Business Commons^™

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

Utah Organizations Supporting Women & Girls: Exploring The Landscape, Susan R. Madsen

Marketing and Strategy Faculty Publications

In 2024, U.S. News & World Report rated each state using 71 metrics in eight categories. Utah came out on top, declared as the “Best State Overall” for the second year in a row, ranking number two in education, and number three in both economy and infrastructure categories. ¹ In addition, WalletHub dubbed Utah 2023’s Most Charitable State, citing high levels of charitable giving and volunteerism,² and ConsumerAffairs declared Utah the “Best State to Move to in 2024.”³ In addition, Utah also ranks high in work hours, volunteerism, affordability, happiness, outdoor recreation, social mobility, and more.⁴ See …

2025-03-13 Statement Of Purpose For An Onboarding Provost - Revised Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

A revised draft of a statement of purpose for an onboarding provost after discussions during the February 27, 2025 Faculty Senate meeting and submitted to the Faculty Senate on March 13, 2025.

Development Of A Personal Health Recommendation System Based On Data And Machine Learning To Improve User Wellbeing, Eliyah Acantha Manapa Sampetoding, Andi Alisha Faiqihah, Yulita Sirinti Pongtambing

Jurnal Administrasi Bisnis Terapan

The development of personal health recommendation systems has become a significant focus of research, along with the increasing need to improve user well-being. This research critically examines options in data and data mining and Machine Learning to support the establishment of systems to recommend better and improved healthcare services. Drawing on the results of a systematic review of past literature, the study shows that the application of Machine Learning algorithms in disease opinion learning, health condition classification, and demographics is emerging as a prospect for driving clinical decisions. Various models, from Deep Learning to traditional machine learning models such as …

A Conversation With Loe Gino, Loe Gino, Seb Taylor

Digital Laboratory: Publisher of Internet Journal

LOE Gino is a Bay Area native from Berkeley, California and an independent artist. He has been a pioneer in the music industry for new age artistry. His ability to be a voice for independent artists parallels his wordsmith-skills as a rapper. As a part of the Bay Area cultural scene, he is a real life example of how to set a vision and build it as you go. Every aspect of his creative vision is thought out and executed with the accuracy of a freestyle. LOE Gino stands as an example of what it means to never conform to …

2025 Nebraska Farmland Values And Cash Rental Rates, Jim Jansen

Cornhusker Economics

The market value of agricultural land in Nebraska declined by 2% over the prior year to an average of $3,935 per acre, according to the 2025 Nebraska Farm Real Estate Market Survey. This marks the first decline in the market value of agricultural land in Nebraska since reaching the record non-inflation-adjusted statewide land value in the survey's 46-year history in 2024.

The University of Nebraska-Lincoln’s Department of Agricultural Economics annually surveys land industry professionals across Nebraska, including appraisers, farm and ranch managers, agricultural bankers, and related industry professionals. Results from the survey are divided by land class and summarized by …

Dr. Renee Porter Selected For Acbsp Board Of Commissioners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Diversity-Specific Empowering Leadership: An Alternative Approach To Reducing Sex-Based Bias And Enabling Inclusivity, Cara-Lynn Scheuer, Catherine Loughlin, Danielle Prowse, Corinne Mcnally, Kara A. Arnold, Shasanka Chalise

Management and Decision Sciences

Achieving sex-based equity in organizational leadership roles has proven to be a 'wicked' problem with existing diversity initiatives providing minimal improvement. In this paper, we address this issue by considering a key inhibiter to women's leadership advancement—biased perceptions of female leaders' competence—and links to a climate for inclusion. In Study 1 (N = 236), we develop and validate a Diversity-Specific Empowering Leadership (DSEL) measure, and demonstrate its value in predicting perceptions of female leaders' competence when compared to alternative leadership models (empowering leadership, transformational leadership, diversity-specific transformational leadership, transactional leadership, leader diversity-valuing behavior, and inclusive leadership). In Study 2 (N …

High Performance International Student-Athletes’ (Isas’) Career Experience: Cultural Intelligence (Cq) And Transition To Sec Schools, Tsu-Lin Yeh, Mark S. Nagel, Allison Anders, Stephen Shapiro

Journal of Athlete Development and Experience

Given the increasing recruitment of International Student Athletes (ISAs) in the US, this study investigated high-performance international athletes’ career transitions in Southeastern Conference (SEC) schools. Utilizing Cultural Intelligence (CQ) theory, which explains a person’s capability for performing well in culturally diverse environments (Fang et al., 2018), this study specifically examined how the four CQ elements (metacognition, cognition, motivation, and behavior) impacted ISA’s transitions. Using criterion-based sampling and snowball sampling, a total of 14 ISAs (five females and nine males) were interviewed. The four CQ elements were utilized as protocol coding for analyzing the interview manuscripts (Saldaña, 2016). Facing new/different cultural …

