Business Commons^™

Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.

Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes

Atlantic Marketing Association Proceedings

No abstract provided.

Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert

Atlantic Marketing Association Proceedings

No abstract provided.

Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder

Atlantic Marketing Association Proceedings

No abstract provided.

Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.

Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman

Atlantic Marketing Association Proceedings

No abstract provided.

Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik

Atlantic Marketing Association Proceedings

No abstract provided.

Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.

A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd

Atlantic Marketing Association Proceedings

No abstract provided.

Navigation Bar Design Effects On Consumer Visual Processing, James Coyle

Atlantic Marketing Association Proceedings

No abstract provided.

Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.

Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev

Atlantic Marketing Association Proceedings

No abstract provided.

Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.

Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie

Atlantic Marketing Association Proceedings

No abstract provided.

Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.

Moneyup: A Predictive Financial Management System For College Students, Isaiah J. Adams, Malaya E. Wilburd, Dan V. Le, Joshua P. Golden

ATU Scholars Symposium

College students often lack accessible tools that combine real-time financial tracking, mobile accessibility, predictive analytics, and secure system design, leaving many without structured insight into their spending behavior. MoneyUP is a full-stack financial management platform developed to address these challenges through a secure, data-driven budgeting system deployed as both a web application and a cross-platform Flutter mobile application. The system integrates the Plaid API in its Sandbox environment to synchronize simulated banking data for secure testing without exposing live financial credentials. Transaction data is processed and stored using Supabase with a relational PostgreSQL database structured to enforce normalization, referential integrity, …

Lindenwood Joins Inaugural Educator Preparation Community Of Practice, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Tax Avoidance And Esg Disclosure Mandates: International Evidence, Sadok El Ghoul, Omrane Guedhami, Yongtae Kim, Hyo Jin Yoon

Faculty Publications

This paper examines how regulations mandating environmental, social, and governance (ESG) disclosure affect corporate tax behavior. Using a difference-in-differences analysis on a sample of firms from 48 countries, we find that ESG disclosure mandates lead to significant reductions in tax avoidance, with stronger effects for mandates that include tax-relevant provisions. We identify increases in ESG information transparency and improvements in firms’ ESG performance as channels through which ESG disclosure mandates reduce tax avoidance. We further find that the decrease in tax avoidance following ESG disclosure mandates is more pronounced in countries with weaker financial disclosure requirements, legal and tax enforcement, …

A Commentary On Hong And Thoroughgood (2025): Exclusion Signaling As A Complementary Mechanism In Third-Party Reactions To Witnessed Gratitude, Farzaneh Fouladi, S. R. Aurora

Management Faculty Publications

No abstract provided.

Essays On Impact Investing And Sovereign Wealth Funds, Joy Namhee Wilkinson

Electronic Theses and Dissertations

This dissertation examines how impact investment capital is allocated and structured, focusing on geographic targeting, investor heterogeneity, and the participation of sovereign wealth funds (SWFs). The first essay investigates the geographic determinants of impact investments, assessing whether they flow to communities with lower economic connectedness—a proxy for economic mobility. It further explores how the location and type of co-investors influence investment characteristics, investor monitoring, and exit outcomes, shedding light on how traditional and impact investors interact and shape investment outcomes. The second essay examines the role of SWFs in impact investing. It analyzes the channels through which SWFs deploy impact …

Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana

Northeast Journal of Complex Systems (NEJCS)

Abstract

This research examines the evolution of market microstructure at the National Stock Exchange of India (NSE) from 2020 to 2024, a period characterized by substantial growth in algorithmic trading from 35% to 44% of total trading volume. Using market microstructure data and analytical techniques grounded in complex systems perspectives, the study documents temporal patterns in price discovery, liquidity, volatility, and market efficiency associated with this digital transformation.

The analysis reveals several notable changes in market characteristics. Transaction costs improved significantly, with bid-ask spreads declining by 23.4% and market depth increasing by 18.1%. Price adjustment half-life decreased by 50%, indicating …

Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.

Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.

The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.