Business Commons^™

Effects Of Market Orientation On University Brand Equity, Trang Phuc Tran, Charles Blankson

AMTP Proceedings 2013

Given the propensity of brand equity to act as a good information resource and performance evaluation system for market-oriented universities, the current study proposes that market orientation is positively correlated with brand equity in an academic institution where brand equity is operationalized by four dimensions: perceived quality, brand awareness, brand association, and brand loyalty. This study used open ended interviews to investigate brand equity concept in an educational environment. This method was designed to get individual observations of brand equity from the leaders of colleges and schools. Three Deans and Associate Deans were invited to participate in face-to-face open-ended discussions …

When The Human Factor Is At The Core Of The Safety Barrier, Maria Chiara Leva, Catalina Bermudez Angel, Emmanuel Plot, Marco Gattuso

Articles

There are situation in the industry where the human actions are the main safety barriers to abnormal or accidental conditions. In order to maximize the reliability of good human and organizational barriers we need to ensure that the action-plans generated are based on a valid risk assessment of the situation to be addressed and informed by a relevant human factor analysis. This implies that the process needs to be participatory in nature, thus involving end user all the way through. In this paper we present a study in which a critical scenario of vessel overpressure was analyzed using a bowtie. …

How Minority Sporting Organisations In Ireland Are Promoting And Growing Their Sports Using Social Media: A Public Relations Perspective., Peter Lucey

Theses

The aim of this research study was to explore how minority sports organisations in Ireland are using social media to effectively grow and promote their sport. The researcher has analysed how these organisations are currently making use of social media and how it has benefited them in their operations. Relevant secondary literature was studied in depth along with the primary research methods that were used for this study. The research methodology used by the researcher constituted elements of both quantitative and qualitative analyses. Interviews and questionnaires made up the main research tools in addition to an action research approach as …

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• COBA’s Fifth Dean and First PhD
• COBA’s Whitaker Named VP
• A Message from Dean Wells
• Loughry Recognized for Teamwork Models
• Handlen — Fifth Freeman Lecturer
• Logistics Team Presents in Jacksonville
• Bland Visits Campus
• 23rd Annual Accounting Day Celebrated
• The Carter Chair
• Spotlight on Graduate Studies
• Alumni in the Spotlight
• 2013 Awards of Excellence
• Thank you to Our Many Supporters
• 7th Annual Fraud and Forensic Accounting Conference in Atlanta
• Alumniville
• McCartney Retires
• City Campus Growth Continues
• 7th Annual Community Bank Symposium
• In Memory of Cory Wilson, a KA Gentleman

Essays In The Airline Industry, Mariana Luminita Nicolae

Theses and Dissertations

In 2008, most U.S. airlines implemented checked baggage fee policies to generate additional revenue to help with their financial distress caused by abnormally high fuel prices. Since this time, the fees have provided a steady revenue stream and often are the difference between a profit and a loss. Recently, some literature in the operations management field has postulated that altering consumer behavior in a manner that is beneficial to both the firm and customers is an additional purpose of these fees. In Essay 1, we empirically investigate the airline perspective of this hypothesis by considering the operational impact of airline …

Workforce Management In Periodic Delivery Operations, Karen Smilowitz, Maciek Nowak, Tingting Jiang

Information Systems and Operations Management: Faculty Publications & Other Works

Service quality and driver efficiency in the delivery industry may be enhanced by increasing the regularity with which a driver visits the same set of customers. However, effectively managing a workforce of drivers may increase travel distance, a traditional metric of the vehicle routing problem (VRP). This paper evaluates the effect that workforce management has on routing costs, providing insight for managerial decision making. The analysis is presented in the context of the period vehicle routing problem (PVRP), an extension of the VRP with vehicle routes constructed to service customers according to preset visit frequencies over an established period of …

Glass Ceiling Or Saran Wrap™? Women In Gaming Management, Wanda M. Costen, Christian E. Hardigree, Michael A. Testagrossa

UNLV Gaming Research & Review Journal

This study explores women's representation in gaming management in the 24 highest gross revenue gaming establishments in America. While almost 54% of foodservice and lodging employees are women, and approximately 44% of the managers in foodservice and lodging are women, one area of hospitality seems to be lagging-gaming. Our data indicated that women held 123 of 496 positions or 24.8% of casino management positions. Almost 68% of these female managers were in non-gaming positions. Our findings appear to support social closure theory since 11 of the 40 women in gaming management positions were in the cage department, and 4 of …