Take A Risk Or Play It Safe? Views Held By Student-Athletes, Russell D. Ravert, Marissa K. Turner, Wenting Sun

Journal of Athlete Development and Experience

Because assessing and managing risks is an integral part of sports, athletes may develop general beliefs regarding taking and avoiding risks that they draw upon. This qualitative study used inductive content analysis of survey responses to examine risk-related experiences and attitudes in sample of U.S. NCAA Division I college student-athletes (N = 101) from a variety of sports. Participants were asked to describe situations they experienced that required deciding whether or not to take risks, and to describe their “personal philosophy” on taking risks and playing it safe. Thematic analysis identified five situational contexts in which the student-athletes said …

#Rookieparty: The Intersections Of Social Media, Hazing, And Canadian Varsity Sport, Jay Johnson Dr., Geneva Gudmundson, Jessica W. Chin, Margery Holman

Journal of Athlete Development and Experience

Prior to the start of the pandemic in 2020, almost two-thirds of all varsity athletes across gender and sport in Canada had engaged in a sport hazing ritual (Johnson et al., 2018). While hazing in sport has been researched from a variety of perspectives, few studies have examined hazing in the context of varsity athletes' social media use. This is a potential space where Johnson (2017) suggested that technological tools such as cellphones, that provide instant access to social media, have enabled users to more easily capture and post online, potentially exacerbating the trauma inflicted on rookies during team hazing …

Determinants Of Interorganizational Employee Mobility: Systematic Literature Review, Iva Zdrilić, Petra Došenović Bonča, Darija Aleksić

Economic and Business Review

This article provides a comprehensive overview of the determinants of interorganizational employee mobility and proposes their multilevel typology across different sectors and industries. We conduct a systematic literature review of 158 papers in this field. Our results show that some determinants of employee mobility also appear as mobility effects, closing the ``determinants–interorganizational employee mobility–effects'' circle. They also show a hierarchy among mobility determinants, different types of interorganizational mobility, and different effects when mobility occurs between competing and cooperating organizations. This study primarily contributes to the career development literature, which recognizes interorganizational mobility as the primary mechanism for achieving individual work–life …

Sharing With Crowds: Bibliometric Insights Into The Role Of Emotions In Crowdfunding, Saima Hafeez, Mateja Drnovšek

Economic and Business Review

In this paper, we provide an overview of the existing research on emotions in crowdfunding and integrate it using a bibliometric analysis of publication data from the decade 2013–2023. Our analysis includes a citation and cocitation analysis, a productivity analysis, a co-occurrence analysis, and a topic analysis based on abstracts. We find that the Journal of Business Venturing and Entrepreneurship Theory and Practice are the most prominent journals publishing research at the intersection of emotions and crowdfunding. The coword analysis shows that current and frequently discussed topics are related to emotions, sentiment analysis, reward-based crowdfunding, machine learning, and blockchain. Furthermore, …

In The Eye Of The Storm: Investor Sentiment And Audit Quality In Korean Financial Reporting, Antonios Persakis, Georgios Kolias

Economic and Business Review

Background and objective: We investigate whether financial reporting quality is associated with economic policy uncertainty and examine the moderating roles of investor sentiment and audit quality during periods of high uncertainty.

Methods: This study focuses on firms listed on the Korea Stock Exchange over the period 1998–2021. We employ a dynamic panel-data model and utilize the Arellano–Bover/Blundell–Bond system estimator, a two-step generalized method of moments estimator that leverages instrumental variables to mitigate the issue of endogeneity.

Results: The empirical result provides support for the hypothesis suggesting that Korean economic policy uncertainty is positively associated with financial reporting quality, indicating that …

Intelligent Turning Cyber-Physical Systems Modeling Using Sysml, Prithbey Raj Dey, David Lee Enke, Mario F. Buchely

Engineering Management and Systems Engineering Faculty Research & Creative Works

Cyber-Physical Systems (CPS) support industrial automation that incorporates people, hardware, signal, computation, and control using networking to achieve desired results. The complex automated CPS design demands a standard and comprehensive approach to appropriately identify the system requirements, define the architecture, and model the relationships among the software and hardware components. Systems Modeling Language (SysML) provides the capability for a comprehensive modeling to capture the desired design requirements in the systems architecture. SysML enables performance estimation of the model by analyzing constraints while identifying interactions among the components through various behavioral diagrams. In this paper, SysML is applied to the design …

The Neuromarketing: Bridging Neuroscience And Marketing For Enhanced Consumer Engagement, Guo Song, Md Abu Issa Gazi, Abdul Waaje, Md Mustaqim Roshid, Rejaul Karim, Md Atikur Rahaman

