Business Commons^™

2021-April-22-Soccer Team Updates, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Digital Marketing: A Deep Dive & Path Forward, Gary Bernstein

Graduate Student Showcase

My project was a deep dive and a path forward into the Commonwealth Associates, Inc.'s digital marketing presence using the tools, analytics, and current practices acquired from MBA 631. This included critical assessments, key take-aways with recommendations, and also included additional funds for Commonwealth’s 2021 marketing budget.

Assessing Leadership In Business – Marketing: A Critical Investigation Of Reed Hastings, Nolan Mcandrew

Honors Scholar Theses

Understanding what makes a good leader is a topic of ongoing interest in the practice of business. Research to-date has distinguished between being a manager and being a leader and has also established a set of principles to consider in assessing leadership. In this thesis, I draw upon principles of leadership, including emotional intelligence; vision creation; inspiring others; leading in good and difficult times; fostering, developing and recognizing others; and creating a winning culture to offer a critical assessment of Reed Hastings as a leader within the business arena.

2021-April-22-Women's Studies 25th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2021) – More than 25 years ago, the Women’s Studies Program established its roots at East Tennessee State University. Since then, the program has sought to provide feminist education on the campus and throughout the region through scholarship, activism and community building.

To commemorate this noteworthy milestone, the Women’s Studies Program will hold a celebration at 3:30 p.m. on Monday, April 26, via Zoom. The public is invited to attend this commemorative occasion as Women’s Studies honors its past at ETSU and looks forward to an exciting future. The meeting ID is 912 6374 5117, and …

The Effects Of Arra Funding On Broadband Availability And Adoption, Anna K. Waide

Honors College Theses

The American Recovery and Reinvestment Act (ARRA), passed in 2009, provided funds to help the American economy recover from the 2008 economic crisis. More than $7 billion was designated to the advancement of broadband services, and critically, improvement in broadband infrastructure and adoption in underserved areas. This thesis sought to discover if there is a significant causal relationship between the amount of ARRA funding given to a U.S. state and its increase of broadband availability/adoption rates between 2010 (when all ARRA projects were announced), 2013, and 2016 (after all projects were completed). After running various regressions, I found that there …

2021-April-22-Quillen College Of Medicine To Increase Its Class Size, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2021)  – For the first time in 10 years, Quillen College of Medicine will increase its class size, providing additional students with the opportunity to pursue their dream of a medical education at East Tennessee State University.

Beginning this summer with the matriculation of the Class of 2025, Quillen will admit 79 first-year medical students, a 9% increase over the previous class size of 72 students.

With the number of applicants to Quillen steadily increasing over recent years and sufficient resources to accommodate additional students, college leaders say the time is right to add to the …

2021-April-22-Free Pharmacy Summer Day Camp, June 26 And July 27, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2021) – Students interested in learning more about the pharmacy profession can attend East Tennessee State University Bill Gatton College of Pharmacy’s annual summer camp, “Gatton Pharmacy Footprints.” This year, because of limited space due to COVID-19 restrictions, students can choose to attend a free day camp one of two days: June 26 or July 17, from 10 a.m.- 3 p.m.

The camp is open to rising high school juniors, seniors and college students. Other levels may be considered on an individual basis. The registration deadline is June 19, 2021. Each camp includes a free boxed …

2021 Business Tax Climate In The Mountain West, Katie M. Gilbertson, Peter Grema, Saha Salahi, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This Fact Sheet summarizes a report by Jared Walczak and Janelle Cammenga of The Tax Foundation titled “2021 State Business Tax Climate Index.” The index compares how states structure tax systems to bolster state business activity and investments, and possible routes for future improvement. Scores and rankings are offered for the Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah.

2021-04-22 Faculty Senate Evaluations Committee Meeting Minutes, Morehead State University. Faculty Senate., Evaluations Committee.

Faculty Senate Records

The Faculty Senate Evaluations Committee meeting minutes for April 22, 2021.

The Impact Of Ict Projects On Developing Economies: The Case Of People With Physical Disabilities In Nigeria, Abdulrashid Abubakar Iliya, Chidi Gerald Ononiwu, Muhammadou M.O Kah, Olumide Babatope Longe Prof

The African Journal of Information Systems

This study investigates the use of computers by People with Disabilities (PWDs) and whether it improves capability and human development in sub-Saharan Africa. Based on a case study’s findings and interviews with PWDs, we build on the Technology-Augment Capability Approach to show how computers as technical objects and caregivers as non-technical objects facilitate four key capabilities for PWDs, namely (1) Capability to education, (2) Capability to socio-economic activities, (3) Capability to social relations, (4) Informational capabilities and capability to employment. However, PWDs’ ability to convert the use of computers into capabilities is influenced by conversion factors, such as personal, social, …

Seductive Details In Training, Megan Paul

Umbrella Summaries

What are seductive details?