Risks & Rewards: Understanding Management Influences On Employee Engagement & Well-Being During Management Transitions, Dale E. Hartz

Student Scholarship

In spite of enormous changes occurring routinely within organizations and the resulting movement of managers, there is only limited research on management transitions and even less research on the effects the transitions have on those being managed. Because of its potential to be a factor in organizational performance and competitiveness, employee engagement and well-being, has recently been receiving significant attention both in the practitioner and academic worlds. However, there is a dearth of research available on what occurs with employee engagement and well-being during management transitions. Our findings effectively illustrate the various states that employees function in during management transitions …

December 2012, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

The End of Marketing As We Know It A number of

studies are showing that people no longer pay much

attention to traditional marketing as they progress

through the “buyer’s decision journey” says Bill Lee. . . 7

E-Commerce Business Stand to Lose More

Without Asset Protection Find out what

differentiates commerce businesses from traditional

businesses when it comes to asset protection. . . . . . . . . 9

Duct Tape My Software and Hope for the Best? A

redesign of a website is simply a repackaging. There

can be only a handful of reasons …

Summerbridge Case For Support, Summerbridge San Diego

Fundraising and Marketing

Summerbridge seeks to close the summer learning loss gap between low and high income students and encourage talented college students to consider a career in teaching.

This is their case for support.

Room Service Principles And Practices: An Exploratory Study, Stanley Douglas Suboleski

UNLV Theses, Dissertations, Professional Papers, and Capstones

Room service is the delivery of food and beverage products to a guest's sleeping room in a hotel. It is an important, distinguishing characteristic and a necessary service for first-class and luxury hotels. Very little academic research has been conducted on the operating procedures of room service. This was an exploratory study that aimed at identifying the key principles and practices of room service operations in first-class and luxury hotels. This study used a mixed-method approach. Using content analysis on operating audits for room service from a range of hospitality companies, expert panel review, field testing, and analysis of variance …

Quality Management In Public Sector; How Is The Qm Approach Employed In The Public Administration Of The Republic Of Kosovo?, Shkelzen Sopjani

UBT International Conference

Quality Management as approach started to be rapidly developed and gained use in the early 1950‘s in Japan, while the result produced in Japan made the US organizations to embrace this approach and develop it further by introducing the ‗new‘ approach called Total Quality Management. Quality Management produced enormous results in the private sector; however, number of authors questioned the suitability of the Quality Management approach in the Public Sector1. Despite the hesitation expressed, many others see a little problem in adopting this approach in the government sector. Government of Kosovo made its priority the reform of Public Administration. In …

November 2012, Inland Empire Business Journal

Inland Empire Business Journal

Oops, My Bad: Five Ways Your Business Can

Improve by Admitting to Mistakes According to

Michael Houlihan, owner of Barefoot Cellars,

mistakes are a fact of life. No matter how much you

try, you can’t completely avoid making them. It

improves your company’s effectiveness and

reputation if you handle them well. . . . . . . . . . . . . . . . 5

Market Trends That Will Affect Your Bottom Line

Global trends are like a river. Sometimes they are

powerful, sometimes they are weak and sometimes

they’re so mellow your business can glide along them …

Surfers For Cetaceans Marketing Strategy, Surfers For Cetaceans

Fundraising and Marketing

Surfers for Cetaceans (S4C) is dedicated to the conservation and protection of marine wildlife, in particular whales and dolphins also known as cetaceans.

The organization’s primary markets are ocean-minded people including surfers, sailors, and divers. S4C also attracts environmental enthusiasts and animal rights activists.

Resources such as funding, volunteers, brand recognition and awareness limit the organization’s ability to execute its mission.

Drinking Water Resource Directory, New England Environmental Finance Center

Sustainable Communities Capacity Building

This document is intended to help local and regional planning agencies, and their constituent water utilities, integrate drinking water infrastructure planning and investments into plans for sustainable development. Resources listed here provide guidance on making land use decisions that protect water resources, setting adequate and sustainable drinking water rates, controlling water loss, funding water infrastructure projects, and managing water utilities.

