Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Accounting (4)
- Advertising and Promotion Management (4)
- Arts and Humanities (3)
- Marketing (3)
- Film and Media Studies (2)
-
- Social and Behavioral Sciences (2)
- American Film Studies (1)
- American Studies (1)
- Art and Design (1)
- Communication (1)
- Communication Technology and New Media (1)
- Critical and Cultural Studies (1)
- Economics (1)
- Film Production (1)
- Finance and Financial Management (1)
- Graphic Design (1)
- Illustration (1)
- Industrial and Product Design (1)
- Interactive Arts (1)
- Interdisciplinary Arts and Media (1)
- Interior Design (1)
- Macroeconomics (1)
- Mass Communication (1)
- Other Film and Media Studies (1)
- Other Rhetoric and Composition (1)
- Portfolio and Security Analysis (1)
- Real Estate (1)
- Regional Economics (1)
- Rhetoric (1)
- Keyword
-
- Accounting (2)
- Accountancy (1)
- Accountant (1)
- Accounting Automation (1)
- Accounting Profession (1)
-
- Accounting Professionals (1)
- Accounting education (1)
- Accounting technology (1)
- Advertising (1)
- American Rescue Plan (1)
- Automation (1)
- Brand Identity (1)
- Brand placements (1)
- Business (1)
- CBOE (1)
- Certified (1)
- Child Tax Credit (1)
- Content Analysis (1)
- Cpa (1)
- Design (1)
- Diffusion of Innovation Theory (1)
- Digital Media (1)
- Education (1)
- Emerging Technologies (1)
- Etsu (1)
- Framing Theory (1)
- Housing (1)
- IV (1)
- Index (1)
- Instagram (1)
- Publication
- Publication Type
Articles 1 - 11 of 11
Full-Text Articles in Business
The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White
The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White
Electronic Theses and Dissertations
The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …
Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai
Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai
Electronic Theses and Dissertations
The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …
Examining The Current Role Of Out-Of-State Buyers In The Tri-Cities Within The Confines Of Residential Real Estate, Paul Arrowood
Examining The Current Role Of Out-Of-State Buyers In The Tri-Cities Within The Confines Of Residential Real Estate, Paul Arrowood
Undergraduate Honors Theses
We are seeing an influx of out-of-state buyers into Tennessee, and the Tri-Cities area specifically. As a major emerging housing market in the US, the Tri-Cities is being inundated by people from all states and walks of life seeking a better life in Appalachia. Although the reasons vary by person, many agree that political alignment, taxation levels, and the quietness of this area lends itself to population growth. While most members of the housing industry have noticed this uptick in out-of-state buyers, few have taken the time to analyze their own records or review the empirical evidence that is present …
Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood
Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood
Undergraduate Honors Theses
As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …
The Expanded Child Tax Credit And Advance Payments: What Your Clients Need To Know, Michelle Freeman
The Expanded Child Tax Credit And Advance Payments: What Your Clients Need To Know, Michelle Freeman
ETSU Faculty Works
The American Rescue Plan, signed into law on March 11, 2021, contained $1.9 trillion of relief for taxpayers (Segers, 2021). The new law, with several retroactive 2020 tax return items, passed in the middle of filing season. Tax preparers scrambled to quickly understand how to process the remaining tax returns and how to handle the millions of already filed tax returns. Tax professionals and individuals seem to now have a handle on the changes that were retroactive, but the 2021 expanded Child Tax Credit and its advance payments are still causing much confusion among individual taxpayers. Tax preparers need to …
Etsu's Accounting Program: Creating Cpas, Christopher Jones
Etsu's Accounting Program: Creating Cpas, Christopher Jones
Undergraduate Honors Theses
Becoming a Certified Public Accountant (CPA) is the goal of many aspiring accountants. Universities and colleges prepare students to gain the necessary skills to pass this certification exam; however, the CPA exam is increasingly difficult, and students continuously struggle trying to pass all four parts of the CPA exam. The goal of this research project is to gain a better understanding of how ETSU can better prepare students to become CPA exam ready, since this certification leads to increased job opportunities, pay, etc. A survey was sent out to 90 previous graduate students at ETSU with both multiple choice and …
Personification In Advertising: A Rhetorical Analysis Of Digital Video Ads In The Insurance Industry, Dorm Kpedor
Personification In Advertising: A Rhetorical Analysis Of Digital Video Ads In The Insurance Industry, Dorm Kpedor
Electronic Theses and Dissertations
Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in customers. Allstate ascribes destructive characteristics that are associated with house cats to its Mayhem character; in doing so they evoke the desired emotional responses of humor and fear. Progressive creates and deploys the Motaur character, a visual personification and play on the Centaur; in this case, the company’s rhetorical strategy is to evoke humor and nostalgia that resonate with motorcycle owners. …
Forecasts And Implications Using Vix Options, Spencer Stanley, William Trainor
Forecasts And Implications Using Vix Options, Spencer Stanley, William Trainor
Undergraduate Honors Theses
This study examines the Chicago Board Option Exchange (CBOE) Volatility Index (VIX) which is the implied volatility calculated from short-term option prices on the Standards & Poor’s 500 stock index (S&P 500). Findings suggest VIX overestimates average volatility by approximately 3% but explains 55% of S&P 500’s proceeding month’s volatility. The implied volatility (IV) from options on the VIX add additional explanatory power for the S&P’s 500 proceeding kurtosis values (a measure of tail risk). The VIX option’s volatility smirks did not add additional explanatory power for explaining the S&P 500 volatility or kurtosis. A simple trading rule based on …
Implications Of Emerging Technologies On The Accounting Profession, Collin Peace
Implications Of Emerging Technologies On The Accounting Profession, Collin Peace
Undergraduate Honors Theses
Automation recently implemented for some and awaiting to be implemented for others is set to revolutionize the field of accounting, as well as the roles and responsibilities of those who work in it. This study will present and analyze the impacts of current emerging technologies on the accounting profession through first-hand interviews with current accounting professionals. Secondary data obtained will provide the reader with the proper context and background of these technologies, while the primary data acquired from the interviews will explain the implications such technologies will have or are currently having in their respective companies/firms. The results of this …
Technology In Accounting: A Qualitative Study Of Undergraduate Preparedness, Alyssa Dingus
Technology In Accounting: A Qualitative Study Of Undergraduate Preparedness, Alyssa Dingus
Undergraduate Honors Theses
Throughout history, technology has had a major impact on every profession and how certain tasks are performed. In recent years, technology has accelerated at an astonishing rate causing a total shift in the valuable skillsets of young professionals. Accounting is no exception to this shift and, as technology continues to advance, emerging accounting professionals will no longer be expected to enter the workforce only with basic pen-and-paper accounting knowledge. Instead, they will also be expected to possess analytical skills and be prepared to apply and learn the newest technology on the market. However, the traditional accounting curriculum does not focus …
Ethical And Sustainable Cosmetics And Their Importance On Consumer Purchase Behavior, Warda Rawof
Ethical And Sustainable Cosmetics And Their Importance On Consumer Purchase Behavior, Warda Rawof
Undergraduate Honors Theses
“Sustainability is increasingly important to consumers as they consider not only the effects products they buy have on their personal health, but also the impact they have on our wildlife, soil, and the people who work at every level of the supply chain. As climate change has moved from a future concern to a present reality, going green has become a driving force for innovation in every industry, including beauty” (Linkage, 2020). The importance of ethical and sustainable products is on the rise in the beauty industry, it is becoming increasingly apparent that having ethical and clean products are important …