 Bowling Green, Kelly Thompson Chapter, Public Relations Student Society Of America
Ua68/13/4 Bowling Green, Kelly Thompson Chapter, Public Relations Student Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Grider, Lisa. One Tank Trips
- O'Neal, Teresa & Debi Lee. Local Recreation
- Brandon, Sharon. Bowling Green: Yesterday, Today & Tomorrow
- Anderson, Arthur & Phil Parker. The Graveyard Shift
- Strader, Chuck & Tami Rudol. Local Residents Glitter with Stardom
Ua68/13/4 Bowling Green, Kelly Thompson Chapter, Public Relations Student Society Of America
Ua68/13/4 Bowling Green, Kelly Thompson Chapter, Public Relations Student Society Of America
Student Organizations
Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.
Regular features include:
- Reflections
- Business
- Art
- Community Service
- Reminiscing
- Curiosities
- Entertainment
This issue includes articles:
- Weddle, Cindy. A Brief View Inside Union Underwear
- Weddle, Cindy. Jacob Goldfar - A Man with a Dream
- Cooke, Ken. Cable TV: Bowling Green's Plug in Means Chance at Stardom
- Johnson, Nathan. GM Prepares to Assemble Corvettes
- Area Women Operate Businesses
- Berling, Vicki. The Pop Shoppe
- Berling, Vicki. The Fashion House
- Crook, Susan. Counseling
- Lampert, …
Ua68/13/5 Adventure, Vol. 1, No. 3, Wku Advertising Club
Ua68/13/5 Adventure, Vol. 1, No. 3, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/5 Adventure, Vol. 1, No. 2, Wku Advertising Club
Ua68/13/5 Adventure, Vol. 1, No. 2, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Ua68/13/5 Adventure, Vol. 1, No. 1, Wku Advertising Club
Ua68/13/5 Adventure, Vol. 1, No. 1, Wku Advertising Club
Student Organizations
Newsletter created by members of the WKU Advertising Club regarding their members and activities.
Program, Police Athletic League Boxing Event Jeff Foster Vs Marvis Frazier November 9, 1979, Edna Louise Saffy
Program, Police Athletic League Boxing Event Jeff Foster Vs Marvis Frazier November 9, 1979, Edna Louise Saffy
Saffy Collection - All Textual Materials
Police Athletic League Boxing Event featuring Jeff Foster vs. Marvis Frazier plus P.A.L. Southeastern Boxing Team vs Smoking Joe Frazier Boxing Club also featuring World Rated Poncho Carter program with photographs listing all participants and donors for the event. It includes statistics for the clubs. The Police Athletic League officers are also listed.
Ua25/4 Proposed Mascot, Wku Finance & Administration - Largen
Ua25/4 Proposed Mascot, Wku Finance & Administration - Largen
WKU Administration Documents
Correspondence between Dero Downing, John Minton and Ronald Beck regarding a proposed mascot on a trial basis for the 1978-1979 basketball season.
Television Advertising And Children, Vince Delange
Television Advertising And Children, Vince Delange
Honors Theses
Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.
Bay Area Rapid Transit (Bart) Advertisment, [Circa 1978], Bay Area Rapid Transit
Bay Area Rapid Transit (Bart) Advertisment, [Circa 1978], Bay Area Rapid Transit
Mayor Moscone
Clippings about BART Advertisment