Business Commons^™

Moving Beyond Traditional Sponsorships: Understanding The Structure And Dynamics Of Minority Equity Sponsorship Agreements, Furkan Amil Gur, Adrien Bouchet, Brian Walkup, Jonathan A. Jesen

Faculty Publications

Purpose - The purpose of this study is to understand the structure and dynamics of minority equity sponsorship agreements and the motivations for organizations to go beyond traditional sponsorships by acquiring minority equity in the sponsored organization.

Design/methodology approach - This paper adopts a qualitative methodology and presents interview data from key actors involved in minority equity sponsorship agreements. Findings - The findings of the paper include major characteristics of minority equity sponsorship agreements including the motivations, dynamics, and resources exchanged by sponsoring firms and clubs in these relationships, based on the experiences of key actors from firms, clubs, and …

Crisis And Non-Crisis Short Selling And Bank Enforcement Actions, Leslie Boni, J. Chris Leach, Reilly S. White

College of Business Faculty Publications and Presentations

Employing standard informed trading intuition, we develop testable hypotheses regarding short selling before and after bank enforcement action (EA) initiations. For U.S.-listed bank firm data for 2007 to 2012, we find strong support for differentiated short seller activity and skill in crisis versus non-crisis periods. In financial crises, short sellers predominantly position prior to EAs. The EA initiations then act as information-homogenizing and profit-taking events reducing incentives to remain positioned. In contrast, EAs in non-crisis periods appear to serve as wake-up calls that attract additional short selling. Our findings offer potentially important insights for regulators considering short sellers’ reactions to …

The Intersectionality Of Impression Management And Organizational Learner Presence, Tyechia Paul

College of Business and Economics

No abstract provided.

Income Inequality And Consumption Pattern Among Bop Consumers In India, Sarath Sennimalai, S D. Sivakumar

International Review of Business and Economics

Marketing discipline has evolved through the context of the industrialized or developed world. However, the largest groups of consumers are also the poorest (Bottom of the Pyramid category) and economic inequality is still persisting among BOP consumers. Using the Gini co-efficient, economic inequality was measured with the help of World Bank report. The main aim of this paper is to know about the trends that took place in income inequality and consumption pattern among BOP consumers based on household surveys (from NSSO and World Bank). It shows that income inequality among BOP consumers has been increasing simultaneously with increase in …

Consumer Attitude And Their Purchase Intention: A Review Of Literature, Venkatesh S. Shastry, Anupama

International Review of Business and Economics

The objective of the paper is to bring spotlight on literature related to consumer attitude and purchase intention. The Paper attempts to identify and segregate factors which are vital and critical antecedents to formation of consumer attitude consequently “Intention to purchase”. For this purpose over 200 Journal articles were scrutinized on pre-set parameters, while 25 of them that are relevant research papers presented here. The factors considered include social media, traditional media, Word of mouth, message process involvement and trust. The findings of the study include a gamut of research objectives and aims, host of pertinent scales, commonly adopted methodologies, …

Cybersecurity Maturity Model Certification (Cmmc) Compliance For Dod Contractors, Sierra Burnett

Cybersecurity Undergraduate Research Showcase

The DoD is currently taking a supply-chain risk management strategy to foster cybersecurity. This unique strategy is often referred to as CMMC which stands for “Cybersecurity Maturity Model Certification”. The approach requires that all the 300,000 DoD contractors acquire third-party authentication that may attain the requirements for the CMMC maturity level suitable to the work they desire to do for the DoD. CMMC typically examines the organization's capability to safeguard Federal Contract Information as well as CUI. It integrates various cybersecurity standards already in place and plots the best practices alongside processes to five maturity levels that range from the …

Who Are Our Fans: An Application Of Principal Component-Cluster Technique Analysis To Market Segmentation Of College Football Fans, Daniel A. Rascher, Kenneth Cortsen, Mark S. Nagel, Tiffany Richardson

Journal of Applied Sport Management

A 66-question online marketing survey of 2,800 football fans who had purchased tickets to a Division I, Power 5 (P5) university football game was conducted in order to understand the fan base and provide better services and targeted marketing. Principal Component Analysis was employed to combine responses from multiple questions about purchase behavior, on-site satisfaction, demographics, and other criteria. Subsequent market segmentation via cluster analysis indicated that 95% of the survey respondents could be categorized into one of five clusters. The identified fan perceptions and evaluations resulted in the P5 athletic department taking specific actions to improve targeted marketing activities …

Win-At-All-Costs? Exploring Bottom-Line Mentality As A Buffer Between Athletic Director Servant Leadership And Coach Commitment, Matt Robinson, Jun Woo Kim, Marshall Magnusen, Mitchell Neubert