The directory was developed by the Environmental Finance Center Network through the Capacity Building for Sustainable Communities program funded by the U.S. Department of Housing and Urban Development and the Environmental Protection Agency. Through this program, EFCN is providing capacity …

Wikis: The Perfect Platform For Library Policies And Procedures, Melanie J. Dunn

The Southeastern Librarian

The term wiki, derived from the Hawaiian adjective “wiki wiki” meaning quick or fast, was coined by Ward Cunningham who created the original WikiWikiWeb for the Portland Pattern Repository (Leuf, 2001, 15). Touted by Cunningham as “the simplest online database that could possibly work” (Cunningham, 2002, June 27) “ wiki” is alternately used to refer to both a wiki website and the software used to create and maintain it and was designed to allow multiple users to collaborate in its development (Klobas 2006, 3). Wikipedia is perhaps one of the best examples, as well as the most recognized, of wikis. …

Nonprofit Administrators' Perceptions Of Time Use And Effective Time Management Strategies That Impact Organizational Success, Deborah Johnson-Blake

Faculty Dissertations

The purpose of this mixed methods study was to explore leaders’ perceptions of time use and the use of effective time management strategies. The study included five research questions and responses from 20 nonprofit administrators working within 33 technical college foundations across the state of Georgia. Respondents participated in follow-up interviews after completing the online Time Management Practices Inventory (TMPI) survey. The findings of the study revealed statistically significant relationships between TMPI scores and selected demographics. Findings revealed that leaders’ perception of time use, demographic characteristics, attitudes, and time management strategies were factors in implementing effective time management techniques to …

An Empirical Investigation Of Strategic Planning In Qs Practices, Roisin Murphy

Conference papers

The benefit of engaging in strategic planning has been well documented over several decades of strategic management research. Despite the significant body of existing knowledge in the field, there remains a limited collection of empirically tested research pertaining to strategic planning within professional service firms (PSFs) in construction, particularly from an Irish context.

The research is an exploratory study involving in-depth, semi-structured interviews and a widespread survey of Quantity Surveying (QS) practices in Ireland. The aim of the research is to ascertain the extent of strategic planning undertaken within Irish QS practices, and to gain an insight into the characteristics …

September 2012, Inland Empire Business Journal

Inland Empire Business Journal

Inside Job: Why Dealing with “Difficult” Colleagues Will Lead to Happier Customers Read advice on how you can use difficult situations to start building an uplifting service culture in your organization. . . . . . . . . . . . 9

“It’s Not MY Fault!” Seven Ways Leaders Can Unearth (and Neutralize) the Fear That Lurks Behind the Blame Game Mike Staver explains that fear-based leadership lurks at the heart of the blame game. Read his advice on how you can take responsibility and help your followers to do the same. . . . . . . . …

An Investigation Of Employee Engagement And Business Outcomes At An Engineering Services Firm, Preetinder Singh Gill

Master's Theses and Doctoral Dissertations

This research study investigated the constructs and dimensions of employee engagement and their relationship with business outcome data from 2009 to 2011 at a mid-sized engineering services firm and two of its business units. Employee engagement ratios, as defined by Crabtree (2004), for all entities studied were below that associated with world-class organizations. Survey items related to salary and compensation received low scores from both engaged and disengaged employees. Kruskal-Wallis’s median comparison tests revealed that many survey items varied over the period of three years for each entity studied. A factor analysis of companywide survey data yielded 5 dimensions of …

August 2012, Inland Empire Business Journal

Inland Empire Business Journal

When Your Website Powers Your Business Why would you invest your hard-earned dollars to hire anyone less than a pro when designing your online business? After spending months developing your product, do yourself a favor and hire the right web developer—it will be well worth the investment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Need Work? Tech Companies Are Hiring Companies are hiring and will be hiring those students who have the educational capability of business with a …

Empirical And Analytical Essays On The Relationship Between Inventory And Transportation, Rodger David Swanson

Graduate Theses and Dissertations

This dissertation examines the relationship between inventory cost (IC) and transportation cost (TC). The association of the two has been recognized for over a hundred years; accordingly, managers and academics have believed that these costs have offsetting properties such that combinations of inventory and transportation expenditures can be altered to fit different strategic objectives. However, the behavior of this relationship in practice has not been tested. The essays of this dissertation examine this relationship through multiple theoretical lenses and with multiple data sets. Essay 1 examines aggregate IC and TC in the United States from 1960-2009. This period coincides with …

Sabbath & Management, Theology & Application, Michael E. Cafferky

Faculty Works

Without detracting from the importance of setting aside one day of worship each week some scholars believe that the meaning of Sabbath contains broader principles. This paper presents a summary of Sabbath theology based on two biblical themes: Creation and Covenant. It provides support for why managers should consider applying Sabbath principles in their work. Part III shows some of the ways in which this might play out in managerial work.

