Business Commons^™

Transparency And Control In Email Communication: The More The Supervisor Is Put In Cc The Less Trust Is Felt, Tessa Haesevoets, David De Cremer, Leander De Schutter, Jack Mcguire, Yu Yang, Xie Jian, Alain Van Hiel

Research Collection Lee Kong Chian School Of Business

The issue of trust has increasingly attracted attention in the business ethics literature. Our aim is to contribute further to this literature by examining how the use of the carbon copy (cc) function in email communication influences felt trust. We develop the argument that the use of cc enhances transparency—representing an important characteristic of workplace ethics—and hence promotes trust. We further argue that a downside of the cc option may be that it can also be experienced as a control mechanism, which may therefore negatively affect trust. The results of our first study showed that the use of cc indeed …

Building Growth Enterprises In Singapore: Public-Private Partnership, Annie Koh, Esther Kong

Research Collection Lee Kong Chian School Of Business

This chapter traces the growth and development of Small Medium Enterprises (SMEs) from post-independent Singapore in 1965 to its current day digital transformation age. Singapore’s SME landscape has evolved from one of low wage, low productivity entrepot trade, to supporting multi-national corporations, and transforming into the innovative, digital and agile enterprises of today. The four main challenges faced by SMEs are in human capital, internationalisation, innovation and financing, and dependency on government policies are highlighted. Moving ahead, digitalisation, and building TIEs that bind leveraging on Trust, Innovation and Internationalisation, and Entrepreneurship, will be key to propel the nation and family …

2021-02-01 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from February 1, 2021.

Do Equity And Accountability Get Lost In Losts? An Analysis Of Local Return Funding Provisions In California’S Local Option Sales Tax Measures For Transportation, Jaimee Lederman, Peter Haas, Stephanie Kellogg, Martin Wachs, Asha Weinstein Agrawal

Mineta Transportation Institute

This study explores how local return provisions of local option sales taxes (LOSTs) for transportation are allocated and spent to meet local and regional transportation needs. Local return refers to the component of county LOST measures that provides funding directly to municipalities in the county to be used to meet local needs. Local return has become a fixture in LOSTs; 58 LOST measures placed on the ballot in California (as of 2019) that have included local return in their expenditure plan have an average of 35% of revenues dedicated to local return. Local return provisions in the ballot measures often …

Revman: Revenue-Aware Multi-Task Online Insurance Recommendation, Yu Li, Yi Zhang, Lu Gan, Gengwei Hong, Zimu Zhou, Qiang Li

Research Collection School Of Computing and Information Systems

Online insurance is a new type of e-commerce with exponential growth. An effective recommendation model that maximizes the total revenue of insurance products listed in multiple customized sales scenarios is crucial for the success of online insurance business. Prior recommendation models are ineffective because they fail to characterize the complex relatedness of insurance products in multiple sales scenarios and maximize the overall conversion rate rather than the total revenue. Even worse, it is impractical to collect training data online for total revenue maximization due to the business logic of online insurance. We propose RevMan, a Revenue-aware Multi-task Network for online …

Portfolio Diversification Using Shape-Based Clustering, Tristan Lim, Chin Sin Ong

Research Collection School Of Computing and Information Systems

Portfolio diversification involves lowering the correlation between portfolio assets to achieve improved risk–return exposure. It is reasonable to infer from the classic Anscombe quartet that relying on descriptive statistics, and specifically, correlation, to achieve portfolio diversification may not derive the most optimal multiperiod portfolio risk-adjusted return because stocks in a portfolio can exhibit different price trends over time, even with the same computed pairwise correlation. This research applied a shape-based time-series clustering technique of agglomerative hierarchical clustering using dynamic time-series warping as a distance measure to aggregate stocks into like-trending clusters across time as a portfolio diversification tool. Results support …

Return And Volatility Transmission Between Oil Price Shocks And Agricultural Commodities, Zaghum Umar, Mariya Gubareva, Muhammad Naeem, Ayesha Akhter

All Works

© 2021 Umar et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. This paper studies the connectedness between oil price shocks and agricultural commodities. Our sample period ranges from January 2002 to July 2020, covering the three global crises; Global Financial Crisis, the European sovereign debt crisis and Covid-19 pandemic crisis. We employ Granger causality tests, and the static and dynamic connectedness spillover index methodology. We find that the shocks in oil prices …