Michigan Tech Publications

This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement. This paper conducts a thorough narrative literature review on neuromarketing, analyzing the application of diverse neuroscientific techniques, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), positron emission tomography (PET), magnetoencephalography (MEG), and facial coding/eye tracking, to assess cerebral responses and forecast consumer behavior. Recent scholarly investigations underscore how neuromarketing utilizes contemporary breakthroughs to transform consumer behavior research by offering enhanced insights into cognition and emotion. These sophisticated tools have contested conventional study methodologies, facilitating a more comprehensive comprehension …

Do Universities Choose The Right Strategies For X Engagement? The Case Of Six Universities In Thailand, Mathupayas Thongmak

Higher Learning Research Communications

Objective: The purpose of this study is to understand how Thai public universities engage their stakeholders on X (the social media platform previously known as Twitter). This article answers the following research questions: 1) What are the X message strategies of six public universities? 2) Do they choose the most effective strategies to drive X engagement in terms of favorites and reposts?

Method: Data was automatically collected using anX analytic tool, and the potential variables were extracted semi-automatically using tools appropriate to text mining, sentiment analysis, word cloud, and so on. Posts from six universities in Thailand were investigated.

Results: …

Gambaran Manejemen Capaian Target Pendidikan Dan Pelatihan Pegawai Non-Klinis Unit Keuangan Rumah Sakit Abc, Virgiawan Agung, Angestika Wilandari

Jurnal Administrasi Bisnis Terapan

Education and training for non-clinical employees in hospitals is an important element in improving employee competence and performance to support optimal health services. This study aims to provide an overview of the achievement of education and training targets for non-clinical employees in the financial unit of ABC Hospital. The research method used is a qualitative approach with data collection through interviews with non-clinical employees of the finance unit and secondary data analysis of training records in 2023. The results showed that the training achievements of non-clinical employees still did not meet the set target of 150 hours per year. The …

Artificial Intelligence In Decision-Making: Literature Review, Najm A. Kh. Alhatimi Aleessawi, Leila Djaghrouri

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

In the fast-changing world of artificial intelligence (AI), the relationship between technology and decision-making has become a central area of study. Over the past five years, numerous papers have been published examining how AI methods are applied to decision-making processes across various industries. This article aims to highlight the key potential of artificial intelligence to enhance decision-making. It does so by systematically reviewing the literature on the role of AI in improving decision-making, particularly studies published between 2020 and 2024. The review consolidates the main findings from articles in renowned databases such as Google Scholar, Scopus, and IEEE Xplore, offering …

Examining The Influence Of Digital Transformation On Organizational Culture And Employee Adaptability In Higher Education Institutions Across The Gulf Cooperation Council (Gcc), Hussein Elsayed Mohamed Ismail

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The study aimed to explore the impact of digital transformation on organisational culture and employee readiness within Higher Education Institutions (HEIs) in the Gulf Cooperation Council (GCC) region. Conducted in 2024, it involved research that used a sample of employees and administrators from various universities across the region. Structured questionnaires served as data collection tools, allowing for an in-depth evaluation of the different dimensions of digital transformation. This study primarily utilises secondary data analysis, which involves examining data from existing studies, reports, and scholarly articles. This approach is selected for its efficiency and cost-effectiveness, as it allows access to extensive …

The Market Value Of Partisan Balance, Brian D. Feinstein, Daniel J. Hemel

Northwestern University Law Review

For the past century, Delaware’s constitution has provided that no more than a bare majority of judges on the state’s courts may hail from the same political party. Some scholars and jurists theorize that Delaware’s commitment to a politically balanced judiciary increases the state’s attractiveness to out-of-state corporations and adds value to Delaware-chartered firms. These claims echo a larger literature in law and the social sciences positing that ideological diversity improves decisional quality. Recently, a series of federal court decisions in the case of Adams v. Carney put these claims to the test. In December 2017, a federal district court …

State Of The Grid: Cybersecurity Best Practices For The Utility Industry, Corban Garcia

SACAD: Scholarly Activities

Developing a strong cybersecurity posture is essential for protecting critical infrastructure, especially in the utility industry. This study analyzes a multi-layered cybersecurity approach that integrates risk management, technology, governance, and workforce training. Based on an examination of industry literature, six key steps were identified. These include assessing security posture, developing policies, implementing security controls, employee training, incident response planning, and regular audits. Each step plays a vital role in mitigating cyber threats and ensuring operational resilience. A comparative analysis of cybersecurity frameworks and real-world incidents highlights the necessity of proactive security strategies. Without these foundational steps, organizations face greater risks …

Beyond Rules And Tools: Imagining A Design Approach To Metadata Management Training, Rebecca B. French

Libraries

Professional development offerings for cataloging and metadata practitioners primarily focus on "rules and tools" - the standards, guidelines, and software applications commonly used in the field. These areas of knowledge are important and foundational, but professionals also need competence in synthesizing this information to solve metadata problems. In this presentation, I will explore design epistemology as a way of understanding metadata management. I will apply design concepts and methods to reimagine metadata training and provide suggestions for on-the-job training approaches that support the development of these harder-to-teach skills.