Journal of Applied Sport Management

Servant leadership (SL), characterized by enduring qualities of genuine caring, humility, and empathy, has been positively associated with numerous leader effectiveness outcomes (e.g., employee satisfaction) across sport and non-sport settings. This study addresses the need to more thoroughly investigate follower characteristics that may allow servant leadership to be more (or less) effective in a sport context. Drawing from leader-member exchange theory, this study predicted head coach bottom-line mentality (i.e. 1-dimensional, win-at-all-costs attitude) would negatively impact the relationship between athletic director SL and head coach commitment. Surveying a sample of 810 interscholastic HCs across the USA, Structural Equation Modeling revealed SL’s …

Intercollegiate Athletics Marketing-Generated Revenue: Within Autonomy Football Bowl Subdivision, Alicia Romano, Jamie Riggs, Alan Morse, Yoon Tae Sung

Journal of Applied Sport Management

Intercollegiate athletic market-generating revenue (MGR) is of interest to administrators for increasing institution revenue. The driving factors of MGR (i.e., conference, facilities, and finances) need to be understood to allow target level planning for increasing MGR. Multiple linear regression was used to assess MGR on a sample of U.S. autonomy Football Bowl Subdivision institutions. Per capita attendance by designated marketing area, capacity, and contributions were shown to have a strong, quantifiable influence on MGR. By setting the levels of the facility and financial determinant variables, and adjusting for conference, the MGR may be predicted or targeted for institution revenue goals.

2021-November-01-Calling Aspiring Craft Brewers Etsu Launches New Minor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Wondering just how popular breweries have become? 

In 2020, taprooms alone produced over 1.8 million barrels – that’s more than 55 million gallons – of beer, the Brewer’s Association reported. 

Over the summer, Tennessee Hills Brewing and Distilling opened a new location on West Walnut Street, the site of a $33 million investment project by the City of Johnson City aimed at revitalizing the space that connects downtown with East Tennessee State University. 

And now at ETSU, students have the opportunity to minor in Brewing and Distillation Studies. ETSU and Tennessee Hills officials announced the creation …

2021-November-01-Etsu, Mercer Presidents Celebrate Championship Tradition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The presidents of East Tennessee State University and Mercer University have raised the stakes for Saturday’s regular-season football finale that will decide the champion of the Southern Conference.

Both presidents have signed on to participate in a championship tradition, agreeing to graciously concede one of their state’s most sought-after culinary delicacies if their team loses the Nov. 20 contest that will kick off at 1 p.m. at Greene Stadium in Johnson City, Tenn.
            
If the Bears win, ETSU President Dr. Brian Noland will send Mercer President William D. Underwood a batch of Tennessee BBQ, and if the …

2021-November-01-Meet Kayla Weber, University Marketing And Communication, East Tennessee State University

ETSU News

For many college graduates, the job search begins after they have completed their final exams and finally received their diploma. 

However, Kayla Weber found out that she landed her dream job a few months before she finished her final semester at East Tennessee State University. After she graduates with her BSN on Dec. 11, 2021, she will begin a full-time job in the main operating room at a local hospital. It was her top pick of positions, and she cannot wait to begin her career. 

“My experience at ETSU has helped prepare me for my career in nursing by helping …

2021-November-01-Meet Cory Whitfield, University Marketing And Communication, East Tennessee State University

ETSU News

As he approaches the Thanksgiving holiday, graduate student Cory Whitfield remains grateful for a mentor’s powerful impact on his journey at East Tennessee State University.

Whitfield, who will graduate with his Master of Social Work in May 2022, would not have been able to attend ETSU if not for the late Dr. Angela Radford Lewis, an ETSU administrator who served as vice provost and special assistant to the president for strategic initiatives at ETSU before her death in 2019.

Lewis paved the way for Whitfield to pursue his dreams at ETSU, and now, he hopes to pay it forward and …

2021-November-01-Medical Students Hosting Virtual 5k Fun Run:Walk, University Marketing And Communication, East Tennessee State University

ETSU News

Fun Run/Walk

JOHNSON CITY, Tenn. (Nov. 1, 2021) — The Organization of Student Representatives (OSR) at East Tennessee State University’s Quillen College of Medicine is hosting the 2021 Quillen 5K Fun Run/Walk on Saturday, Nov. 13.

All proceeds will benefit the Willow Unit at Woodridge Hospital, which is a 12-bed unit offering inpatient psychiatric care to children and adolescents in a caring, comfortable environment. The unit serves children and teens ages 6 to 17 (and 18-year-olds meeting criteria who are current high school students).

Registration is $10 and all participants are eligible for prizes, which include gift cards form local …

2021-November-01-Voting Among Etsu Students Up Nearly 20 Percent During 2020, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University recently received a report that reveals student voting increased significantly during last year’s presidential election, rising from 46.8% in 2016 to 64.3% in 2020 for a total 17.5% increase overall. 