Success Story: How Storytelling Contributes To Bts’S Brand, Courtney Lazore

Asia Marketing Journal

Good storytelling is at the heart of BTS as both a brand and a band. Modern brands know that story is no longer an option, but a requirement for keeping audiences engaged. With their consistent and creative reliance on story, BTS has transformed the K-Pop landscape, providing a framework for others in the industry that relies on open-structure narratives, sincerity, and active audience engagement, among other components. To investigate BTS’s storytelling strategies, this article breaks down how stories permeate BTS’s content, from music and videos to the Bangtan Universe and documentary films. The importance of transmedia storytelling and participatory audiences …

“Bangbangcon: The Live” - A Case Study On Live Performances And Marketing Strategies With The Korean-Pop Group “Bts” During The Pandemic Scenario In 2020, Cristina Freitas De Jesus

Asia Marketing Journal

In 2020, the unexpected pandemic scenario has led to a downfall of live concerts performances, after the government restriction for events and gatherings with a large number of people. The Korean-Pop (K-Pop) group BTS (Bangtan sonyeondan) also had their concert tour canceled in 2020. Therefore, the group came up with an innovative project to the music market, called “BangBangCon: The Live”, a live streaming paid concert held by the group, on June 14^th, which achieved a Guinness World Record for most viewers during a paid music concert, in a live streaming format. It’s important, then, to study this …

“They’Re Worth My Investment”: Cultivating Intimacy Through Fan-Lead Financial And Support Initiatives Among Bts Fans, Tvine Donabedian

Asia Marketing Journal

This research outlines the motivations behind the fan-lead marketing and promotional endeavours undertaken by musical group BTS’s fan community, also known as ARMY. In highlighting the reciprocity in intimacy between the group and their fans, I argue that ARMY’s desire to elevate BTS is embedded within structures of affect, despite the financial nature of the benefits the group and their company may reap. These fan-lead initiatives represent efforts towards a common goal, where success, whether it comes in the form of money or not, is a gift of gratitude and a show of mutual understanding from fans to BTS. Based …

Asia Marketing Journal Vol.22 No.4 목차

Asia Marketing Journal

No abstract provided.

Bts From “N.O” To “On” And Beyond: Innovation In Effective Mental Health Messaging And Modelling, Sharon Blady

Asia Marketing Journal

Over seven years, BTS have organically embedded consistent mental health messaging and modelling of various mental health modalities, representing innovation within mental health discourse, within and outside the pop and K-pop culture and fandom. Their personal and artistic journeys have resulted in songs, imagery, and relationship dynamics within the group and within and between their fans ARMY, that organically model behaviours associated with mental health therapeutic modalities and normalize the discussion of mental health and well-being. This practice is vitally important in the effort to end stigma and encourage mental health well-being and recovery. BTS’s authenticity establishes empathy with their …

2021-January-31-All Socon Faculty And Staff Team, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2021) – Congratulations to Dr. Virginia Foley and Janet Stork on their selection to the All-Southern Conference Faculty and Staff Team!  

All-Southern Conference Faculty and Staff Team

The team is comprised of two representatives from each of the 10 SoCon member schools.  The honorees are selected by their respective institutions based on demonstrated service to the institution and contributions to campus life and the local community.  Faculty members selected have demonstrated strong contributions to teaching, research and/or service, while staff …

Peran Dan Kebermanfaatan Ngo Indonesia Mengajar Dalam Mengembangkan Human Capital Di Desa Labuangkallo, Kabupaten Paser, Kalimantan Timur, Ilham Fathur Rahman, Triyanti Anugrahini

Jurnal Administrasi Bisnis Terapan

The biggest problem that exists in remote villages in Indonesia is the lack of access to human capital development. This paper discusses the role of Indonesia Mengajar as a Non-Governmental Organization in the implementation of human capital development in one of the remote villages in Indonesia, Labuangkallo. It is located in Tanjung Harapan District, Paser Regency, East Borneo Province. This research used a qualitative approach with descriptive methods. Furthermore, data collection technique was conducted by indepth interviews with beneficiaries and program actors, including Teaching Facilitators, program officers and executive directors of Indonesia Mengajar, Paser education office, teacher council at SDN …

Analisis Proses Underwriting Pada Produk Penjaminan Surety Bond Dipt. Asuransi Kredit Indonesia Cabang Bekasi, Julyet Cipta Fauziyah, Yulial Hikmah, Isriani Isriani

Jurnal Administrasi Bisnis Terapan

Regional development evenly throughout Indonesia can create a just and prosperous society that is evenly distributed, in the development process it cannot be separated from development projects. In Indonesia, there is a presidential decree that stipulates that every procurement of development projects must not only complete administrative requirements, but also guarantee a surety bond. PT. Askrindo is one of the insurance companies that can issue surety bonds. To get a surety bond guarantee, the principal must meet the documents that have been set by PT. Askrindo and these documents must go through an underwriting process to analyze whether the project …

