Advertising and Promotion Management Commons^™

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth Advocacy & Resilience Conference

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.

Examining Uas Employment Expectations And Requirements, Brent A. Terwilliger Ph.D., Ryan J. Wallace Ed.D., Matthew P. Earnhardt Ph.D.

National Training Aircraft Symposium (NTAS)

Unmanned aircraft system (UAS) technology is radically changing how organizations, such as government agencies, non-profit corporations, and companies, apply aviation resources. Unmanned aviation is supporting improved efficiency, expanded capability, and heightened reliability through an increasing number of uses relating to: a) research and development and training-education, b) event filming, c) industrial, utility, and environmental projects, d) real estate, e) construction activities, f) agricultural, g) press and media, and h) state/local emergency services. The increasing application, and subsequent operational growth, is occurring in response to maturing technology, refined operational management and permissibility, innovative concept development, demonstrated capability, enhanced supportability, and the …

2019 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2018 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Impact Report 2018: Equity And Excellence, Illinois Mathematics And Science Academy

Impact Reports

For over 30 years, the Illinois Mathematics and Science Academy (IMSA) has pioneered the future of science, technology, engineering and mathematics (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science; and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:

• Residential education: Helping talented 10th-12th graders representing over 93% of Illinois counties to date reach their fullest potential.
• Student and educator outreach: Leading the charge to continually innovate K-12 STEM education, creating a strong and diverse …

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

2017 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Impact Report 2017: Imsa30, The Promise And Power Of Imsa, Illinois Mathematics And Science Academy

Impact Reports

The State of Illinois launched the Illinois Mathematics and Science Academy (IMSA), which is recognized as the world's leading teaching and learning lab for imagination and inquiry, in collaboration with business, education, and science leaders. For 30 years, IMSA has pioneered the future of science, technology, engineering, and math (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:

New STEM teaching models: leading the charge to …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Journal

Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …

2016 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

2015 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2014 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2013 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2012 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez

Journalism

No abstract provided.

How Much Do U.S. University Students Know, And Want To Know, About Sustainability And Green Building? The Findings Of A Survey, And Possible Implications For General Elective Curriculum., Jeremy R. Farner

Purdue Polytechnic Masters Theses

Using the survey approach, this investigation examined the attitudes and interest of college students at two universities in different geographic locations within the United States.  Approximately 24,000 students from all disciplines and majors at Weber State University (WSU) in Utah, and 4,000 at Purdue University in Indiana, were invited to participate in a study to determine current knowledge, familiarity, and interest in topics within the sustainability and Green Building educational arena. The goal of this study was to determine what students already know, would like to know, and how much interest there would be in developing …

2011 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2010 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy

Other resources

This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …

Ua95/1 Glasgow Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Glasgow Normal School. The series includes the first catalog, a pamphlet and James Cornette's history of the school.

Web Publishing Using Ms Word, Christie Carlsen

Graduate Research Papers

I was approached by a motorcross club and asked to build a Website to represent their club. The purpose of the website is to promote the club to attract new members, announce up-coming events, show a member list with contact numbers, and provide a page to place pictures of past events. The club has limited funds, therefore they intend to maintain their site themselves and asked if I would show a selected few members the process. I had to find a way to educate club members on how to maintain their web page after I created and published the original …

What Parents And Teachers Want To Know About Schools And How Schools Can Advertise This Information Using Technology, Denise H. Krefting

Graduate Research Papers

Finding good teachers is becoming very competitive in our nation as a large number of teachers will be retiring and fewer people are entering the profession. Parents are now shopping for the school that they want their children to attend and then finding the home in that district. The possibility of school vouchers is encouraging this. Schools need to be able to advertise information to potential employees and parents of their school district.

The Waukee School district in Waukee, Iowa works to create an informational CD made available to parents and employees is used as an example of what information …

John Deere Worldwide Manufacturing Symposium, Elizabeth J. Neibauer

Graduate Research Papers

The John Deere Worldwide Manufacturing Symposium project included event coordination, print materials, computer presentations, 29 speakers, location and guest arrangements. Printed materials included a symposium introduction letter, brochure, manual for each participant, welcome card, and thank you letters for each speaker.

Powerpoint presentations were used by all 29 speakers at the event and made available through internet access for all participants at the conclusion of the event. All presentations were handled and designed by the John Deere Waterloo Works.

In addition, the coordination of this project involved handling all details large or small including: selecting the location, recruiting the speakers …

Ua12/2/1 College Heights Herald, Vol. V, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Kempusology Inside Out by Kelly Thompson
• Kollege Kampus Ravings by A. Shavings
• Personals
• Rambling ‘Round by Leon Cook
• Training School Notes

This issue contains articles:

• Rifle Team Wins Fifth Corps Area Match for Third Consecutive Time
• National Music Week, For Third Time Nation-Wide Move, Observed on Hill
• Coffin Meets with History Group, April
• Leslie Hewes Gets Fellowship
• Miss Emma Stith and T.L. Bracken Talk in Chapel
• Dedication of Beautiful New Formation in New Entrance Cave Held by …

Ua99/9 Southern Exponent Of Business Education, Vol. Iii, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

• Remarkable Business Outlook
• Can I Get a Position?
• The Illustrated Catalog
• Prosperity Coming
• Self Supporting
• Good Times Are Again in Sight
• Civil Service
• Qualification Required
• How to Get Appointment
• Salaries
• A Thousand Successful Old Students
• A Report to Congress
• A Prominent Railroad Official
• A Fact is a Fact
• Station Work
• Will Take Students
• The Crow & the Spurs
• Better Than Gold
• Gratifying & Cheering
• Academic Course
• A Recognition
• Banking
• The Commerce Course
• Outline of Commerce Course
• The …

Ua99/9 Southern Exponent Of Business Education, Vol. I, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

• We Thank You
• 15,000 Will Read This!
• Bowling Green a School Center
• The Spirit of the School
• A Wonderful Record
• No Saloons
• E.G. Jones
• Bowling Green Never Fails
• Drudges
• The Law Department
• Board & Lodging $10 to $12 a Month
• Old Students
• No Unreasonable Claims
• The Eastern Kentucky State Normal School
• Extract from Speech of H.D. Eades
• An Interesting Address – Chapel Exercises
• The Western Kentucky State Normal School
• Congratulations, Mr. John Mathis
• Allen County
• Societies
• Letter …

Ua99/9 Southern Exponent Of Business Education, Vol. I, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

• Southern Exponent
• The Banking Course
• The Bowling Green Business University Catalogue
• The Commerce Course
• The New Stenographers
• Penmanship
• Spirit of the Institution
• A Great Institution
• Thanks
• The School of Telegraphy
• Millionaires Once Telegraph Operators
• Something New
• Mammoth Cave, the Greatest Wonder of the World, Near the BGBU
• From Our Local Clergy
• What the Bowling Green Business University is Doing
• Positions for Commercial Teachers
• A Permanent Institution
• Conditions Have Changed
• Literary Societies
• Special Notes on the Business Course …

Ua99/9 Southern Exponent Of Business Education, Vol. I, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

• Southern Exponent
• The Banking Course
• The Bowling Green Business University Catalogue
• The Commerce Course
• The New Stenographers
• Penmanship
• Spirit of the Institution
• A Great Institution
• Thanks
• The School of Telegraphy
• Millionaires Once Telegraph Operators
• Mammoth Cave, the Greatest Natural Wonder of the World, Near the BGBU
• They Hold Fine Positions – Alumni
• Twelve Applications in One Day
• A Few of Our Former Students Whose Monthly Salaries Run from $100 to $250 Each
• Rates of Tuition
• Something Else …