The report comes from the Institute for Democracy & Higher Education (IDHE), founders of the National Study of Learning, Voting, and Engagement, or NSLVE.  

The study’s authors report that nationwide, college communities are seeing record-number voter turnout. Educational institutions across the nation saw a national average of 66% voter turnout during the 2020 presidential election, a notable increase from the 52% …

2021-November-01-Remote Area Medical (Ram) Clinic, University Marketing And Communication, East Tennessee State University

ETSU News

An interprofessional team of students, faculty and staff from East Tennessee State University’s five health sciences colleges volunteered at the Remote Area Medical (RAM) clinic in Gray Nov. 5-7. 

This was the fifth year that ETSU sent a team to Gray to help deliver free medical, dental and vision services to people of the region. 

The ETSU Health volunteers represented Bill Gatton College of Pharmacy, Quillen College of Medicine, College of Public Health, College of Nursing and College of Clinical and Rehabilitative Health Sciences. 

Throughout the weekend, the students assisted with vision, dental, and medical screenings …

Lindenwood Named Healthiest Employer For 2021, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Hr Connection, Georgia Southern University

Human Resources Newsletter

• Electronic Staff Performance Evaluations

• Helpful Hints

• November is American Diabetes Month!

• Recipe of the Month

• Wellness Tip of the Month

• Upcoming USG Well-Being Events

• Virtual Holiday Helper Tree

Application Of Fmea In Solving The Financial Inclusion Issue In India, Chandravadan Shrihari Goritiyal, Shreya Surve

International Review of Business and Economics

Failure mode and effect analysis (FMEA) is an operational tool which systematically, proactively evaluates the method to spot where the potential failure might occur and identify the potential causes, which would help to reduce the relevant impact of various failures in the process. Financial inclusion generally understood to mean the method of ensuring access to appropriate financial products and services needed by all sections of society including vulnerable groups at an economical cost. It's an immediate impact on the expansion of the economy of the country. This paper analyses the effect of Indian citizen participation in financial inclusion and identifies …

Optimum Commodity Taxation When Employment Matters, P. Nandakumar Warreir

International Review of Business and Economics

Ramsey's inelasticity rule for optimum commodity taxation has been criticized for indicating tax rates for basic necessities which have lower elasticities of demand than luxury consumption items. However, it is noted that skilful marketing techniques tend to lower the demand elasticities of luxury items so that it is not evident that the Ramsey rule is inequitable. In this paper equity concerns from a macroeconomic viewpoint are introduced, modifying the Ramsey rule approach by including total employment in the decision-maker's utility function. Then it is seen that the relative tax rate of the product which is more labour-intensive in production is …

Concentrated Ownership And Firm’S Performance: A Bibliometric Analysis Of The Literature, Ada Guštin Habuš, Janez Prašnikar

Economic and Business Review

The article aims to describe the historical sequence, interrelatedness, and development of dominant and emerging research areas within the concentrated ownership literature. Moreover, it aims to determine the most influential articles, authors, journals, and countries in the field by applying a bibliometric analysis. The latter reveals that the future research concerning concentrated ownership should be more country-based and use consistent and more extended data sets. It should also apply different theoretical frameworks, profound institutional analysis, and look for cross-fertilization of ideas, which could be spread worldwide.

Logistics Outsourcing In Large Manufacturing Companies: The Case Of Slovenia And Lessons From Other Countries, Marko Budler, Marko Jakšič, Teja Vilfan

Economic and Business Review

Logistics outsourcing is a mode of operation for companies in global supply chains that have been increasingly devoting more attention to their core activities. This study examines the state-of-the-art in logistics outsourcing in the Slovenian manufacturing industry. Additionally, the authors benchmark the findings against a similar study from 2013. Finally, this study provides a discussion of logistics-outsourcing specifics in some countries with the use of secondary data. We identify transportation as a top-ranked logistics activity, and a general propensity for higher-level logistics outsourcing (e.g. 4PL). The authors contribute to the supply-chain management society by identifying the drivers of, barriers to, …

The Influence Of Intrinsic Motivational Forces On Consumers’ Product Purchase Intentions, Sumera Syed, Syed R. H. Shah, Fauziah S. Ahmad

Journal of Mediterranean Tourism Research

Food is perceived as the top most surviving need of humans since their existence. With the passage of time, this need has been further revolutionized with added requirements of safety and hygienic factors. Halal food having both of these factors, has gained popularity among both Muslims and non-Muslims consumers. Despite of ever increasing trend of Halal food consumption, the research to uncap this amazingly growing sector is still in its infancy stages. Interestingly, the role of intrinsic motivation in shaping up intention of the consumers for Halal food purchase is still not well explored. This study has addressed this untapped …