The Antecedents And Consequences Of Electronic Invoice In China From A Tax Perspective, Qi Yu Lan

Student Works (2020-2029)

The purpose of this study is to examine the factors that affect the adoption of electronic invoice and in return the consequences of these factors on tax compliance process efficiency of companies in China. A questionnaire survey was distributed to 276 users who adopted electronic invoice and partial least squares regression was used to analyze the data. This study found that perceived benefits and trust in e-government had a positive influence on the adoption of electronic invoice. Furthermore, we also found that the adoption of electronic invoice have a positive impact on the efficiency of the tax compliance process. Moreover, …

Prosedur Pengadaan Pelimpahan Wewenang Pada Divisi Pengelolaanproperti Dan Umum Pt. Asdp Indonesia Ferry (Persero), Mohammad Ridha, Laviola Fiorentina

Jurnal Administrasi Bisnis Terapan

PT ASDP Indonesia Ferry (Persero) is one of the state-owned companies engaged in crossing transportation services. In carrying out its corporate activities there are several procedures designed to make work effective and efficient. One of the procedures made is the Procurement Procedure for Delegation of Authority. This procedure is carried out to meet the demand of the user's work unit in conducting procurement of goods in accordance with the needs. In the Property and General Management Division, this procedure is one of the routine procedures carried out because as the name implies the delegation of authority means that any procurement …

Efektivitas Pendidikan Dan Pelatihan Pegawai Pada Masapandemi Covid-19 Di Rumah Sakit Abc, Nia Murniati

Jurnal Administrasi Bisnis Terapan

The COVID-19 pandemic has impacted various sectors of life, including education and training activities that should have been carried out face-to-face have now turned online. The purpose of this study was to measure the effectiveness of education and training of employees during the COVID-19 pandemic which was carried out online. This study uses a quantitative survey method. Respondents from this study amounted to 91 participants in education and training. The effectiveness of education and training was analyzed using the four-level evaluation concept of the Kirkpatrick model. The results of this study indicate that online education and training methods are quite …

Koreksi Pajak Masukan Atas Jawaban Konfirmasi“Tidak Ada” (Studi Kasus Pt. X), Elsie Sylviana Kasim, Muhammad Kemal Pasha

Jurnal Administrasi Bisnis Terapan

This study discusses the input tax correction to “no” confrmation answer (case study of PT X). Data collection techniques used in this study is literature studies (Library Research) and field studies (Field Research). The results of research and analysis can be concluded as follows the examiner’s correction on the input tax credit is cause by input tax originating from non-PKP and the confirmation answer states “no”. PT X does not agree with the correction of the audit tem on the input tax credit. PT X has provided evidence showing the existence of payments. This research is expected to provide input …

Pengujian Kualitas Website Rsia Nuraida Berdasarkan Dimensi Accessibility,Experience, Marketing, Dan Technology, Ari Nurfikri, Supriadi Supriadi, Annisa Syafa Andira

Jurnal Administrasi Bisnis Terapan

This study aims to determine the quality of the RSIA Nuraida webiste and the factors causing the dimension that has the lowest score. This study uses a mixed method with an explanatory sequential design. The quantitative phase is carried out by testing the quality of the RSIA Nuraida website using a nibbler, based on the dimensions of accessibility, experience, marketing and technology. The qualitative phase was carried out by in-depth interviews with managers and staff related to the factors causing the lowest score of the four dimensions. The results of this study indicate the accessibility dimension has a score of …

Who Buys Our Brand? The Influence Of Consumption Values And The Congruity With Brand Benefits On Brand Identification, Trust And Loyalty, Sol Namkung, Seong-Yeon Park

Asia Marketing Journal

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers’ brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer’s value is similar to a brand benefit, particularly between functional value and enabling benefit, and …

Pemberdayaan Kelompok Pengurus E-Warong Kube Pkh Harapan Jayakelurahan Manggarai Kecamatan Tebet Jakarta Selatan Melaluipemanfaatan Teknologi Dan Informasi, Prima Aldi Juniarto, Bambang Shergi Laksmono

Jurnal Administrasi Bisnis Terapan

An empowerment research conducted with a group of management of mutual cooperation electronic shop business joined by Harapan Jaya Family Program (E-Warong KUBE PKH) Manggarai Village Tebet District Jakarta Selatan through information technology utilization has been an important and interesting research and possessing a well process. Information technology is an obligated primary basic human need. In this case, information technology has been supporting to escalate economy, social, and culture in today society. That has been proved by appearance of a lot of innovations run by government which one of those is E-Government especially E-Warong KUBE PKH Program owned by Ministry …

2021-January-31-Inaugural Provost's Academy Scholars Selected, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2021) – Three distinguished members of the faculty at East Tennessee State University have been selected to the inaugural group of Provost’s Academy Scholars and will spend the next year focusing on special projects for the university and learning more about the services and responsibilities provided by the Office of the Provost.