In a learning environment, seductive details are interesting but unimportant details that are not necessary to achieve the instructional objective (Garner et al., 1989). The information may be tangentially related to the topic but is not relevant to the main teaching goal. Such details are often included for the purpose of making the topic more interesting and engaging. There are many potential types of seductive details; they can be visual, verbal, or aural—static or dynamic images (e.g., illustrations, photos, animations), written or spoken words (e.g., text, narration), or sounds (e.g., music; Sundararajan & Adesope, 2020).

Why …

The Status Of Women Leaders In Utah Higher Education: A 2021 Update, Nancy E. Hauck, Jessica C. Hill, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) released a research and policy brief titled, “The Status of Women Leaders in Utah Education,” and in 2017 an update brief was published. These reports focused on the status of women’s leadership in both K–12 and postsecondary education across the state of Utah. This brief provides an update for 2021, focused only on the higher education portion of the previous briefs. The purpose of this brief is to determine what, if any, progress has been made in women’s leadership within Utah’s higher education sector, including public and the two largest private …

Cultural Do's And Don'ts Of Doing Business In A Foreign Country, Samantha Strickland

Honors Projects

The improvement of one’s cultural literacy is crucial to succeed personally and as a society in the modern world of globalization. The website/blog “Cultural Do’s and Don’ts of Doing Business in a Foreign Country” was created to make this information search for BGSU students and faculty easier. The site specifically goes into detail regarding interacting with the cultures of the Emerging Seven countries of Brazil, China, India, Indonesia, Mexico, Russia, and Turkey. The resource also discusses the categories of “greetings and conversation”, “social and home visits”, “business etiquette”, “dining”, “general information”, and “gender considerations”. Regardless of if someone is casually …

Lindenwood’S School Of Education Provides Dei Training For The Collinsville School District, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Bfa Alumni Collaborate With Local Business, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Graduate Works With Local Bands, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

“Us” To Co-Create Value And Hate “Them”: Examining The Interplay Of Consumer-Brand Identification, Peer Identification, Value Co-Creation Among Consumers, Competitor Brand Hate And Individualism, Omar S. Itani

Marketing Faculty Publications

Purpose

The purpose of this paper is to understand the role of identity-based relationships, customer brand identification and peer identification, in driving customer outcomes including customer experiential hedonic value, social influence and repurchase intentions through the effects on value co-creation among customers and competitor brand hate, while taking into consideration the moderating impact of individualism.

Design/methodology/approach

The study integrates social identity theory, identity-based marketing perspective and self-construal theory to develop relationships. The data comprises a web-based survey of customers in the USA and was analyzed using structural equation modeling.

Findings

Customer brand identification and peer identification are drivers of value …

A Study On The Federal Reserve’S Influence On The Stock Market, Patrick Mcfarland

Undergraduate Honors Thesis Projects

With the growing age of the tech economy, post housing crash financial market, and unprecedented challenges like a global pandemic with a death toll in the millions, major financial institutions in the United States have been forced to reconsider many aspects of the old ways of doing things. The most influential institution in the U.S., the Federal Reserve (the Fed), has become more involved with the financial markets over the past several decades. Using a sample of 134 publicly-traded companies, I analyzed variables to assess the effects of the Fed’s new influence on market expectations from the past ten years. …

Accounting And Sustainability: Cost And Benefit, Emma Smith

Honors Theses

In today’s busy, complex, and technically advanced world, it is too easy to get caught up in day to day activities that distract from what needs to be accomplished and conserved. Therefore, there is a needed emphasis on sustainability in all industries, more specifically in the realm of accounting with respect to protecting the environment and citizens. Whether it be material, information, or human capital sustainability, appropriate practices are important and require attention (Sustainability Accounting Standards Board). This thesis will (a) document information regarding the Sustainability Accounting Standards Board, (b) discuss sustainability practices businesses can take to benefit the environment …

Cxcl11 And Smica As Predictive Biomarkers For Efficacy Of Anti-Ctla4 Immunotherapy, Keith Sadoon Bahjat, Helena Maria Hoen, Yoshinobu Koguchi, Alan J. Korman

Technology Transfer - Patents

Provided herein are methods for selecting a cancer patient for anti-CTLA-4 immunotherapy, or predicting whether a cancer patient will respond to anti-CTLA4 immunotherapy, based on measured levels of CXCL1 1 and/or sMICA. Such methods are useful for determining whether an anti-CTLA-4 immunotherapy is likely to improve overall survival of a cancer patient. Also provided herein are methods of treating a cancer patient with an anti-CTLA-4 immunotherapy, wherein the patient is first tested for levels of CXCL1 1 and/or sMICA. Also provided are methods for treating a cancer patient with a CXCL1 1 antagonist or sMICA ant agonist alone, or in …

2021-April-20-Esports Team Captains, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (April 20, 2021) Two current East Tennessee State University students and a rising freshman signed today as team captains for the three esports varsity teams for the 2021-2022 season.