Risk Communication In The Tourism Industry, Lindsay E. Usher, Ashley Schroeder

Human Movement Studies & Special Education Faculty Publications

This chapter focuses on risk communication in the tourism sector. Tourism organizations must communicate with a variety of stakeholders when conveying messages about impending severe weather or disasters, which are increasing due climate change and sea level rise. There is also an increased need to distribute information to tourism stakeholders about preparing for, continuing service during, and recovering from, disasters. Stakeholders involved with the tourism industry include business owners, government officials and tourists, all of whom have differing degrees of vulnerability in a destination when a threat occurs. Different messages regarding disaster preparation and recovery must be communicated to the …

The Role Of Expectation–Reality Discrepancy In Service Contracts, Xuying Zhao, Hong Guo, Gangshu (George) Cai

Information Systems and Analytics

Service contracts are common practice in some industries while being eliminated in others. To investigate this phenomenon, we identify expectation–reality discrepancy (ERD) as a key determinant. A provider's ERD is defined as consumers’ ex-ante expected valuation minus their ex-post realized valuation of the provider's service. Our analysis reveals that providers’ contract strategies critically depend on their ERDs rather than the true service valuations. A provider with a higher ERD is more likely to enforce contracts, regardless of whether the true service valuation is higher than that of the competitor. Providers should enforce contracts only when they have positive ERDs. Furthermore, …

Covid-19 And Tourism: Analyzing The Effects Of Covid-19 Statistics And Media Coverage On Attitudes Toward Tourism, Maksim Godovykh, Jorge Ridderstaat, Carissa Baker, Alan Fyall

Faculty Scholarship and Creative Works

COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism by analyzing time-series data on the number of COVID-19 positive cases, vaccinations, news sentiment, a total number of daily mentions of tourism, and the share of voice for positive and negative sentiment toward tourism. The applied data analysis techniques include descriptive analysis, visual representation of data, data decomposition into trend and cycle components, unit root tests, Granger …

Donor Perception And Intention Impacting Nonprofit Organizations, Emily Brohawn

Senior Honors Theses

The perception of a donor and their inevitable intention as it relates to their formed opinion is the framework of consumer-organizational interaction within the world of nonprofits. Realizing the elements that directly influence the perception one forms of an organization allows businesses to discover the best ways to market their message and present themselves in a way they deem most appropriate. Understanding an organization’s influence and ability to manipulate the view of the consumer plays a large part in the nonprofit sector, determining how much a nonprofit will be supported by potential donors. The donor behavior that relays their perception …

Identifying Board Of Director Network Influence For Firm Characteristics, Aparna Gupta, Abena Owusu, Lei Zou

Department of Accounting and Finance Faculty Scholarship and Creative Works

We utilize multiplex network analysis to evaluate the relationship between firms’ characteristics and board of director networks. Studying a sample of 384 board members of 20 largest US energy and utility firms, 10 from each sector, the firms are differentiated by a clustering analysis on their firm-level characteristics. The firms’ board member connections are represented in a multiplex network consisting of two layers, one for the board members’ direct connections and another for their indirect connections. Four additional sub-layers are identified for each major layer of the multiplex network to represent corporate, non-profit organization, education and government/military connections between the …

Revisiting Strategy In A Time Of Crisis, Gregory A. Smith

Faculty Publications and Presentations

The season of upheaval brought on by the COVID-19 pandemic is a critical occasion for libraries to revisit their organizational strategies. Strategy includes two complementary dimensions: alignment with the environment and the pursuit of competitive advantage. Rapid changes in the environment call for practicing strategic thinking iteratively rather than engaging in a fixed rhythm of multi-year planning. An effective library strategy displays four key attributes: (1) It responds to the concerns of diverse stakeholders. (2) It is flexible enough to adapt to emerging conditions. (3) It enacts organizational mission but can also help to reshape it. (4) It integrates with …

Computational Simulation Of The Lung Doses Of Air-Borne Fine And Ultrafine Particles Inhaled By Humans At Industrial Workplaces, Mohammed Ali

Technology Faculty Publications and Presentations

This study correlates computational predictions with in-vivo experimental results of inhaled fine and ultrafine particulate matters (PMs) transport, dissemination, and deposition in the human respiratory airways. Epidemiological studies suggest that workplace exposure of anthropogenic pollutant PMs as a risk factor for increased susceptibility to acute broncho-pulmonary infections. However, investigations on detailed human inhalation and PM transport processes are restrictive from time, cost, and ethical perspectives. To overcome this problem, computational simulation of particle deposition based on the Multiple Path Particle Dosimetry (MPPD) model was employed. Here, the physical, mechanical, and electrical properties of PMs of carbon black and nanoparticles from …