Inaugural Provost's Academy Scholars

The scholars are Dr. …

Labour Of Love: Fan Labour, Bts, And South Korean Soft Power, Jasmine Proctor

Asia Marketing Journal

With the steady rise in global popularity of the Korean music group BTS, the South Korean government and surrounding industries have swiftly begun utilizing their image and international recognition for specific nation branding purposes. While K-pop soft power strategies are not novel to the South Korean state, what is new is the rapid speed at which BTS have become a beacon for South Korean culture, language, and symbolism in the international arena. However, few scholarly works have sought to investigate the role fans have played in this heightened position for the group as state representatives, with minimal research conducted into …

Connect, Bts: An Example Of Innovative Transmedia Branding To Rethink Spatiality And Meaning-Making, Stefania Piccialli

Asia Marketing Journal

This case study research analyzes the cross-artistic project Connect, BTS and its relationship to transmedia branding, meaning-making and spatiality. After an overview of the argument and a section on methodology, the reader will find the analysis of the case study. Thanks to the use of a qualitative approach, this examination of Connect, BTS unveils the ways in which this initiative becomes a location that allows a reconceptualization of space that fosters plurality, exchange, and subjectivity. Connect, BTS unites seemingly incompatible fields under one project, favoring the co-creation of meanings among different artists, BTS, ARMY (the group’s fans), business partners and …

The Editorial For The Special Session Papers Of Icama-Kas 2020 International Conference: Bts As A Paradigm Changer In Martech And/Or Innovation, Sungho Lee, Kyunghee Bu, Jaehwan Kim, Ji Hee Song

Asia Marketing Journal

No abstract provided.

Is Bts Different? Shared Episodes On Sns As A Good Indicator For Celebrity Endorsed Ad Effects, Kyunghee Bu, Whoe Whun Kim

Asia Marketing Journal

This study examines the effects of celebrity endorsed advertising from a new perspective of the prior research that emphasizes the matchup between the brand and the celebrity. Due to the recent sharing experiences of the celebrity and their fans on SNS, it is hypothesized that the shared stories would impact viewers’ responses that are often expressed in their likes, dislikes, shares and comments on SNS. In this study, the episodic type of advertising is hypothesized to have more favorable and active responses from viewers than the typical celebrity image-focused ads would have. By crawling and analyzing viewers’ responses on YouTube …

The Impact Of The Capital Market, The Insurance Sector And The Mortgage Finance Sector On Economic Growth In Egypt, 2005-2019, Hana Anis

Theses and Dissertations

This thesis aims to explore the relationship between financial markets and economic growth in Egypt for the 15 years period, starting from 2005 to 2019. The study concentrates on the non-banking financial sector which includes the stock market, the debt market, the mortgage and the insurance sectors. The Vector Autoregressive (VAR) model is utilized to describe the relationship between GDP growth rate, as a proxy for economic growth, and a number of variables from the financial sector. Results of the analysis show that there is a significant relationship and statistical causality between the growth rate and the debt market, represented …

The Power Of Nostalgia In Creating Lovemarks For Brands, Sandy Philip

Theses and Dissertations

Brand loyalty is a destination that most brands exert tedious attempts to achieve. Nostalgia, on another note, is encountered by most people worldwide in different contexts. Despite the vast research on nostalgia, little is known about the effect of nostalgia in creating authentic Lovemarks for historic places. Previous literature granted a clear and detailed understanding of the Lovemarks concept and the different forms and effects of nostalgia in various settings. To investigate the relationship between Lovemarks and Nostalgia, this study discerns the factors of Lovemarks in historical (Hotels, Restaurants, and Cafes) HORECA in Egypt to test their relation with Nostalgia …

The Role Of Exchange Rate Policy In Trade Balance Adjustment: Investigating The Industry-Level Bilateral Trade Between Egypt And Italy, Nervan Elmasry

Theses and Dissertations

The study in hand attempted an empirical test for the impact of exchange rate policy on Egypt’s persistent trade balance (TB). To address the issue of “aggregation bias,” the study employed quarterly disaggregated trade data over the period 2007Q1-2019Q4 to capture the recent foreign exchange rate evolution in Egypt. The study applied a bounds test based on an Autoregressive Distributed Lags (ARDL) in its linear and non-linear form to empirically examine the long-run co-integrating relation between the variables and an error correction model (ECM) to estimate the short run dynamics of the adjustment process. The study compared the symmetrical against …