Ashe Greenberg, who was the founding captain for the Overwatch® team during its inaugural season, signed today as captain for the team’s second year.  Greenberg, of Oak Ridge, is a senior biology major and plans to graduate from ETSU in May 2022.  As captain, she led the team to an 8-1 finish during the regular season and to the final 16 in the National Association of Collegiate …

2021-April-20-Etsu Responds To Chauvin Guilty Verdict, University Marketing And Communication, East Tennessee State University

ETSU News

The following is a message from ETSU leaders to students, faculty and staff on April 20, 2021. 

Dear ETSU Community,

The guilty verdict in the Derek Chauvin murder trial announced earlier today brings with it a flood of emotions for many in our community. Though some may find relief in the idea that justice has been served, the wounds our nation has experienced as a result of centuries of racial and social inequalities will not be healed through the decisions of a single jury or the events of a single day. 

George Floyd’s murder has heightened our collective awareness of …

2021-April-20-Master Of Social Work Program Now Offered Fully Online, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 20, 2021) – East Tennessee State University recently received full accreditation from the Council on Social Work Education to offer its Master of Social Work (MSW) program fully online.

Previously, the MSW program has been offered on-ground on ETSU’s main campus and at distance sites in Asheville, North Carolina, and Abingdon, Virginia. While the on-ground program still will be offered on the main ETSU campus, the new, fully online program will replace the on-ground locations in Asheville and Abingdon, as well as open the program to students who live in other areas.

“Most of our MSW students …

Media Backlog Management Application, Luke Hebert

Student Academic Conference

The goal of this project was to create a desktop GUI (Graphical User Interface) application that would manage a user’s media backlog. To do this, the user provides the amount of time they want to spend watching either a show or movie and fills in other optional criteria, such as genre, director, actors, and more. From there, the app returns recommendations based on the search criteria. The backlog of items is provided by the user via a simple search-by-title functionality. This search queries IMDb, a website dedicated to aggregating information about film, TV series, and other visual media, and returns …

The Importance Of Business Ethics As A Project Management Professional (Pmp®), James Burrows

Senior Honors Theses

The Project Management Professional (PMP®) certification is the most industry-recognized certification due to the rigorous requirements and credibility of the Project Management Institute (PMI), (Alexander, 2020). PMI requires members and certification holders to abide by the PMI Code of Ethics and Professional Conduct, which prioritizes four main value areas: responsibility, respect, fairness, and honesty (Project Management Institute, 2006). The following research and analysis aim to define each value area by connecting project management methodologies and ethical business dilemmas through each value area’s accompanying subsections.

Mindstate: A Capstone Project, Kyle Petronio

Honors Theses

Objectives For four years, I have been trying to release music under the moniker of Rookie Plenty. Aside from a few songs on Bandcamp, my releases have been few and far between. In addition to releasing music on streaming platforms, MindState: A Capstone Project is an experiment in exploring genre fluidity. Many mainstream musical projects released in the twenty-first century are often genre constrained and demonstrate minimal sonic deviation between songs. This extended-play album is an attempt to exemplify a mastery of genre conventions while branching outward into new musical territory.

Methods To demonstrate an understanding of genres, I focused …

Academic Affairs Names New Leadership, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2021-April-19-Additional Endorsements For Teachers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 19, 2021) Students beginning the Master of Education in Reading program this fall at East Tennessee State University can now complete the program and also earn a PreK-12 Reading Specialist Endorsement as well as an additional endorsement in PreK-12 English as a Second Language or a license for Special Education Interventionist K-8, 6-12 – all without having to take any additional courses.

The two-year program is 100% online and is available for practicing teachers as well as recent graduates.

“This is an opportunity for our teachers to be more competitive in the marketplace and to gain …

2021-April-19-Inaugural Etsu Mentored Substance Use Research Training Program Launches, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 19, 2021) – This spring, East Tennessee State University launched its inaugural ETSU Mentored Substance Use Research (EMSUR) training program, designed to train substance use researchers across multiple disciplines in order to improve health outcomes in Central Appalachia.

Ten ETSU graduate students from multiple colleges and disciplines were selected for the inaugural cohort and are paired with a faculty mentor to train them in substance use research. Ten faculty members are participating as mentors in the program, which is led by Dr. Manik Ahuja, assistant professor in the Department of Health Services Management and Policy in the …

Forensic Accounting At Bgsu: A Proposal, Allison Mishka

Honors Projects

Forensic accounting is a field utilizing accounting and investigative knowledge to detect and examine financial fraud. There is growing demand for professionals in the field. Currently Bowling Green State University (BGSU) does not offer a forensic accounting course. To determine if introducing a forensic accounting to BGSU is appropriate at this time, I have researched other accounting programs and forensic accounting courses. I have also conducted surveys of Schmidthorst College of Business students and faculty as well as forensic accounting professionals to determine if implementing a forensic accounting course would be beneficial to the university and to students. Based on …