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Articles 1831 - 1860 of 149000

Full-Text Articles in Business

‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen Apr 2026

‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen

Atlantic Marketing Association Proceedings

No abstract provided.


Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan Apr 2026

Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.


Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone Apr 2026

Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.


An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones Apr 2026

An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones

Atlantic Marketing Association Proceedings

No abstract provided.


The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr Apr 2026

The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell Apr 2026

Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.


Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck Apr 2026

Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck

Atlantic Marketing Association Proceedings

No abstract provided.


Impact Of Hallyu On Korean Tourism, Bomi Kang Apr 2026

Impact Of Hallyu On Korean Tourism, Bomi Kang

Atlantic Marketing Association Proceedings

No abstract provided.


Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard Apr 2026

Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard

Atlantic Marketing Association Proceedings

No abstract provided.


Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner Apr 2026

Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner

Atlantic Marketing Association Proceedings

No abstract provided.


Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez Apr 2026

Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.


Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith Apr 2026

Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An Apr 2026

Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.


Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith Apr 2026

Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of The Covid-19 Pandemic On The Us Logistics Industry, Ahren Johnston Apr 2026

The Impact Of The Covid-19 Pandemic On The Us Logistics Industry, Ahren Johnston

Atlantic Marketing Association Proceedings

No abstract provided.


Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian Apr 2026

Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian

Atlantic Marketing Association Proceedings

No abstract provided.


Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith Apr 2026

Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups Apr 2026

Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups

Atlantic Marketing Association Proceedings

No abstract provided.


Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda Apr 2026

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda

Atlantic Marketing Association Proceedings

No abstract provided.


Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr. Apr 2026

Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi Apr 2026

Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi Apr 2026

Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang Apr 2026

Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.


Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith Apr 2026

Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield Apr 2026

Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.


Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes Apr 2026

Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes

Atlantic Marketing Association Proceedings

No abstract provided.


Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert Apr 2026

Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert

Atlantic Marketing Association Proceedings

No abstract provided.


Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder Apr 2026

Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder

Atlantic Marketing Association Proceedings

No abstract provided.


Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr. Apr 2026

Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter Apr 2026

Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.