Sba-Backed Njric Offering Free Accelerator Program And Cyber Risk Assessments, Center For Cybersecurity

Center for Cybersecurity

Small Businesses Wanted: SBA-Backed New Jersey AI, Cybersecurity, and IT Cluster Offers Free Accelerator Program and Cybersecurity Risk Assessments | ROI-NJ

https://njbmagazine.com/njb-news-now/sba-backed-njric-offering-free-accelerator-program-and-cyber-risk-assessments/

The Interplay Between Endothelial Glycocalyx Maturity And Both The Toxicity And Intracellular Uptake Of Charged Nanoparticles, Claire A. Bridges, Lu D. Fu, Jonathan A. Yeow, Xiaojing D. Huang, Miriam D. Jackson, Rhiannon P. Kuchel, James D. Sterling, Shenda M. Baker, Megan S. Lord

Business and Information Technology Faculty Research & Creative Works

Nanoparticles are widely studied for delivering treatments to target tissues, but few have reached clinical use. Most nanoparticles encounter blood vessels on their way to target tissues. The inner surface of these vessels is lined with endothelial cells covered by a glycocalyx, an extracellular matrix rich in anionic glycans. The role of the glycocalyx in nanoparticle interactions is not well understood. Here, we demonstrate that endothelial cells need extended culture times to synthesize a mature glycocalyx. Our research shows that branched polyethyleneimine functionalized gold nanoparticles bind to endothelial cells expressing either a developing or mature glycocalyx, with the interaction involving …

Strategies Head Start Program Managers Use To Acquire External Funding During Economic Downturns, Judith Angella Maxwell

Walden Dissertations and Doctoral Studies

Head Start programs risk limited external funding due to economic downturns, leading to difficulty managing programs effectively and competitively. Head Start program managers will continue to struggle if they do not develop strategies to acquire external financial support in response to economic downturns, like the COVID-19 pandemic, while enhancing staff and student experiences. Grounded in the resource-based view theory, the purpose of this qualitative single case study research project was to explore the strategies employed by Head Start program managers to effectively acquire external financial support in response to the economic downturn caused by the COVID-19 pandemic. The participants were …

Analisis Kritis Celah Regulasi Investasi Bodong Sebagai Peningkatan Tata Kelola Bisnis Terkait Investasi, Agustin Dea Prameswari

Jurnal Administrasi Bisnis Terapan

The phenomenon of fraudulent investment schemes in Indonesia continues to pose a significant threat to economic stability and business governance. This study aims to evaluate the effectiveness of existing regulations in preventing fraudulent investments, identify regulatory gaps exploited by perpetrators, and propose strategies to strengthen regulations and improve business governance. A qualitative approach was employed using document analysis, encompassing previous studies, prominent fraudulent investment cases such as MeMiles, Binomo, Fahrenheit, and Robot Trading Net89, as well as relevant regulatory frameworks. The findings reveal that existing regulations, such as Law No. 8 of 1995 on Capital Markets and Law No. 11 …

Women, Finance, And Education: Utahns’ Awareness, Understanding, And Attitudes, Susan R. Madsen, Brie Sparks

Marketing and Strategy Faculty Publications

During the fall of 2023, Utah Women & Leadership Project (UWLP) researchers conducted a statewide study to establish a baseline for public perceptions related to the awareness, understanding, and attitudes about challenges that Utah women and girls face. In early 2024, we published 20 short research summaries that shared the results of this comprehensive study. Then, in the fall of 2024, we administered the survey, with slight refinements, around the state of Utah. We now share the results of the 2024 data by releasing six white papers; this is the fourth in the series.

Overall, this comprehensive study was designed …

The Time Off Pileup, David Bashford

Metro Denver Dental Society Articulator Magazine

This article breaks down the key differences and overlap between paid leave laws in Colorado including HFWA Leave, FAMLI Leave, and PTO, helping employers and employees understand their rights and responsibilities. With practical insights and legal considerations, this guide provides essential information on managing leave policies effectively while maintaining compliance.

Strategies To Obtain Working Capital For Small Businesses, Solomon Ambili Atamaya

Walden Dissertations and Doctoral Studies

The inability to obtain working capital can affect small business continuity, especially in the long term. Small business owners must be able to access working capital or else risk business survival through liquidity shortages, lost customers, and falling profitability. Grounded in the pecking order theory, the purpose of this qualitative multiple-case study was to explore the strategies employed by small business owners to obtain working capital for business continuity beyond five years. The participants were eight small business owners in Maryland who had successful strategies to obtain working capital for business continuity beyond five years. Data were collected through semistructured …