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Articles 1831 - 1860 of 149000
Full-Text Articles in Business
‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen
‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen
Atlantic Marketing Association Proceedings
No abstract provided.
Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan
Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan
Atlantic Marketing Association Proceedings
No abstract provided.
Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones
An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones
Atlantic Marketing Association Proceedings
No abstract provided.
The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Atlantic Marketing Association Proceedings
No abstract provided.
Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck
Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck
Atlantic Marketing Association Proceedings
No abstract provided.
Impact Of Hallyu On Korean Tourism, Bomi Kang
Impact Of Hallyu On Korean Tourism, Bomi Kang
Atlantic Marketing Association Proceedings
No abstract provided.
Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard
Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard
Atlantic Marketing Association Proceedings
No abstract provided.
Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner
Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner
Atlantic Marketing Association Proceedings
No abstract provided.
Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez
Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez
Atlantic Marketing Association Proceedings
No abstract provided.
Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith
Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An
Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An
Atlantic Marketing Association Proceedings
No abstract provided.
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of The Covid-19 Pandemic On The Us Logistics Industry, Ahren Johnston
The Impact Of The Covid-19 Pandemic On The Us Logistics Industry, Ahren Johnston
Atlantic Marketing Association Proceedings
No abstract provided.
Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian
Smart Compassion: Engaging Donors With Virtual Reality To Donating Cash For Disaster Relief, Hee Yoon Kwon, Koray Ozpolat, Anis Triki, James Bezjian
Atlantic Marketing Association Proceedings
No abstract provided.
Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith
Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Atlantic Marketing Association Proceedings
No abstract provided.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith
Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes
Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes
Atlantic Marketing Association Proceedings
No abstract provided.
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Atlantic Marketing Association Proceedings
No abstract provided.
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Atlantic Marketing Association Proceedings
No abstract provided.
Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.
Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.