Business Commons^™

The Driving Forces Of Relative Ceo To Employee Pay, Yixi Ning, Xavier Garza-Gomez, Hongxia Wang

Finance and Economics

In this paper, we examine the driving forces of CEO to median employee pay ratios from a macro-perspective using a sample of large corporations included in the DJIA index from 1949 to 2022. We find that CEO-employee pay ratios increase with the Industry Production Index and inflation rate, but decrease with GDP per capita growth rate, unemployment rate, stock market, and industry trends. Our results also show that CEO pay structure changes from salary and bonus-dominated to option and stock-dominated pay enable CEOs to enjoy a much better pay package compared to lower-level employees, while executive pay-related regulations in the …

Enterprise Risk Management And Firm Performance In China: The Moderating Role Of Risk Management Committee, Liang Yankun

Student Works (2020-2029)

Risk management has increasingly become an interesting topic among the academicians and industry practitioners, following the 2008 global financial crisis. Motivated from the growing evidence of the significant role of Enterprise Risk Management (ERM) in improving firm performance, this study examines the relationship between ERM and firm performance in the context of China. Furthermore, this study explores the moderating role of risk management committee (RMC) on the relationship between ERM and firm performance in China. Drawing upon 94 public listed firms on the Shanghai Stock Exchange from 2018 to 2021, this study finds that ERM has significantly and positively affects …

Essays On Innovation And Financial Markets Cryptoassets And Other Financial Technologies, Zachary Ethan Glatzer

Electronic Theses and Dissertations

In this manuscript, I present essays that examine the role of innovation in financial markets. The first essay introduces a classification framework for cryptoassets. Existing approaches either apply overly broad economic-function criteria or rely on narrow legal definitions, neither of which adequately captures the diversity of digital assets. This essay proposes a two-track framework that integrates both functional roles and technical structure. By bridging the gap between traditional asset categories and emerging digital instruments, this framework offers actionable guidance for policymakers assessing regulatory treatment, practitioners evaluating risk profiles, and academics engaged in research at the intersection of digital finance and …

Health Insurance Literacy Among College Students At The University Of South Carolina, Emma J. Smith, Lorie Donelle Phd, Rn, Fcan, Robin Dawson

Caroliniana Undergraduate Research Journal

Purpose: This study aims to investigate the health insurance literacy skills of graduate college students and undergraduate college students.

Methods: A cross-sectional research design incorporated a 20-item questionnaire to examine college students’ knowledge of common health insurance terms and definitions, as well as their perceived understanding of health insurance. Descriptive analyses were conducted of participant demographics, health insurance literacy scores were summarized, and common health insurance policies were tested through a readability checker.

Results: The majority of students were between the ages of 18-25 and undergraduate students. More than half of the participants were female, and more …

A Dynamic Systems Framework For Customer Lifecycle Management: From Latent State Discovery To Robust Control Policy, Ali Nasirzonouzi

Northeast Journal of Complex Systems (NEJCS)

Traditional marketing often relies on static strategies that fail to capture dynamic customer behavior. This paper introduces an integrated framework to model and control the customer lifecycle, bridging the gap between empirical data and computational simulation. Using the Customer Personality Analysis dataset, we implemented a five-stage methodology. We first identified three distinct customer segments (At-Risk, Standard, High-Value) using Gaussian Mixture Models. To address the lack of longitudinal data, we calibrated a normative transition model based on customer inertia principles. Our analysis revealed that marketing effectiveness is highly state-dependent; notably, At-Risk customers exhibited a 33.5% lift when targeted with catalogs. Leveraging …

Older Adults And Emerging Technology Fraud In The Ai Deepfake Era, Thiago Neves

Research Days

Artificial intelligence has accelerated faster than society's ability to adapt, leaving older adults extremely vulnerable to AI-generated fraud. Americans over age 60 lost $4.9 billion to scams in 2024, 43% more than the previous year. In this research, I investigate how digital illiteracy, combined with AI-generated deepfakes, creates this crisis. Older adults struggle with three principal vulnerabilities: distinguishing legitimate sites from scams, judging whether online information is truthful, and understanding how algorithms use their data. AI weaponizes these gaps through voice clones, synthetic video calls, and personalized phishing emails that avoid the trust cues seniors tend to rely on. I …

Business Ethics Index 2026, Qiaoqiao Chen, Hainan Xiang, Weihui Fu

SACAD: Scholarly Activities

This study introduces and measures the Business Ethics Index (BEI), a framework adapted from consumer sentiment indices to assess consumer attitudes toward business ethical practices. Using a convenience sample of 91 respondents, we collect quantitative and qualitative data across four BEI dimensions: Personal/Past, Vicarious/Past, Personal/Future, and Vicarious/Future. The overall 2026 BEI score is 107.29, indicating a generally positive attitude. Personal experiences show a positive sentiment (117.6), while Vicarious/Past perceptions are negative (85.15). Future expectations are optimistic across both personal (117.05) and vicarious (109.35) dimensions.

Finding A Home Away From Home: An Accessible Hotel And Short-Term Rental Guide, Atley E. Livingston

Entry-Level Occupational Therapy Doctorate - Doctoral Capstone Symposium

Travel has become a significant part of today’s social culture, allowing individuals to connect with family and friends, explore new environments, and engage in meaningful experiences. However, many wheelchair users report that traveling is often frustrating, inequitable, and difficult. To better understand the limitations of travel on this population, a needs assessment was conducted through a collaboration with a nationwide organization that supports the wheelchair community. Participants identified travel accommodations and the barriers they present as a major limitation to travel. The purpose of this capstone project is to analyze lodging and housing accessibility through the lens of the population, …

A Counterfactual Analysis Of The Impact Of Stock Market Absence On Economic Growth In Selected Sub-Saharan African Countries, Etsub Tekola Jemberu, Adriana Knápková, Bruce Dehning

Accounting Faculty Articles and Research

Despite the global expansion of financial markets as a strategy for financial reform over the past century, around one-sixth of the world’s countries lack a formal stock market. This paper provides novel evidence from nine sub-Saharan African countries on how the absence of stock markets impacts economic growth. Using the synthetic control method (SCM), we estimate the counterfactual GDP per capita these countries would have experienced had they established a stock market during 1993–1995. The findings reveal that the absence of a stock market resulted in substantial losses for most countries, including Burundi, the Democratic Republic of Congo, Comoros, Guinea, …

Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr.

Atlantic Marketing Association Proceedings

No abstract provided.

Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen

Atlantic Marketing Association Proceedings

No abstract provided.

Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.

Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.

An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones

Atlantic Marketing Association Proceedings

No abstract provided.

The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck

Atlantic Marketing Association Proceedings

No abstract provided.

Impact Of Hallyu On Korean Tourism, Bomi Kang

Atlantic Marketing Association Proceedings

No abstract provided.

Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard

Atlantic Marketing Association Proceedings

No abstract provided.

Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner

Atlantic Marketing Association Proceedings

No abstract provided.

Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.

Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.

Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of The Covid-19 Pandemic On The Us Logistics Industry, Ahren Johnston

Atlantic Marketing Association Proceedings

No abstract provided.

Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian

Atlantic Marketing Association Proceedings

No abstract provided.

Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups

Atlantic Marketing Association Proceedings

No abstract provided.

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda

Atlantic Marketing Association Proceedings

No abstract provided.