July 2012, Inland Empire Business Journal

Inland Empire Business Journal

8 “Be-Attitudes” of Holding People Accountable The key to leadership is to create an environment whereby people do the best they can because they want to do it. Bob Whipple examines eight attitudes or behaviors of leaders that can foster a culture where holding people accountable is a precursor to a feeling of celebration. . . . . . 9

The Prison Industry Major phone companies profit from the prison industry. “Reach Out and Touch Someone” has a whole new meaning. . . . . . . . . . . . . . . . . . . . …

Regional Differences In Preferences For Managerial Leader Behavior In China, Romie F. Littrell, Ilan Alon, Ka Wai Chan

Faculty Publications

This study demonstrates the complexities of analyzing determinants of cultural differences between and within national cultures. Ralston, Yu, Wang, Terpstra, and He (1996) investigated geographic regional differences in values in China, finding significant differences among the regions. This study investigates geographic regional differences in preferred managerial leader behavior in four provinces. In 2002, 2003, 2004, and 2005 the Leadership Behavior Description Questionnaire XII (LBDQ XII) was administered to people working in business organization in Zhengzhou City, Henan Province; Suzhou City, Jiangsu Province; Guangzhou City, Guangdong Province; and in the Macau Special Administrative Region, in the Peoples’ Republic of China. Significant …

June 2012, Inland Empire Business Journal

Inland Empire Business Journal

Texas Firm Targets Inland Empire Homeowners With Foreclosed 2nd Mortgages Adding new uncertainty in the state’s ongoing mortgage crisis, a Texas company is aggressively pursuing hundreds of Californians to collect second-mortgage debt—on homes they’ve already lost through foreclosure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Improve Productivity: Identify Your Staff’s Motivating Factors It is human to try to motivate another person from the same basis as one’s own perspective. Different people are motivated for different reasons both …

Business Teaching, Liberal Learning, And The Moral Transformation Of Business Education, Jeffrey Nesteruk

Organization Management Journal

Business ethics often draws from the content of liberal arts disciplines, but rarely from the practice of liberal education. Reconceptualizing the relation of business and liberal education offers a new strategy for promoting ethics within business schools. Under this strategy, ethics develops into more than a supplement to established functional courses. It becomes the locus for a more significant moral transformation of business education.

Rancho Santa Fe Foundation (Rsff) Plan-To-Plan Report, Scott Campbell, Karen Gould, Jessica Hanson York, Susan Pyke, Christy Wilson

Strategic Planning

Over the past two months, a USD project team conducted extensive research to inform the strategic planning process of the Rancho Santa Fe Foundation (RSFF). The team identified three key questions that will be important for the RSFF to address as it positions itself for growth. Those questions are: 1) What is the identity of the RSFF, both internally and externally; 2) How should the RSFF define community; and 3) How should the RSFF define growth?

May 2012, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

“More Americans Willing to Cross Borders for Health Care” A Pew Research Center poll shows that only 15 percent of Americans believe the nation’s health care system is the “best in the world.” A Gallop poll found that 29 percent of American adults are willing to travel outside the U.S. for medical treatment.

Exporting Their Way to Success Roy Paulson, president of Paulson Manufacturing Corp. in Temecula, exports to more than 100 countries. He knows a few things about bringing products to markets abroad, and he is now chairman of the Riverside County Manufacturers & Exporters Assoc. …

Can One Size Fit All? An Application Of Management Theory On The European Sovereign Debt Crisis, Amanda Grayson

Honors College Theses

The European Union is a combination of twenty-seven different and unique cultures under one common government. Can culture help explain the continued problems emanating from the European debt crisis?

In undergraduate management courses around the world, from Harvard University to Beijing International, eager young minds are taught the same fundamental management theories. Among others, one of the most popular would inevitably be Hofstede’s Cultural Dimensions.

Geert Hofstede, while working for the IBM research department, undertook a detailed survey and analysis of the various cultures of the world. He defined four dimensions of culture, now expanded to six, that can be …